• 한국의류산업학회지
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• 제3권5호
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• pp.444-454
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• 2001

The purpose of this paper was to identify and compare the underlying design theory of contemporary European and Japanese fashion designers by using the qualitative research method of grounded theory developed by Glaser and Strauss (1967) and Glaser (1978). In this research, four fashion sites-Paris, Milan, London and Tokyo-were selected. The researcher stayed in each site for a period of two to three weeks for the purpose of data collection. A total of 60 fashion designers, educators, students and journalists were interviewed. 53 open-ended design questionnaires were returned by fashion designers and students. 19 on-site observations of fashion designers and educators were done. Grounded theories of fashion designers were synthesized from in-depth interviews, participant observations and questionnaire surveys of fashion designers, students and educators. The results of theory-building research suggested that there were significant differences between the grounded design theories of European and Japanese fashion designers due to their various cultural contexts.

• 농촌계획
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• 제14권2호
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• pp.1-12
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• 2008

The purpose of this study is to examine the aspects and the characteristics of conflict among people in agricultural villages shown in the course of conducting a rural community development project, and to suggest a theoretical basis for the solution of the conflict. various theories on rural community development projects and conflict, and relevant sociopsychological theories were perused to lay a theoretical foundation for the study, and 5 actual cases of conflicts in agricultural experience villages were analyzed in the light of the grounded theory which is one of suitable methods of qualitative research. And comparative and comprehensive analysis of conflicts of different farm villages was done. Based on the result of analysis of conflict among residents on agricultural experience village, this paper suggests some ways for solution of the conflict.

• 한국정보시스템학회지:정보시스템연구
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• 제24권4호
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• pp.83-97
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• 2015

Purpose: Traditionally, information technology acceptance have been considered one of the most important research issues. However non-acceptance, which was main objective of acceptance theories, have not been included in main research area by communities of information systems. This study is to identify the factors influencing non-acceptance of information technology and suggest a total research model for explaining the phenomena of non-acceptance. Design/methodology/approach: Grounded theory was adopted as a principal research method. which is an inductive technique of interpreting qualitative data about a social phenomenon to build theories about that phenomenon. Data were collected by depth interview and open question on potential non-adopters during 3 months. The collected data were coded by two main coding paradigm in ground theory, open coding and axis coding. Findings: Factors influencing non-acceptance, status quo, imitation, value evaluation, and concerning risk were extracted from open coding. These factors were integrated into system 1 thinking and system 2 thinking, which were from axis coding. More specifically, status quo and imitation are system 1 thinking which are more responsive and emotional thinking and value evaluation and concerning risk are system 2 thinking which are more rational and reasoning thinking.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.162-179
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• 2024

With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.139-143
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• 2003

This paper is a report on in-progress investigation on antecedents of IS success in small and medium size enterprises. Previous studies on IS success in SME context largely extends research models derived from a large enterprise context. This research applies the grounded theory approach to 1109 ISP outputs exploring SME specific constructs in successful IS implementation and management. When successful, results of this research will provide insights into theories of IS in SME context that may practically applicable to IS practice in SMEs.

• 경영정보학연구
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• 제19권3호
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• pp.179-199
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• 2017

멀티채널 소비자들의 크로스오버 쇼핑행동이 두드러지는 시점에서 최근 사용자 행동 메커니즘에 대한 관심이 높아지고 있다. 단순한 멀티채널 사용자행동에 대한 이해 차원을 넘어 면밀한 관찰을 통해 기존 연구방식에서 발견할 수 없었던 크로스 오버 쇼핑행동에 대한 연구 축적이 필요한 시점이라 할 수 있다. 본 연구는 근거이론(grounded theory)를 활용하여 멀티채널 사용자들이 왜, 어떻게 크로스오버 쇼핑행동을 하는지를 살펴보는데 그 목적이 있다. 본 연구에서는 총 25명의 응답자를 대상으로 인터뷰를 진행하였으며, 근거자료의 분석을 통해 118개의 개념을 추출하였고, 유사 개념간의 통합과정을 통해 28개의 범주를 제시하였다. 본 연구는 근거이론을 적용하여 기존 설문연구에서는 파악하기 어려웠던 사용자들의 동적인 탐색과 구매행동의 메커니즘을 포착함으로써 멀티채널 환경에서 설명 가능한 행동연구 방안을 제안하고 있다는 점에서 의의가 있다.

