• Title/Summary/Keyword: giving behavior

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A Study on the Degree of Self-monitoring, Situation and the Appeal Type of Advertising Impact on Inner (자기-감시, 상황, 광고소구유형이 속옷 구매행동에 미치는 영향에 관한 연구)

  • 김미정;황선진
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.2
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    • pp.267-278
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    • 1998
  • The purpose of this study was to investigate the degree of self-monitoring (SM), the task situation and the appeal type of advertising impact on consumer behavior: in inner wear purchase. Information for the study was obtained with the use of experimental design. the experimental materials for the study were two-type inner wear advertisements (image appeal Ad/product appeal Ad). The subjects were 270, who were randomly sampled women undergraduate students in Korea, and main-test subjects (70 high SM subjects/69 low SM subjects) were assigned to the cells of 2 (self usage/gift-giving)x2 (quality appeal Ad/image appeal Ad). According to the 2x(2$\times$2) mixed factorial design, the level of SM score, the type of task situation score and the level of appeal type of advertising score were compared and tested by analysis of ANOVA. The results of experiment were as follows: 1. Experimental 1. the results showed the product preference on inner wear was the significant 3-way interaction effects among the degree of SM, the task situation, and the appeal type of advertising as well as the significant main effects of the appeal type of advertising. That is, the situation impact differs from the appeal type of advertising according to the degree of SM. 2. Experimental ll. the results showed the purchase intention on inner wear was the significant 2-way interaction effects between the appeal type of advertising and the task situation as well as the significant main effects of the appeal type of advertising and the task situation. That is, there is considerable difference in gift-giving situation rather than in self- usage situation according to the appeal type of advertising.

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Cultural Differences in Politeness and Notion of Flattery (공손표현과 아부의 문화적 차이)

  • Yoon, Jae-Hak
    • Cross-Cultural Studies
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    • v.33
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    • pp.331-358
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    • 2013
  • This paper looks into several aspects of linguistic behaviors attested in Korean and American English corpora. A special attention is paid to the areas of politeness phenomena, terms of address, power and solidarity, practice of flattery, and closely-related non-linguistic behaviors such as tipping and gift-giving conventions. An analysis of the data reveals that Korean society remains very much superior-oriented, non-egalitarian, non-democratic despite the pride and sense of accomplishment among the populace that the nation has achieved a satisfactory level of democracy. In particular, the following facts in Korean and the Korean society are exposed by an examination of the data: ${\bullet}$ There is a notional gap of positive politeness ${\bullet}$ Superiors enjoy an unfair advantage in the power and solidarity system ${\bullet}$ The terms of address system is set up to make a clear distinction between levels and the terms of address, in turn, dictate norms of expected behavior ${\bullet}$ The notion and practice of flattery heavily favors superiors ${\bullet}$ Non-linguistic acts of gift-giving and tipping are consistent with the examined social interactions As a result, all the benefits, emotional as well as material, are garnered by superiors. These facts may reflect the real Korea that people are used to being comfortable with, a pre-modern, feudalistic society, something akin to its kin in the north. We may proclaim that we aspire to a more democratic society. However, it appears Koreans, deep inside, may have been seeking a powerful dictator all along. These findings help provide a partial but insightful clue to the political puzzle: why Koreans grew uncomfortable with an egalitarian and democratic president and could not save him, but instead replaced him with a succession of a corrupted businessman and the authoritarian daughter of a former dictator. The flight to democracy has stalled in midair, not quite making the grade yet. There is plenty of linguistic evidence in Korean.

A Study on Preference of Lecture Room by Seating Layout (대학 강의실 좌석이용형태에 관한 연구)

  • So, Kab-Soo;Park, Min-Hyuk;Kim, Seung-Je
    • Journal of the Korean Institute of Educational Facilities
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    • v.20 no.4
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    • pp.3-10
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    • 2013
  • Basic precondition for effective curriculum on learning activities to take place, the internal and external environment of the school facilities, improve the environment of the classroom space and etc. Specifically, the use of classroom space, hardly learners improve their academic motivation to achievement tend to concentrate within the party regularly scheduled class hours. Physical environment surrounding them is giving considerable impact for behavioral psychological and bodily change of the learners. In this study, we are focused on the form of the learner in the general classroom space and classroom environment that can increase the learning effect will be examined. Consequently, What is appropriate classroom environment for learning increase the concentration of elements are presented.

Analysis on Space Image Evaluation through Recognitive-Emotional Factor (인지-감정요소에 의한 공간이미지 평가성 분석)

  • Song, Young-Min;Lee, Dong-Ki
    • Korean Institute of Interior Design Journal
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    • v.20 no.6
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    • pp.71-78
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    • 2011
  • Although the recognition and emotion about space is subjective and individual, if standard is proposed through common factor, objective, quantified space image evaluation will be available. In addition, space image evaluation standard caused by recognitive-emotional factor can meet requests of space users and increase psychological satisfactions. The purpose of this study is to grasp the space image caused by recognitive-emotional factor in space with PAD model and analyze the evaluation of space image giving visual, recognitive and emotional effects. The analysis result revealed that 'joyfulness' and access-avoidance had a very similar distribution. The result means that space is evaluated with the degree of 'joyfulness' for space and it is led by approach-avoidance behavior. The recognition factor that forms and evaluates space image and decides approach-avoidance is expressed as adjective images such as 'fresh, joyful, light and static and its emotional factors are adjective images such as 'calm, allowable, joyful and quiet'.

