• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.328-339
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• 2021

In the age of global competition, city brand is a significant element for establishing a city's competitiveness. City branding is the process of building a storytelling about cities' content. Among the various contents that differentiate cities, this study seeks to discuss the role of an event and a city brand in the process of city branding based on the city marketing and event tourism literatures. This research uses grounded theory and a case study to examine Seoul exploring the changes in the Hi Seoul Festival and the Hi Seoul city brand over the last two decades. The qualitative research includes a secondary data analysis based on case studies from domestic and foreign regions and their festivals. The analytical results indicted three limitations: inconsistency, a lack of identity, and political leverage. Based on the limitations, this study discusses the importance of the connection between city identity and event content, suggesting implications for moving forward toward a stable Seoul city branding strategy for the Seoul Metropolitan Government.

• The Journal of the Korea institute of electronic communication sciences
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• v.11 no.4
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• pp.351-364
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• 2016

In recent years, our society, because of the arrival of a new paradigm according to the rapid changes in ICT has entered into future smart society and the ubiquitous era. So it can be a notable turning point in the city and administrative spatial informatization, aspects of the era change. Therefore, this study was to derive a desirable vision for the city of Busan Centum City Informatization in the dream of leading global smart city of Busan by applying 'scenario planning' as a foresight method. Soon this study derived a successful local informatization strategy for Centum City in Busan. It proposed the use of the administrative aspects of information with spatial informatization as metadata information. Also this study explored the future leadership strategy of Busan Centum City in smart society. Eventually in 2030 to around, In order to still remain Busan Centum City as a leading ICT smart city, this study suggested the following strategy. It is important to increase the satisfaction of citizen services through the use of the administrative aspects of information with spatial informatization as metadata information for urban information system.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.24 no.6
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• pp.109-119
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• 2021

Thermal environment of city is getting worse due to severe urban heat island caused by climate change and urbanization. Green roof improves the urban thermal environment and save the cooling energy in buildings. This study presented a green roof combined with a storage system that stores rain-water and supplies water through a wick and evaluated the temperature reduction effect as surface temperature and amount of evapotranspiration. For about a week, the surface temperature using a infrared thermal imager and the evapotranspiration by recording change of module weight were measured at intervals of 30 minutes from sunrise to sunset. The results show that the mean surface temperature of the green roof was 15.4 degrees lower than that of the non-green roof from 12:00 P.M. to 14:00 P.M. There was no significant difference between mean surface temperature of green roof with and without storage system immediately after rain, but more than a week after rain, there was a difference with average of 2.49 degrees and maximum of 4.72 degrees. The difference in daily amount of evapotranspiration was measured to be 1.66 times on average. As drought stress increased over time, the difference in daily amount of evapotranspiration and surface temperature between with/without storage system increased simultaneously. The results of the study show a more excellent cooling effect of green roof combined with the rainwater storage system.

• Journal of the Korean association of regional geographers
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• v.19 no.3
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• pp.454-475
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• 2013

In 2011, Daegu hosted the International Association of Athletics Federation Championships and attempted to use this event strengthen its global profile. Organizers hoped Daegu 2011 would strengthen knowledge about Daegu internationally and help the city overcome recent economic stagnation by bolstering tourism and investment on the global scale. Written from the perspective of a foreigner living in Korea, this interpretive article uses mixed-method cultural geographic analysis to evaluate the momentum Daegu 2011 produced in these directions. The article draws on a tripartite "territorialisation" approach to mega-event tourism's production of space, focusing on representational efforts during the approach to the championships and the event itself. Promotional materials receive particular attention. Interviews with international tourists during 2011 strengthen conclusions drawn from analysis of promotional materials. After reviewing relevant conceptual literature, Daegu's history, and the background of Daegu 2011, the article devotes three subsections to analysis. The first uses critical discourse analysis of a key promotional video to argue that Daegu's self-promotions betrayed insecurity about the city's place within the global tourism market. A second analysis subbsection finds that additional promotional materials did not fully overcome that problem. These materials also produced an overload of Daegu images and aspirations. The third subsection further develops these arguments, pointing to a partial mismatch between images emphasized by promotions and experiences available in the tourism landscape. This subsection also argues that while Daegu 2011 undoubtedly produced positive effects for the city, key challenges remain if Daegu will be placed on the map of globally acknowledged cities.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.1
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• pp.71-81
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• 2021

Purpose - This study verified the mediating effect of volunteer activities in the influence of global citizenship consciousness on human rights sensitivity of university students majoring in business administration. Research design, data, and methodology - The survey was conducted on 172 4-year college students in G City, Korea. SPSS 23.0 program was used to perform frequency analysis, descriptive statistics analysis, correlation analysis, reliability analysis, and multiple regression analysis. In addition, path analysis was conducted to confirm the mediating effect of volunteer activities. Result - First, the "justice domain" had a statistically significant effect on human rights sensitivity. Second, the "cognitive domain" had a positive and significant effect on volunteer participation. Third, the volunteer participation of university students majoring in business administration had a positive and significant effect on human rights sensitivity. Fourth, in the relationship between global citizenship consciousness and human rights sensibility of university students, volunteer participation had a partial mediating effect. Conclusion - The period of college enrollment is an important time to establish life goals and strategies as adults. Therefore, if the university environment is built to grow into a healthy global citizen, it will help to cultivate global competence and the "sensitivity to human rights" that is more emphasized in the era of the 4th industrial revolution.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.183-183
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• 2023

