• 농촌계획
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• 제14권4호
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• pp.109-119
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• 2008

The objectives of this study are to develop a green tourism potential evaluation method with rural amenity and demand of citizen. The new index which was named GPD(green tourism potential degree) is designed to propose the green tourism potential of rural areas using spatial analysis of geographic information system and spatial interaction of gravity model. And in order to evaluate the green tourism potential with supply side and demand side, two indices were defined; One is green tourism demand degree(GDD) which is developed to quantify a demand side potential by the analysis of urban population and urbanization index, and the other is green tourism attraction degree(GAD) which is developed to quantify a supply side potential by the analysis of rural amenity values using AHP algorithm, based on opinion of related experts. The developed method was applied to a part of Kyounggi province, Seoul and Incheon. All the study area's GAD, GDD and GPD were assessed and the proposed green tourism potential evaluation method could be used in developing rural development plans and green tourism policies considering spatial interaction with citizen and green tourism resources.

• 한국조경학회지
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• 제30권1호
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• pp.18-28
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• 2002

This research is a preliminary empirical investigation to segment the green tourism market by intention, which is a major precedent variable determining the behavior(i.e., participation in green tourism). Then, characteristics of each segmented group such as their socio-demographic variables, green tourism attitude, types of attractions they want to be provided in destination, and constraints to participate in green tourism were compared to give information useful for green tourism managers. Data was collected by a polling agency on a total of 608 residents of Seoul, who would be potential green tourists. Three green tourist groups were identified by intention to participate. The results showed that only gender among socio-demographic variables, two constraint factors, green tourism attitude, and s]me attractions were statistically significant. It is worth noticing, however, that there was no difference in green tourism attitude between the two groups that have the strongest and the weakest intention to participate in green tourism. This result means that the green tourism attitude does not always influence positively on the formation of intention. Perceived behavioral control construct such as cost may played an important role in lowering intention to visit. Based on the findings, several marketing strategies were suggested such as identification of target market and inducing potential green tourists to participate.

• 한국농공학회논문집
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• 제49권6호
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• pp.77-84
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• 2007

This study aims to analyze temporal variation of rural tourist potential in village level. In order to analyze the temporal variation, this study applied a green-tourism potential evaluation model(GPEM) to a study area, Namilmyun with 18 villages, which located on county of Kumsan, province of Chungnam. GPEM consists of two factors about human resources, which is quantified by resident population of the village who will be participated in village management for green-tourism, and amenity resources, which is calculated by an evaluation table with 31 criteria and their weighting values. Data surveying for the study area was performed at August 2003 and 2006, respectively, in order to quantity the 31 evaluation criteria of GPEM. From the analysis results, the amenity resources with three sub-classes of industrial, natural, and social resources showed that the evaluation values of 2006 were increased in more than those of 2003, displaying the increase rate of ranging from 108% to 112% in the three sub-classes, except of one village in social resources and three village in natural resources with reduction. In human resources, the evaluation values of 2006 were highly increased more than those of 2003, showing the rate of 556% in the gradient of linear regression line. In green tourism potential in each village, the evaluation results for two time series showed that the potential is increased by time, which the increase rate of the potential is 114%. Ultimately, the results of this study enable us to realize that the green-tourism potential in each village over time is increased, for example, due to developing new facilities in the village by investment of government and participating in rural tourism by resident people over time. From the analysis and results, the methodology of this study can be applied to analyze the temporal variation of the potential for villages having investment from government.

• 농촌계획
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• 제19권4호
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• pp.293-306
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• 2013

According to the increase of rural experience, that is important in satisfying needs of green tourism and vitalizing rural economy to use closed school in rural area as experience facility. For using closed school as experience facility, political and institutional assistants are needed in effective equipments and stable operation based on multi-perspective approach and analysis. In this study, we try to evaluate green-tourism accessibility of rural experience facility remodeled from closed school considering regional population and spatial characteristics. In evaluating process, gravity potential model are adapted with considering group size of customer and distance-friction coefficient. Distance-friction coefficient is a function of user restriction which depend on possible activity in each experience facility. Green tourism accessibility of experience facility is calculated with summation of accessibility to each region, and we analyzed it as a group by closed school type and location with application in Chungcheongnam-do. We found a correlation between green tourism accessibility of rural closed school and their income.

• 농촌계획
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• 제13권2호
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• pp.7-16
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• 2007

This study aims to develop an evaluation method of green-tourism potential in village level with amenity resources of rural villages, considering human resources of the village. The amenity resources evaluation system was classified into three sub-classes with social, industrial, and natural resources. The system consisted of a relationship diagram between three classes resources and tourists' behavior. The new methodology considers human resources as a key factor for green-tourism potential evaluation of villages, including the amenity resources of three sub-classes. In quantitative method for the criteria, this study adopted a new method of continuous linear score method, which is applying fuzzy theory, not to give score with the existing discrete scoring method with several steps. The weighting values of the evaluation criteria were calculated from the step wise pair-comparision results by AHP(Analytic Hierachy Process) method, which industrial, natural, and social resources have relative weighting values of 523/1000, 319/1000, and 158/1000, respectively. In evaluation of another weighting value by the same methodology, the results showed that the amenity and the human resources have weighting values of 627/100 and 373/1000, respectively. The new evaluation method was applied to make the potential evaluation for rural villages of the study area, which located on Narial-myun, Keumsan-gun, Chungnam province. The development priority among the villages could be suggested reasonably by the new findings of this study, according to the evaluation results showing that the village with high possibility for development in green-tourism has high score in the potential evaluation.

