• The Research Journal of the Costume Culture
• /
• v.28 no.3
• /
• pp.313-329
• /
• 2020

Social Network Services (SNS) have become a vital means of shopping, significantly influencing consumers' purchases of fashion products. The aim of this study was to identify bandwagon consumption among fashion consumers and to analyze the effects of bandwagon consumption on negative emotions, purchase discontinuation, and switching intention. A survey questionnaire was developed, and data were obtained from 285 female consumers in Korea aged in their 20s and 30s who had experienced guilt, regret, or disappointment after purchasing fashion products using SNS during the previous six months. The survey results indicated four different types of band- wagon consumption: intentional, impulsive, unintentional, and planned. The presence of negative emotions such as guilt, disappointment, and regret were affected by different types of bandwagon consumption. Intentional bandwagon consumption only affected guilt, while unintentional bandwagon consumption affected both guilt and disappointment. Impulsive bandwagon consumption affected guilt and regret; however, planned bandwagon consumption only affected regret. Furthermore, negative emotions affected purchase discontinuation and switching intention. Planned bandwagon con- sumption had an effect on both purchase discontinuation and switching intention, while both impulsive and unintentional bandwagon consumption influenced switching intention only. Intentional bandwagon consumption had no effect on either purchase discontinuation or switching intention. The results of this study indicate that SNS consumers' bandwagon consumption causes different negative emotions, purchase discontinuation, and switching intention.

• Journal of Distribution Science
• /
• v.19 no.7
• /
• pp.51-59
• /
• 2021

Purpose: Anger has become one of the dominantly experienced emotions in recent years, particularly under the COVID-19 pandemic. Considering the critical role that anger plays in consumers' lives, the present research examines how feeling angry about money influences consumers' spending and money distribution decisions. Research design and methodology. Three experiments were conducted using different emotion induction methods (i.e., dictator game, autobiographical recall, and scenario). Results. Feeling angry about money decreased pro-social spending (i.e., less money distribution to the others), but it did not affect virtuous or utilitarian spending for the self-unlike past finding on negative feelings that increased utilitarian spending. Furthermore, whereas anger-tainted money decreased pro-social spending of that money, guilt-tainted money increased pro-social spending. However, the effects of guilt versus anger were not completely symmetrical. The antagonistic effect of anger was diffusive across spending on distant and close others, whereas the pro-social effect of guilt was limited to distant others. Conclusions: These findings help policy makers and financial institutions forecast how money will be distributed or circulated when it is likely to be dampened by anger under the pandemic. They also highlight the importance of examining the effects of discrete emotions (e.g., anger vs. guilt) beyond valence.

• Journal of the Korean Home Economics Association
• /
• v.33 no.6
• /
• pp.281-293
• /
• 1995

The purpose of this study was to examine the actual condition of day care type and guilt in employed mothers. The subjects consisted of 172 employed mothers who had children from 2 to 36 monthes of ages. The results showed that the actual conditions of day care type were mostly child care by relatives. Factors that were useful in predicting guilt of employed mothers were the following variables ; satisfaction of day care, change of caregiver, the value of children. Implications for knowledge as well as recommendations for future research are discussed.

• Korean Journal of Child Studies
• /
• v.34 no.6
• /
• pp.123-138
• /
• 2013

The purpose of the present study which regards bullying as a group process was to examine the direct and indirect influences of moral disengagement, empathy, and guilt on bullying assistant behavior. The participants consisted of 442 6th graders from an elementary school(male : 227, female : 215). The findings from this study are as follows. First, there are significant correlations between moral disengagement, empathy, guilt, and bullying assistant behavior. Second, moral disengagement have not only direct influences but also indirect influences through empathy and guilt on bullying assistant behavior. Moral disengagement was the strongest predictor of bullying assistant behavior. Finally, the implications for future research and intervention in bullying were also discussed.

• Science of Emotion and Sensibility
• /
• v.19 no.3
• /
• pp.121-132
• /
• 2016

Emotion is considered to be involved in the moral decision-making process consisting of moral judgment, moral intention, and moral behavior. This research investigated the distinct role of two specific moral emotions, guilt and shame, when they are suppressed, on moral judgment, moral intention, and moral behavior through an online experiment. Moral emotion (guilt vs. shame) as well as suppression of these emotions (suppressing vs. control) was manipulated to infer the causality of moral emotions and the moral decision-making process when they are suppressed. The results suggest that suppressing guilt was involved in moral judgment and moral intention, but was not involved in moral behavior. In particular, participants who maintained guilt evaluated moral vignettes as more moral and perceived that they would follow the behavior described in the vignettes than those participants who suppressed their guilt. On the other hand, our data showed that suppressing shame was not involved in moral judgment and intention but was in behavior. Participants who maintained shame engaged in moral behavior more than participants who suppressed shame. We delineate the different mechanisms between guilt and shame on the moral decision-making process with the discrete emotion theory.

