• Title/Summary/Keyword: government CRM

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Collaborative CRM using Statistical Learning Theory and Bayesian Fuzzy Clustering

  • Jun, Sung-Hae
    • Communications for Statistical Applications and Methods
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    • v.11 no.1
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    • pp.197-211
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    • 2004
  • According to the increase of internet application, the marketing process as well as the research and survey, the education process, and administration of government are very depended on web bases. All kinds of goods and sales which are traded on the internet shopping malls are extremely increased. So, the necessity of automatically intelligent information system is shown, this system manages web site connected users for effective marketing. For the recommendation system which can offer a fit information from numerous web contents to user, we propose an automatic recommendation system which furnish necessary information to connected web user using statistical learning theory and bayesian fuzzy clustering. This system is called collaborative CRM in this paper. The performance of proposed system is compared with the other methods using real data of the existent shopping mall site. This paper shows that the predictive accuracy of the proposed system is improved by comparison with others.

Evaluating the Value of Environment-Friendly Agricultural Landscapes Using CRM (CRM을 이용한 친환경농업의 경관가치 평가)

  • Yun Hee-Jeong;Kim Hye-Min
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.1 s.114
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    • pp.37-47
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    • 2006
  • Environment-friendly agriculture has not only the simple purpose producing foods but also the key roles of conserving rural environments, landscapes and sustainable land uses. In addition, environment-friendly agricultural areas and their landscapes are important factors representing uniqueness of rural areas. For these reasons, this study investigates the landscapes formed through environment-friendly agriculture and evaluates the economic values of the landscapes using CRM(contingent ranking method) which has been known as one of the practical methods in the field of environmental economics. Based upon a scenario that government introduces the ratio of environment-friendly agriculture to evaluate economic values, a survey was performed with 1,088 of rural residents throughout the country. The results of this study indicate that the economic value for conservation and maintenance of environment-friendly agriculture landscapes is 480 won per household/month/1% environment-friendly agriculture, and this can be converted into 829 hundred million won per 1% environment-friendly agriculture nationally.

Applications and PR policy Use of Policy Customer Relationship Management (PCRM): PCRM PR Status and Improvement (정부 부처 정책고객서비스의 적용사례와 PR 활용방안: PCRM PR 현황 및 개선방안)

  • Woo, Chong-Moo;Kim, Man-Ki
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.1-7
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    • 2015
  • Policy Customer Relationship Management(PCRM) is a customer relationship management of public institution. Most of public servants at the 37 government ministries, however, has used PCRM as a simple tool for email service and online survey. This study shows government officials should understand the fact that PCRM is not a tool but a management system for general public; and utilize PCRM in each and every government PR practices. When using the PCRM indispensable to be shared with the PR of public sector, PCRM PR will be activated. The study also furnish various strategies and tactics for government PCRM PR.

A Conceptual Framework for Knowledge Enhanced E-government Portal (지식강화 전자정부포털의 개념적 프레임워크)

  • Kim, Sun-Kyung
    • Informatization Policy
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    • v.20 no.2
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    • pp.39-59
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    • 2013
  • Majority of knowledge management(KM) studies in e-government have been confined to facilitate KM within an organization. But due to citizen-centric(citizen-driven) paradigm shift and advance of web 2.0 communication in recent years, KM between governments and citizen in e-government portals is becoming an important consideration. So a series of studies on knowledge enhanced e-government portal get under way by considering that it is necessary to enhance knowledge of e-government portal and assuming it improves the usability of portal. While the topics of knowledge enhancement and e-government(portal) are widely discussed in their own domains there is a paucity of studies that address these constructs in a joint context. This paper aims to propose conceptual framework of knowledge enhanced e-government portal through structuralization of theoretical discussion with holistic approach. This framework presents an evolutional path of knowledge enhanced e-government portal that consists of three phases and it will be used for realizing the knowledge enhanced portal project as a basic reference model.

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A Strategy of Information Management System for Construction Company (건설산업의 효율적 정보관리체계 구축전략)

  • Lee Tai Sik;Kim Yong Chan
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.458-461
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    • 2001
  • The whole of industry sectors are getting achieved BPR(Business process Reencountering) which innovate the inefficient product organization through examined the value chain. Besides, they try to integrate ERP, CRM, and SCM which is based on value chain. Construction Industry, however, not only is not regularized it but is not inadequacy about information mind. Nowadays Korean government lead the construction CALS, only some large company Innovate and restructure the organization and product structure. It Is necessary to efficient manage the project information and historical data and develop CIC/PMIS to transfer from the function based information-flow to the project based information-flow. The purpose of the Information management system's success In Korea, therefore, this paper analyzes the information-intensive problems and proves the device to achieve the Information Management System through the Standardization, Synchronization, Centralization for Construction Company.

