• 디지털융복합연구
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• 제12권6호
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• pp.105-114
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• 2014

본 연구는 최근 기업과 소비자들에게 이슈화되고 있는 크로스 광고모델 효과를 살펴보았다. 실험설계는 모델 유형(2)${\times}$제품의 성 정체성(2)${\times}$광고메시지 소구형태(2) 요인설계이다. 연구결과 첫째, 광고 모델유형에 따른 광고 인지반응은 일반 모델보다 크로스 모델의 회상지수가 더 높게 나타났다. 둘째, 제품의 성 정체성에 따른 광고 인지반응은 남성제품보다 여성제품에서 회상지수가 더 높게 나타났다. 셋째, 광고주목도 변량분석결과 모델 유형과 메시지 소구유형은 각각 주 효과가 확인되었다. 또한 모델의 유형과 제품의 성 정체성, 모델유형과 메시지 소구유형에서 상호작용효과가 확인되었다. 끝으로, 모델 제품 적합도를 분석결과, 모델유형과 제품의 성 정체성 그리고 메시지 소구유형에는 주 효과가 확인되었다. 이상의 결과는 광고효과를 효율적으로 증진시키기 위한 모델전략에 의미 있는 결과를 확인하였다는 것에 의의를 두고자 한다.

• 한국콘텐츠학회논문지
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• 제15권12호
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• pp.314-325
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• 2015

본 연구는 청소년의 수면시간이 자살충동에 미치는 영향에 대한 성별 차이를 분석했다. 전국 규모의 자료를 사용해 이항 로지스틱 분석을 실시했으며, 주요 분석결과는 다음과 같다. 먼저, 평일 수면시간은 남학생 집단에서만 자살충동에 유의한 영향을 미쳤다. 평일 수면시간이 7시간 미만인 남학생이 자살충동을 경험할 가능성이 그렇지 않은 학생보다 약 1.9배 높았으며, 이 효과는 관련 변인을 통제했을 때도 유의했다. 여학생의 경우에는 평일 수면시간이 7시간 미만인 학생이 자살충동을 경험할 가능성이 약 1.3배 높았지만, 이 효과는 스트레스 변인 등을 통제했을 때 유의하지 않게 변했다. 한편, 주말 수면시간은 성별에 관계없이 자살충동에 유의한 영향을 미치지 못했다. 주말에는 일반적으로 등교부담이 없어 수면부족을 덜 경험하기 때문에 수면시간의 자살충동 효과가 유의하지 않게 나타난 것으로 보인다. 본 연구는 수면시간의 자살충동 효과에서 나타나는 평일과 주말 수면시간, 성별 집단에 따른 차이를 밝힘으로써 수면시간 연구에서 사회적 접근이 필요하다는 주장을 뒷받침했다.

• 한국의류학회지
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• 제31권8호
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• pp.1297-1309
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• 2007

The purpose of this study is to investigate the effect of shirt color, tie color, tone, perceiver' gender on impression formation by applying tone-in-tone coloration of shirt and necktie: coloration of two colors. This experiment was designed to utilize the $2{\times}6{\times}4{\times}2$ factorial designs. and they are shirt color(red, blue), tie color(red, yellow red, yellow, green, blue, purple), tone(vivid, light, dull, dark), and perceiver' gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 48 upper body photographs which were color outputs by CAD system(4D-box program). The subjects of this research were 288 male and 288 female college students. There were established impression dimension from factor analysis 27 bi-polar adjectives and investigated the effect of interaction between each variable affected impression formations. The items of the adjectives are classified into 4 Impression dimensions: activity, potency, attractiveness, and tenderness. Shirt color, tie color, tone, and perceiver' gender influenced on impression formation. Specially, tie color and tone influenced on the 4 impression dimension greatly by interaction as well as independently. As a result tie is very important clue of impression formation in tone-in-tone coloration of shirt and necktie. Even though tie occupies only a small area in men's clothes it has great effect since it is close to the face.

• 식품보건융합연구
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• 제5권2호
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• pp.13-25
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• 2019

This study was aimed at ascertaining the level of knowledge of the health effects of cigarette smoking on health and wellbeing among adults. A cross-sectional form of descriptive survey research design was used for this study. Two hundred and seventy copies of the questionnaire collected were analyzed using descriptive statistic of frequency count, normative percentage and grand mean; as well as inferential statistics of chi-square (${\chi}^2$). The level of significant was fixed at 0.05. Appropriate degrees of freedom were worked out. The influence of gender on the knowledge of the negative effect of cigarette smoking among adults in sokoto. The results shows that 48% agreed on the negative effects of showing among male followed by 29.3% among female, those who undecided 8.8% male and 4.4% females while those who disagree are 6.2% for male and 2.5% for female. The research concluded that the knowledge of negative effect of cigarette smoking among adults in sokoto metropolis was very good across the different variable (marital status, gender, and year in higher institution) with single, male and first year in higher institution showing significantly good knowledge of the negative effect of cigarette smoking.

