• 한국시스템다이내믹스연구
• /
• 제14권3호
• /
• pp.25-49
• /
• 2013

As global competition for green car, that is environmentally friendly car, is getting tougher, the governments and the related industries are putting their core efforts in its diffusion. However, the green car sales are disappointing so far. To overcome the gridlock, it is necessary to develop concrete analytical framework to understand the diffusion process. Based on causal loop analysis from the previous work, we have identified main variables and relationships of them in the diffusion process and developed a stock-flow diagram and mathematical formula for the main components. The model would be applied for further quantitative simulation on the diffusion process of green car and other innovative goods as well. Also, we have suggested constructive insights for the policy makers and for the related industries. First, it is important to increase consumers' willingness to consider through marketing and word of mouth to accelerate the diffusion process. Second, in the perspective of the industry, the market share of green car should be increased at the earliest possible stage and this could be done by enhancing each components of green car attractiveness(e.g. price, driving range, social infra). Third, companies should develop a balanced investment between consumer and technology sector through a flexible financial policy. Fourth, the government continuously has the role of investing in the related R&D and social infra building. We expect the green car diffusion model and related formula from the research can provide meaningful tools to analyze the diffusion process of other new and innovative goods based on its deep researched literature review.

• 원예과학기술지
• /
• 제30권3호
• /
• pp.325-328
• /
• 2012

'My Sun'은 경기도농업기술원에서 2009년도에 육성한 분화용 국화 신품종으로 2005년도에 오렌지 계열 분화용 국화 'Omega Time Orange' 품종을 모본으로 하고 흰색 'Tasman' 품종을 부본으로 교배하여 얻었다. 이 품종은 노란색 꽃잎을 가진 초장이 짧은 홑꽃이다. 2006-2009년까지 춘계 촉성재배와 동계 억제재배를 포함하는 특성검정을 수행하였다. 'My Sun' 품종의 자연개화기는 10월 13일이며, 전조재배와 차광재배로 개화가 조절되어 주년 재배가 가능하다. 화경은 21mm, 착화수는 본당 34.4매이고 꽃잎수는 20.4매이다. 엽색은 녹색(Green Group 137A)이고 초장은 13.3cm이다. 개화소요일수는 춘계에는 단일처리 후 42일 정도이며, 분지수는 겨울철에는 3.4개 정도를 가진다. 이 품종은 흰녹병 저항성이고 대조품종에 비해 기호도가 높은 편이었다.

• 한국유기농업학회지
• /
• 제12권3호
• /
• pp.317-331
• /
• 2004

Foci of this thesis arc an estimation of willingness to pay and an establishment of green marketing strategics for environment-friendly agricultural products(EFAR). Estimations of willingness to pay for grain, vegetables, fruit and processed food-stuffs arc respectively 20.6%, 20.2%, 19.3% and 17.2% higher than agricultural products produced by conventional farming method. And a green mark6ting mix for EFAP is as follows; Erst, a product strategy focuses on producing safe and high-quality foods by environment-friendly agriculture(EFA) to point to consumer’s health and desire for environmental preservation. Second, in a price strategy, the balance of three factors should be kept, namely the environmental value the true quality as food materials and the price of EFAP. Third, a place strategy is to reduce waste matters, resource and energy uses in marketing chain, and to simplify marketing channels. Also, it is necessary to choose the marketing channel for price discrimination. Fourth, a promotion strategy make use of programs that emphasize the multi-function of EFA.

• 한국가구학회지
• /
• 제22권3호
• /
• pp.219-229
• /
• 2011

Sick building syndrome symptoms that are experienced by building occupants may be caused by toxic substances such as formaldehyde and VOCs, which are known to be emitted from building materials and wood composite products such as wood-based panel, furniture, engineered flooring and construction adhesive. In Korea, the use of wood composite products for indoor environments has increased over the last decade. Recently, wood composite products have been installed in approximately 95% of newly constructed residential buildings. The use of these products has resulted in problems related to human health, and consequently a realization about the importance of indoor air quality. In addition, consumer demand is increasing for natural materials because conventional building materials and wood composite products are made by adding urea-formaldehyde resin or they contain formaldehyde-based resin. More recently, many efforts have been made to reduce formaldehyde emission from building materials that laid in the indoor environment. Especially, if conventional formaldehyde-based adhesives are replaced with green adhesives for residential spaces, it is possible to reduce most of the emission amounts of formaldehyde in indoor environments. In line with this expectation, many researches are being conducted using natural materials such as tannin and cashew nut shell liquid (CNSL). This study discussed the affects and possibilities of green adhesives to reduce formaldehyde emission in indoor environments.

