• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.7
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• pp.907-921
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• 2013

This study shows the importance of human factors in relationship marketing by revealing the influence of Hanbok salesperson's attributes on relationship quality and long-term relationship orientation at the time when a culture is newly understood. A questionnaire surveyed 376 women living around the Seoul and Daejeon Metropolitan areas from February to March 2013. SPSS WIN 20.0 and AMOS 20.0 programs analyzed the gathered data. We review the influence of Hanbok salesperson's attributes (expertise, ethics, communication skill, customer orientation, similarity, and likeability) on relationship quality and behavioral intention. The research indicates that only customer orientation and Hanbok salesperson's expertise attributes influence relationship quality. All the attributes had a positive influence; in addition, the relationship quality had a significant influence on customer loyalty. However, communication skill, similarity, and likeability did not influence relationship quality. Customer orientation, which provides a customized service based on the recognition of individual customer trends and expertise in developing a relationship with customers, are important factors to form relationship quality and loyalty.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.1
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• pp.45-59
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• 2020

In the 1950s, Korea was forced to rely on foreign aid, relief supplies, and contraband because of the Korean War. At the same time, Western culture also flowed into the country rapidly, which is believed to have had a great impact on the Korean clothing culture of the time. It is thought that this trend could be found in magazines and newspapers of the time. In the 1950s, newspapers served as the main channel for information acquisition and dissemination. I would like to analyze this tendency focusing on a newspaper article in the Dong-A Ilbo in the 1950s. According to the article, the hanbok was viewed as an old custom that needed to be improved or old clothes that had to be changed to Western clothes. As a result, the doubles system of both hanbok and Western clothes collapsed, and hanbok changed to an evening or ceremonial dress. From the 1960s, Korean fashion quickly changed to a more western style.

• Journal of the Korean Home Economics Association
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• v.49 no.4
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• pp.93-104
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• 2011

The basic framework of traditional Korean clothing construction consists of circle, square and triangle. This composition principle has been presumed to be associated with the Cheonbu concept of the Dangun era wherein nature and human being are considered united. The Cheonbu concept is represented by circle, square and triangle which constitute Cheonbuin, the images and meanings of heaven. It contains profound philosophy wherein a circle symbolizes heaven and represents number one, a square symbolizes earth and represents the number two, and a triangle symbolizes human beings and represents the number three. Circles, squares and triangles have been used as various symbolic meanings both in the east and west and constitute the framework of Hanbok construction while connoting the Cheonbu concept and symbolism of the Cosmo-tree. From this point of view, the unity of human beings and heaven in Cheonbugyeong is symbolically inherent in Hanbok. Therefore, Hanbok with the basic framework of circles, squares and triangles can be considered a positive creation that created a composition principle of body-nature-clothing.

• The Research Journal of the Costume Culture
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• v.16 no.6
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• pp.1111-1125
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• 2008

The purpose of this study was to research the characteristics of the pattern design and the weave construction of 67 fashion fabrics in women's Hanbok. All the fabrics were made by 100% silk. Arrangement, size, and the type of patterns were investigated for research of the pattern characteristics. Pattern weave and background weave were analyzed, then the weight and the thickness were measured for studying the fabric construction. The results were as follows. First, irregular arrangement was more commonly used than regular arrangement, and then the complex arrangement and the combination arrangement were appeared considerably because of the existence of the various patterns in a fabric. Third, the types of pattern weave construction were much more than those of background weave construction. This is caused by the expression of dimensional effect for patterns. This survey can be practically used for development of pattern design for Hanbok industry and furthermore it will contribute to revitalizing of Hanbok market to overcome design limit in the future.

• Journal of the Korea Fashion and Costume Design Association
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• v.2 no.2
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• pp.55-79
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• 2000

