• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.932-941
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• 2015

An aging population and increasing consumer demand for high-quality and innovative new products are key drivers for growth in the cosmeceutical industry. Cosmeceuticals are defined as products with biologically active ingredients that have a measurable effect on the user. This study explored the effects of shopping orientation and store attributes on impulse buying behavior for cosmeceuticals. We obtained 437 usable questionnaires from university students who had purchased cosmeceutical products. Data analysis was conducted using confirmatory factor analysis and structural equation modeling analysis via AMOS 18.0. The findings were: 1) hedonic shopping orientation and convenience shopping orientation had positive effects on product efficacy and promotion of the cosmeceutical store 2) brand shopping orientation had a positive effects on store atmospheric, skin care service, and brand of the cosmeceuticals store and 3) product efficacy and promotion of store attributes had a direct effect on impulse buying behavior for cosmeceuticals. Consumers who tended to enjoy the shopping to refresh themselves and to experience convenient shopping were likely to purchase cosmeceuticals impulsively, which mediated by the store attributes (product efficacy and promotion). Therefore, we confirmed partly causal relationships among the shopping orientation, store attributes, and impulse buying behavior of cosmeceuticals. Both managerial and theoretical implication for practitioners and researchers were discussed for managing product information more efficiently along with promotion strategies to trigger cosmeceuticals consumers in the context of shopping.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.2
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• pp.211-225
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• 1992

The purposes of this study were 1) to estimate the brand loyalty related to clothing items,2) to investigate the differences between the brand loyal group and the brand disloyal group in 4 determinant variables (product involvement, information source, purchase-related and demo- graphic variables) of brand loyalty, 3) to find out important determinant variables which explain the brand loyalty on clothing items, and 4) to identify product attributes that lead to brand loyalty on clothing items. Four clothing items selected (ortho study were underwear, jean / skirt, T-shirt / sweater, and formal dress / suits. The questionnaire was administered to 529 adult women living in Seoul, and the methods used to analyze the data were Frequency, T-Test, $x^{2}-test$, Factor Analysis and Multiple Discriminant Analysis. The results of this study were as follows: 1) Both behavior and attitude are needed for the measurement of brand loyalty in clothing. The hightes brand loyal item was formal dress / suits, followed by jean / skirt, T-shirt / sweater, underwear. 2) There were some significant differences between the brand loyal group and the brand disloyal group in 4 determinant variables of brand loyalty. 3) The important determinant variables of brand loyalty were perceived risk / brand differ-ence, purchase experience / self-confidence in purchase, and product symbolic / hedonic mean-ing, of which the most important varible was found to be perceived risk / brand difference. 4) The most important product attribute that lead to brand loyalty for underwear was comfort whereas for the other 3 clothing items, it was style. Quality was the second important productattributeforallclothingitems.

• Journal of the Korean Society of Food Culture
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• v.19 no.3
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• pp.267-272
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• 2004

This study was conducted to develop functional muffin in which grape seed extract(GSE) was added at 0, 0.5, 1 or 2% levels and to evaluate the quality characteristics. The volume of muffin decreased with the increasing GSE content, but no significant differences were observed. The weight and height of muffins increased with the increasing GSE content. The incorporation of GSE in the product lowered lightness (L value) and increased redness(a value). The mechanical texture parameters including hardness, springiness, gumminess and brittleness increased with the increasing GSE levels. Sensory analysis showed that muffin prepared with 0.5% GSE was considered to be as acceptable as control, based on hedonic scale ratings given by untrained taste panel.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.2
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• pp.209-218
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• 2003

The Purpose of this study is to investigate the effects of the perceived luxury characteristic and consumer's conspicuous consumption on the fashion luxury involvement. The subjects were Korean 443 women from 20's to 50's living in Seoul. The reliability analysis, confirmatory factor analysis and structural equation analysis by AMOS 4.0 were used for statistics analysis. The results are as follows; 1) The perceived aesthetic taste and luxurious aspect of fashion luxury directly influence on fashion luxury involvement through hedonic consumption value. 2) The perceived luxurious aspect and traditional value of fashion luxury directly influence on negative luxury consumption value, but negative consumption value does not influence on fashion luxury involvement. 3) The well-known brand orientation, face-saving consumption, and value orientation directly influence on fashion luxury involvement.

