• 산경연구논집
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• 제15권2호
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• pp.1-10
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• 2024

Purpose: The aim of this study is to examine the factors influencing prospects toward for the metaverse in both the public and private sectors, focusing on the perspectives of millennials and generation Z that were rarely examined in previous studies. Research design, data and methodology: This study employed an online survey as its research methodology utilizing factor analysis, ANOVA, and regression analysis to test the formulated hypotheses. Results: The findings of this study reveal that factors such as citizen/customer relationship management, the application of metaverse in both in the public and private sectors. Moreover, the effect size of applying the metaverse to cities on prospects toward the Metaverse was notably higher in the public sector. The effect size of metaverse management for customer relationship management showed a greater impact in the private sector. Conclusions: The results carry significant managerial and policy implications. They shed light on how millennials and generation Z perceive the applications of the metaverse in relation to cities, products, and brands. Notably, the results suggest that application of the metaverse for cities and management of customer relationships for products and brands emerge as key factors influencing the prospect of the metaverse in the public and private sectors.

• Journal of Information Science Theory and Practice
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• 제11권4호
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• pp.90-108
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• 2023

The purpose of this study is to investigate how uses and gratifications motivations increase social media stickiness, with a special focus on media engagement as a key mediator. Data were gathered via a survey questionnaire from Bangladeshi Z Generation social media users, which was quantitative in nature. For the analysis of 258 survey samples, structural equation modeling methodology was used. The results show that social media engagement and social media stickiness are positively impacted by uses and gratifications motivations such as social interaction, information, convenience, and entertainment. The study also found evidence of a relationship between uses and gratification motivations and social media stickiness, which is also mediated by emotional attachment. Understanding the motivations and gratifications sought by Z Generation users on social media platforms can help design strategies to enhance engagement and loyalty, ultimately leading to improved user retention and platform success. By identifying and addressing the specific needs and desires of the Z Generation, social media platforms can tailor their features, content, and user experiences to foster a stronger sense of connection and satisfaction, resulting in increased user engagement and prolonged usage.

• 한국응용과학기술학회지
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• 제40권1호
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• pp.24-34
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• 2023

본 연구는 생산 가능인구의 세대별 스포츠 용품 온라인 소비성향을 탐색하고, 스포츠 4.0 시장의 온라인 소비자를 세분화하여 미래의 소비 시장을 예측하기 위한 기초자료를 제공하고자 했다. 따라서 생산 가능인구의 세대별 집단(Y세대 이상, Z세대) 중 스포츠 용품을 소비한 경험자를 대상으로 본 조사를 실시했으며, 총 478명의 자료를 최종 분석에 적용했다. 자료처리는 SPSS statistics(ver. 21.0)으로 빈도분석, 탐색적 요인분석, 재검사 신뢰도의 상관관계 분석, 신뢰도 분석, 의사결정 나무 분석을 실시했다. 생산 가능인구의 세대별에 따른 스포츠 용품 온라인 소비성향 탐색결과, 여유, 즐거움, 자아 상징, 가격 요인이 높을 경우와 자아 상징, 기능, 환경 친화 요인이 낮을 경우 Z세대 집단으로 분류될 확률이 크게 나타났으며, 여유 요인이 낮고, 자아 상징 요인이 높을 경우와 즐거운 요인이 낮고, 연대적 소비 요인이 높을 경우 Y세대 이상 집단으로 분류될 확률이 크게 나타났다. 또한 이와 같은 모형의 분류 정확도는 69.7%로 나타났다.

• 유통과학연구
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• 제21권2호
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• pp.21-34
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• 2023

Purpose: The goal of this study is to examine what makes young people more likely to use digital banking. This is because digital banking services and their distribution channels are technologically advanced, which can be a double-edged sword between ease of use and resistance to technology. Research design, data and methodology: This study included 320 participants from generation Z in Jakarta who use digital bank and used a quantitative method with PLS-SEM. Results: This study explains how, in addition to usefulness, costs, and self-efficacy, resistance to technology has a direct effect on usage attitudes. Meanwhile, if the attitude of use is preceded by aspects of usefulness, self-efficacy, and awareness, resistance to technology will be felt indirectly. Conclusions: This demonstrated that most discussed factors, such as Ease-of-Use and security of use, are important for Generation Z users but no longer a major consideration in accepting digital banking. Aside from being more open to the use of technology in digital banks, Generation Z also desires a balance of technology services and benefits. The limitations of this study are that it excludes social variables, uses certain generations, and limits the research area to one large city, which can be expanded in future studies.