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Operation Strategy for Electronic Commerce Promotion Base on Common Mechanic Industry (ASP기반으로 한 기계산업체간의 성공적 전자상거래 구축을 위한 전략연구)

  • Jeong, Sei-Hyun
    • Journal of Information Technology Services
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    • v.1 no.1
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    • pp.81-117
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    • 2002
  • The generalization of Internet use has been spreaded all over the world and impacted company to introduce intranet and extranet for their operation which dealt with electronic commerce. For these reason, endeavor of implementation of web site system is promotioned and enhanced the possibility of adaptation range for the view of company. Dramatic competition which company faced with the use of internet and request from all over the world made company brought company to various and different type of level. It is necessary to develop website system with experty knowledge to satisfy customer needs. To deal with this situation, works from the level of government should proposed to spread whole country business which propelled through kyungnam mechanic industry information promotion center. With strategic proposal concerning district characteristics to adapt electronic commerce successfully, information promotion should performed. Support of government is needed continuously to realize infra of ASP composed of 4,877 mechanic industry company. It might be possible to deal with international rapid change with cooperation of company and government related department.

The Restoration/Revision Processes of the Korean Standard Methods for Marine Environment: Heavy Metals & Organic Compounds (해양환경공정시험기준 제정/개정(안) 작성과정 소개: 중금속과 유기물질 분석 중심으로)

  • JEONG, YONG HOON;LEE, DONG GI;YANG, JAE SAM
    • The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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    • v.21 no.2
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    • pp.78-90
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    • 2016
  • This report is to introduce detail processes during the restoration/revision project for the Korean Standard Methods for Marine Environment. The processes are composed of 3 steps: questionaries, QA/QC confirming step by CRM(Certified Reference Materials), and advisory council by specialists. The questionaries required four main topics to be included to the restoration/revision protocol: 1. the guidelines to sampling, transportation, storage, and pre-analytical procedures for the marine specimens, 2. the unified analytical method, especially for the organic compounds, 3. the QA/QC test requirement for CRM, 4. introduction of diverse analytical instruments, 5. the customer- friendly express of the protocol. Based on these new protocol, we expect two most important effects: 1, increased insurance of international credibility and equivalence by the QA/QC procedures, 2. increased conformability and representatively from wide-spread use of the protocol. Finally we suggested several residual topics remained to the inter-government cooperation.

Concept of Spatial Information Social Platform and Role of Government as a Platformer (공간정보 소셜플랫폼의 개념과 플랫포머로서 정부의 역할)

  • Choi, Won-Wook;Hong, Sang-Ki;Shin, Dong-Bin;Ahn, Jong-Wook
    • Spatial Information Research
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    • v.20 no.4
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    • pp.37-45
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    • 2012
  • Moving forward on smart society, change of the way to solve the spatial issue used in information society is required. In order to be competitive and sustainable spatial information service, existing "spatial information open platform" strategy needs to be transformed into "spatial information social platform". The requirement for the spatial information open platform to be socialized and evolved into the spatial information social platform is investigated with respect to the characteristics of social platform P. Savalle(2010) suggested. Based on the investigation, the definition of spatial information social platform is formulated. Several roles of the government as a platformer to create and manage the spatial information social platform are suggested.

Understanding why the public agricultural information services would meet troubles?: based on systems thinking approach

  • Lee, Jongtae;Park, Kyuhyun
    • Agribusiness and Information Management
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    • v.9 no.2
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    • pp.22-26
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    • 2017
  • This study aims to understand why public information systems in agricultural fields have shown lower performances than other industrialized fields and industries and how these problems would be fixed and overcame. To accomplish this research purpose, this study would overview the previous studies on developing agricultural information systems in public sectors and would find out meaningful and considerable factors. This study would accept the methodologies of literature review and systems thinking approaches to understand the relationships among the found factors and to suggest the conceptual research model. Agricultural information system should take care to reduce implement and maintenance costs to reduce the negative relationships between costs and expected service value and between expected service value to perceived service value. Also, it should be understood that impersonal response would reduce the eager to use the services, so the government sectors should consider positively to adopt the concept of CRM even though the government sectors traditionally have ignored its necessity. The failure of public information systems/services may be caused not only by lack of the contents but also by the failure of the persistent post management.

A Study on the Development of Intelligent Markup Indicator (IMI) Technology for Underground Facilities Management Using IoT (IoT를 이용한 지하매설물관리용 지능형표지기(IMI) 기술개발에 관한 연구)

  • Kim, Tai-Dal
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.3
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    • pp.129-136
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    • 2017
  • Geographic Information System The geographic information system (GIS) has been limited to the government and some public sectors. Recently, the market has been diversified by combining with other areas such as mobile and CRM (Customer Relationship Management). The development direction of GIS technology in the 21st century is Web GIS, 3D GIS, mobile GIS, LBS, etc. as general technology for GIS application system development and spatial information service. In this study, we developed a new concept marking nail (a marking nail with built - in intelligent storage memory device) from the function of simple positioning of a marking nail related to a previously used underground item,, Burial depth, pipe thickness, piping material, management agency, contractor, contact, etc.) and store it in DB server, if necessary.Make it available in the right place. Through this research, it is possible to prevent and minimize various accidents caused by irregular excavation works, etc., and to provide information for establishing countermeasures related to sink holes. In order to provide systematic and reliable information on underground burial management, it was proposed to input information conveniently in the field, and the purpose was to reduce the incidence of buried underground pipes absolutely.