• Fashion & Textile Research Journal
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• v.3 no.5
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• pp.444-454
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• 2001

The purpose of this paper was to identify and compare the underlying design theory of contemporary European and Japanese fashion designers by using the qualitative research method of grounded theory developed by Glaser and Strauss (1967) and Glaser (1978). In this research, four fashion sites-Paris, Milan, London and Tokyo-were selected. The researcher stayed in each site for a period of two to three weeks for the purpose of data collection. A total of 60 fashion designers, educators, students and journalists were interviewed. 53 open-ended design questionnaires were returned by fashion designers and students. 19 on-site observations of fashion designers and educators were done. Grounded theories of fashion designers were synthesized from in-depth interviews, participant observations and questionnaire surveys of fashion designers, students and educators. The results of theory-building research suggested that there were significant differences between the grounded design theories of European and Japanese fashion designers due to their various cultural contexts.

• Journal of Korean Society of Rural Planning
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• v.14 no.2
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• pp.1-12
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• 2008

The purpose of this study is to examine the aspects and the characteristics of conflict among people in agricultural villages shown in the course of conducting a rural community development project, and to suggest a theoretical basis for the solution of the conflict. various theories on rural community development projects and conflict, and relevant sociopsychological theories were perused to lay a theoretical foundation for the study, and 5 actual cases of conflicts in agricultural experience villages were analyzed in the light of the grounded theory which is one of suitable methods of qualitative research. And comparative and comprehensive analysis of conflicts of different farm villages was done. Based on the result of analysis of conflict among residents on agricultural experience village, this paper suggests some ways for solution of the conflict.

• The Journal of Information Systems
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• v.24 no.4
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• pp.83-97
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• 2015

Purpose: Traditionally, information technology acceptance have been considered one of the most important research issues. However non-acceptance, which was main objective of acceptance theories, have not been included in main research area by communities of information systems. This study is to identify the factors influencing non-acceptance of information technology and suggest a total research model for explaining the phenomena of non-acceptance. Design/methodology/approach: Grounded theory was adopted as a principal research method. which is an inductive technique of interpreting qualitative data about a social phenomenon to build theories about that phenomenon. Data were collected by depth interview and open question on potential non-adopters during 3 months. The collected data were coded by two main coding paradigm in ground theory, open coding and axis coding. Findings: Factors influencing non-acceptance, status quo, imitation, value evaluation, and concerning risk were extracted from open coding. These factors were integrated into system 1 thinking and system 2 thinking, which were from axis coding. More specifically, status quo and imitation are system 1 thinking which are more responsive and emotional thinking and value evaluation and concerning risk are system 2 thinking which are more rational and reasoning thinking.

• International journal of advanced smart convergence
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• v.13 no.1
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• pp.162-179
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• 2024

With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.11a
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• pp.139-143
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• 2003

This paper is a report on in-progress investigation on antecedents of IS success in small and medium size enterprises. Previous studies on IS success in SME context largely extends research models derived from a large enterprise context. This research applies the grounded theory approach to 1109 ISP outputs exploring SME specific constructs in successful IS implementation and management. When successful, results of this research will provide insights into theories of IS in SME context that may practically applicable to IS practice in SMEs.

• Information Systems Review
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• v.19 no.3
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• pp.179-199
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• 2017

As users' cross-over shopping behaviors become more popular, many studies have attempted to describe a theoretical mechanism in multichannel environments. Apart from explaining a simplified multichannel user behavior, relevant researchers must deeply understand the mechanism of users' cross-over shopping behavior, which cannot be discovered by employing either existing theories or traditional research methods. Thus, this study explores why, how, and when users conduct cross-over shopping behaviors in multichannel environments by employing a grounded theory approach. In this study, we have interviewed 25 participants who have prior experiences in cross-over shopping. By analyzing the interview manuscripts using the grounded theory approach, we have extracted 118 codes in the coding steps and ultimately presented 28 categories by incorporating similar concepts from those codes. In this qualitative grounded theory study, we have discussed why, how, and when users do cross-over shopping behavior based on our selected codes and categories as well as by listening to the stories of our interviewees. By grounding our proposed framework, which can capture both dynamic information search and purchasing behavior, this study provides an alternative research approach to explain user behavior, thereby bolstering our current understanding of the cross-over shopping behavior of users in multichannel environments.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1661-1671
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• 2006

