• Title/Summary/Keyword: gender effect

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A Study on e-CRM in Fashion Internet Shopping Mall -Comparing groups by gender- (패션 제품의 e-CRM에 관한 연구 (제2보) -성별의 조절 효과-)

  • 이지현;이승희;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.7
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    • pp.809-818
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    • 2003
  • The purpose of this study was to identify importance of gender in dynamic relationship structure in fashion internet shopping mall and to provide marketers e-CRM marketing strategy. Out of 473 customers, 470 who had purchased fashion products in fashion Internet shopping mall were surveyed for this study. The data was analyzed by factor analysis, 1-test, correlation analysis, Structural Equation Model(SEM) using AMOS program. As the results, both men and women had ‘relationship maintenance intention’ in e-CRM. However, only women had ‘intention to discontinue relationship’, when shopping mall made mistakes to them. Also, in men's group, ‘service’ only had effect on ‘Trust’, while ‘service’and ‘financial benefit’ had effects on‘Trust’ in women's group. If women would be dissatisfied with a shopping mall, they have a strong intention to disconnect with it. Based on these results, it could be concluded that men have more tolerance for shopping mall's mistakes than women have. Therefore, the results of this study provide e-CRM marketing strategy for fashion internet marketers.

Care- and Justice-Oriented Morality : Relationships to Gender, Sex Role Identity, and Age (배려지향적 도덕성과 정의지향적 도덕성에 관한 연구 : 성과 성역할 정체감 및 연령과의 관계를 중심으로)

  • Chung, Ock Boon;Kwag, Kyung Hwa
    • Korean Journal of Child Studies
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    • v.24 no.1
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    • pp.1-20
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    • 2003
  • This study investigated the relationships of care- and justice-oriented morality by gender and sex role identity among adolescents, and young and middle-aged adults. The subjects were 115 males and 125 females between 16 and 59 years of age. Instruments were the Ethic of Care Interview(ECI), the Korean Defining Issues Test(DIT), and the Korean Sex Role Inventory(KSRI). Age was found to be a significant factor in both care-and justice-oriented morality; that is, young and middle-aged adults demonstrated higher care-oriented morality than adolescents. While, adolescents and young adults demonstrated higher justice-oriented morality than middle-aged adults. Females exhibited higher levels of care- and justice-oriented morality. A significant interaction effect was found between gender and age for justice-oriented morality.

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Parent's Supportive Parenting and Adolescent Sexual Values (부모의 지지적 양육행동과 청소년의 성가치관)

  • Min, Ha-Yeoung;Kim, Koung-Hwa
    • Korean Journal of Child Studies
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    • v.26 no.6
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    • pp.59-71
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    • 2005
  • The purpose of this study was to investigate relationship between parent's supportive parenting and adolescent sexual values. The subjects were 137 adolescents who attended high school in Keoungbok. Statistical techniques were Factor Analysis, Crosstabs, Two-way ANOVA, Scheffe' test, Multiple Regression. The results of this were as follows. First, Adolescents who more perceived supportive parenting from a parent were more likely to consult with parents about one's own sexual problems. Second, There was significant difference in adolescent sexual values by parent's supportive parenting levels or gender. Adolescents who perceived more supportive parenting from parent, or who were boys were more likely to have positive sexual values. But there was no significant interaction effect of supportive parenting level and gender on adolescent sexual values. Finally, The Multiple Regression analysis showed that gender was the stronger predictor of adolescent sexual values than parent's supportive parenting.

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The Gender-Related Effects of a Web-Based Virtual Reality Program and a Paper-Based Program on Spatial Visualization Skills of Middle School Students (웹 기반 가상현실 프로그램과 지필 학습 프로그램이 공간시각화 능력에 미치는 영향 -성별을 중심으로-)

  • 권오남
    • The Mathematical Education
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    • v.41 no.1
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    • pp.45-58
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    • 2002
  • This study was conducted to investigate the gender-related effects of two instructional programs on spatial visualization skills of ninth grade students. Two instructional programs were developed for this study: a web-based virtual reality program and a paper-based program. 194 ninth graders from two middle schools in Seoul participated in this study. Six classes were divided into experimental groups and control groups. The Middle Grades Mathematics Projects (MGMP) Spatial Visualization Test was used to measure spatial visualization skills. The data analysis indicated that both the web-based and paper-based programs were effective to improve spatial visualization skills to treatment groups. Although boys'test mean scores were higher than girls' in the pretest, when deleting the effect of covariance of pretest, there were no statistical significance in the post-test. Girls in the treatment groups favored the paper-based spatial visualization program. These results imply that spatial training may benefit girls' performance more than that of boys and mode of instructional programs can create gender-related differences regarding spatial visualization skills.

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A Study on the Factors of Women Student's Dropout from Engineering College (공학계 여학생의 중도탈락 요인에 관한 연구)

  • Youn, Jong-Tae;Han, Hyun-Woo;Choi, Song-Ah
    • Journal of Engineering Education Research
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    • v.17 no.6
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    • pp.46-52
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    • 2014
  • In order to aware the situation and factors of women students' dropout from engineering college, the factor analysis for women students in P university was performed. The results showed responses that social cultural effects is more significant ones than social effect alone, and the effects of negative gender cognition in industrial circle and college to the women employees and coeds are more significant than effects of regional or positional ones. Also showed responses that the physical difference from man students, the ability for handling machine and tools, her parents' moral support, the gender cognitive engineering education and the boosting for job recruiting are more significants effects than the scholastic ability or the ageism. This may lay the foundation to make a curriculum for women included engineering education that emphasize the gender cognitive approach and the circumstances.