• 원예과학기술지
• /
• 제29권1호
• /
• pp.74-76
• /
• 2011

An interspecific hybrid lily cultivar 'Green Star' was bred in 2005 at the National Institute of Horticultural and Herbal Science (NIHHS), Rural Development Administration (RDA), Korea. The crossing and in vitro embryo rescue was conducted between Lilium FA97-2 (L. ${\times}$ formolongi 'Silky White' ${\times}$ L. Asiatic 'Sunray') and L. Asiatic 'Bomi (Byeongga ${\times}$ Connecticut King)' by cut style pollination method (CSM) at Suwon in 2000. The first selection was done and was tentatively named as 'FA03-5' in 2003. After in vitro multiplication and bulbing production of 'FA03-5' line, growth and flowering characteristic tests were conducted from 2003 to 2005. The evaluation of characteristics and consumer preferences were surveyed at a lily flower show of NIHHS in 2005. 'Green Star' flowered in the middle of June and grew more than 120 cm stem in length. Flowers bloomed facing upward, unspotted in petals and greenish yellow (RHS, Y6D). 'Green Star' was male sterile. Year-round flowering can be done by storing the bulb under $-1.5^{\circ}C$ conditions. It was needed to control the Botrytis disease in wet season.

• 유통과학연구
• /
• 제22권3호
• /
• pp.93-104
• /
• 2024

Purpose: Using green supply chain management (GSCM), the current study focuses on the fashion design industry as a central player in promoting an eco-conscious consumption culture by creating awareness of the need to produce and consume eco-friendly fashion products instead of only capitalizing on the shifting consumer tastes, preferences, and expectations. Research design, data and methodology: This study selected a PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) checklist as a research methodology. The purpose is the detailed and disinterested evaluation of all the published information related to the topic of the research. Results: This study suggests brief solutions of the GSCM based on the five categories of sustainable fashion activities that contribute to the development of eco-friendly fashion designs and marketing strategies. This strategy employed by firms to promote sustainable production and consumption is a major factor in enhancing consumers' environmental awareness. Conclusions: The study delves into how brands in the fashion design industry provide a platform for collective action by investing in educational campaigns and transparent communication, collaborating with various stakeholders to maximize awareness of the need for eco-conscious consumption and the availability of green fashion products. Practitioners should consider developing a comprehensive framework to assess the feasibility of different awareness strategies and purchase stimulation approaches.

• 한국식생활문화학회지
• /
• 제35권3호
• /
• pp.256-264
• /
• 2020

This paper provides basic data for product developers by investigating the consumption status, consumer perception, and consumer demand on products using Aster Yomena. Two hundred ninety-five people over 20 years of age were analyzed according to gender and age. In the purchase of Aster Yomena products, men were the higher purchasers except for powder. In age, noodles, wild vegetables, jangajji, tteok, and powder were consumed by those older than 30 years. In an analysis of purchase when developing Aster Yomena products, the male purchase intention was higher in all items except for kalguksu in the staple, and male purchase intention was higher in only bibimbapseasoning among aster powder addition sauce and all items in dessert. The purchase intention of those older than 30 years was higher in all items of staples, aster powder addition sause and sause The purchase intention of those older than 30 yearse was higher in green vegetables juice and milk tea among drink, and all items except ice cream among dessert. An analysis of the popularization of Aster Yomena revealed higher perceptions of men in the medium (TV, internet, online cafe, agro-fishery market), experience program (area tourism, exposition), and product development (convenience food, recipe development). The medium (agro-fishery market), experience program, and product development were more recognized in their 30s or more. The products with aster yomana require the most effective marketing to men 30 years and older, and require a strategy that will interest those in their 20s.

