• Title/Summary/Keyword: gratification

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Research Trends of Korean Journalism and Communication Studies Using a Semantic Network Analysis (언어 네트워크 분석을 통해 살펴본 한국 언론학 분야 연구의 연구동향 분석)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.179-189
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    • 2016
  • This aim of this study is identify research trends and intellectual structure in the field of Korean journalism and communication studies. For this purpose, a semantic network analysis was employed to analyze keywords in the abstracts of published articles in the Korean Journal of Journalism and Communication Studies from 2005 to 2015. The results showed that "frame", "Twitter", "content analysis" and "social media" are among the most frequently used keywords in the abstracts during this period. With regards to degree and eigenvector centrality, "social capital", "trust" and "twitter" were among the highest. The findings of the periodic characteristics of research trends revealed that there are more studies that employ the traditional media effect theories including Uses and Gratification Theory, Agenda Setting Theory, and Framing Theory before the year of 2010 while those that focus on the specific new media such as smartphones and twitter after 2011. This study has implications in the sense that it can be used as guidelines for making a curriculum or establishing the research system for Korean journalism and communication studies in the future.

Reception of K-Pop Contents among the Chinese Students in Korea (재한 중국인 유학생들의 케이팝(K-POP) 콘텐츠 수용)

  • Wong, Chao;Park, Joo-Yeun
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.119-129
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    • 2013
  • The purpose of this study is to investigate the relationship between the motivation of Chinese students' reception and its patterns on K-Pop in Korea. As a result of this study there are four categories of motivation on Chinese Students' reception of K-Pop such as 'K-Pop Star's Charisma', 'Mental Relaxation', 'the Liking Principle' and 'Generalized Cultural Proximity'. The factors of 'K-Pop Star's Charisma' and 'Mental Relaxation' affected mostly the amount of reception of K-Pop. The patterns of reception are made by the amount of reception, the activeness of reception and the preference type of reception. In terms of the activeness of reception, the factors of 'K-Pop Star's Charisma' affected mostly the activeness of reception.

Exploring the Dimensions of Self Efficacy Scale for Information Literacy (정보문해 자기효능감 척도의 적용을 위한 탐색적 연구)

  • Shim, Won-Sik;Ahn, Hye-Yeon;Kim, Hyun-Soo;Kim, Sung-Hwan
    • Journal of the Korean Society for Library and Information Science
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    • v.43 no.4
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    • pp.307-326
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    • 2009
  • The concept of self efficacy, originally theorized by Bandura, has been applied to a wide variety of fields including education, psychology, and business. There has been steady effort to develop relevant scales to operationalize and measure self efficacy. This article reports on the results from an analysis of Kurbanoglu's ILSES (Information Literacy Self-Efficacy Scale), the only reported such scale in the area of information literacy. Over 400 university students responded to the ILSES survey consisting of 40 items grouped in six categories. The main analysis used was factor analysis. The results show high degree of internal consistency of the items included. However, the factors derived from the study differ significantly from the factors in the original study. Overall, these factors seem to reflect the heuristic nature of students' information seeking and use patterns, favoring Internet resources and instant gratification.

Micro Porous Clay Mineral Absorption / Desorption Moisture-Proof Performance of The Atmospheric Humidity and Decomposing The Polyamide Adsorption Performance Characterization of Formaldehyde (미세 다공질 광물과 아미드계 분해제의 적용을 통한 건축자재의 습도 조절과 폼알데히드 분해 성능 특성 평가)

  • Lee, Che Cheol;Kim, Yun Hwan;Yun, Seng Hee
    • KIEAE Journal
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    • v.14 no.3
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    • pp.105-109
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    • 2014
  • The recent rising living standards, environment-friendly, well-being and health aspects of life in the basic gratification, as well as the desire for a pleasant environment emotionally environmentally friendly way of external space or industrial interest in the indoor environment, the manifestation. In particular, the biggest problem of the indoor environment has been emerged as a Sick House Syndrome indoor space that is provided to the building materials, and the impact on the domestic and the indoor environment, and clean the house in a health standards are specified as laws. The performance rating and the various materials to create environmentally-friendly standards for building materials. The more detail, Porous clay material, toxic substances released by applying the high humidity and the water itself, and to absorb the moisture, if the emissions, without a separate device, to maintain a comfortable indoor environment and at the same time, one of the causes of Sick House Syndrome breaking down harmful substances to absorb a comfortable indoor environment to maintain an environmentally-friendly building interior material studies. It is aimed at the development to multi-functional high performance eco-friendly construction materials, rather than through one feature performance, identify key features for national and international eco-friendly building materials can exert Water Vapour Adsorption raw, decomposed materials for the application and selection.

A Meta-Analysis of Social Network Service Research in Communications (미디어 영역에서의 소셜네트워크서비스 연구동향 분석)

  • Kim, Yoojung;Joe, Susan
    • Informatization Policy
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    • v.19 no.4
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    • pp.3-26
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    • 2012
  • The purpose of this study is to provide a systematical view point of SNS research published by scholarly journals in communications vis a meta-analysis. A total of 72 articles dealing with SNS issues from 2006 to 2012 were analysed by research theme, related sub-theme, methodology, theoretic rationale, targeted media, and characteristics. Effect research get the largest portion and then user research in terms of a developmental model of media research agenda. A major methodological trend is an online survey and theoretical background is Uses and Gratification. Twitter is the most popular medium researched and SNS is mainly characterized as information provision and seeking as well as relationship forming.