Smart water cities (SWC) are urban municipalities that utilizes modern innovations in managing and preserving the urban water cycle in the city; with the purpose of securing sustainability and improving the quality of life of the urban population. Understanding the different urban water characteristics and management strategies of cities situate a baseline in the development of evaluation scheme in determining whether the city is smart and sustainable. This research herein aims to develop measurements and evaluation for SWC Key Performance Indicators (KPIs), and set up a unified global standard and certification scheme. The assessment for SWC is performed in technical, as well as governance and prospective aspects. KPI measurements under Technical Pillar assess the cities' use of technologies in providing sufficient water supply, monitoring water quality, strengthening disaster resilience, minimizing hazard vulnerability, and maintaining and protecting the urban water ecosystem. Governance and Prospective Pillar on the other hand, evaluates the social, economic and administrative systems set in place to manage the water resources, delivering water services to different levels of society. The performance assessment is composed of a variety of procedures performed in a quantitative and qualitative manner, such as computations through established equations, interviews with authorities in charge, field survey inspections, etc. The developed SWC KPI measurements are used to evaluate the urban water management practices for Busan Eco Delta city, a Semulmeori waterfront area in Gangseo district, Busan. The evaluation and scoring process was presented and established, serving as the basis for the application of the smart water city certification all over the world. The established guideline will be used to analyze future cities, providing integrated and comprehensive information on the status of their urban water cycle, gathering new techniques and proposing solutions for smarter measures.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2008.05a
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• pp.611-615
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• 2008

The international society under the internet technology have been declining boundaries of the global economy. After this step, a social revolution will be happen from the ubiquitous technology which fives objects intelligence to serve people. And then it is expected that every part of a city competitive power is defined by both in qualify and in quantify of the ubiquitous information unit in the future. On this score, now each nation is trying to set relative services and broadband networks to lead the ubiquitous industry. Therefore this paper analyzed about the progress and prospect of a local U-city plan in our nation Especially we propose a new city development model which use U-city and self-communication network to Improve a city competitive power.

• Journal of the Economic Geographical Society of Korea
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• v.9 no.3
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• pp.441-458
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• 2006

Culture is an indispensable element in modern society in improving the quality of life for city dwellers and stimulating the urbanization. The conspicuous emergence of cultural cities, which is a new paradigm, can be understood in that context. Global cities are pursuing cultural cities, and autonomous regions in Korea are also pushing ahead with the urbanization which combines cultural elements. Specifically, Nam-gu of Incheon has set an example of successful cultural city for other autonomous regions. The cultural environmental policy of Nam-gu is deemed to have retained the infrastructure, cultural urban landscape and living space, and a plenty of contents. The real significance of cultural city lies in the pursuit of sustainable urban development as a culture-friendly city. For that, the direction of cultural environmental city has to be firmly set, and related law and system should be strengthened. Above all, it is critical to pursue human-oriented cultural city by showing citizens what roles they have to play, setting the right direction, and improving the partnership.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.6
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• pp.507-518
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• 2018

The purpose of this research is to prepare measures to secure the competitiveness (of Korea?) in the global market by further developing the domestic smart city business, which is in a transition period. First, we examined the origin and growth process of domestic smart city (U-City) policy, Second, we analyzed the functions and policy problems that appeared in the process of building smart cities. Third, we studied advanced cases in which smart city projects overseas were promoted in a different way from domestic ones. Fourth, we examined the concept of the expanded smart city and the pattern of policy changes in Korea. Fifth, we analyzed previous studies and presented the direction to take and challenges to overcome for the future development of smart cities in Korea. This research, which looks at the trend of domestic smart city policy from the earliest point in the past to the present, and presents the future direction based on environmental changes, is significant, in that it is expected to serve as the basis for establishing policies for the development and advancement of smart cities in the future.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.10
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• pp.2011-2018
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• 2009

The international society under the internet technology have been declining boundaries of the global economy. After this step, a social revolution will be happen from the ubiquitous technology which gives objects intelligence to serve people. And then it is expected that every part of a city competitive power is defined by both in quality and in quantity of the ubiquitous information unit in the future. On this score, now each nation is trying to set relative services and broadband networks to lead the ubiquitous industry. Therefore this paper analyzed about the progress and prospect of a local U-city plan in our nation. And than we propose a method of configurating broadband self-communication network on the base of cost and utilization Especially we propose a new city development model which use U-city and self-communication network to improve a city competitive power.