• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.1
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• pp.21-35
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• 2011

Thanks to the popularization of golf, the population of young golfers including female players has been continuously increasing and the market specialization of golf-wear has been gradually intensifying with a growing number of new import brands in the market. This study is aimed to provide a direction to strengthen and invigorate the competitiveness of domestic golf wear brands through research on the benefits pursued by, the purchase attitudes towards local and overseas brands and the purchasing behaviors of female customers who have emerged as the newest customer group in the golf-wear market. The subjects of the research were 409 female golfers and the statistical analyses used for the study were factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results showed that there were six factors sought for golf-wear benefits: figure compensation, brand orientation, comfort, youth/fashion, maturity/conformity, and individuality. Cluster analysis showed that there were three groups of golf-wear benefits sought. Overall, the three groups were different in regard to golf involvement and golf-wear preferences. Based upon the results mentioned above, this study summarizes the key features of each group and can provide applicable suggestions for conducting strategic marketing activities.

• Journal of Fashion Business
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• v.12 no.1
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• pp.76-92
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• 2008

The purpose of this study was to analyze the general wearing attitude & brand Image Perception for Golf Wear in wearer's mind, and to investigate the brand preference on the image characteristics of golf wear, and to find out the wearer's purchasing point for golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. For this study, the data obtained from 210 respondents were analyzed by the descriptive statistics, Pearson's simple correlation, Crossing Analysis, parato graph. The results from the study were as follow : The respondents who were specially wearing for golf game were 23.3%(49 persons) among the 210 respondents. The 210 respondents evaluated highly the features of golf wear, such as design(51%), quality(44.3%), materials(36.2%), color(35.2%), size(21.0%), as the purchasing point for golf shirts, otherwise, the 210 respondents evaluated lowly the social aspects of golf wear, such as, fashion conformity, brand loyalty and promotion. And the most important material features for the golf wear was the elasticity, speed dryness by the 210 respondents The most frequent brand by 207 respondents described in the free style was Daks(11.1%) and Ping(11.1%). The 205 respondents described in the free style evaluated Daks(14.6%) as the most preference brand. The reason for the most preference brand was based with the comfort and pleasure of design, quality, color, size, materials.

• Journal of Fashion Business
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• v.13 no.1
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• pp.1-16
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• 2009

The purpose of this study was to evaluate the clothing image of the Daks and Superior golf wear, and to compare the perceiver's image perception with clothing image in fashion industry, and to find out the differences of image perception between the buying groups and non-buying groups of the Daks and Superior golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. In this study, the data obtained from 193 respondents were analyzed by the descriptive statistics, average analysis. The results from the data were as follows : The questionnaire of the image evaluation rated on 7 point Likert-type scales in the 17 features were evaluated by perceivers. The clothing images by 103 respondents(Daks group) were not in accord with the clothing images expressed on homepage of the Daks golf wear. In the other hands, the clothing images by the 90 respondents(Superior group) were in accord with the clothing images expressed on homepage of the golf wear. There were significant differences in evaluating the clothing images between the buying groups and non-buying groups of the Daks and Superior golf wear. The buying groups of the Daks and Superior golf wear perceived the clothing image of the Daks and Superior golf wear more dynamic, positive than the non-buying groups.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.4
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• pp.117-132
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• 2021

As the golfwear market grows rapidly and expands due to the influx of MZ generation golfers, competition among brands is intensifying, so it is necessary to plan knit golf wear products that are suitable for the consumer needs. The purpose of this study is to contribute to product planning by analyzing the design characteristics of women's knitted golfwear products among golfwear brands. First, the top 10 brands, as selected by Golf Magazine, were used for analysis. The selected brands include PXG, Titleist Apparel, Wide Angle, Pearlygates, Footjoy Golf, Castelbajac, Fantom, Ping, Le Coq Golf, and PGA Tour & LPGA. 692 women's cross-knit knitwear products were investigated based on design elements, such as flat tissue, gauge, color, pattern, image, and items. The characteristics of women's knitted golfwear showed a high utilizations of Jacquard and high gauge Intarsiafor pattern expression and a low variety of deformed stich. The proportion of achromatic colors is large, and many brands use point colors based on black and white. Brand identity is important, and brand letters, Monograms are frequently used, and the proportion of sportive and modern image in the products is high. With the increase of MZ generation golfers, the preferred design direction will change and gradually deepen.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.3
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• pp.17-26
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• 2002

The purpose of this study was to investigate preferences in materials and design types for golf-wear to get some information of consumers. Market research was employed for judgement sampling using non-probability methods. Questionnaires were distributed to 600 golf players at three locations (Kangnam in Seoul, Kangbuk in Seoul, and Kyunggido), and were subjected statistical analysis using the SAS program. The results of this study are as follows: people considered "design/color" the most, "comfort sensation" the second, "brand name" the third when they purchase golf wear. Also we realized that there was a significant difference in brand awareness according to age, gender and area variables.ge, gender and area variables.