• 한국조경학회지
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• 제31권5호
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• pp.108-118
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• 2003

There are plenty of ecological and traditional resources around Wandong and the Hwangryong-River district, and so the purpose of this development plan is to preserve ecological resources and traditional culture, and to utilize potential value of recreation in this site. Two major concepts are established in this plan one is “Green-Tourism”, the other is “Blue-Recreation”. In this development plan “Green-Tourism” means the effective tourism using ecological and traditional resources, while “Blue-Recreation” means the active tourism using waterfront and cultural facilities. The concept of “Green-Tourism” is applied to the Wangdong area, which is comprised of 6 theme zones. The concept of “Blue-Recreation” is applied to the Hwangryong-River area, which is composed of 4 theme zones. In total, 10 theme zones are planned according to characteristics found in the regional surroundings and cultural facilities of each zone.

• 한국농공학회:학술대회논문집
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• 한국농공학회 2005년도 학술발표논문집
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• pp.225-231
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• 2005

This study aims to suggest an evaluation methodology of green-tourism potential for village level with amenity resources in rural areas. The amenity resources system was classified into three sub-classes(social, industrial, and natural/cultural/historical resources) and a relationship diagram between three classes and tourists' behavior was also defined. The methodology considers human resources in the village including the three sub-class amenity resources. The table and diagram were applied to make renewal plan for rural villages of the study area, Nami-myun, Keumsan-gun, Chungnam province, so that the development scheme for the villages was suggested reasonably by the new findings of this study.

• 한국농공학회논문집
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• 제51권3호
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• pp.15-24
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• 2009

This study tried to develop a tentative evaluation system on greentourism potentials(GTP) of rural villages. The GTP evaluation system consisted of 45 detail criteria within three kinds of large scale criteria, which are human resources of residents capability, amenity resources of tourists attraction, and income resources through exchange activity between rural and urban areas. The evaluation criteria were adapted from several decades existing studies considering the hardware(facility and amenity resources) and software(human resources and programs on tourism)resources in rural villages. Two kinds of test study areas, which are subdivisions of county in a typical rural area(Boori) and an suburbanized area surrounding a big city(Chooboo), located on Keumsan county in Chungnam province, were selected to test the GTP evaluation system. The results showed that the average GTP values of each village in Boori are higher than those of Chooboo, due to higher values in criteria on amenity resources and income resources, which the typical rural area may have higher value in such criteria.

• 농촌계획
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• 제20권3호
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• pp.75-88
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• 2014

The purpose of the present study is to examine the characteristics of intermediary organizations for rural tourism by analyzing how they are run, especially in Yangpyeong-gun and Icheon-si Nadri groups, and to further look for the desirable role they should play. Since the activities of these intermediary groups have not been accumulated enough to be able to be used for a study, grounded theory was adopted as deemed appropriate among other qualitative research approaches for this paper. Three main findings of the current research are as follows. First, the rural tourism intermediary organizations have characteristics that are leaning towards local villages more than visitors, although they are in the middle of a spectrum stretching between 'visitors to the green villages' on one end and the 'green villages' on the other end. Second, the intermediary groups work not just as a bridge among different green villages but also as a mediator, facilitator and a guide, noting that such roles can vary significantly depending on the level of competence of the groups themselves and the extent to which the government steps in. Third, the tourism intermediary organizations can contribute to local community-building, going beyond the boundaries of green village. They help to improve the quality of tour experience which leads to revitalization of local economy, and during the course of operating the intermediary groups, the community in the village can set up rules and resolve disputes and conflicts. Thus, the activities of the groups have the potential to create a local community by affecting not just at a village level but to a broader area where their operation is based on. Implications of this study are suggested in three ways. First, the paper looked at the interaction between rural tourism intermediary organizations and stakeholder in a comprehensive way with a qualitative research approach taken. Second, it identified the role and tasks of rural tourism intermediary organizations. Third, it is important to ensure that the tourism intermediary organizations play the local community-oriented role.

• 한국콘텐츠학회논문지
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• 제11권9호
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• pp.506-514
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• 2011

본 연구의 목적은 지역 이미지를 녹색관광과 연계하여 지속 가능한 개발의 가능성이 있는지 살펴보고, 여가 관광적인 프로그램을 다양화하여 지역 커뮤니티 활성화 방안을 구체적으로 모색하여 보는데 있다. 지역 이미지화 연구를 종합적인 지역 연계성과 관련 지어 추진하기 위하여 본 연구에서는 대전 근교 정뱅이 마을 사례를 문헌연구와 현지 조사법을 병행하여 분석해 보았고, 외국의 성공 사례를 도입하여 비교 연구를 시도하였다. 분석 결과 첫째, 지역의 이미지화는 지역 커뮤니티 공간의 상품화와 지역상생에 긍정적 효과를 주고 있다는 점을 알 수 있었다. 그리고 둘째로는 녹색 루트를 형성하여 도시인들에게 전원으로의 통로 역할을 수행한다는 점도 관찰할 수 있었다. 아울러 이미지화에 성공한 농촌 마을은 농촌 체험과 미술 작품 체험의 공간을 제공하여 교육적 기회의 장으로 승화할 수 있는 가능성이 있음 확인할 수 있었다. 결론적으로 본 연구를 통하여, 도시 근교 소규모 지역 커뮤니티의 녹색관광개발과 이미지화 연계 작업이 나아갈 방향을 제시하고, 관련 실무자들에게 지역 경영 및 관리방향에 대한 실절적인 지표 역할을 수행할 수 있으리라고 본다.