• 패션비즈니스
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• 제10권2호
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• pp.99-116
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• 2006

This study was aimed at giving help to the people intending to change their hair fashion feeling for changing their own hair colour design and also providing the guide line to the cosmetic circles for developing new hair colour design and promoting sales by statistically analyzing hair colours and the other factors(demographic characteristics, hair styling, total fashion feeling, hair style) of capital area women in their twenties based on the theoretical study on tatal fasion feeling & hair fashion feeling, and hair trend. The researching methods were composed of prior theoretical research, statistical analysis. The prior theoretical research was accomplished by analysis of literatures, magazines and internet sites about total & hair fashion feelings and hair trend. The statistical analysis used a questionnaire composed of 33 questions in 5 categories. The survey of the questionnaire had been conducted from June 15 to June 28 in 2005 on the 600 women in the capital area, investigated by a group of experts on cosmetics or clothing from academic or business society. The analysis of materials from the survey was done by SPSS program(ver. 12.0) using frequency analysis, $x^2$-test and cross tabulation analysis specified on high significant values. Based on the above results of $x^2$-test and cross tabulation analysis, categorized the characteristics of the hair fashion feeling groups, especially hair colours in the order of percentage. This study would be very helpful to the people trying to change their own hair fashion feeling and be useful to the cosmetic circles for developing new hair colour design and promoting sales by comprehending hair colour market and also be valuable to develop the analysis methodology of hair colour and hair fashion trend.

• 패션비즈니스
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• 제10권4호
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• pp.29-44
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• 2006

This study was aimed at giving help to the people intending to change hair fashion feeling for making their own hair style design and also providing the academic guide line to the cosmetic circles for developing new hair design and promoting sales by producing hair styles following the results from the statistical analysis based on the theoretical study on the face contour groups & hair fashion feeling groups. The researching methods were composed of following 3 steps ; prior theoretical research, statistical analysis, and hair style production. At first, the prior theoretical research was accomplished by analysis of literatures, magazines and internet sites about face contour, total & hair fashion feelings, hair style productions. Second, the prior statistical analysis were done about hairstyle images & their charateristics based on fashion feelings, and characteristics of fashion feeling group. And the third, hair style productions were done coordinated by face contours(oval, circle, long, square, reverse triangle) and hair fashion feelings(natural, sexy, sophisticate, ethnic, romantic pretty, elegance, sporty, avant garde) following the statistical results. But owing to the limitations to change hair length and color, these changes are modified by wigs and photoshop 7.0 program. So we could know there was no confirmed hair fashion feeling of one's best, but one could change one's hair fashion feeling and express one's beauty if one could adjust one's hair styles properly to one's face contour. This study would be very helpful to the people trying to change their own hair fashion feeling and be useful to the cosmetic circles for developing new design and promoting sales by comprehending hair design market and also be valuable to develop the methodology of 3 step research.

• 패션비즈니스
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• 제8권4호
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• pp.141-155
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• 2004

The purpose of this study was to arrange the korean women's hair styles of the beginning of 21st century and make hair style image making chart to use personal image making consulting data through analyze actress hair styles of broadcasting TV drama. To accomplish this purposes, picked up the two most popular dramas per each broadcasting stations, KBS1, KBS2, MBC, SBS, in february 2004. and analyzed and arranged hair styles of actress and at the last made the hair style image making chart. The results of the research are as belows. 1. Hair trends of february 2004. were Modern Sophisticated, Active and Romantic. 2. The results of three classifications of hair style trends, form, color, accessory, were as belows. 1) Form : Layer, left part, straight, low wave, long hair, no volme, bang were in vogue. Generally, Modern Sophisticated, Active, Romantic feeling were in vogue. 2) Color : Black, brown, two tone color were in vogue. Generally Modern Sophisticated, Romantic, Active feeling were in vogue. 3) Accessory : Hair bands & pins were in vogue. Generally these gave the Modern, Active feeling. 3. Hair style image making chart manufacturing depends on fashion feeling. 1) Classification of feeling, 2) Analysis of form, 3) Analysis of color, 4) Hair style image making chart manufacturing depends on fashion feeling This research will be a historical data of korean women's hair styles of the beginning of 21st century & can be used the basic data of personal hair style image making consulting.

