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Profiling Green IT Leaders Quantitatively and Qualitatively

  • Kim, Yong Seog;Kwag, Seung Woog
    • Industrial Engineering and Management Systems
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    • v.12 no.2
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    • pp.118-129
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    • 2013
  • In this study, we intend to identify key financial variables that can accurately classify Green IT leaders against Green IT followers. In particular, we build and compare single and meta-classifiers to identify the relationship between environmental performance and financial performance, while focusing on selecting and interpreting a final prediction model with a smaller set of financial performance indicators. Our experimental results demonstrate that several key variables representing the size, financial resources, operational efficiency, and risk-taking tendency of an organization can successfully identify Green IT leaders with approximately 90% of accuracy. In addition, we find that Green IT leaders show a higher utilization rate of Web pages as a green marketing channel than Green IT followers while they share common layouts of Web publication to build green IT brands with some differences.

Comparative Study on Themes of Research Papers on the Research Trends of Parks and Green Spaces in Japan and Korea

  • Naoko Fujita;Chong Soo-Jin;Yoichi Kumagai;Akio Shimomura
    • Journal of the Korean Institute of Landscape Architecture International Edition
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    • no.2
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    • pp.81-87
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    • 2004
  • The objective of our research was an international comparison focusing on studies conducted on parks and green spaces undertaken in Japan and Korea. We also aim to clarify the similarities and differences between the two countries and consider the key features of the researches on the field of landscape architecture. We compared the recent trends of Japanese institute with Korean observed in the theme of research papers adopt title of them. The research period spanned approximately twenty years, from 1980 to 2003. We employed the Table of Contents information search system to research academic journal articles and to select the journals that included articles with the key words [park(s)] or [green space(s)] in their title. We chronologically arranged the journals for each country, based on the total number of journals and classification categories. We then conducted a comparative examination among the two countries. We also contributed information on the circumstances behind the formulation or amendment of some policies and laws and we checked the results against the research trend. Among the selected journals, the number of papers was the highest by the Institute of Landscape Architecture. But the reason for increase of the number of papers on green spaces in Japanese journals was not published by the Institute of Landscape Architecture but by the City Planning Institute and the Architecture Institute. In Japan, the papers on parks categorized under historical study were the highest among all categories. On the other hand, in Korean journals, papers on parks categorized under historical study were few. A similar trend was recognized in papers on green spaces. Every society is concerned with the study of function and effect. However, some exact differences have been observed by category classification. In Japan, the percentage of function and effect papers on parks was less than those on green spaces. In Korea, both percentages for these groups were high. The category of system and policy accounted for $17\%$ of the papers on green spaces in Korea. This result was higher than the number of papers on green spaces and parks in Japan and parks in Korea. Recently, the number of papers focusing on large-scale green space system has decreased in Japan. The trend in the study of parks and green spaces on a regional scale or at an individual level will be closely monitored. Systems and modeling studies have been focusing in Korea. The understanding between the administration and the citizens was peculiar to each country.

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EVALUATION OF PEDESTRIAN SIGNAL TIMING AT SIGNALIZED INTERSECTION (신호횡단보도 보행등 녹색신호시간에 관한 연구)

  • 장덕명;박종주
    • Journal of Korean Society of Transportation
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    • v.12 no.1
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    • pp.55-73
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    • 1994
  • The objective of this research is to evaluate the pedestrian signal time involving green and flashing green times. The minimum pedestrian green indication should give time for pedestrian to start crossing safely, and the flashing green indication should give time to complete the crossing. An average pedestrian crossing speed of 1.1(m/s) was estimated by analyzing the field data which was slower than the 1.2(m/s) currently used. Furthermore, the study proposed that design speed for the flashing green time should be slow speed for considerations pedestrian safety, not the average speed. The 0.78-1.01(m/s) of pedestrian speed was estimated at the elementary school areas that indicated 0.2(m/s) slower than the other areas. The pedestrian starting time (perception/reaction time) and time headway from front to back of herd was estimated to determine minimum pedestrian green time. the pedestrian starting time was estimated to determine minimum pedestrian green time. The pedestrian starting time was ranged 2.52-4.29 seconds. The time interval between the pedestrian rows was found to be 1.25-1.86 seconds, which declines as the pedestrian rows increases, The equation to calculate the pedestrian signal, which declines as the pedestrian rows increases. The equation to calculate the pedestrian signal time is proposed using the pedestrian starting time, the time interval between the pedestrian rows, and pedestrian crossing speed given area types (commercial, business, mixed, and elementary school areas), number of both-directional pedestrians for a cycle, crosswalk length and width.