• Proceedings of the KIEE Conference
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• 2007.11b
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• pp.319-321
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• 2007

사회에서 지대한 관심과 논란의 대상이 되고 있는 한전의 고압전력 설비 중 송전선에서 발생하는 ELF(Extremely Low Frequency)전자계 저감을 위한 사회적비용의 계량화에 관한 연구를 하였다. 송전선로에서 발생되는 극저주파 전자계와 토지가격 사이의 관계론 규명하는 본 연구는 분서의 틀로서 극저주파 전자계 저감을 위한 다양한 기법에 대해서 제시하였다. 또한 다양한 황경가치 평가기법을 비교 분석한 결과, 헤도닉가격법이 가장 적정한 것으로 판단되어 이 분석법을 본 연구의 주된 분석도구로 삼고자 한다. 최근 환경질의 가치평가 기법으로 가장 광범위하게 사용되고 있는 기법중 하나인 헤도닉가격법은 기본적으로 주택, 토시 같은 재화는 그 자체가 가진 물리적 특성뿐만 아니라 외적인 환경 등 다양한 특성으로 이루어진 차별적 재화(differentiated product)라는 헤도닉가설(hedonic hypothesis)을 전제로 한다.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.2
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• pp.70-77
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• 2009

The purpose of this study is to evaluate the economic value of an urban landscape. The site of this study was Independence Park in Seoul. Before measuring economic valuation, an amount of view analysis was performed to learn the visual characteristics of the landscape. As a result, the green space ratio of the park is approximately 64%. This study estimates the intrinsic value of an urban landscape that might be included in housing prices using a hedonic price model. The hedonic price model is a statistical analysis that is often used to estimate intrinsic values of certain attributes of a product. The Box-Cox model was adopted as an analysis tool while the housing price for $3.3m^2$ was used as a dependent variable and housing and landscape features as independent variables. Results show that the value of the landscape of the Independence Park is approximately 2.2% of the housing market price. The Landscape variables of the park is the second most significant of the 8 variables. This shows that residents perceived the view of the urban landscape as one of the most significant factors in their living environment. The study also indicates that urban landscapes play important roles in improving quality of life and in influencing housing prices. The implication of the study can be said to be the potential of the urban landscape as a significant urban infrastructure. These results can be used to help make policy decisions to preserve and/or develop urban landscapes.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.199-209
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• 2019

With the rapid development of mobile communication tools, customers are using SNS as a major information tool. SNS can provide information to a small number of customers as well as people around them, with information about a product or service that a small number of customers know through experience. With these characteristics, dessert cafes are being used as a major marketing tool for online websites and mobile phones using SNS. Therefore, in this study, theoretical considerations about e-WOM quality, perceived value, and visit intention were performed. The effect of e-WOM quality of dessert cafe on perceived value was analyzed and the effect of perceived value on visit intention was analyzed. Based on these results, I would like to suggest theoretical implications and practical implications for online marketing of dessert cafes. This study was conducted to survey the customers who have visited dessert cafe through oral communication within the last 6 months. The survey was conducted from September 4, 2018 to September 18, 2018, and was used for the analysis of 317 additional items. The research hypotheses between the e-WOM quality of the dessert cafe and the utilitarian value, hedonic value, and visiting intention were used the structural equation model(SEM). First, neutrality and interactivity have a significant effect on utilitarian value, but consensus and vividness have not significant effect. Second, It was found that the consensus, vividness, and neutrality had a significant effect on the hedonic value but interactivity was not found to have a significant effect. Third, hedonic value has a significant effect on visit intention, but utilitarian value has not significant effect. As a result, online e-WOM quality management is important.

