• 복식문화연구
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• 제29권2호
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• pp.272-288
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• 2021

The purpose of this study is to classify the types of decoration techniques used in women's Chima and Jeogori in traditional Hanbok catalogs from 2010 to 2020, and to analyze the frequency of each type. The method of this study is as follows. This study first investigated the transition of modern Hanbok and decorative techniques by analyzing and classifying such work in previous studies. Based on this, the technique of decorating the Jeogori and Chima that appeared in the traditional Hanbok catalog of the study period was analyzed. The results of the study are as follows. In the case of Jeogori, in the first half of 2010, the decorative technique of a relatively large size was used, and the decorativeness tended to be strong. However, in the late 2010s, the number of decorative techniques used in Jeogori has decreased, and the size of the decorative technique has become smaller and more concise, leading to a tendency to understated decoration. In the case of Chima, techniques to express natural texture by processing threads or fabrics themselves were mainly used rather than techniques to add decoration to the surface, and techniques to express various surface texture tended to develop toward the late 2010s. The change in the decoration technique of Jeogori and Chima appears to be a combination of social, cultural, and economic factors such as a change in consumption culture and a reduction in the wedding market.

• 한국의류학회지
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• 제18권1호
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• pp.91-100
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• 1994

The purpose of the study is to investigate the actual conditions of ready-to-wear Hanbok and is to establish the standard sizes for the women's ready-to-wear Hanbok. Twelve ready-to-wear Hanbok shops were investigated for the actual survey. Body measurements were taken from May to June, 1990 from 329 female college students living in the Seoul and Buchon. The ages of the subjects were 18"26. Thirty seven measurements were taken from each subject and analized for the results. Data were analized by factor analysis, and regression analysis. The results were as follows ; 1. As a result of the actual survey, the situation of the quality label was not enough. The size classification was not unified, and was not trusted statistically, it cannot satisfied consumers. 2. Factor analysis identified the two dimensions of body measurements 1 one was relevant to the height measurements including stature and to the length measurements of limbs, and the other was relevant to the trunk girth measurements and the limbs girth measurements. 3. because of plane construction of Hanbok, employed in this thesis was bl-dimensional sizing system using two controle dimensions including height factor(stature) and girth factor(bust girth) . 4. The Multiple regression formula was developed for estimating secondary dimensions of Hanbok Construction, in which stature and bust girth were posited as independent variables. 5. As a results, about 88.6371 of expected distribution were covered by 9 sizes, which were used as the basis for defining sizing system for Hanbok construction.tion.

• 한국의상디자인학회지
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• 제8권2호
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• pp.171-182
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• 2006

The purpose of this study was to business cases of setting up a shopping mall for Hanbok and other successful marketing cases were investigated to seek easy ways of establishing a internet shopping mall and to provide information on the structure of e-market and online shopping malls. In our country, online market has overtaken offline one, and the former has made sustained progress. Many domestic Hanbok manufacturers set up their homepages as part of efforts for online marketing or P.R. However, online shopping malls are run just by a small number of companies, and traditional Hanbok manufacturers are in worst situations. To be steadily competitive enough to keep on attracting customers, they should try to make their way through e-market from diverse angels. The purpose of this study was to delve into the establishment of an online shopping mall for Hanbok products and relevant marketing in an attempt to lay the groundwork for solidifying the position of Hanbok products in apparel e-market.

• 대한가정학회지
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• 제39권4호
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• pp.1-18
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• 2001

Korea huts been dramatically changed during the last century in many aspect of society, with the introduction of western culture in the beginning of 20th century. This study aims at understanding the changes in our traditional culture shown by costume as well as examining the aspects of the changes of traditional clothing according to age, by comparing the differences of our traditional dress Hanbok between ear1y and the late of the 20th century. Analysis of photographs showing Hanbok of both ages was used. 155 photographs of people wearing traditional Hanbok in the beginning of the 20th century were collected from the photo collection books portraying various living conditions of common people at that time. 748 Photographs of Hanbok worm today were obtained by taking pictures of various occasions like wedding ceremonies in 5 big cities during 1997. The process of analysis consists of 3 stages: setting standards, sorting, and grouping by positioning. The results showed that traditional Hanbok room in the early 20th century has maintained its basic silhouette and design during the century, but the methods of color coordination, ornamentation, construction have underdone many changes in detail. Consequently, traditional frame exits, but actually there are many variations of tradition produced by individual tastes and fashion trend. These changes show that continuing influx of the western culture which has made enormous social changes in Korea had an influence even on Hanbok.

• 한국의류산업학회지
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• 제10권1호
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• pp.68-75
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• 2008

Demands and attempts to express Korean traditional beauty are increasing. Some schools choose the uniform in designs expressing the image of Hanbok, but recently there is a few increment of wearing the uniforms. For the improvement of the uniforms, first of all, the shape and the clothing materials of the uniforms should be considered. We have compared and analyzed the shape and the clothing materials of the uniforms reflecting the image of Hanbok, according to seasons and clothing items. The uniforms reflecting the image of Hanbok were worn in eight schools and all of them are Saenghwal Hanbok style. The shape of Saenghwal Hanbok school uniforms showed both Korean style and western style characteristics. Korean style characteristics were expressed through the appearance-related parts while western style characteristics showed through the performance-related parts such as open/closure method, armhole pattern and straight sleeve line. It was shown that girls' uniforms are more diverse and similar to the western style uniforms than boys' uniforms. It was found that most of the clothing material were synthetic fiber or mixture of natural/synthetic fiber, and polyester was shown to be used most.