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Does Green Image of the Franchise Lunchbox Brand Prompt Consumer Loyalty? : The Serial Mediation Effects of Brand Trust and Attachment

  • Kil-Sunk AHN;Eui-Yeon LEE
    • The Korean Journal of Franchise Management
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    • v.14 no.4
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    • pp.51-65
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    • 2023
  • Purpose: As social interest in environmental issues increases, pro-environmental initiatives are becoming more active in many industry sectors. This study explores how a firm's perceived green brand image affects consumer loyalty through brand trust and attachment. Research design, data, and methodology: The data of 363 respondents aged 20 to 59 who purchased the franchise lunchbox in the last three months were analyzed using SPSS 25.0 and SmartPLS 4.0. Result: Green brand image affects consumer loyalty through cognitive trust, affective trust, and brand attachment. Regarding serial mediations, cognitive trust affects brand attachment only through affective trust and, in turn, consumer loyalty. Conclusions: This study employs the hierarchy of effects theory to explore the role of the perceived green image of the franchise lunchbox brand in prompting consumer loyalty through brand trust and attachment. The eco-friendly initiatives are imperative in establishing a green brand image, given their critical roles in generating consumer brand trust and attachment as well as consumer loyalty in the franchise lunchbox industry. The franchise lunchbox firms should implement environmental initiatives and effectively communicate and actively inform these initiatives to raise perceptions of green brand image and build cognitive brand trust.

Comparison of the Building Envelope Design Elements between Green Building Design Guidelines and Green Building Certification Criteria - Focus on public institution relocation projects - (녹색건축물 디자인가이드라인과 녹색건축 인증 비교를 통한 외피계획요소에 관한 연구 - 공공기관 지방이전 건축물을 중심으로 -)

  • Kim, So-Young;Hwang, Sung-Pil;Oh, Joon-Gul
    • KIEAE Journal
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    • v.14 no.4
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    • pp.61-68
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    • 2014
  • Due to rapid climate changing and the need for energy conservation, environment friendly initiatives have emerged, and regulations to support establishment of green structures in construction have been legislated and enacted. In this study, the supporting of green build method act for rapid climate change and energy conservation. Using green build method, protecting surrounding ecosystem and developing green building continuously, I suggest alternative for protection of the environment. Identifies Envelope Design Elements among various construction Green Building Design Guidelines. Green buildings that we extract the Green Building envelope design from Design Guideline, select the object building through the green buildings examples of public institution relocation projects. Since then analyzes the planned schematic design and Green Envelope Design Elements and Green Building Certification(G-SEED). So, that future directions for planning correlation of Green Building and Design Guidelines about Green Design Elements Can be presented.

Segmentation of American Green Tea Customers based on Their Green Tea Choice Attributes (녹차 선택 속성을 통한 미국 녹차소비자의 시장 세분화에 관한 연구)

  • Cho, Meehee;Lee, Kyung-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.26 no.4
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    • pp.285-296
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    • 2016
  • This study was conducted to obtain a better understanding of American green tea consumers for increasing Korean green tea sales in the US market. In doing so, this study investigated green tea choice attributes of US consumers and segmented them based upon their perceptions about important attributes of green tea. A factor-cluster segmentation approach was used for this study. An exploratory factor analysis identified five green tea choice motives: 'Sensory', 'Diet', 'Price', 'Health', and 'Brand'. Based upon these five choice attributes, cluster analyses classified all respondents into four homogeneous subgroups: 'Highly motivated', 'Taste/Price oriented', 'Health oriented', and 'Brand oriented'. Cross-tab tests proved that green tea consumption and purchasing patterns were significantly different among the four clusters. In particular, two cluster groups representing 'Highly motivated' and 'Health oriented' groups were found to offer the most utility for further American green tea market segmentation research. Findings show that American green tea consumers include a wide range of age groups and they usually buy green tea at grocery markets. Managerial implications for all cluster groups based upon their unique characteristics are provided. Korean green tea companies can apply these findings in order to develop more effective and efficient marketing strategies to attract American consumers to buy more Korean green tea.