• 패션비즈니스
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• 제9권5호
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• pp.152-167
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• 2005

This study aims to aid hair fashion design for using hair style change by knowing the hair fashion images' characteristics. To accomplish this purpose, posed a questions to capital area university women students from June 3. 2005. to June 23. 2005. The hair fashion images' characteristics are; (1) avant-garde - unique style of every categories, (2) ethnic - korean style of center part, no volume, down chignon, inactivated texture, (3) romantic pretty - girl like cute style of long, wide wave, wide braid, center part or bang, activated texture, using pin or ribon, (4) elegance - graceful style of down point up style having wave, volume and activated texture, (5) sexy - sexual attractive style of long & wide wave or straight with high volume, activated texture(wet feeling hair styles also possible), (6) sophisticate - refined urban style of inactivated textured graduation and layered straight hair, (7) natural - inartificial style of no volume, inactivated long straight and binding hair, (8) sporty - activated style of activated and inactivated textured short hair.

• 패션비즈니스
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• 제9권4호
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• pp.59-78
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• 2005

This study aims to know the deferences of hair fashion feeling group in accordance with hair styling activities, general characteristics, life styles objecting to capital area university women students and aid to hair fashion design. So the results are as belows. 1. Frequency Analysis of Categories A. Hair fashion feeling - Natural, sexy, romantic pretty, sophisticate, ethnic are 90% in total hair fashion feeling variables in sequence of frequency, so it can be said these are in vogue. B. Hair styling activities - The objections visit the hair salon once 1-2months, spend about 42,000 won a month, perform cut & wave perm to sentimental reasens & hair style changes, determine the hair style well coordinated in her image and managed easily. In her home, they manage her hair style 12 minutes a day, spend 17,000 won to buy hair aids, do hair blow dry or pin or pony tail mainly in the morning, scarcely use the hair styling aids but if use, essence or wax mainly. And the degree of interest to hair style is high. C. General Characteristics - The objections's average age is 21.1, residence is seoul kangnam 23.3%, seoul kangbook 18.4%, other capital areas 58.4%, the degree of education is university students 94.9%, graduated student 5.1%, marriage is married 96%, unmarried 2.8%, family who live with is married are mainly man & woman and living with father & mother in low in man's, unmarried are mainly live alone & nuclear family, personal expenses a month is 300,000 won in average, income of home is 4,000,000 won a month. D. Life style - The objections are not in interest of physical exercises but if are, do yoga & health, like drama & comedies program, watch TV or meet friend in leisure time, like balad & dance music, fashion magazine, meet friend in cafe or college. 2. Relationship of hair fashion feeling & other variables Using the $x^2$-test, level p<0.05, Hair styling activities(frequency of hair salon coming in and out, ordinary time representing hair style, preferred hair styling aids, the amount of hair style interest), General Characteristics(age), Life style(leisure time) variables are meaningful.

• 복식
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• 제50권7호
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• pp.97-111
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• 2000

The purpose of this study were to segment the hair care cosmetics market according to the benefits sought, to categorize the information sources on the hair care cosmetics, and to characterize the profiles of the segmentized groups of university students. Self-administered questionnaires were distributed to 457 university students in Chonbuk province from Jul. 10 to Jul. 21, 1999. Frequencies and percentages were calculated, and factor analysis, cluster analysis, one-way ANOVA, and $\chi$$^2$-test were used. The results were: 1. University student's benefit variables on hair care cosmetics were classified into special function, fashion, practicality, brand, fragrance, styling, nutritional reinforcement, and economy. And they were segmentized into the feeling pursuit, the multi-benefit pursuit, the practicality pursuit, the benefit unconscious, and the function pursuit. The information sources were classified into marketer-dominated sources, neutral sources and consumer -dominated sources. 2. The feeling pursuit strongly sought for fashion, brand and fragrance pursuit, but considered economy less, chiefly used the marketer-dominated and neutral information sources, and showed much interests in hair care cosmetics, and were consisted of women dominantly. The multi-benefits pursuit sought for various kinds of benefits from hair care cosmetics, depended heavily on various kinds of information sources, were well aware of their hair types and instructions on the hair care cosmetics label, and were consisted of women dominantly. The practicality pursuit highly sought for practicality, but low on the fashion, were not aware of their hair style, haler care, hair health status and hair type, and almost half of them are men. The benefit unconscious showed low concern about, all kinds of benefits and hair care cosmetics, and were consisted of more men than women. The function pursuit highly sought for special function and nutritional reinforcement, mainly depended on the consumer-dominated sources. and showed low concern about their hair style and hair care.