• 한국의류학회지
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• 제30권12호
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• pp.1661-1671
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• 2006

역사적으로 많은 미국과 유럽의 학자들이 이론적(Conceptual work)으로 또는 실전을 (Empirical work) 통하여 점포진화모델을 제시하려 많은 노력을 기울여왔다. 그러나 이런 많은 연구들에도 불구하고 다음과 같은 한계가 여전히 존재하고 있다: 다양한 종류의 점포기관의 진화에 적용할 수 없다는 점, 그리고 양적 연구(Quantitative research)가 부족하다는 점. 이 연구의 목적은 기존 점포진화이론을 포괄하고 위의 한계점을 극복하는 이론적인 점포진화모델을 개발하여 제시하는 것이다. 연구방법에는 질적연구디자인(Qualitative research design), 특히 지속적인 비교분석방법(Constant comparative analysis)을 통한 기초이론(Grounded theory) 형식의 디자인이 사용되었다. 연구결과, 기존의 점포진화이론의 여러 측면들을 종합하여 점포기관들의 변화과정을 제시하는 새로운 이론적인 모델이 제시되었다.

• Child Health Nursing Research
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• 제4권2호
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• pp.207-220
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• 1998

The purpose of this study was to build a substantive theory about the experience of the maternal uncertainty in childhood chronic illness. The qualitative research method used was grounded theory. The interviewees were 12 mothers who have cared for a child who had chronic illness. The data were collected through in-depth interviews with audiotape recording done by the investigator over a period of nine months. The data were analyzed simutaneously by a constant comparative method in which new data were continuously coded into categories and properties according to Strauss and Corbin's methodology. The 34 concepts were identified as a result of analyzing the grounded data. Ten categories emerged from the analysis. The categories were lack of clarity, unpredictability, unfamiliarity, negative change, anxiety, devotion normalization and burn-out. Causal conditions included : lack of clarity, unpredictability, unfamiliarity and change ; central phenomena : anxiety, being perplexed ; context. seriousness of illness, support ; intervening condition : belief action/interaction strategies devotion, overprotection ; consequences : normalization, burn-out. These categories were synthesized into the core concept-anxiety. The process of experiencing uncertainty was 1) Entering the world of uncertainty, 2) Struggling in the tunnel of uncertainty, 3) Reconstruction of the situation of uncertainty. Four hypotheses were derived from the analysis : (1) The higher the lack of clarity, unpredictability, unfamiliaity, change, the higher the level of uncertainty (2) The more serious the illness and the less the support, the higher the level of uncertainty. (3) The positive believes will influence the devoted care and normalization of the family life. Through this substantive theory, pediatric nurses can understand the process of experiencing maternal uncertainty in childhood chronic illness. Further research to build substantive theories to explain other uncertainties may contribute to a formal theory of how normalization is achieved in the family with chronically ill child.

• 디지털융복합연구
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• 제14권3호
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• pp.427-436
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• 2016

본 연구는 정신장애인의 성경험에 대한 간호중재를 개발하기 위한 이론적 토대를 제공하고자 시도되었다. 사전동의서를 받고 정신장애인 14명의 인터뷰를 Strauss & Corbin(1998)의 근거이론방법에 의해 분석하였다. 정신장애인의 고립감, 성욕으로부터 탈출함의 만족도는 맥락인 대상자의 태도, 경제력 및 다스림과 중재상황인 파트너, 엮어짐 및 연속성에 따라서 둥지형, 절제형, 엉킴형의 3가지 유형이 나타났다. 따라서 정신장애인의 성경험은 자신의 몸이 존재하는 공간으로써의 현실을 인지하는 것으로 이들의 성문제에 대한 전문가 개입의 현실을 파악하여 앞으로 전문가역할을 활발히 하기 위한 방안을 모색해야 할 것이다.

• 유통과학연구
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• 제20권7호
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• pp.119-127
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• 2022

Purpose: The underdog effect refers to a positive attitude towards the underdog who lacks resources and opportunities but has passion and determination. Extensive research has been investigated how the underdog effect affects distributing consumer preference and purchase intention. The purpose of this study is to identify the theoretical basis on which the underdog effect is grounded by analysing the prior research in the underdog literature. Research design, data and methodology: This study organizes the literature on the underdog effect by analyzing a total of 33 journals published in the past 16 years. Constructs and variables were extracted from the selected articles through the content analysis on a systematic literature review. Results: This literature review reveals that identity theories served as an overarching theoretical lens when examining the underdog effect. Additionally, the underdog effect was rooted in theories of justice and equity to explain the relationship between underdog brand positioning and consumer preference. Conclusions: This paper paves the way for future research based on prior research and trend analysis of underdog brand positioning. This article also provides an insightful interpretation and synthesis of the theoretical underpinnings of the impact of underdog effects on consumers' overall brand evaluations.