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The Effects of SNS Storytelling Composition Factors on Para-social Interaction, Attitude and WOM Intention: A Case Study of Beauty YouTube (SNS 스토리텔링 구성 요인이 준사회적상호작용과 태도와 구전의도에 미치는 영향: 뷰티 유튜브 사례를 중심으로)

  • Bae, Eun-Ji;Jeon, Min-hee;Shin, Il-Gi
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.16-24
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    • 2020
  • The study empirically explored factors influencing How storytelling factors in social networking services, SNS, affect consumer response on the uses and gratification theory. conducted an analysis of 120 university students attending universities in the Seoul metropolitan area using an experiment. The results of this study are as follows: first, The storytelling factors, relevance and veracity have a positive effect on clarity. second, it has been shown that only veracity has a positive effect on parai-social interaction with media figures with emotional attachment. third, para-social interactions have been shown to influence content attitudes and orality sequentially. This study deals with the effect of SNS storytelling on the consumer's part, providing practical implications for enhancing content attitudes and word-of-mouth, by increasing para-social interactions with consumers while identifying the components that should enhance the way SNS is delivered in terms of storytelling.

Key Factors Influencing Online Relational Intimacy in the Context of Social Networking Services (SNS 환경에서 온라인 관계 친밀도에 영향을 미치는 선행 요인들)

  • Kim, Byoungsoo
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.149-156
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    • 2020
  • This study investigated the key factors affecting online relational intimacy in the context of SNS. Based on the use and gratification theory, self-presentation, relationship formation and information searching were identified as the main needs of SNS usage. These needs were expected to influence online relational intimacy through user satisfaction, subjective well-being, and disclosing information behaviors. The theoretical framework was validated by a longitudinal method. Hypotheses were tested by using the partial least squares to data from 199 Facebook users. Self-presentation and information searching had a significant impact on both user satisfaction and subjective well-being. However, relationship formation did not significantly affect both user satisfaction and subjective well-being. User satisfaction had a significant direct effect only on online relational intimacy. Subjective well-beings played a significant role in enhancing both disclosing information behaviors and online relational intimacy. Finally, it has been found that disclosing information behaviors are a key factor in enhancing online relational intimacy. The results of this study are expected to provide academic and practical implications for the key antecedents of online relational intimacy.

Satisfaction with School Food Service of Middle School Students in Daegu (대구지역 중학생들의 학교 급식 만족도 조사)

  • Jang Mi-Ae;Choi Mi-Ja
    • Journal of the East Asian Society of Dietary Life
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    • v.15 no.2
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    • pp.226-234
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    • 2005
  • A study was conducted to improve satisfaction to school food service and to furnish source materials for nutrient education by researching degree of satisfaction of middle school students to school food service. Following results are from the study that targeted 215 male students and 173 female students in 5 middle schools in Daegu. Satisfaction rates regarding taste of foods, smell, proper temperature, use of seasonal food, cafeteria atmosphere, numbers of side dishes, and kindness of the cook in a cafeteria were higher than dissatisfaction. And dissatisfaction rates were higher in quantity and quality of foods, sanitation, purity of table wares, opening to nutrient education and related informations for students, opinion reflection of students, food serving time and gratification to food serving than the opposite. But the degree of general satisfaction on school food service were higher than the degree of general dissatisfaction. Sanitation was the first thing to be changed in school food service, then quantity of food and taste for the last. And there were notable differences between male students and female students in sanitation satisfaction. The variables that influence on satisfaction to school food service were sanitary administration, numbers of side dishes, quantity of foods, nutrient, smell and taste when ranked. And the main three things that have similar rate in quantity with satisfaction rate are taste, smell and nutrient of school food service. Through these followed results, degree of general satisfactions to school food service were higher than degree of general dissatisfactions. But sanitation, quantity and quality of foods, taste, and food serving size were not satisfactory for students in rate. Therefore it has to be improved to enhance satisfactions to middle school food service.

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A Study on the Motivation and User Satisfaction of Medical Students Using the Academic Search Engines (의과대학 대학원생의 학술정보 검색엔진 이용 동기 및 이용자 만족도에 관한 연구)

  • Shim, Saebom;Yi, Yongjeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.4
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    • pp.197-216
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    • 2019
  • The study aimed to investigate the motivation and user satisfaction of medical school graduate students using specific academic information sites, and examines the effect of usage motivation factors on user satisfaction. This study was conducted from September 10, 2018 to September 21, 2018 by a large medical school graduate student in Seoul, and analyzed 135 valid responses. According to the analysis, the degree of reliability and interactivity of PubMed is higher than that of Google Scholar in medical school graduate students' use of academic information sites. It was found to have a significant effect on user satisfaction of academic information sites. In particular, convenience has the greatest influence on users' choice of academic information sites. The results of the study are of theoretical implications in that the discussion of academic information services through web sites is explained in terms of use and satisfaction in the context of medical information. On the other hand, specific research results provide practical implications for improving the services of medical-related academic search engines.

Growth factors and promotion strategies of CJ E&M: Focusing on the diamond model analysis and 4P (CJ E&M의 성장성 요인과 촉진전략: 다이아모델 분석과 4P를 중심으로)

  • Kim, JeongYeon;Park, SangHyeon
    • Industry Promotion Research
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    • v.6 no.4
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    • pp.11-21
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    • 2021
  • This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.