• 대한가정학회지
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• 제44권1호
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• pp.159-168
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• 2006

The purpose of this study was to analyse the types of expression of fashion magazine advertising using the Foote, Cone and Belding(FCB) GRID model. Consequently, this study examined the presentation of fashion magazine advertising. The fashion magazine advertising(771 cases in women's magazines, 120 cases in men's magazines) was classified according to the FCB GRID model. The fashion magazine advertising was categorized into high involvement-feeling goods(jewelry, accessories, bags, shoes, perfumes, men and women dresses, jeans, bathing suits etc.), low involvement-feeling goods(casual wears, imitation accessories etc.), high involvement-thinking goods(cosmetics, underwears, sports shoes etc.) and low involvement-thinking goods(hair goods, sports wears, undergarments etc.). A great of the fashion advertising consisted of photography and the emotional approach. Thinking goods placed emphasis on the functional value, whereas high involvement-feeling goods placed emphasis on the emotional value and low involvement-feeling goods on the fashionable value.

• 한국패션뷰티학회지
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• 제1권1호
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• pp.65-78
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• 2003

This research is to provide practical help in learning hair and makeup illustration skills by presenting techniques for hair and makeup drawing; to serve efficient illustration education; and to enhance the status of beauty and contribute to artistic development. Hair style and makeup techniques include graphical one, pattern-centered one, one using pattern paper, simplifying one and mood one expressing image. Of them, this research made the illustrations to use cosmetics, color pencils and pastel based on the graphical technique. for each design of the illustrations, ethnic, sexy, natural, romantic and gorgeous images, which were considered to be appropriate to the graphical technique, were chosen by the researcher out of hair and makeup styles that appeared in the fashion magazines including Vogue, Gap, Mode et Mode from 2000 through 2001. In particular, they were chosen with focusing on basic styles. The summaries below were found with the experience of making illustrations. Various techniques and skills are required to express the ideas of hair and makeup styles. Of them, the graphical technique is very useful as the primary step to learn various techniques and improve drawing skills. First, the graphical technique may enable not only expressing what is desired to draw as is, but also accurately representing hair and makeup designs so as to convey objective expression. In this regard, it is a proper way to achieve its inherent purpose as conveyance of messages. Second, more accurate styling of hair and makeup is available through graphical expression, which helps understand related practical techniques. In addition, makeup illustration, which is expressed through direct makeup products and instruments, may serve skill improvement since such direct use provides the feeling of real makeup. Third, the graphical technique as a basic drawing skill may unrestrictedly show the artist's expression ability. Fourth, although artistic merits implying individuality and creativity should be shared through illustrations that express the artist's ideas or emotions, the graphical technique is the easiest method to beginners who just started learning of illustration, in that it enables expression without highly advanced skills.

• 패션비즈니스
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• 제5권5호
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• pp.65-76
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• 2001

The hat is the most flexible human head covering. Almost entirely enveloping the hair, it can be simple, pure, elegant and mysterious. Yet it is frequently a highly decorative form of dress. The hat also takes a part in the extension of the area of art as soft-sculpture. My purpose of this thesis is to present diverse artistic hats with natural images by nontraditional materials and natural resources. The reason why I select nature as them is that it is absolutely the origin of life and art. To develop the innovative hat design, I focus on the material to extend the range of art expression. I observe nontraditional materials such as wire, paper and so on that enhance heterogenetic feeling from natural images. The attempt is made to enhance the visual effect by harmonizing the disharmonious feeling. Natural resources such as moss, orange, feather and so on could be adapted to the hat and applied for unique design, which supplies new expression. Therefore, the harmony of natural images and natural resources could avoid dullness, bestow elegance and polish the unique beauty creation of the hat.

• 한국패션뷰티학회지
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• 제3권1호
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• pp.61-71
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• 2005

Everything of the world we live in has its own unique color. Those colors move us, enrich our every day life, and make us happy. When we have our hairs dyed by a color we like, we may look different, feeling confident and activated. We select a color fur our hair color design depending on such symbolic aspects as our life styles, self-images or personalities. Namely, we tend to choose a color the image of which we like. Such a tendency implies that it should be important to study hair colors in multi-faceted ways. The purpose of this study was to survey people's preferences of hair color tone images depending on their demographic and physical variables and thereby, determine the correlations between their preferences and variables. For this purpose, hair colors tones were classified into 11 categories and thereby, subjects' preferences of hair tones were analyzed in terms of the image adjective combinations. The results of this study can be summarized as follows; As a result of analyzing subjects' preferences of hair color tones depending on their such demographic variables as gender, age group and marital status, it was found that males tended to prefer dark tones more than females, and that those in their 30's or older tended to select dark tones more than those in their 20's. On the other hand, the married preferred medium bright tones more than the singles. Furthermore, such physical variables as body size, weight and apparel size were found correlated with hair color tone preferences. To be specific, shorter people desired more to have their hair colors match with their natural ones not to be less exposed to others. Lastly, as a result of analyzing the correlation between hair color tone preferences and weight and apparel size, it was found that fat people tended more to prefer medium bright color tones than normal or slim people.