• 대한지역사회영양학회지
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• 제28권4호
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• pp.329-339
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• 2023

Objectives: This study aims to explore consumer awareness and usage patterns of local food in Jecheon city during the COVID-19 pandemic, contributing to the establishment of the Jecheon City Food Plan. Methods: Surveys were conducted from July 24 to August 24, 2021, using a combination of web-link and self-administered methods for adults living in Jecheon city (n = 250). Descriptive analysis, t-test, importance and satisfaction analysis (ISA) of local food choice attributes were performed using SPSS Statistics. Results: Participants prioritized freshness when purchasing agricultural products. The freshness of Jecheon local food was the selection attribute with the highest consumer satisfaction and could provide purchase motivation. Approximately 73.6% of respondents understood the concept of local food, and 70% were familiar with Jecheon's local food. Notably, 94.8% expressed an intention to purchase but held negative views on selling local food in other areas. The need to increase the supply of local food to vulnerable populations and public school catering was highly recognized. The ISA identified 'affordable price', 'delivery service', and 'product information' as areas requiring improvement. On the other hand, 'freshness of products', 'quality for the price', and 'support for local farmers and economy' were identified as attributes to be maintained and strengthened. Conclusions: Consumers in Jecheon city recognized local foods as more than just 'consumer goods'. Our findings suggest the need for further research on local food revitalization and more comprehensive local food planning to enhance consumer satisfaction.

• 유통과학연구
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• 제10권12호
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• pp.25-34
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• 2012

Purpose - This study examines college students' perceived choice attributes in traditional markets and the relationship quality. We study the relationships between attributes that common people look for while choosing a store (e.g., product, service, advertising, and atmosphere), consumption emotion, consumer's value, and relationship quality. Research design, data, methodology - In order to verify the relationship between choice attributes and relationship quality, and moderating (i.e., consumption emotion) and mediating effects (i.e., customer value), we collected data from 202 consumers in Gyeonggi province to test the theoretical model and its hypotheses. For this purpose, this study, utilized an empirical methodology. Results - First, contrary to the previous research findings involving college students, this study observed that four factors of store choice attributes at a traditional market were important to consumers in heightening the relationship quality. Specifically, product (β = .608, p < .01), service (β = .351, p < .01), advertising (β = .237, p < .01), and atmosphere (β = .425, p < .01) are significantly related to relationship quality. Second, consumers selected product (β =. 521, p < .01) as the most important attribute. Atmosphere (β = .254, p < .01) and service division (β = .148, p < .05), in this order, are the other important factors in this regard. However, advertising (β = -.112, p = .100) is not statistically significant. To improve and develop the relationship quality with consumers, traditional markets should ensure supply of suitable products and goods, improve store atmosphere by modernizing facilities, and educate merchants to improve their services. Third, the results of the moderating effects, although marginally statistically significant, suggest that for the consumers with low consumption emotion for traditional markets, an affirmative experience of products and store atmosphere heightens their values. In addition, the consumers having low consumption emotion who could promote consumer values were found to improve and develop a marginally significant relationship quality. Finally, the study revealed that the consumer's value exhibited a complete mediation effect in the relationships between service and relationship quality, and advertising and relationship quality and a partial mediation effect in the relationships between product and relationship quality, and atmosphere and relationship quality. Conclusions - Consumer satisfaction is important to increase the competitiveness of traditional markets, and products and store atmosphere are important attributes to increase the relationship quality. Specifically, merchants should supply different products, modernize their facilities, and improve store atmosphere to compete in traditional markets. In addition, traditional markets should provide value and competitive prices to attract consumers, and should maximize the consumer's value and promote the consumption emotion. Traditional markets should evolve to accommodate changes in the consumer's value and invest in not only functional elements but also symbolic elements.

• 복식
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• 제59권7호
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• pp.17-33
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• 2009

The purpose of this study was to get some pieces of prior information to eventually develop high value-added fashion cultural products design using local cultural resources, to promote the cultural tourism festival. For this purpose, this study is carried out the investigation of cultural product stores and visitors' questionnaire survey. The subjects of this study were festivals which were selected as cultural tourism festival by the Ministry of Culture, Sports and Tourism from 2000 to 2008. Of them, six festivals were finally selected but food festival was excluded. The results of this study were as follows; First, the store survey was conduced to analyze the situation of the products of cultural tourism festival. The most frequent product was accessories. And a T-shirt was found to be sold every festival probably because it was the most popular item and basic item which people could buy without burden. While the most diverse kinds of products were found in the Andong, the Jinju and Gangjin were found not to develop various products. In the design motif used for cultural products, most products did not use festival or local image. The highest use of the festival and local image was found in Gangjin and Muju. The Andong and Chungju were found to sell very common products buying anywhere rather than products using local cultural resources or image. In the material of cultural products, most products use metal. And In the price of cultural products, 10,000-30,000 won was found highest. Second, the purchase conditions of cultural tourism festival visitors were examined. The visiting goal and companion of visitors was found to vary with the type of cultural tourism festival. The types of visitors were also found to have an effect on the choice of items in the purchase of cultural products sold in the festival. Only one third of respondents responded buying one and more cultural products. The purchase rate was found high in the festival where cultural product items were various and there were many products symbolizing festival or region. The most purchased item was a mobile phone hanger and the amount of purchasing cultural products was 10,000-30,000 won. The reason not to purchase cultural products was dissatisfaction with utility, originality, possibility of a present, symbolism, and price. The most important attribute in the purchase of cultural products was design, followed by symbolism, price, originality, and innovation. The highly preferred product group included clothing, miscellaneous goods, and accessories. Specifically, T-shirt was found highest. Based on these research results, it was found that the design strategy for the cultural products development should consider both regional and festival images. The items and designs of the cultural products should reflect visitors' characteristics and the price zone should be varied.