• Nuclear Engineering and Technology
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• 제55권8호
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• pp.3054-3070
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• 2023

Nuclear Power Plants (NPP) are widely utilized around the globe from different base forms as it is one of the most dependable renewable resources that technological advancements have offered. However, different perceptions of the usage of NPPs emerged from different generations. The purpose of this study was to investigate the acceptance of nuclear energy as an alternative source of energy among Generation Z in the Philippines by utilizing an extended Theory of Planned Behavior (TPB) approach. An online questionnaire which consisted of 31 items was distributed using a purposive sampling approach and 450 respondents of Generation Z voluntarily answered. Structural Equation Modeling (SEM) showed that the knowledge regarding NPP had significant effects on risk perception and benefit perception which subsequently led to subjective norms. In addition, perceived behavioral control and subjective norms had significant effects on behavioral intention which led to nuclear acceptance. Interestingly, the respondents perceived the benefit of NPP as slightly higher than the perceived risk. With these, it was clear that the commissioning Nuclear Power Plant must consider as an alternative source of electric energy in the Philippines. Moreover, this study is one of the first studies that investigated the acceptance of NPP among Generation Z. Lastly, the model could be a basis to strengthen the acceptance strategy of opening NPP among Generation Z, particularly in developing countries.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1043-1053
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• 2021

The purpose of this research is to investigate the impacts of gen-Z's perception of consumer-generated content on social media on their travel intention with the mediating role of travel motivation push and pull. An online questionnaire survey of a total of 369 samples was conducted with the participation of gen Z in the most important cities across Vietnam. The model was analyzed using Structural Equation Modeling (SEM) using AMOS program 22 to investigate model relationships and all hypotheses are significant. The findings indicated that gen Z values the usefulness of social media and they use social media for knowledge-seeking (push factor), and this leads to their intention to visit a destination. SEM analysis also reveals that gen Z tends to use social media to find accessibility to any destinations and they are motivated highly with destinations that have clear and easy access, for example, no visa requirement or neighboring destinations. As the result, they have better intentions to visit these destinations. This research will help marketers, especially marketing specialists to gain a better understanding of gen Z, thus implement better marketing techniques to target gen Z.

• 디지털융복합연구
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• 제19권3호
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• pp.47-54
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• 2021

본 연구는 소비자들의 구매패턴이 1인 가구와 맞벌이 부부의 증가 등과 같은 인구통계학적 변화로 이미 변경되고 있는 상황에서, 최근의 코로나19 사태로 인해 그 변화가 가속화될 것이라고 전망된다. 이를 위해 전문조사업체인 닐슨코리아의 패널 500명을 대상으로 온라인 설문조사를 수행한 분석결과를 본 연구에 활용하였다. 특히 소비자를 2개의 세대 그룹(Z세대 vs. 밀레니얼세대)으로 나누어 코로나19로 인해 바뀐 소비활동 변화와 식품구매 행태를 분석하여 제시하였다. 그 결과, 기존 온라인 유통이 강화되어가고 있던 추세가 코로나19로 인해 그 영향이 증폭되었다. 이러한 변화는 세대별로 코로나19 우려 정도의 차이에 따라 소비행동도 다르게 나타났다. 본 연구결과를 토대로 가속화하고 있는 '언택트' 중심으로 소비자들의 행동변화를 새로운 기회로 전환시키는데 있어 관련된 이론적 의의와 실무적으로는 식품업계의 대응전략에 대한 관리적 시사점을 제공할 것이다.

• 한국응용곤충학회지
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• 제20권1호
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• pp.25-30
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• 1981

성 pheromone을 이용한 이화명나방의 교미교란효과를 구명하고저 합성 성 pheromone, (Z)-11-hexadecenal과 (Z)-13-octadecenal을 4,5 : 1로 공시하여 본 시험을 야외에서 수행한 결과 1화기에는 30a당 합성성 pheromone 29.3g 처리한 구에서 $90.4\%$의 교미교란효과가 인정되었고 2화기에는 $20m^2$당 합성 성 pheromone 33mg 처리까지도 교란효과가 있었다.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.997-1007
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• 2021

The last decade has seen the emergence of the idea of "sharing economy" as people are more aware of environmental issues. Although clothing businesses applying the model of sharing consumption have emerged recently, less research effort has been invested in this topic, especially in investigating young consumers' intention. The purpose of this study is to investigate factors driving Generation Z consumers' behavioral intention toward online fashion rental. In this research, a conceptual framework is proposed based on the Theory of Planned Behavior and Technology Acceptance Model. To test the research model and hypotheses, a survey of 375 students and pupils was conducted in Vietnam. All the scales' reliability and validity were assessed through Cronbach's Alpha and confirmatory factor analysis. Structural equation modeling was used to assess the relationship among constructs. The study results showed that attitude toward behavior, subjective norm and perceived behavioral control were positive contributors to Gen Z's intention to use online fashion rental. Besides, the positive relationships between attitude and two other factors - perceived usefulness and perceived ease of use - were also highlighted. Moreover, the findings provided empirical evidence for supporting the positive impact of interpersonal influence, e-WOM, and influencer e-marketing on subjective norm.

• 한국IT서비스학회지
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• 제23권3호
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• pp.91-101
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• 2024

Based on the analysis of 174 Young Startups Project Papers from university students majoring in entrepreneurship, this study aimed to identify the thoughts and characteristics of prospective entrepreneurs and derive their main agendas. Detailed information was collected on their preparation and ambitions for entrepreneurship, market research in their fields of interest, analysis of potential target users, requirements, and team management. We refined, categorized, and interpreted 84,818 words across 396 digital pages on LMS, and visualized using word clouds program. Additionally, interviews about peer learning were conducted by Zoom. The analysis revealed unique differences in students' perspectives on entrepreneurship based on their major, academic year, and gender. Also we could find that they actively utilize AI tech with a strong spirit of challenge in the startups. Interestingly, they emphasized horizontal communication and collaboration capabilities to improve productivity. This suggests the need to consider diversity in the design of entrepreneurship incubating content and programs for generation Z technically and academically.