This study is the design research for the practical use of Casual Hanbok. The conclusion of basic research for Casual Hanbok design reads as follows. Today's college women are fairly positive to the practical use of Casual Hanbok. Especially, they are strongly interested in the new design and have the active intention to wear it on actually. The concrete design of every parts of Casual Hanbok which is wanted by college women is as follows. Firstly, college women like well matched two-piece dress style in colors. And they want to decide the coloration independently than to follow the traditional coloration passively. Secondly, according to the design of jacket, sometimes they like the presence of a collar, a collar strip, a gore etc. and at other times they like absence of them. Thirdly, the side line of jacket they like and the seam line of sleeve they like is smoothly curved one and the adjusting means they like is a fancy button. Fourthly, the length of jacket they like reaches to their waist and the width of an armhole they like must be convenient for moving of arm. Fifthly, one out of two college women likes mixed spinning fabrics as material for jacket, skirt, pants. In the other hand, one out of five college women likes cotton. Sixthly, the skirt style they like is A ­line one having from two to four gathers on the waist and the length of skirt they like reaches to their ankle or calf of the leg. Seventhly, the pants style they like is the western style but the hem line of pants is the korean traditional pants style.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.945-962
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• 2022

This study examines the use of traditional patterns by new Hanbok brands. A Saekdong print pattern based on previous research was developed and applied to clothing designs. A total of 488 images of printed products from the seven new Hanbok brands and 219 images from the collections of the National Folk Museum of Korea were analyzed. Traditional patterns accounted for 47.4% of the total printed products of the new Hanbok designs, with the following ratio of use, in descending order: flower patterns, traditional paintings, animals, geometrical designs, Dancheong, text and others, Jogakbo, and Saekdong. Saekdong was found in three brand products, and the color or shape was modified. To develop the Saekdong image, five colors - red, yellow, blue, white, and green - were selected. The ratio of use for each color and the width of each color were determined with reference to previous studies. The average color value was determined through color analysis of the Saekdong collections. A total of seven items were designed for the print pattern, and four items were added for coordination to consist of four styles. This study aims to use the results of this analysis to provide insights into product development using traditional patterns.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.2 s.30
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• pp.146-154
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• 1989

The purpose of this study was to develop a computer program for pattern making of man's Korean traditional trousers (Hanbok Baji). The IBM-PC/AT Computer was used in this study. The procedures of the study were as follows. 1. Basic pattern of Hanbok Baji was selected. 2. Co-ordinate points were instituted for indicate of relative location of all necessary points in drafting. 3. A program for drafting was developed. 4. The pattern of Baji for man's Hanbok was automatically design by inputting individual body measurement (trouser length and hip girth). 5. Grading of standard size was accomplished by using same method.

• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.891-904
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• 2014

The objective of this study is to classify somatotypes of back-surface shape of women in their late 20s by using 3D body scan data(Size Korea 2010) in order to improve fitness of Hanbok Jeogori. The results were as follows: 1. According to the in-depth survey of the experienced expert's interview, most problems related to the fit were caused by the back area of Jeogori. 2. The result of factor analysis indicated that 6 factors were extracted and those factors comprised 82.85% of total variance. 3. According to the cluster analysis, back somatotypes of women in their late 20s were categorized by two types : straight type(54.1%) and bending type(46.9%). The results could be used as the Hanbok Jeogori to improve the fitness of back-surface shape.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.4
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• pp.565-572
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• 1996

The purpose of this study was to measure partial heat resistance of Hanbok when it worn. Since Hanbok varies from season to season, four different set of Hanboks (R, SN, p and S) were tested. Also Durumagi (D) which is worn over Hanbok (5) to keep warm from winter cold was tested as well. The thermal manikin was used in this experiment. The room temperature, air velocity and the relative humidity was set at $20\pm0.5^{\circ}C$, 0.15 m/sec and $50\pm$5% respectively. The mean skin temperature of the manikin was set at $33\pm0.5^{\circ}C$. The results were as follows: 1. The order from the least total heat resistance to the most was SN, R, p, 5 and D. 2. Upper arms had the highest heat resistance among the 13 parts. The next was abdomen thighs, buttock, legs, forearms and chest, back, and head, the order from the most to the least.

• Fashion & Textile Research Journal
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• v.3 no.2
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• pp.140-147
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• 2001

The purpose of this study is to suggest the standard size system of Saenghwal Hanbok for design development and popularization. As a sample, 20's and 40's female data among the 1997's National Somatometry Survey data were used because two groups have different somatic characteristics and design tastes with each other. The results are as follows; From t-test of 35 somatometric items in 20's and 40's female data, we knew that the differentiated size system proper to each age is needed. We also knew that the 38 Saenghwal Hanbok brands don't have consistent size system from investigation of size list and size application. From consideration on the number of size for production and coverage rate, we suggested regression formula by bust circumference and stature, and suggested advanced standard size system which are proper to each 20' and 40' female group.