• 한국조경학회지
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• 제41권1호
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• pp.51-59
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• 2013

본 연구는 수목원이 제공하는 물리적, 심리적인 서비스를 그 종류에 따라 이용객이 인식하는 효용가치를 화폐액으로 추산하여 그 크기를 비교해 보고자 수행되었다. 목적을 위한 분석의 도구는 각각의 변수에 따른 효용가치의 크기를 추산해 낼 수 있는 CE(Choice Experiments) 기법을 이용하였다. 개별서비스의 가치추정을 위한 프로파일의 작성은 SPSS 통계패키지의 직교설계를 이용하여 25개의 프로파일을 추출하여 각각의 프로파일이 중복되지 않도록 75쌍의 질문 항을 만들어 1인당 5세트씩, 3개의 문항을 질문하여 3,510개의 자료를 분석에 이용하였다. 연구의 결과, 현재의 수준을 기준으로 한 이용객의 지불의사액이 가장 큰 속성은 '현재보다 수목의 종류를 50% 더 다양하게'하는 속성이 7,956원의 추가적 지불의사를 나타내고 있다. 그리고 두 번째가 현재의 원로 디자인보다 매우 독특한 원로디자인의 가치가 6,025원으로 나타났으며, 수목원 관람 시 개인 안내원이 가이드를 해 주는 것이 단체로 안내해 주는 것보다 약 3배 정도 더 많은 추가비용을 지불할 의사가 있는 것으로 나타났다. 이를 통해 경남수목원의 이용객들이 가치를 높게 인식하는 것은 수목원 본래의 기능인 수목의 수집과 전시기능에 가장 높은 효용가치를 느끼고 있음을 알 수 있으며, 그 다음으로 다양하고 울창한 수목을 잘 관찰할 수 있는 독특한 원로의 디자인에 그 가치를 두고 있음을 알 수 있다. 본 연구는 수목원 운영주체에서 알고자 하는 이용객의 특정한 효용의 가치를 비교 또는 측정해 보고자 할 경우, 유용한 방법이 될 수 있을 것이다. 또한 수목원뿐만 아니라 타분야의 개별 환경재의 가치추정에 대한 기초자료의 제공을 위한 선행연구의 개념으로 제시되어질 것이다.

• 간호행정학회지
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• 제2권1호
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• pp.97-114
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• 1996

