• 산업경영시스템학회지
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• 제43권3호
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• pp.21-28
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• 2020

Aftermarket refers to a market in which a company sells complementary goods, replacements of parts, and upgrade or maintenance services to consumers after selling them main durable goods. Intuitively, consumers who purchase main durable goods become major potential customers in subsequent aftermarket. Thus the existence of the aftermarket has a significant impact on pricing of the main durable goods as well as the aftermarket products. In this study, we analyze the effect of aftermarket on the pricing strategy for a company selling both main durable goods and aftermarket products. To do this we first divided the market into markets where the aftermarket products are indispensable and optional. Based on the proposed market types, the profit maximizing solutions are derived using two-period model, and the impacts of consumers' undervaluation of aftermarket product prices on pricing strategy are analyzed. The results can be summarized as follows : (1) Regardless of the market type, the total profits were found to be inversely proportional to the consumer's awareness accuracy of product prices in the aftermarket. This is in line with marketing efforts that sales companies have made intuitively to make consumers underestimate the cost of the aftermarket. (2) If aftermarket product is indispensable, only revenue from the aftermarket is sought. On the other hand, if aftermarket product is optional, revenue from the main durable good as well as the aftermarket product will be sought simultaneously. (3) Moreover, when aftermarket product is optional, the lower the awareness accuracy of consumers, the higher the price and profit of the main durable goods, while the lower the price and profit of the aftermarket products. This is contrary to the intuition that the lower the consumer's valuation of the costs of aftermarket, the more advantageous it would be to rely on aftermarket products rather than on main durable goods.

• 한국포장학회지
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• 제7권1호
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• pp.31-57
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• 2001

• 디지털융복합연구
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• 제10권5호
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• pp.333-338
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• 2012

문화상품은 문화적 요소가 상품화된 것으로 상품이상의 성질과 가치를 지니고 있으면서 대중적 판매를 위한 제작과 공급을 목적으로 생산되어지며 상업적 성격을 가지고 있다. 특히 박물관의 문화상품은 관람객에게는 좋은 추억을 간직하고 교육적 경험을 넓히며 생산자나 판매자에게는 수익의 원천이 된다. 이러한 문화상품은 모티브가 된 나름의 배경을 가지고 있는데 직접적으로 전시되고 있는 소장품에 얽힌 미술사적 역사적 조형적 배경을 모두 포괄하기 때문이다. 문화상품은 전통문화의 토양을 기초로 하고 다양한 문화적 소재를 중심으로 출발하여 현대생활에 유용한 실용적가치에 충실하면서도 세계화속에서 문화적 차별성을 획득할 수 있어야 한다. 국제적으로 문화소재를 이용한 상품화개발은 자국의 문화상품을 세계화하는 것이 국가의 경쟁력이기 때문이다. 따라서 백제문화상품들을 현대적인 디자인, 연령층, 내 외국인용 상품을 고려한 고객 만족도 조사와 함께 다양한 상품개발과 뮤지엄 샵의 운영상의 어려움에 따른 국가적인 차원의 적극적인 지원이 필요로 한다. 더불어 해외의 뮤지엄 샵처럼 on-off line을 활용하여 지속적으로 홍보하고 문화상품 구입 시 회원제도, 특별 할인 행사 등의 마케팅 전략을 도입, 뮤지엄 샵으로서 기능과 역할을 다할 때 지역경제의 활성화에 기여할 수 있겠다.

• 무역상무연구
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• 제17권
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• pp.251-293
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• 2002