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.75-88
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• 2007

Nowadays, geometrical form expressed on costume is recognizing as a part of modeling art, at the same time is working to develop it. Also the geometrical form is affording the coinciding lifestyle and sensitivity of customers keeping their pace. As a result, our study is researching on the geometrical form that is used in the pattern, silhouette, and detail of the costume to show the texture in sense of touch and the effect of optical illusion used in variable designs, in order to present the expansion our capability of infinite development included in the study of costume. Specially, geometrical form included in sports wear is very effective since the geometrical form includes short and simple beauty as well as practical design. Thus, this study is wishing to know if satisfying the practical and psychological urge of present human beings may be applied to the golf wear market, which is a type of sport that geometrical form is sent in the fastest way in domestic market. Also we are urged to know what type of design technique is the geometrical form nowadays used and changed to discriminate the artificial commerce and improve the identity of such unique brand. The source of this thesis is wishing to investigate the specialization and the most effective geometrical shape and preference of each type in domestic golf wear goods that applied geometrical goods in $2002{\sim}2006$ and analyze its way of expression.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.794-804
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• 2011

With increases in the amount of spare time by many and with increased social interest in health, the sportswear market is steadily growing. Thus, sportswear companies are putting more effort into developing their websites for differentiation strategies. It is possible to deliver effective images with the use of proper colors in websites. This study aimed to analyze the colors of websites of sportswear brands' and to compare their characteristics. Thirty-seven brands were chosen and classified into three groups: active sportswear, outdoor wear and golf wear. 168 color samples in total as main colors, sub-colors and accent colors were collected from the first screen of each websites. The colors were analyzed by Musell's 10 hues and by the 12 tone classifications of PCCS. The results indicated that white is the color most often used as the main color and sub-color on these websites. There were differences among the colors of the three groups. Both active sportswear and outdoor wear have a similar tendency in terms of their use of colors and tones, while golf wear is different from these two groups. Active sportswear websites and outdoor wear websites frequently used red and vivid, bright tones for their accent colors. In comparison, Green Yellow and light grayish tones were most commonly used as accent colors in golf wear websites.

• Journal of Fashion Business
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• v.6 no.4
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• pp.113-124
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• 2002

The purpose on this study identified the purchasing conditions of Sports wear of the Chinese men residing in Beijing, Shanghai, Dalian, Tianjin, Harbin and Guangzhou, so that it helped sports wear manufacturers and retailers offer the basic data. For the study, a questionnaire used as a method of measurement, the 863 Chinese men were selected as a sample, SAS(Statistical Analysis System) program was used to analyze the data. The results from the study were as follows: 1. According to the investigation, the most preferred sports of Chinese men is soccer, as a whole. Swimming, basketball and ping-pong keep rank the next to soccer. 2. Accordingly age, area, profession and income, Chinese men maintained sports suit in order of training suit, swimming suit, soccer suit, tennis suit. It is found that holding amount of high-quality sports wears as ski, golf is on a low level. 3. It is appeared that Chinese men purchased in good order as follow brand: No-bran, Nike, Lening, Adidas. And except Nike, they purchased more Lening brand than foreign sports brand. 4. As the result of researching on the item of sports wear, it is found that they purchased various kind items in a higher rank 5 brands. 5. Sports wear's color that Chinese men purchased is blue, white, black, red. 6. The purchasing price that Chinese men favored is 200$\sim$599RMB. Thus, they expend average per head for sports suit buying, 486.0RMB. 7. Chinese men purchased very often at specialty store. And, coefficient of utilization at the usual market is on a low level. 8. In purchasing satisfaction, 80 % Chinese men were satisfied with goods(sports wear) that purchased in a higher rank 5 brands. So, average satisfaction degree showed over 3.8 as a high rate. 9. According to the result of satisfaction on Chinese men, 70% Chinese men showed satisfaction. Therefore, the average of satisfaction degree appeared 3.81 as a high rate.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.89-110
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• 2001

The purpose of this study were to examine the types of apparel store, to investigate consumer characteristics related to the apparel store patronage behaviors, and to find out the differences of casual relationships on apparel store patronage behaviors in store types. Data were collected from 451 consumers living in Pusan and analysed by factor analysis, ANOVA and path analysis. The results were as followings : First, the types of apparel store recognized by consumers were composed by five factors such as Casual-wear store, Traditional market store, Neighboring store, Department store, and Small-sized department store. Second, apparel store patronage behaviors have significant differences recreational and economic shopping orientations, Fashionability in store evaluative creteria, social psychologic risks in perceived risks, and observation store information source. Third, there were differences in casual relationships an apparel store patronage behaviors across store types. Casual-wear store patronage behaviors were directly influenced by the information source, and traditional market store patronage behaviors did by the perceived risk. Apparel shopping orientations directly influenced Neighboring store, and department store patronage behaviors. Evaluative creteria of store directly did small-sized department store. That is, consumer characteristics directly influencing to patronage behaviors were different across apparel store types. Therefore, the marketers of apparel store should understand consumer characteristics related to patronage behaviors and affecting variable and then try to encourage consumer's store patronage behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.420-432
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• 2009

The purpose of this study is to survey the present women's golf windbreaker market to develop the trendy product with supplementing design and functionality by grasping the inconvenient part through the result of the questionnaire. According to the questionnaire, 38.1% said that the armhole is the most inconvenient part by tightfitting. Therefore, a mobility of wearer was enhanced by giving shirring detail to the armhole for flexibility through inserting the elastic band with a regular interval around armhole in the design1. The swing movement was allowed to be convenient by attaching knit to the side panel. And, the sleeves were designed in the detachable form so those are allowed to be produced in two kinds such as long sleeves and short sleeves. In the design2, a zipper was inserted from the neckline to the armhole so it is designed a detachable bolero. Furthermore, it was designed to be possible to wear two different way as a jumper style and a vest style. Given wearing a vest, the sleeve part was patched knit, thereby having enhanced activity. The design1 and the design2 evaluated an objective assessment and subjective assessment. Assessment group consists of 5 subject groups and 10 expert groups to evaluate external appearance and movement adaptability. In the external appearance evaluation, the design1 obtained the better evaluation than design2. In the movement adaptability evaluation, the design1 obtained the better evaluation than the design2 for all of the items except the wrist area. In the group of professionals, the design1 obtained the better evaluation than the design2 for all of the items except the bottom area.