• 한국의류학회지
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• 제39권1호
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• pp.121-132
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• 2015

All aspects of clothing, including color, are a visible form of expression that carries invisible value. The purpose of this work is to study the expression of resistance in the white Hanbok in modern culture, specifically after the 1980s. Koreans have traditionally revered white color and enjoyed wearing white clothes. In Korea, white represents simplicity, asceticism, sadness, resistance against corruption, and the pursuit of innocence. This paper looks at: (i) the universal and traditional values of the color white, (ii) the significance of traditional white Korean clothing, (iii) the resistance characteristics of white in traditional Korean clothes, and (iv) the aesthetic values of white Hanbok. The white Hanbok often connotes resistance when it is worn in modern Korea. It is worn in folk plays, worn by shamans as a shamanist costume, worn by protestors for anti-establishment movements, and worn by social activists or progressive politicians. The fact that the white Hanbok has lost its position as an everyday dress in South Korea (instead symbolizing resistance when it is worn) is an unusual phenomenon. It shows that the white Hanbok, as a type of costume, is being used as a strong means of expression, following a change in the value of traditional costumes as it take on an expressive function.

• 복식문화연구
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• 제12권5호
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• pp.691-701
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• 2004

The first purpose of this study was to compare the factors of information searching before purchasing with the factors of information offering after purchasing of the products, which were communication contents about the wedding Hanbok in internet communities. The second purpose was to propose marketing strategies for internet wedding Hanbok marketer. To accomplish the goal, the content analysis method which considered references and opinions of internet community members was used. Two hundred cases from WEDDING CLUB(62,893members), WEDDING GONGBU (18,649members), and WEDDING DOUMI (17,326members) in Daum internet portal site were selected from August 1 to September 21, 2003. The results were as follows: First, the information factors which were considered seriously when consumers purchased wedding Hanbok, were design, the level of sewing, price, store location, cognitive power, service level, and manufacturing time. Second, the consumers considered the price as the most important factor when they searched internet information. Third, the service factor was also considered importantly, and it was recognized important factor so much after purchasing as before purchasing wedding Hanbok. Fourth, the factors such as cognitive power, manufacturing time and store location were seriously considered as the information searching factors before purchasing. It showed higher rate when compared with information offering factors of after purchasing the wedding Hanbok. Fifth, the factor of sewing was considered as lower rate than other factors. It showed similar results before and after purchasing the wedding Hanbok.

• 한국의류학회지
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• 제25권5호
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• pp.868-879
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• 2001

The purpose of this study is to scan the textiles having been used for Hanbok since the 1945 Liberation. This paper states the situation of textile industry related to Hanbok. On the basis of this, the popularized textiles of each term and their characteristics are arranged. From 1945 to 1950, in the middle of disorder of this Liberation term, the clothing situation was very bad, so the majority of people wore clothing of Moomyung or Kwangmok. In the 50s, Moomyung, Kwangmok, Okyangmok, and Poplin were popularized. People could use more different kinds of textile then such as Chokyundan, Hobakdan, Newttong, Mobondan, Popdan, and Nylon. In the 60s, Chemical fibers, beginning to come in from the 50s, were their favorites, with which they made Hanbok and Western style dresses as well. Their characteristics were to have an cubic and ornamental effect on the surface. In the 70s, Yangdan, Newttong and other typical fabrics for Hanbok were manufactured with chemical fibers. they intended to give the ornamental effect by putting gold foil, embroidery, printing, and pictures on the surface of the fabrics. In the 80s, there were no seasonable fabrics for Hanbok during this term, as all-year-round fabric like Nobangzu was in common use. In the 90s, seasonable fabrics reappeared. Owing to the increasing interest in our typical fabrics like Mosi, Mobondan, and Hangra began to be in use again.

• 한국의류학회지
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• 제30권1호
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• pp.106-114
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• 2006

This research aims to identify the recent changes in construction, design, and technical vocabularies between North and South Korea of the Korean woman's top(Jeogori), which is a main part of her traditional costume(Hanbok). After Korea War, Korea was divided into two countries(the division), and there was little communication between the two until 1972(the interexchange). Thus, this study will compare two time periods: 1953-1972 and 1972 to recent times. Hanbok construction books published in both Koreas are evaluated here to see what similarities and differences existed during these two periods. Women in the North continued to wear their traditional costume(renamed the Chosunot in the North) as daily clothing, but women in the South began saving the Hanbok only for parties and ceremonies. As the North Korean government controlled its peoples dress and continued to make changes, the North kept developing new technical vocabularies, but the South continued to use the same terms fur the Hanbok. From the end of the 1990s, the Chosunot had become more and more similar to the Hanbok in colors, shapes, and materials.

• 패션비즈니스
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• 제23권5호
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• pp.19-30
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• 2019

The aim of this study is to analyze the stage of image change in Korean fashion design in regards to the simulacre of Jean Baudrillard. The changing phases of Korean fashion design are as follows: First, the initial stage involved simple imitation, which replicated the original as much as possible, it expressed the basic composition of Hanbok, flat cut and rich silhouette, the color scheme of traditional colors, traditional patterns, materials, and traditional ornaments. In the second stage, the subject matter intervened to distort and transform from the original, the basic composition and structure of the Hanbok were barely maintained, they were either removed or part of the structure modified or expressed using modern materials and patterns. The third stage, were based on reality but differed from reality through subject and imagination, and only left a part of the basic composition of Hanbok, and were expressed through the partial modification of the elements of the Hanbok, for instance the silhouette, skirt waist, collar and breast-tie. The fourth stage of pure simulacre, which refers to a new image with complete independence regardless of the reality. This stage differed from the basic structure and composition of Hanbok, and showcased traditional Korean image of Korea's unique cultural elements, such as hanbok or crafts and artworks, in a modern fashion with a modern sense and practicality.