• Journal of the Korean Society of Food Culture
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• v.27 no.5
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• pp.512-520
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• 2012

This study investigated the sensory characteristics of adlay tea favorably consumed by Korean consumers and analyzed the drivers behind for liking or disliking adlay tea. Six adlay tea products showing the highest market share in South Korea were selected. Sensory properties of the six products were analyzed using generic descriptive analysis. Among these, four products were further selected for consumer taste acceptance test. Sensory lexicons of adlay tea were developed by trained panelists, and the sensory characteristics of each adlay tea product were measured based on the perceived intensities of these attributes elicited from the samples. In the consumer taste acceptance test, frequent tea and coffee drinkers participated. Consumers rated the acceptance of each tea product on a 9-point hedonic scale and evaluated the reasons for liking or disliking each product based on the check-all-that-apply method. Analysis of Variance, principal component analysis, frequency analysis, and correspondence analysis were utilized for statistical analysis. Twenty sensory attributes were developed in order to characterize the six adlay tea products. The results of the descriptive analysis showed that attributes such as viscosity, black soybean flavor, goso flavor, peanut flavor, seaweed flavor, green, and presence of chunks were key factors differentiating the adlay tea products. In the consumer taste test, roasted flavor, goso flavor, peanut flavor, and presence of chunks were positive drivers for liking the adlay tea products, whereas seaweed and green flavors were negative attributes that drove consumers away.

• The Research Journal of the Costume Culture
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• v.10 no.4
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• pp.336-349
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• 2002

The purpose of this paper is to examine the characteristics of consumption vision related to the apparel buying decision-making. They propose that consumers form mental images of future consumption situations and that these consumption visions influence their decision-making. Consumers can imagine themselves consuming apparel products and experiencing the consequences of this consumption. By imagining the likely outcomes, they are able to identify the salient characteristics of each alternative and develop beliefs about their outcomes. Also, they can experience affective reactions to the outcomes they imagines. In this way, they form the cognitive and affective basis for their preferences and construct several consumption visions in the apparel buying decision-making. A consumption vision is "a visual image of certain product-related behaviors and their consequences....(they consisted of concrete and vivid mental images that enable consumers to vicariously experience the self-relevant consequences of product use"(Walker & Olson, 1994). We conducted unstructured, depth interviews with 9 groups participating 48 students at universities located in Busan, based on the results of previous studies. The results show that consumption visions related to the apparel buying decision-making are characterized as self-image, reactions of others, affection and mood, visual imagine, and self-satisfaction. By constructing consumption visions based on the various perspectives, consumers are influenced in the apparel buying decision-making. Many subjects reported experiencing positive affect when imagining positive outcomes of product use. Other subjects mentioned using consumption visions for purely hedonic reasons. With no intention of purchasing apparel products, consumers may evoke consumption visions to escape from the daily life, to fantasize and daydream about pleasurable consumption situations, and to enhance the mood. That is, the consumption vision related to the apparel buying decision-making helps consumers anticipate an uncertain future and make the purchase of apparel products.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.169-183
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• 2012

This study was aimed at finding out the preferences and satisfaction levels regarding the type of fashion retailer's sales promotion based on consumers' empirical characteristics. A total of 223 questionnaires were used for the survey of this study. The methods of this study were descriptive analysis, factor analysis, reliability tests, one-way ANOVA, $t$-tests and ${\chi}^2$-test. The consumer groups were divided by habitual experience and self-evaluated knowledge relate to apparel product. The results of this study showed that consumers have different preferences and post-utilization satisfaction regarding the type of sales promotion offered by fashion retailers. Consumers with more experiences in apparel product and with higher self-evaluated knowledge were more active in utilizing the benefits offered through the value-added type of sales promotions, such as the gift certificate or coupon. Consumers with more experience in apparel product also showed higher satisfaction with both the utilitarian and hedonic types of sales promotions, such as gift certificate offer, special price, price discount event, and coupon or courtesy card offer. Furthermore, consumers with higher self-evaluated knowledge showed higher satisfaction with the utilitarian types of sales promotion, such as gift certificate offer and regular sale. Therefore, by identifying the accurate understanding of consumers'empirical characteristics, an enterprise might be able to satisfy consumer by offering more appropriate and subdivided types of sales promotion.