A Study on Location and User Satisfaction of the Green Buffer Zone in Gwanggyo New Town (광교신도시 완충녹지의 입지와 이용만족도 연구)

  • Kim, Ju-Ok;Choi, Won-Bin;Shin, Ji-Hoon
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.20 no.6
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    • pp.21-33
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    • 2017
  • The purpose of this study is to find out that it can be provided as a basic data to increase the satisfaction with users in the placement and creation of the Green Buffer Zone. In this study, the research was started on the Green Buffer Zone in Gwanggyo new town, which was rebuilt as the zone to use according to the change of legal installation standard of the zone. The subject of this study is the Green Buffer Zone in Gwanggyo new town, which is expected to be completed in step 4 of 2016. As a result of analysing the location and use characteristics of the Green Buffer Zone, the following conclusions were made. First of all, it is categorized into two categories by Buffering / disaster prevention type and land to use adjustment type. Second, the buffer space of commercial space and housing is satisfying, but in commercial space, there is a need for a cushioning function and housing spaces require improvements in the functioning of the landscape. Third, the function of the Green Buffer Zone resets to cushioning function, disaster prevention function, landscape function, utilization function. and The installation criteria are proposed to environmental pollution, noise abatement, and planting trees, etc. Lastly, the future utilization plan considering the location and use characteristics of the Green Buffer Zone is as follows. In the planning stage, preference is given to the characteristics of use of arranging green facility. It is necessary to manage the planned facilities as much as possible by changing them if necessary. Construction stage, it restrictively reflects landscaping facilities within the Green Buffer Zone function. After stage, This study will prioritize the target areas and select necessary areas and need to make efforts to prevent indiscriminate greenery encroachment.

Content Analyses of Green Life-Teaching Materials in Korean and Japanese High School Home Economics Textbooks (한.일 고등학교 가정교과서 녹색생활 학습자료 분석)

  • Cho, Jae-Soon;Park, Mi-Jeong;Jang, Sang-Ock;Lee, Yon-Suk
    • Journal of Korean Home Economics Education Association
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    • v.23 no.1
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    • pp.19-36
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    • 2011
  • The purpose of this paper was to explore the teaching materials in the Korean and Japanese high school Home Economics textbooks from the perspective of green life education. Although sustainable living at home has been emphasized as one of the main issues of Home Economics since the first curriculum period, green growth education has reinforced in the 2009 revised curriculum. The content analyses had been done to explore the teaching materials of five areas in the 6 Korean and 4 Japanese high school Home Economics textbooks through two checking steps. The material form of table-figure-pictures was the most frequently shown in both Korean and Japanese textbooks. Green life-teaching materials were more likely in the area of household management/consumer activity than in any other ones. All textbooks of both countries have included the green life-teaching materials according to the elements of contents mentioned in the curricula. The quantity and contents of the materials were some what differ by textbooks, so home economics teacher need to cross check the all textbooks to select useful information although the textbooks have included various types of green materials over the 5 areas. Home Economics curriculum need to actively and concretely include the green growth educational elements suggested by the previous study.

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A Passive Traffic Signal Priority Control Algorithm for Emergency Vehicles (긴급차량 우선신호 센터제어 알고리즘 개발)

  • Lee, Jongwoo;Lee, Soong-bong;Lee, Jinsoo;Um, Ki Hun;Lee, Young-Ihn
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.16 no.3
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    • pp.110-119
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    • 2017
  • This study develops a passive traffic signal priority control algorithm for emergency vehicles. The passive priority control estimates and applies signal times for each signalized intersection on the emergency vehicle's route when an emergency call is received. As signals are controlled before the emergency vehicle leaves for its destination, it is possible to clear the queues at each intersection more effectively. Most of the previous studies applied preemption, which ends green time of cross streets when the emergency vehicle arrives at each intersection. This study applies green extension and early green in order not to shift the order of phases, and guarantees minimum green time for each phase. Simulation results show that the delay of emergency vehicles decreases when the signals are controlled. It is expected that delays can be decreased further by integrating the active priority control with the passive priority control algorithm presented in this study.