• Asia Marketing Journal
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• v.21 no.1
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• pp.1-21
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• 2019

Online platforms often provide rating information to customers to relieve the uncertainty they encounter when purchasing experience goods. Prior research has focused mostly on the roles of rating volume and the valence of an average rating among the various possibilities. However, less frequently investigated is the effect of rating dispersion, which may be associated with uncertainty regarding how well a product fits a customer's personal preference, on new trials of experience goods. In this study, we examine the effect of rating dispersion on new trials of experience goods and identify the conditions which intensify or reduce the effect. Empirical analyses of movie box office sales data and online rating data reveal three interesting findings. First, movie sales decrease as movie ratings become increasingly dispersed. Second, the negative effect of rating dispersion on movie sales is more pronounced with more rating volume. Third, this negative effect weakens when additional information about a movie is available (i.e., higher average rating, greater star power, and time since its release). We discuss the academic and practical implications of our findings.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.31 no.4
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• pp.56-71
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• 2023

This paper describes the significant effects of customer's PAD emotional response according to consumption value of airline goods on brand charisma, brand attitude, and brand loyalty. The result shows that among the consumption values, epistemic value, emotional value, and self-expressive value have a positive effect on PAD emotional response. In addition it was found that the PAD emotional response had positive influence on brand charisma but had no effect on brand attitude. Brand charisma was found to have significant positive influence on brand attitude and both brand charisma and brand attitude had positive effect on brand loyalty. Through the results of this study, airline goods products are an effective means to increase brand loyalty. Further more, this study provides academic and business implications for effective airline goods marketing.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.2 s.161
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• pp.225-235
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• 2007

The purpose of this study is to grasp the character of consumers and the situation of domestic kidult fashion market. By grasping the distribution of kidult generation and the factors of product-selection based on products images, this research could be a substantial data to kidult associated company product planning and marketers. Subjects for this study were 213 Daegu women from 20 to 30 yearn of age who have high propensity to kidult. The statistical treatment of material used by SPSS 1.0 program consists of frequency analysis, factor analysis, multiple regression analysis, cluster analysis, and t-test. As a results, the characteristics of kidult consumers are classified as six factors. On image toward of kidult fashion goods, there was a significant difference 20 and 30 aged generation. According to fashion goods group, each group recognized on image of fashion products as follow: Group A is 'fancy', group B is 'childish', group C are 'familiarity', group D was recognized as 'fancy' and was identical to A on adjective expression, but was different A on recognition. All consumer characteristics of fun, character, girlish, nostalgia have a significant relation with the recurrence of products selection factor, and its order was character, girlish, nostalgia, and fun.

• Journal of Distribution Science
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• v.17 no.10
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• pp.61-71
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• 2019

Purpose - This study aims to explore the impact of factors on Korean consumer goods purchase decision of Vietnam's Generation Z. Research design, data, and methodology - A mixed research method was utilized in this study including focus group, in-depth interview, pilot study, and official study. The conceptual model and hypothesis were tested using data collected cross-sectional by questionnaire, from a sample of 439 respondents, by both electronic and paper surveys with non-probability and convenience sampling. The SPSS 20 and AMOS 20 software were employed to analyze the data. Results - Results showed that Vietnam's Generation Z was strongly impacted by social media, Hallyu, country of origin, social norms, and perceived usefulness. Besides, Korean consumer goods purchase decision of Vietnam's Generation Z also were impacted by intermediary factors such as trust, social norms, product involvement, perceived quality, perceived usefulness, attitude, and buying intention. There were differences in factors affecting the purchase decision of the boy and girl Generation Z group. Conclusions - The factors impacting on Korean consumer goods decision of Vietnam's Generation Z are very important for Korean firms and government. The findings provide Korean firms opportunity for appropriate to be carried out factors impacting Korean consumer goods to generation Z in Vietnam successful.

• Culinary science and hospitality research
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• v.8 no.3
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• pp.39-56
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• 2002

This is the study to stir up importance in bakery and to present evaluation of menu goods in barkery of tourist hotels. In order to achieve the purpose of this paper, it is gone ahead of the literature review including the previous research on the manu goods evaluation of tourist hotels. The major field research is to build a frame of the paper and present the model to release my humble theory. The limitation of the study was to make much of literature basis due to insufficient previous research on the issue. This is an unprecedented study on bakery department in tourist hotels in Korea thus no research model was unavailable for cross reference or comparative research. The evaluation of bakery menu good is directly related to the satisfaction of tourist hotels bakery consumers and we need a substantial managerial development method of bakery menu goods. This study has two goals in line with the purpose of investigation, that is to say, by understanding vital statistics of consumer and influence factor were created, and finally the factors and consumers and professional worker identified. The study would be framed into 5 parts like introduction, literature review, inquiry a plan and analysis method, consequence and discussion & conclusion. After the exploitative research, the study was approached to make findings through the questionnaires designed to find the relationship factor between consumer's evaluation and professional worker's evaluation of bakery menu goods in tourist hotels.