Many researchers have studied the process of retail evolution in the United States and in Europe. Although extensively studied(e.g., Agergaard, Olsen & Allpass, 1970; Oren, 1989), used in conceptual work(e.g., Cist, 1968), and applied as foundation in empirical work(e.g., HcNair, 1958), some limitations exist as follows: inability to cover multiple types of retail institutions and limited quantification. The purpose of this study is to build a conceptual framework combining existing retail evolution theories to overcome existing limitations. Data collection and analysis followed a qualitative research design, specifically a grounded theory type of design with a constant comparative analysis method. As a result of the study, a conceptual framework was built by synthesizing aspects of retail evolution theories and showed retail institution types in a change process.

• Child Health Nursing Research
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• v.4 no.2
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• pp.207-220
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• 1998

The purpose of this study was to build a substantive theory about the experience of the maternal uncertainty in childhood chronic illness. The qualitative research method used was grounded theory. The interviewees were 12 mothers who have cared for a child who had chronic illness. The data were collected through in-depth interviews with audiotape recording done by the investigator over a period of nine months. The data were analyzed simutaneously by a constant comparative method in which new data were continuously coded into categories and properties according to Strauss and Corbin's methodology. The 34 concepts were identified as a result of analyzing the grounded data. Ten categories emerged from the analysis. The categories were lack of clarity, unpredictability, unfamiliarity, negative change, anxiety, devotion normalization and burn-out. Causal conditions included : lack of clarity, unpredictability, unfamiliarity and change ; central phenomena : anxiety, being perplexed ; context. seriousness of illness, support ; intervening condition : belief action/interaction strategies devotion, overprotection ; consequences : normalization, burn-out. These categories were synthesized into the core concept-anxiety. The process of experiencing uncertainty was 1) Entering the world of uncertainty, 2) Struggling in the tunnel of uncertainty, 3) Reconstruction of the situation of uncertainty. Four hypotheses were derived from the analysis : (1) The higher the lack of clarity, unpredictability, unfamiliaity, change, the higher the level of uncertainty (2) The more serious the illness and the less the support, the higher the level of uncertainty. (3) The positive believes will influence the devoted care and normalization of the family life. Through this substantive theory, pediatric nurses can understand the process of experiencing maternal uncertainty in childhood chronic illness. Further research to build substantive theories to explain other uncertainties may contribute to a formal theory of how normalization is achieved in the family with chronically ill child.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.427-436
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• 2016

This study attempts to suggest a theoretical basic frame that is needed for nursing intervention regarding the sexual experiences of the mentally disabled. The data were collected through a series of interviews with 14 participants. With permission of the mentally disabled, the interviews were recorded and transcribed. The data were analyzed using the framework of grounded theory mapped out by Strauss & Corbin(1998). The following 3 theories were confirmed on the basis of repetitive relations: becoming nest type, exercising self-restraint type, getting tangled type. Therefore, it is necessary to develop a realistic sex education that is relevant to hospital, community mental health center, and culture. The nurse is required to activily participate in educating the mentally disabled with a diverse approach to instill and nurture the sober perspective about sex such as the pleasure, life, intimacy based on sexual equality.

• Journal of Distribution Science
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• v.20 no.7
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• pp.119-127
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• 2022

Purpose: The underdog effect refers to a positive attitude towards the underdog who lacks resources and opportunities but has passion and determination. Extensive research has been investigated how the underdog effect affects distributing consumer preference and purchase intention. The purpose of this study is to identify the theoretical basis on which the underdog effect is grounded by analysing the prior research in the underdog literature. Research design, data and methodology: This study organizes the literature on the underdog effect by analyzing a total of 33 journals published in the past 16 years. Constructs and variables were extracted from the selected articles through the content analysis on a systematic literature review. Results: This literature review reveals that identity theories served as an overarching theoretical lens when examining the underdog effect. Additionally, the underdog effect was rooted in theories of justice and equity to explain the relationship between underdog brand positioning and consumer preference. Conclusions: This paper paves the way for future research based on prior research and trend analysis of underdog brand positioning. This article also provides an insightful interpretation and synthesis of the theoretical underpinnings of the impact of underdog effects on consumers' overall brand evaluations.