• The Journal of Industrial Distribution & Business
• /
• v.9 no.10
• /
• pp.7-14
• /
• 2018

Purpose - This paper want to confirm whether the guilty consciousness moderates the relationship between luxury brand awareness and purchase intention. The purpose of this study is to clarify the effect of buying intention of counterfeit luxury brand and to increase intention of purchase of genuine brand. Research design, data, and methodology - This study was analyzed using SPSS 19 and SPSS Macro. An internal consistency analysis was performed to verify the reliability of the measuring instruments and Pearson's miniscule correlation to examine the correlation of variants. In addition, the data were averaged to perform regression analysis and to see the control effects of guilt, and the significance of the control effect was verified using SPSS Macro. Results - The first hypothesis that the perception of luxury brands will have a positive effect on the intent of buying counterfeit luxury brands was found to be significant. Next, a hypothesis was also established that the sense of guilt would have a significant moderating effect on the relationship between the recognition of a luxury brand and the intention of buying a counterfeit brand. Conclusions - The study expanded the study of counterfeit brand names by making an empirical check on the effects of brand awareness and guilt for the first time in the research done so far.

• Child Health Nursing Research
• /
• v.14 no.2
• /
• pp.195-202
• /
• 2008

Purpose: The purpose of this study was to investigate parenting attitudes and to identify factors influencing this parenting attitude in mothers of children with hemophilia. Method: The participants in this study were 119 mothers of children with hemophilia (under 18 years of age) who were registered members of the Korea Hemophilia Foundation. Data were collected using the Mother-Infant Attachment Scale, Maternal Guilt Scale and Parenting Attitude Scale. The collected data were analyzed using SPSS program. Results: The parenting attitude was 3.02 (total possible score=4). By subcategories, achievement attitude was the highest (3.45). Of the factors influencing parenting attitudes, mother-child attachment, maternal guilt and self-esteem account for 45.6% of the variance. Conclusion: The findings of this study show that attitudes of parents of children with hemophilia were positive. As mother-child attachment and maternal guilt were identified as major factors in predicting parenting attitudes, there is a need to consider interventions that will increase mother-child attachment and decrease maternal guilt.

• Journal of the Korean Home Economics Association
• /
• v.38 no.11
• /
• pp.77-88
• /
• 2000

The purpose of this study was to find out the characteristics of foster care of long-distance parents who meet their children on weekend and to examine the relationships among the separation anxiety and maternal guilt in foster care. The subject consisted of 138 employed mothers who are living separately with their children. The instruments used for this study were the Separation Anxiety Scale(Cho & Park,1992), the Maternal Guilt Scale(Kim & Kang, 1997), the Parental Satisfaction Scale(Hyun & Cho,1994), and the Parental Stress Scale(Park,1994). The main results of this study were as followings: 1. Mothers had a tend to rely on family members expecially grandparents for foster care of their children. They usually have visited to meet their children weekend and made a phone call once a day. Parental satisfaction in foster care was reported to be moderately high level. 2. The subject’s separation anxiety was found to be high, and it was strong positive relationships to maternal guilt feeling in foster care. The results of this study have implications for both formal and informal support systems of employed mothers with children. The findings of this study may used as basis for understanding long-distance parents’problems in foster care, developing support programs, and public policy for employed mothers.

• Fashion, Industry and Education
• /
• v.14 no.1
• /
• pp.18-30
• /
• 2016

This study explores whether consumers' sustainable luxury purchase (SLP), which refers to luxury consumers' conscientious purchase behavior of "buying luxury for its timeless style and durable quality that leads to extended product usage and less waste," leads to luxury consumer pleasure (LCP). Furthermore, the current study examines whether LCP leads to positive post-purchase behavior reflected by sustainable divestment intention (SDI) and repurchase intention (RI). In addition, by building on Coping Theory, we explore whether luxury consumer guilt (LCG) positively moderates the relationship between LCP and SDI. Our empirical findings of the SEM analysis based on 452 valid responses demonstrate the significant relationships between SLP and LCP, between LCP and SDI, and between LCP and RI. This implies the importance of SLP in creating a favorable consumer response, which further leads to consumers' intentions to make a sustainable divestment and to repurchase luxury. Furthermore, the critical moderating role LCG plays in the relationship between LCP and SDI was supported, stressing the importance of guilt as a trigger of consumers' sustainable divestment behavior.

• Journal of Families and Better Life
• /
• v.33 no.5
• /
• pp.117-131
• /
• 2015

The purpose of this study was to investigate the difference of adolescent self-conscious emotion, empathy, forgiveness and prosocial behavior across gender and grade, to analyze the difference between the correlations among prosocial behavior and other variables across gender and grade, and to investigate the effects of adolescent self-conscious emotion, empathy, forgiveness on prosocial behavior in each gender and grade group. The subjects were 272 adolescents who were recruited by purposive sampling in the Chungbuk area. The results indicated that the empathy of girls was higher than that of boys. Boys showed a stronger correlation between prosocial behavior and guilt than girls. Next, boys' prosocial behavior was predicted by cognitive empathy, guilt, and pride, whereas girls' prosocial behavior was predicted by forgiveness toward others, pride, cognitive empathy and emotional empathy. Last, middle school students' prosocial behavior was predicted by pride and guilt, whereas that of high school students' was predicted by cognitive empathy, guilt, pride, and forgiveness toward others and the situation. In conclusion, self-conscious emotions, empathy, and forgiveness all predicted adolescent prosocial behavior but in different ways across gender and grade. It implies that adolescents need diverse educational programs according to their gender and grade, to promote their self-conscious emotions, moral emotions, and prosocial behavior.