• Science of Emotion and Sensibility
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• v.7 no.2
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• pp.123-131
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• 2004

This study has an aim to find out sensible factors of hahae Mask and to be helpful in developing design of products related with cultural products. This study selected and analyzed 32 vocabularies about sensible adjective to evaluate image of hahae Mask. Firstly, this study investigated image of hahae Mask through 32 vocabularies about sensible adjective and categorized 5 factors including 'attractive', 'native', 'interesting', 'active', and 'elaborate'. Secondly, sense had significant differences in 'native' and, 'interesting' based on kinds. Especially yangban Mask has more powerful nativeness than choraengi Mask, and is more interesting than jung Mask, baekjeong Mask, and bune Mask. Thirdly, the materials used in the products of hahae Mask generated differences of sensibility in elaborateness. Especially, elaborate image was emphasized about materials of glass. Fourthly, sensible image of hahae Mask was dependent upon population-statistic characteristics (age, sex, education) and characteristics of products(materials, kinds of Mask). If development of cultural products related with hahae Mask considers five sensible factors based on this study, it will contribute to development of design which coincides with consumers' needs.