The study is a comparative and analytical study which comprises of the analysis of the rules of the buyer's right to withhold performance where the seller delivers defective goods or documents of three legal systems; the CISG, English law and Korean law. The purposes underlying this study are twofold. The first is to clarify the current position as to the right of withholding performance in the event of the seller's tender of defective goods or documents in Korean law, CISG and English law so that it may assist the parties in drafting the buyer's right to withhold performance in their own contract. The second is to compare the rules of one jurisdiction with those of other jurisdictions and to evaluate the rules in light of the practical functions and benefits of the right to withhold performance and the discipline of comparative law the basic question of which is whether a solution from one jurisdiction may facilitate the systematic development and reform of another jurisdiction. It shows that each jurisdiction does not have any provision or case law specifically dealing with the buyer's right to withhold performance where the seller delivers the goods which are defective in terms of quality or quantity. The absence of such provision or case in each jurisdiction has resulted in either disputes or uncertainty. However, the study executed in light of the primary functions and benefits of the right in practice and the discipline of comparative law reveals that, first, the view in English law which is against recognizing the right may not be justified when one considers the practical importance of having the right and the position taken by the CISG as a well developed and modernized law, second, the view in Korean law which argues that the principle of specific goods dogma on which it is based is extended even to substitutable or repairable goods cannot be also justified on the ground of one's ordinary expectation and the position under the CISG and English law which imposes a contractual duty to deliver non-defective goods on the seller insofar as the buyer's payment is deemed to be made in exchange for the seller's delivery of non-defective goods and they are substitutable or repairable. Regarding the right to withhold performance in the event of the seller's tender of defective documents, the study shows that the relatively detailed rules in English law may be utilized as a guideline to fill the gap in the CISG and Korean law in terms of the practicability and appropriateness to govern documentary sales. Furthermore, it is found that the position in English law which confers on the buyer the right to withhold performance for a trivial defect in documents may be unreasonable in terms of one's need to enable justice to be done in individual cases.

• 국제지역연구
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• 제15권2호
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• pp.331-350
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• 2011

본 연구는 1989-2009년 기간 동안의 MTI 2단위, 56개 품목의 대일 수출입 시계열 패널자료를 사용하여 대일 상품수지 함수를 추정하였다. 대일 상품수지 함수는 정태패널 모형과 거래비용을 고려한 동태패널모형을 사용하여 추정하였으며 실증분석결과 정태패널모형보다는 거래비용을 고려한 동태패널모형이 모형의 안정성이 우수한 것으로 나타났다. 안정적인 대일 상품수지 함수의 추정의 의미는 비록 대일 상품수지 적자가 지속되고 있더라도 양국교역은 양국후생에 도움이 된다는 것을 의미한다. 동태패널 분석결과 균형 상품수지로의 조정속도는 0.0389로 매우 느린 것으로 나타났으며 이는 대일상품수지 균형으로의 조정에 필요한 비용이 현재 상품수지 적자로 인한 비용보다 크기 때문이다. 상품수지에 대한 일본실질소득 탄력성과 한국실질소득 탄력성은 각각 4.38168과 -0.835225로 이론에 부한하는 부호를 나타내며 유의한 것으로 나타나, 대일 수출상품은 사치재의 성격을 갖는 반면 수입상품은 필수재의 성격을 갖는 것으로 나타났다. 대일 상품수지의 환율탄력성(${\partial}TB/{\partial}ER$)은 0.478435로 비탄력적인 것으로 밝혀졌다. 이는 환율변동이 대일 상품수지에 미치는 영향이 작은 반면 대일 상품수지변동은 큰 폭의 원/엔 실질환율을 변동시킬 수 있음을 의미한다.

• 한국의류학회지
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• 제32권10호
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• pp.1640-1650
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• 2008

The purpose of this study is to make clear the difference between Original brands and extended brands in images and preference of overseas fashion luxury goods. The questionaries were given to female residents in the ages of 20s'$\sim$40s' in Seoul and Kyung-gi province in October 2007. The collected data were analyzed by using SPSS 12.0 software such as paired t-test, ANOVA, Duncan test. The results of this study is as follows; 1. It was found that both original brand and brand extension in images were regarded as the most 'Reputed' image. 2. It was found that original brand reflected more brand images such as 'Luxurious', Conspicuous', 'Reputed' and so on than brand extension. 3. It was found that customers tended to prefer Chanel original brand, fashion goods to Chanel brand extension, cosmetics. On the other hand, it was found that customers tended to prefer Christian Dior brand extension, cosmetics to Christian Dior Original brand, fashion goods.