Development of a sonar map based position estimation system for an autonomous mobile robot operating in an unknown environment (미지의 영역에서 활동하는 자율이동로봇의 초음파지도에 근거한 위치인식 시스템 개발)

  • 강승균;임종환
    • 제어로봇시스템학회:학술대회논문집
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    • 1997.10a
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    • pp.1589-1592
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    • 1997
  • Among the prerequisite abilities (perception of environment, path planning and position estimation) of an autonomous mobile robot, position estimation has been seldom studied by mobile robot researchers. In most cases, conventional positioin estimation has been performed by placing landmarks or giving the entrire environmental information in advance. Unlikely to the conventional ones, the study addresses a new method that the robot itself can select distinctive features in the environment and save them as landmarks without any a priori knowledge, which can maximize the autonomous behavior of the robot. First, an orjentaion probaility model is applied to construct a lcoal map of robot's surrounding. The feature of the object in the map is then extracted and the map is saved as landmark. Also, presented is the position estimation method that utilizes the correspondence between landmarks and current local map. In dong this, the uncertainty of the robot's current positioin is estimated in order to select the corresponding landmark stored in the previous steps. The usefulness of all these approaches are illustrated with the results porduced by a real robot equipped with ultrasonic sensors.

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Transient Buoyant Flows of a Stratified Fluid in a Vertical Channel

  • Park, Jun-Sang
    • Journal of Mechanical Science and Technology
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    • v.15 no.5
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    • pp.656-664
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    • 2001
  • A theoretical analysis is performed to describe the qualitative behavior of transient buoyant flows in a vertical channel. Consideration is given to the case of a fluid with a pre-existing stratification. The fluid motion is generated by giving impulsive anti-symmetric step-changes in temperature at the vertical left ad right sidewalls. The qualitative character of the flow is shown to be classified in the Rayleigh number (Ra)-Prandtl number ($sigma$) diagram. The transitory approach to the steady state can be monotonic or oscillatory, depending on ($sigma$-1)$^2$$pi$$^4$ 4$sigma$$R_a$. The prominent characteristics of time-dependent flow are discussed for large $R_a$. The profiles of temperature and velocity in the transient phase are depicted, which disclose distinctive time scales of motion. The transient process is shown to be sensitive to the Prandtl number. The detailed evolutions of flow and temperature fields are illustrated for large $R_a$.

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Analysis on Particle Shape Characteristics of Jumunjin Sand using Fourier Descriptor (Fourier descriptor를 이용한 주문진표준사의 형상특성분석)

  • Min, Tuk-Ki;Kim, Seong-Gon
    • Proceedings of the Korean Geotechical Society Conference
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    • 2010.09a
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    • pp.1182-1189
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    • 2010
  • The mechanical behavior of a granular material is governed by the applying effective stresses and its skeletal structure which is considered to be the packing of particles giving overall density and degree of anisotropic. Factors that affect soil packing are the particle size, size distribution and shape, and the arrangement of grain contact. Soil particle size and shape are the most important factor, but difficult to quantify. In this study, 2D Fourier analysis is applied to quantify the shape of granular particles. Jumunjin sand was used in the experiment and particle images are captured using an optical microscope. The results showed that three lower order Fourier descriptor are closely related with roundness, sphericity of the granular particle. Also statistical approach is used to determine roundness, form factor, elongation ratio, roughness of Jumunjin sand.

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An Empirical Study on the Information Search Effort by Information Ambiguity Effects (정보의 모호성이 정보탐색 노력에 미치는 영향요인에 관한 연구)

  • Yoon, Jung-Hyeon
    • Journal of the Korean Society for information Management
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    • v.20 no.3
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    • pp.17-30
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    • 2003
  • The purpose of this study is to identify the relationships among information search activities, of which perceived risk, cognitive dissonance, and involvement play a role. A survey of 155 students who have a recent experience on information search activities. Total six hypotheses the research already reported on information search effort, thereby giving decision maker a richer understanding of information search behavior.

A Study on the Characteristics in the Women′s Fashion of the New-Aged Korean - with a Life Style and a Clothing Behavior from 1990 to 1995 - (한국 신세대 여성의 패션 특성에 관한 고찰 - 1990년부터 1995년까지 라이프스타일과 의복행동을 중심으로서-)

  • 박유리;유수경
    • The Research Journal of the Costume Culture
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    • v.6 no.1
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    • pp.14-24
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    • 1998
  • This treatise, distinguishing the Korean in modern times who abruptly came to appear as newly-flowing group in the 1990 into 10, 20 and 30s respectively and giving new appellations like New kids for teenages, X-generation for 20s, Missy for 30s, is for search of their clothing phenomena. In this research, I have investigated several major factors which caused rapid developments and changes in cloths and present situation of various causes influenced by clothing phenomena, value in their life, tendencies, life style of these ranging from teenages, so-called New kids, to X-generation, forming wide scopes of clothes and to 30s, so-called Missy appearing with instigating another dimension of sensational turning-point in the field of fashion in Korea.

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Cyberloafing Across Generation X and Y in Indonesia

  • Hartijasti, Yanki;Fathonah, Nur
    • Journal of Information Technology Applications and Management
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    • v.21 no.1
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    • pp.1-16
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    • 2014
  • Cyberloafing is as counterproductive behavior because it is the act of using internet for personal purposes which can affect employees' productivity, especially when done excessively (more than 4 hours a week). The objective of this study was to analyze whether gender and education level had significant effect on cyberloafing among generations in the workplace. From 267 respondents, gender was not found to have impact on cyberloafing because female and male respondents had the same frequency of low level cyberloafing. However, female had higher excessive cyberloafing than male. Gen Y had significant impact on the relationship between education and cyberloafing but Gen Y with diploma degree was revealed to have excessive cyberloafing. Furthermore, Gen X had started combining professional and personal lives throughout their daily lives. Hence, organizations should foster a culture of hard work by giving challenging job with clear target and worthy incentive but still implementing internet usage policy.