Differential Effect of Item Characteristics on Science Achievement Between Genders

  • Shin, Dong-Hee;Moon, Nan-Moo
    • Journal of The Korean Association For Science Education
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    • v.24 no.1
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    • pp.17-28
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    • 2004
  • The purpose of this study is to determine the patterns of differences between genders in science achievement. Eleventh grade, 140 female and male students were sampled from a school in Seoul. According to the analysis results of pilot study, 20 items were finally selected for the main study. To sharpen our interpretations of the factors and provide some confirmation, we supplemented the statistical analysis with a more detailed cognitive study of the items using think-aloud protocols and interviews with student test takers. The analysis of this study took into account the different item formats, contexts, and presentation styles. The findings are as follows: First, there was no significant gender difference between multiple-choice and open-ended items. Second, male students achieved significantly better in the context of everyday life in multiple-choice items. Third, male students favored items presented as written texts. Fourth, in problem-solving process, female students tend to apply their science concepts, whereas male students tend to apply their everyday experiences. The results of this investigation indicate that gender difference in science achievement depends heavily on item characteristics.

Gender Issues in a Korean EFL Learning Context

  • Park, Hae-Soon
    • English Language & Literature Teaching
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    • v.13 no.2
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    • pp.155-176
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    • 2007
  • An attempt to investigate the effect of gender differences on Korean students' EFL learning orientation was made. To explain a Korean EFL learning context, three criteria (cultural distance between the target country and the host country, communicative needs of the TL, the status of the TL in the host country) are adopted. Moreover, as a contrastive FL learning context from the Imposed FL learning context, a FL learning context where there is a substantial cultural distance from the TL community, communication needs of the TL do not exist, and the TL enjoys a special educational and socioeconomic status in the host country, a concept of an Integrative FL learning context is newly brought up in this paper. As the result of a questionnaire conducted in four different high schools, female learners can be claimed to be more internalized about academic and socioeconomic benefits the TL entails for their social advancement and overcoming inequality between men and women in society, albeit insignificant numerical data.

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The Effect of Individual and Environmental Variables on Children's Problem Behavior (개인변인과 환경변인이 아동의 문제행동에 미치는 영향)

  • Ha, Young Hi
    • Korean Journal of Child Studies
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    • v.24 no.4
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    • pp.29-40
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    • 2003
  • Data were collected from 392 4th and 6th grade students by questionnaires and analyzed by Pearson's correlation, ANOVA and multiple regression analysis. More problem behavior was reported by 4th than by 6th graders and by boys than by girls; the gender difference was larger in 4th than 6th graders. Low school satisfaction, authoritative parenting, male gender, and higher age predicted problem behavior. Within group variables that predicted problem behavior were low authoritative parenting, low school satisfaction. Male gender, and low self-control in the 4th graders ; low self-control and school satisfaction in the 6th graders; low authoritative parenting and school satisfaction in girls ; and low school satisfaction, higher age, and low self-control in boys.

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An Estimate of the Mediation Effect of Risk Tolerance among Marital Status, Gender, and Investing Behavior

  • Heo, Wookjae;Grable, John E.;Nobre, Liana;Ruiz-Menjivar, Jorge
    • International Journal of Human Ecology
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    • v.17 no.1
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    • pp.1-14
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    • 2016
  • This paper presents a series of path models that were developed to test whether financial risk tolerance mediates the association between the following four variables and investing behavior: (a) male and married, (b) female and married, (c) male and single, or (d) female and single. Data for this study were obtained from a proprietary consumer survey of risk-tolerance attitudes. Four path models were developed to test relationships among the variables in 2008, 2009, 2010, and 2011. These years were chosen to represent the depth and recovery periods in the Great Recession. The total number of respondents was 29,641. Findings showed that financial risk tolerance was positively associated with risky investing behavior (i.e., equity ownership) in each of the four periods. The associations among the gender-marital status variables and investing behavior were mixed; however, findings did indicate that risk tolerance mediates these relationships by sometimes amplifying and occasionally attenuating risky behavior. Based on the findings, implications and limitation are presented.

The Relationship between Job Characteristics and Service Quality, and Moderating Effect of Gender and Tenure (호텔 종사원의 직무특성 인지도와 서비스품질의 관계: 성과 재직기간의 조절효과를 중심으로)

  • Ahn, Kwan-Young
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.473-478
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    • 2006
  • Empirical analysis was based on the data of 692 hotel employees from Seoul and Gyung-gi province. To test the relationship between job characteristics and service quality, multiple regression analysis was applied, and hierarchial regression analysis(Cohen & Cohen, 1983) applied to test the moderating effects of gender and tenure. Multiple regressional analysis showed that job importance, job variety, and feedback had an positive impact on tangibility, reliability, responsiveness, assurance, empathy, but autonomy had a negative impact on tangibility, reliability, responsiveness, assurance. Hierarchical regressional analysis showed that gender had moderating effects on 4 relationships between job characteristics and service quality, and tenure had moderating effects on 3 relationships.

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