• 복식문화연구
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• 제20권4호
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• pp.573-593
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• 2012

The purpose of this study was to investigate consumers' buying intention toward fashion goods through global internet shopping malls. This research employed Technology Acceptance Model (TAM) as a theoretical framework and was extended to introduce fashion innovativeness, clothing involvement, consumers' needs for uniqueness, computer self-efficacy as external factors. A total of 381 copies of questionnaires were collected online. The subjects of this study were women. The collected date were analysed by factor analysis, Cronbach's alpha, correlation and path analysis. The results indicated that fashion innovativeness, clothing involvement and consumers' needs for uniqueness had a significant positive affect on perceived usefulness. Consumers' needs for uniqueness and computer self-efficacy had a significant positive affect on perceived ease of use. Perceived usefulness and perceived ease of use were found to influence buying intention toward fashion goods through global internet shopping malls. The results of this study also suggested that perceived ease of use was actually a causal antecedent to perceived usefulness. This study reveled that employing TAM to investigate the buying intention toward fashion goods through global internet shopping malls was appropriate. This study also provides empirical analysis that can serve as a guide for marketers of the fashion industry in activating global internet shopping malls.

• 한국전자거래학회지
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• 제8권1호
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• pp.55-70
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• 2003

With the gradual growth of the electronic commerce various forms of shopping malls are constructed, and their searching methods and function are studied many ways. However, the recent outcome is still inadequate to search for goods for the tastes and demands of customers. To construct the shopping mall on the electronic commerce and help customers with purchasing goods, the efficient interface for the customers to contact the shopping malls should be founded and the customers should be able to search the goods they want. Therefore, in this paper, we designed the Intelligent Integration Agent System (IIAS) using the multi-agent formed by the integration agent which integrates the case based reasoning(CBR) and the rule based reasoning(RBR) and the user agent which manages users' profiles. IIAS performs the rule based reasoning on the subject issue first, then provides the unsatisfying search results from the rule-base reasoning to the customers through the user agent, which enables the search of the goods most similar to the ones that meet the tastes and demands of the customers. That is, the accuracy and the speed has been improved by reasoning with the similarity adjustable integration agent which can pick out the goods of customers wants by modifying the weights of properties according to those of the customers.

• 노동경제논집
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• 제28권2호
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• pp.29-54
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• 2005

본 논문은 구조적으로 동일한 선진경제들간의 비경쟁우위 무역에 관한 단순 2부문 일반균형모형을 제시한다. 주된 관심은 IT(정보기술) 재화 및 서비스무역이 임금격차에 미치는 영향에 집중되어 있다. 이 모형은 디지털경제에서의 임금격차가 주로 선진경제들간의 IT 재화 및 서비스무역에 기인되고 있음을 설명하고 확인한다. 특히, 이 논문은 IT 재화 및 서비스무역에 의해 숙련노동집약적인 기술재의 상대가격이 하락함에도 불구하고, 숙련노동에 대한 보수는 오히려 증가하고 있음을 보여 준다. 그 이유는 Jorgenson(2001) 교수가 경험적으로 뒷받침하고 있는 바와 같이 기술재에 대한 수요의 가격탄력성이 탄력적이기 때문이다.

• 무역상무연구
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• 제19권
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• pp.169-190
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• 2003

Uniform Computer Information Transactions Act (UCITA) for e-commerce in non-UCC and non-UETA transactions, promulgated in 1999. The Act Drafted by the National Conference of Commissioners on Uniform State Laws. UCITA applies to contracts to license or buy software, contracts to create computer programs, contracts for on-line access to databases and contracts to distribute information over the Internet. UCITA does not apply to goods such as television sets, stereo equipment, airplanes or traditional books and publications. Goods generally remain subject to UCC Article 2 or Article 2A. Many transactions may include more than computer information. If that transaction covers non-goods subject matter, UCITA applies only to the part of the transaction which is computer information and other law applies to the other subject matter. In the event the other subject matter is goods, UCC Article 2 or 2A applies to the goods subject matter and UCITA applies to the computer information part. UCITA is coordinated with existing Articles 2 and 2A, so coverage of each to part of the transaction will be facilitated. With respect to other subject matter (primarily services) UCC Articles 2 and 2A have worked in mixed transactions with the common law applicable to the services.