• Journal of Information Technology Applications and Management
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• 제14권1호
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• pp.57-74
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• 2007

Since 1999, mobile internet service has been increasing rapidly. According to the Ministry of Information and Communication (MIC) of the Republic of Korea, the size of mobile service market is forecasted to be valued at approximately 10.5 trillion won in 2007. For this reason, many mobile service providers have adopted customer-centered strategy for the successful business in the mobile internet services. Thus, this research examines the rations of service quality, user satisfaction, and additional use intentions with 88 users (male and female) of mobile internet service using structural equation model (SEM). The result shows that there is a difference between male and female using mobile internet service regarding the quality factors of mobile internet service. This study provides some guidelines for the successful strategic planning of customer-centered mobile internet services in gender.

• 대한의생명과학회지
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• 제14권4호
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• pp.275-281
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• 2008

Plasma fibrinogen is risk factor of vascular disease including stroke, ischemic heart disease, atherosclerosis and thrombosis. Many studies have confirmed that high plasma fibrinogen levels are related with age, obesity, cholesterol, alcohol consumption, and genotype. This study was carried out to investigate the effect of fibrinogen genotype and other characteristics on the plasma fibrinogen levels in the elderly Koreans. For this study the blood samples were collected from 178 healthy elderly Koreans (102 males and 76 females, $55{\sim}80$ year olds). The blood samples were analyzed by smoking status, cholesterol levels, genotype, age, exercise, drinking, and gender. The plasma fibrinogen was assayed by clotting method, cholesterol being assayed by cholesterol oxidase method. The $\beta$-fibrinogen genotype was detected by PCR of relevant region and digestion with Alu I. The alleres with the restriction site and the non cleavable alleres were designated $A_1$ and $A_2$. In conclusion, genotype $A_1A_2$ and exercise are increased and associated with plasma fibrinogen levels. But, there were no significant differences by smoking, gender, age, drinking and cholesterol.

• 한국가정과학회지
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• 제10권2호
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• pp.43-51
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• 2007

This study aims at looking into the differences of the adolescent's school adjustment of the high school first and second graders according to their school type, family background factors and family strength. Based on the results, this study is to identify the relative influences of those students' school type, family background factors and family strength factors on their school adjustment by gender. The conclusions of this study are as follows: First, adolescent's school adjustment shows some differences according to their school type and gender but does not exhibit any interaction effect. Second, the parent's educational levels don't show any difference on their school adjustment by both gender. Third, the most important predictor affecting adolescent's school adjustment is family strength factors in boys and girls all together.

• 한국컴퓨터정보학회논문지
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• 제21권3호
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• pp.73-81
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• 2016

With the increasing popularity of social network services (SNSs), there have been many attempts to analyze the users of SNSs. By doing so, the characteristics and preferences of the users can be understood, which can help companies provide personalized information and services that they need or are relevant for them. This study aimed to analyze the usage behavior of Korean Twitter users from various perspectives to deepen the understanding of it. For this research goal, an online survey was conducted for the users of Twitter and the data about their actual usage were collected using the open API of Twitter. Factor analysis of the data revealed five factors that explain about 69.3% of the usage variables. It was also investigated how the factors are related to gender, age, and brand preferences. The results showed that the usage behavior of Twitter is largely affected by age (p<0.001), and also by gender through an interaction effect (p<0.05). Also, the factors showed significant statistical correlations with the brand preferences of the users.

• 가정과삶의질연구
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• 제27권2호
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• pp.63-75
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• 2009

The purpose of this study was to analyze university students' attitudes toward hair care as well as their hair care practices and spending. The analytical tools include the chi-square test, t-test, one-way ANOVA, Pearson's correlation analysis and multiple regression analysis. The major findings were as follows: (1) The mean of university students' attitudes toward hair care was 18.5(out of a possible 30). (2) The variables that significantly influenced students' attitudes toward hair care were gender, school year and monthly spending money. (3) Hair care practices differed according to demographic variables and attitudes toward hair care. (4) The average monthly expenditure on hair care was 31,769 won. The variable that most influenced monthly hair care expenditures was gender. In sum, this study found that the variable with the largest effect on hair care attitudes, practices and spending was gender.

• 말소리와 음성과학
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• 제7권4호
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• pp.123-130
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• 2015

Given a recent finding showing that female speakers of South Kyungsang Korean is undergoing a sound change of the lexical pitch accent, this study tested whether the change is also reflected for male speech. This study compared F0 scaling and timing properties of accent words produced by younger female and male speakers of South Kyungsang Korean. The results indicated clear gender-related differences, showing more distinct acoustic properties across the accent words for male production compared to females. Despite the better distinction, however, younger male speakers showed peak delay where the F0 peaks are located further to the right compared to conservative speakers' production. Therefore, it might be suggested that younger male speakers' accent productions are in between conservative and innovative phonetic forms.