• Archives of design research
• /
• v.19 no.5 s.67
• /
• pp.95-104
• /
• 2006

The advertisement is an informative product in which a company or an organization has made a substantial capital investment in order to achieve their goals based on their carefully thought-out plans. David Ogilvy maintaned that making a headline of an advertisement is worth 80 percent completion of the advertisement. As he insisted, a headline is also the most important element in the printing advertisement. Therefore, the importance of selecting headline's font style is increased because, while creating a headline, it is necessary to consider the emotional aspects of the advertising object that attract the attention of people. Many researchers call 'typography' as 'frozen sound' or 'written sound' because typography not only works as a letter but also provide people with an emotional pleasure. An appropriate selection of headline's font style in the advertisement production makes both the client and the audience for the advertisement satisfied because it reduces the communication risk and makes design results more reasonable. It is difficult to find many decision-making methods for selecting headline's font style. Therefore, the author of this paper investigated the trend of the use of headline's font style in order to help the designer understand headline's font style as one of design factors. As a result of the research, it is possible to conclude that, while selecting the headline's font style, the attributes of a font consist of limited style, and more objective and systematic font selection methods are necessary.

• Journal of the Korean Society of Fisheries and Ocean Technology
• /
• v.42 no.3
• /
• pp.127-133
• /
• 2006

An estimation of the headline height of a bottom trammel net set across under uniform current was achieved numerically from a differential equations describing the forces of the net and compared with the measured value in a flume tank experiment. The analysis on the shape of the bottom trammel net with the headline free was based on the equilibrium equation of the bottom gill net which was modified and slack of the trammel net was varied with net depth as shown in the tank experiment. The differential equations were solved by a forth-order Runge-Kutta method. The estimated headline heights with varied slack was found to be closer than that with constant slack when compared with the actual values.

• The KIPS Transactions:PartB
• /
• v.12B no.6 s.102
• /
• pp.691-696
• /
• 2005

In this paper, we present a pilot system that tn compress a Korean sentence automatically using knowledge extracted from news articles and their headlines. A sot of compressed sentences can be presented as an abstraction of a document. As a compressed sentence is of headline-style, it could be easily displayed on small devices, such as mobile phones and other handhold devices. Our compressing system has shown to be promising through a preliminary experiment.

• Journal of the Korean Data and Information Science Society
• /
• v.17 no.4
• /
• pp.1251-1259
• /
• 2006

The headline of advertisements holds the important position in advertisement recognition and receptivity. The mobile advertisements show an immediate reaction of customers because it is possible to do 'one-to-one communication'. And this makes the mobile advertisement as important as any kind of traditional marketing channel, like TV, Radio, Print. In this paper, we classified the headlines as several types and measured the effect of headline types.

• 한국데이터정보과학회:학술대회논문집
• /
• 2006.11a
• /
• pp.1-8
• /
• 2006

The headline of advertisements holds the important position in advertisement recognition and receptivity. The mobile advertisements show an immediate reaction of customers because it is possible to do 'one-to-one communication'. And this makes the mobile advertisement as important as any kind of traditional marketing channel, like TV, Radio, Print. In this paper, we classified the headlines as several types and measured the effect of headline types.

• Journal of Digital Convergence
• /
• v.9 no.1
• /
• pp.89-106
• /
• 2011

With the development of the Internet, the media market is experiencing rapid change. The traditional form of offline newspaper markets, which has created the mainstream news delivery market, have been losing large amounts of power due to the emergence of online media. On the other hand, online media armed with its ability to post breaking news almost as it occurs has increased its influence and popularity at a rapid speed. However, since the exposure time and readership of online newspapers are less than their offline counterparts online media has a high dependence on sensational titles and somewhat exaggerating headlines rather than the objective and recapitulative headlines which are preferred. This paper will examine the function and significance of headlines, and conduct a comparative analysis on contents and forms of the headlines in offline newspaper and online newspaper in order to identify the characteristics of each newspaper. Through comparisons, it examines the types of headlines and the transference of headlines. In addition, it examines the differences in recognition of copy editors according to media in determining the headline, and it illuminates which type of headlines is preferred in order to instigate readers to read online newspapers. The analysis results of title-transferring cases in offline newspaper and online newspapers are that offline newspapers try to convey the contents accurately by making use of an information-transferring headline, while attention-attracting headline or subject-hiding headlines tend to be used for attracting the eye of readers. In addition, analysis results of headlines that are put on the top with a click counts in online newspapers are that attention-attracting headlines are the majority, while subject-hiding headlines that are hardly used in offline newspapers, are well-used in online newspapers. In an interview with copy editors, they responded that offline editors focus on the fact-transference in determining the title, while online editors put the weight on immediacy in the delivery of news and the function of guiding readers.

• The Journal of Korean Association of Computer Education
• /
• v.3 no.1
• /
• pp.169-176
• /
• 2000

This paper presents ENIG Agent can gather distributed educational newspaper information in the web as well as provide teachers and student those information for the NIE. ENIG Agent gleans newspaper headline of appropriate educational news portal site for real-time provision of those information. The optimized extraction of headline is performed through the pre-process of educational news site, information noise filtering, pattern matching. The educational newspaper headline information that is gotten through previous process will be shown to students by web-browser. To increase the usage of those information, intelligent education methods and visualized classification techniques are used. By experiment, the performance of this ENIG Agent was evaluated.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.45 no.12
• /
• pp.1843-1843
• /
• 2016

• Cross-Cultural Studies
• /
• v.22
• /
• pp.377-401
• /
• 2011

Major news organizations in Korea are often accused of intentionally conspiring to advance conservative agendas under the disguise of unbiased reporting. Critics suspect that headlines are frequently abused for a certain framing effect. The widespread use of direct quotation is cited as one area of the abuse in headlines. The present study is an attempt to determine whether the criticism is based on facts. We conducted two separate surveys. First, the headlines on three major Korean newspapers were compared with those on The New York Times, Washington Post, and The Times. Then, we collected from Korean and English speakers factivity judgements for the sentences containing a direct quotation. The results confirm previous studies that Korean newspapers engage in a heavy use of direct quotation in headlines. Moreover, the results partially confirm the popular perception that the common use of direct quotation is a recent phenomenon in Korea. Finally, the study finds that both groups of speakers consider direct quotations more truthful than factive sentences.

• Korean Journal of Cognitive Science
• /
• v.17 no.4
• /
• pp.255-269
• /
• 2006

The purpose of this study is to analyze newspaper articles from corpus linguistic point of view. We used a large corpus of newspaper articles built from <21st century Sejong Project> and counted occurrences of certain expressions. A newspaper article is divided into the headline, the lead and the body. We tried to figure out how to measure the characteristics of indication and compression which are typical to headlines. Then, we focused on the differences between the headline and the lead. finally, we analyzed the sentence structure and measured the ratio of the frequency of common nouns in the body. This study verifies the existing stylistic theories of newspapers and shows new aspects of language use in newspaper articles. Texts like newspaper articles are the results of human language processing and they in turn affect the development of cognitive ability of language.