• 한국가정과교육학회지
• /
• 제33권4호
• /
• pp.1-13
• /
• 2021

본 연구는 텍스트마이닝 기법으로 최근 20년간 아동, 청소년 대상 소비 관련 연구의 주요어를 분석하여 소비 관련 연구의 동향을 파악하고자 하였다. 이를 위하여 KCI 등재/등재후보 학술지에 게재된 아동, 청소년의 소비관련 연구 869편의 주요어를 분석하였다. 빈도분석 결과 가장 빈도가 높은 주요어는 청소년, 청소년소비자, 소비자교육, 과시소비, 소비행동, 캐릭터, 경제교육, 윤리적소비 순으로 나타났다. 5년 단위로 주요어의 빈도를 분석한 결과, 2006년~2010년에는 소비자교육의 빈도가 월등하게 높아 이 시기에 소비자교육에 관한 연구가 많이 이루어졌음을 확인할 수 있었다. 2011년 이후 윤리적소비에 관한 연구가 활발해졌으며, 최근 5년 동안은 두드러지는 주요어가 없는 대신 다양한 주제로 연구가 이루어졌음을 알 수 있었다. TF-IDF 기준으로 주요어를 살펴보면 2001년~2005년 사이에는 환경과 인터넷 관련 단어가 주요 키워드였다. 2006년~2010년에는 미디어이용, 광고 교육, 인터넷아이템, 2011년~2015년에는 공정무역, 녹색성장, 녹색소비, 북한이탈청소년, 소셜미디어, 2016~2020년에는 텍스트마이닝, 지속가능발전교육, 메이커교육, 2015개정교육과정이 중요한 용어로 등장하였다. 토픽모델링 결과, 소비자교육, 대중매체/또래문화, 합리적 소비, 한류/문화산업, 소비자역량, 경제교육, 교수학습방법, 친환경/윤리적소비의 8개의 토픽이 도출되었다. 동시 출현 빈도를 활용한 네트워크 분석을 통해 아동, 청소년 관련 소비 연구에서 과시소비와 소비자교육이 중요한 연구주제임을 알 수 있었다.

• 통상정보연구
• /
• 제16권3호
• /
• pp.331-355
• /
• 2014

중국의 환경오염문제는 상당히 심각한 수준에 이르렀다. 따라서 경제성장과 동시에 환경오염문제를 개선시킬 수 있는 지속 가능한 발전 관점에서 중국의 새로운 발전방향을 제시할 필요가 있다. 이러한 관점에서 일반 소비자들이 녹색제품에 관심을 가질 수 있도록 소비이념을 전환시키고 녹색소비자로 만드는 것이 중요하다. 본 논문은 중국 도시 소비자들의 녹색제품 구매행동에 영향을 미치는 요인들을 살펴보고 인간의 개성을 구별하는 유지-행동 성향이 어떤 식으로 구매의도와 구매행동 사이에 영향을 미칠 수 있는지에 대해 제시했다. 그 결과, 정부, 사회환경, 소비자 효과성 지각, 공포소구는 녹색제품 구매행동에 영향을 미치지만, 환경에 대한 관심은 구매행동에 영향을 미치지 않는 것으로 나타났다. 또한 유지-행동 성향은 구매의도와 구매행동 간에 영향을 미치는 조절변수로써, 행동성향은 구매행동에 영향을 미치지만, 유지성향은 영향을 미치지 않는 것으로 나타났다.

• 가정과삶의질연구
• /
• 제27권2호
• /
• pp.45-61
• /
• 2009

The purpose of this study was to develop an understanding of older consumers' lifestyle, and to provide the basic information for developing silver commodities and, in turn, to stimulate the silver industry which has received attention as a next-generation industry. The study divided elderly consumers into four lifestyle categories and analyzed the difference in demographic characteristics among these categories as well as differences in demand for silver products. Data were collected with questionnaire and analyzed with frequency analysis, factor analysis, K-means cluster analysis, one-way ANOVA, and a $x^2$ test using SPSS 15.0. Four different lifestyles categories were identified among elderly consumers : conservative and stability oriented (22 persons, 33.3% of the sample), progressive and relation oriented (22 persons, 15.0%), reality adapted (52 persons, 35.4%), and traditional (24 persons, 16.4%). The demand for silver products demands was significantly different among elderly consumers in the four different lifestyle groups.