• Archives of design research
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• v.15 no.2
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• pp.169-176
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• 2002

The purpose of this paper is to describe and predict the color trends of the handy electronic plastics product materials using design management based on a field survey in Korea and Japan. It is attempted to suggest more rational, systematic design process management of Korean firms, and to provide sharing of design knowledge management system among small businesses, home appliances, and the related organizations. Results of color trends survey shown plastics materials are cybertic, purity, and colorful trends. In addition, as emotional marketing strategy the trends of color and face processing are high quality, variety, and difference. Finally, this paper also suggests the way of DB building of color trends.