INSTRODUCTION Service quality is, unlike goods quality, an abstract and elusive constuct. Service quality and its requirements are not easily understood by consumers, and also present some critical research problems. However, quality is very important to marketers and consumers in that it has many strategic benefits in contributing to profitability of marketing activities and consumers' problem-solving activities. Moreover, despite the phenomenal growth of medical service sector, few researchers have attempted to define and model medical service quality. Especially, little research has focused on the evaluation of medical service quality and patient satisfaction from the perspectives of both the provider and the patient. As competition intensifies and patients are demanding higher quality of medical service, medical service quality and patient satisfaction has emerged as a critical research topic. The major purpose of this article is to explore the concept of medical service quality and its evaluation from both nurse and patient perspectives. This article attempts to achieve its purpose by (1)classfying critical service attibutes into threecategories(satisfiers, hygiene factors, and performance factors). (2)measuring the relative importance of need criteria, (3)evaluating SERVPERF model and SERVQUAL model in medical service sector, and (4)identifying the relationship between perceived quality and overall patient satisfaction. METHOD Data were gathered from a sample of 217 patients and 179 nurses in Seoul-area general hospitals. From the review of previous literature, 50 survey items representing various facets of the medical service quality were developed to form a questionnaire. A five-point scale ranging from "Strongly Agree"(5) to "Strongly Disagree"(1) accompanied each statement(expectation statements, perception statements, and importance statements). To measure overall satisfaction, a seven-point scale was used, ranging from "Very Satisfied"(7) to "Very Dissatisfied"(1) with no verbal labels for scale points 2 through 6 RESULTS In explaining the relationship between perceived performance and overall satisfaction, only 31 variables out of original 50 survey items were proven to be statistically significant. Hence, a penalty-reward analysis was performed on theses 31 critical attributes to find out 17 satisfiers, 8 hygiene factors, and 4 performance factors in patient perspective. The role(category) of each service quality attribute in relation to patient satisfaction was com pared across two groups, that is, patients and nurses. They were little overlapped, suggesting that two groups had different sets of 'perceived quality' attributes. Principal components factor analyses of the patients' and nurses' responses were performed to identify the underlying dimensions for the set of performance(experience) statements. 28 variables were analyzed by using a varimax rotation after deleting three obscure variables. The number of factors to be extracted was determined by evaluating the eigenvalue scores. Six factors wereextracted, accounting for 57.1% of the total variance. Reliability analysis was performed to refine the factors further. Using coefficient alpha, scores of .84 to .65 were obtained. Individual-item analysis indicated that all statements in each of the factors should remain. On 26 attributes of 31 critical service quality attributes, there were gaps between actual patient's importance of need criteria and nurse perceptions of them. Those critical attributes could be classified into four categories based on the relative importance of need criteria and perceived performance from the perspective of patient. This analysis is useful in developing strategic plans for performance improvement. (1) top priorities(high importance and low performance) (in this study)- more health-related information -accuracy in billing - quality of food - appointments at my convenience - information about tests and treatments - prompt service of business office -adequacy of accommodations(elevators, etc) (2) current strengths(high importance and high performance) (3)unnecessary strengths(low importance and high performance) (4) low priorities(low importance and low performance) While 26 service quality attributes of SERPERF model were significantly related to patient satisfation, only 13 attributes of SERVQUAL model were significantly related. This result suggested that only experience-based norms(SERVPERF model) were more appropriate than expectations to serve as a benchmark against which service experiences were compared(SERVQUAL model). However, it must be noted that the degree of association to overall satisfaction was not consistent. There were some gaps between nurse percetions and patient perception of medical service performance. From the patient's viewpoint, "personal likability", "technical skill/trust", and "cares about me" were most significant positioning factors that contributed patient satisfaction. DISCUSSION This study shows that there are inconsistencies between nurse perceptions and patient perceptions of medical service attributes. Also, for service quality improvement, it is most important for nurses to understand what satisfiers, hygiene factors, and performance factors are through two-way communications. Patient satisfaction should be measured, and problems identified should be resolved for survival in intense competitive market conditions. Hence, patient satisfaction monitoring is now becoming a standard marketing tool for healthcare providers and its role is expected to increase.

• 디자인학연구
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• 제15권4호
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• pp.57-66
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• 2002

지방화시대에 살고있는 현실에서 현재의 도시는 새로운 상황을 맞이하고 있다. 도시의 정체성은 한 도시가 그 도시다울 뿐 아니라 다른 도시와 다른 특이성과 우월성이 있어야만 비로소 구체적으로 나타난다. 이러한 도시의 특성은 도시 자체가 가지고 있는 속성이라기 보다는 그 도시에 대란 이미지라고 할 수 있다. 도시의 정체성 확립을 나타내는 도시CI(City Identity)는 도시환경의 정비 및 계획과 시장산업의 장려 등을 통한 지역활성화로 구분된다. 즉, 자신들 지역의 미래상을 명확하게 하여 지역이미지 향상사업, 신규시책의 실시 등에 의한 지역의 변혁을 계획한다. 따라서 지역의 변혁사업을 주민에게 알려 새로운 도시 만들기에 이해와 능동적인 참여를 유도하는 것이다. 지역적 특성에 대한 고려천이 획일적인 도시환경 및 도시이미지 등의 부분은 새롭게 개선되어야 할 것이다. 따라서 현재의 도시상황을 극복하고, 그 도시만의 아이덴티티와 커뮤니케이션 전략을 통한 차별화는 도시CI의 정립을 통해 이루어질 수 있다. 이에 본 연구에서는 도시 이미지 차별화를 위한 도시CI추진 방안을 제시 하고자 한다. 첫째, 도시의 제반여건 및 기반의 조성을 목표로 하여 도시이미지 자원조사를 통한 자원을 발굴하고, 둘째, 시민 스스로 도시를 컨트롤하고 비젼을 갖고 구상해가기 위한 동기를 부여한다. 셋째, 도시디자인의 통일이나 도시심벌존의 개발, 도시 가로환경 디자인개선, 혹은 도시의 정보발신력을 강화, 확대해가기 위한 이벤트나 지역특산품 개발사업 등을 전개 해 나가며, 넷째, 행정조직의 활성화, 시민의식의 활성화, 도시이미지의 개성화라는 목표를 위해 구축된 커뮤니케이션 디자인 시스템의 적용한다. 이와 같이 요소들의 유기적 결합이 이루어지고, 그 안에서 지역문화의 진홍과 통합, 도시구조와 도시시설기능의 개발, 시민의식의 활성화 등이 형성되도록 하는 노력도 뒤따라야 할 것이다. CI(City Identity)는 도시의 개성을 특화시켜 살기좋은 정주환경을 조성함으로써 질높은 삶의 터전을 구축하고, 보다 나은 도시환경의 창출을 위한 다양한 활동이 요구된다.