• The Journal of Information Technology
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• v.1 no.2
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• pp.103-118
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• 1998

The contract for the International Sale of Goods is a contract of sale of goods between parties of business in different countries beyond tariff line. In principle, the formation of contracts for the international sale of goods is conventional made through offer and acceptance. Though this principle outwatdly looks simple, They turn out complicated problems as to what is offer or acceptance, especially as to the exact time that contracts go into effect. For that reason, the parties who conclude an international Sales contracts effectively are must understand perfectly in the legal commercial aspects offer or acceptance that become basic elements in the formation contracts for the International Sale of Goods. So, In the thesis I tried to explain principles on the Effective Formation in Contract for the International Sale of Goods based on Revision UCC.

• Journal of the Korean housing association
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• v.5 no.2
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• pp.99-108
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• 1994

The purpose of this study was to present basic data for better space plan of the apartment housing. It attempted to examine the possession and space usage of furniture and housing goods in three type floor plan. It also studied in relation to socidemographic variables and physical variables. The major findings were as follows :1) Housewife age, educational level, family income, number of family members were affected variables to the possession of housing goods and furniture except furniture possession to housewife age.2) It appeared similarity in the furnishing of housing goods and furniture in case of same floor plan.3) Generally, the space of living room was used often in furnishing of furniture and housing goods. 4) Linear arrangement of sofa set and corner arrangement of Anbang furniture are a tendency to get a effective space for activities in living room.5) The size of floor plan space was the most powerful variable to explain the possession and space usage of housing goods and furniture.6) The scarce of space result in pressing the household living space hard. The storage space should be planned and chosen after consideration of human factors according to the tastes, character of the users, and the space factors according to the composition of unit plan and the size of each living space. In case of the small size plan, particularly, it needed to the Built-in furniture as a effective method.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.81-94
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• 2005

With an analysis of recent, nationwide data, this study figured out the level of consumers' pro-environmental behavior and investigated tile behavioral determinants in the hight of purchase, use, and disposal of pro-environmental goods. The major results are as below: Married consumers or consumers in their 40s were more likely to purchase pro-environmental goods. Consumers with high income-for example, over 3 million won per month-were less likely to purchase such goods. Married women or 40s/50s consumers tended not to buy used goods. Males than females, non-married than married, employed than unemployed had a higher pro-environmental behavior in the use stage. Furthermore, in the disposal stage, male than female, married than non-married, young than old, and consumers with low income than high income showed more active pro-environmental behavior. The purchasing behavior of pro-environmental goods was supported by both perspectives of rational behavior and social behavior. On tile other hand, the purchasing behavior of used goods was supported only by rational behavior perspective. It is also revealed that personal value perspective, along with the above two, influences the pro-environmental behavior in the stage of use and disposal. Overall, a high level of pro-environmental behavior was detected in such consumers as rational, public rule-abiding in favor of environmental policy, and also in consumers with strong family values or those with less materialistic value.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.228-233
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• 2005

Recently, there are requires for auction system by growing up internet. This paper says if the customers add wonted goods to wanted list, the system automatically announce information to the customer via Inter Web browsing, whenever the proper goods to register to the auction system by seller. The system provides registration customer information, registration goods, wanted goods. And the application program can be downloaded from the Web System. Especially, this paper provides us very convenience check up service using the mobile phone, we can check our wanted goods or auction lists without regarding to place or time, we can alse purchase the goods more rapidly and easily.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.13
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• pp.257-281
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• 2000

The world economy is becoming increasingly globalized. The globalization has resulted in far reaching agreements to deepen trade liberalization and enlarge its scope to cover new areas in addition to strengthening its supporting institutional base. Economic growth has developed international trade which has accelerated the development of international carriage of goods in 21st century. The international trade is basically founded on the contract of international sale of goods and backed up by the contract of international carriage of goods and the insurance on the goods carried. It is essential to incorporate each other sections for the efficient development of international trade. As a result of rapid expansion of international carriage of goods, rationalization of transport was required, which has brought about the International Multimodal Transport System through containerization. The approach to liability system will be a right way to solve the insurance problems for the development and enlargement of world trade volume. International multimodal transport system has affected international trade a lot, especially the field of insurance a grate deal. This paper is to analyze contents of liability system on Multimodal Transport with in the UN Convention on International Multimodal Transport of goods.