• The Research Journal of the Costume Culture
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• v.19 no.2
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• pp.430-448
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• 2011

This study analyzes the stereotyped femininity with a focus on body codes, which has been continuously expressed in fashion illustrations from the late $19^{th}$ century to the year 2010, and examines the changes in its meaning. Stereotyped femininity was reorganized by the changes in female sex role effected by social changes, as well as by the body discourse and feminism in the late $20^{th}$ century, These socio-cultural backgrounds led to the change in the meaning of stereotyped women expressed in fashion illustrations. The stereotyped women in fashion illustrations are characterized by gender-oriented body, and the typical image of women was reproduced with the marks of poses and looks that feature passiveness and subordination. Then, the gender-oriented body since 1990's shifted to active meaning that positively revealed sexual desire. The space positioned by women is also the symbol of gender. In line with changes over time, the backgrounds in fashion illustrations have changed from private space such as home and nature to public space such as city, which reflects diversification and expansion of space for women. This study has identified the changes in meaning, based on the analysis of the characteristics of stereotyped women expressed in fashion illustrations. Above all, women who were objectified as a subject by dominant discourse have established the concept of active body as an entity. In addition, the symbol of typical femininity is "slim" and "beauty", which reflects the change from the emphasis on childbirth-related femininity to self-control and conquer. On the other hand, the typical features expressed through body have reproduced dichotomous structure, but the emergence of body and background deviated from gender has reorganized the symbolic order of gender.

• Journal of Digital Contents Society
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• v.15 no.5
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• pp.613-620
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• 2014

Gender Representation of animation character that is discussed in this essay is a semantic discourse that is related to communication with contemporary audience. For gender Representation of animation character, as it can be thought that linguistic elements for signification with audience are materialized, it has a significant value when it comes to communication with audience. Commercial success of Disney's feature length animation Frozen is from excellent aesthetic principles and techniques and global marketing capabilities of Disney studio. However, independent and active gender representation of Elsa and Anna in Frozen are more important commercial successful elements. Especially, Gender representation of these two characters reflects myth of women who live in this modern society so their linguistic meaning can appear affluently. That also means that those two characters have advantages, in terms of communication, that can have effective signification with contemporary audience as linguistic sign. And those advantages are signification foundation that Frozen can be commercially successful by communicating with audience all around the world.

• Journal of Contemporary Eastern Asia
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• v.18 no.2
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• pp.118-141
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• 2019

In South Korea, as awareness of gender equality increased since the 1990s, policies for gender equality and social awareness of equality have been established. Until recently, however, the gap between men and women in social and economic activities has not reached the globally desired level and led to social conflict throughout the country. In this study, we analyze the content of online news comments to understand the public perception of gender equality and the details of gender conflict and to grasp the emergence and diffusion process of emerging issues on gender equality. We collected text data from the online news that included the word 'gender equality' posted from January 2012 to June 2017 and also collected comments on each selected news item. Through text mining and the temporal semantic network analysis, we tracked the changes in discourse on gender equality and conflict. Results revealed that gender conflicts are increasing in the online media, and the focus of conflict is shifting from 'position and role inequality' to 'opportunity inequality'.

• (The) Korean Journal of Advertising
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• v.29 no.4
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• pp.131-157
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• 2018

This study explores the characteristics and discourse of creative work in advertising and investigates women's work experience and their problem. This will reconfirm the characteristics of advertising as creative labour. For this, it conducts in-depth interviews and analyzes them through a theoretical detour and a thick description. The study found the dominant discourse that creativity is their duty and ultimate goal. This dominant discourse makes the gendering of creative roles and representation languished. In spite of this, female creators with parenting have difficulty in reducing work ability, because conflicting identities weaken their self-regulation. This means that advertising is 'self-regulationized' labour.

• English & American cultural studies
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• v.17 no.1
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• pp.1-25
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• 2017

This essay investigates how the industrialization of the US food system was closely linked to US foreign policy, gender issues, and the rise of consumerism in the Cold War era. While many scholars in American studies and women's studies over the past few decades have paid increasing attention to the interrelationship of gender politics and the media industry in shaping US domesticity, they have seldom studied how and why reading gender issues in relation to environmental discourse in general and the industrialized US food system in particular can help us better understand the complex relationship between environmental and social problems that we are facing today, both collectively and individually. In this context, this essay shows how US national politics have not only created the ideal of American domesticity that promotes traditional gender roles and consumerism at the expense of gender equality, but also negatively affected women's somatic and mental health writ large. By closely examining the cultural implications of Nixon's and Khrushchev's Kitchen Debate in the 1950s alongside newspapers, photographs, advertisements, and Sylvia Plath's The Bell Jar (1963), I argue that reading Cold War consumer culture in relation to the US food system leads readers to see the invisible links between gender politics and today's environmental and social problems in comparative and global contexts.

• Human Ecology Research
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• v.57 no.3
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• pp.329-340
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• 2019

The 'Sliver-Spoon-Discourse' is currently witnessing growing complaints about the polarization and a sense of despair among many young people in Korean society. The 'Sliver-Spoon-Discourse' that compares one's subjective socioeconomic status to a spoon implies a sense of psychological superiority or deprivation. The present study empirically tested the current popular 'Sliver-Spoon-Discourse' based belongingness and explored how subjective socioeconomic status may affect the psychology of young people. This study examined the effects of subjective socioeconomic status on individual relative deprivation and subjective well-being. Data were collected from 307 undergraduate students enrolled at universities located in Seoul with both parents alive. The findings of this study were as follows. First, student respondents reported moderate levels of subjective socioeconomic status, relative deprivation, and subjective well-being. Second, after controlling for respondents' gender, age and family income, the students' subjective socioeconomic status was negatively associated with their level of relative deprivation. Finally, after controlling for respondents' sociodemographic characteristics, the students' subjective socioeconomic status was not significantly related to all the three sub-factors of life satisfaction, positive emotion and negative emotion as well as total subjective well-being. The results indicate that 'Sliver-Spoon-Discourse' based belongingness may instigate relative deprivation of young people without affecting their subjective well-being. The implications of the results are discussed for youth programs and policies.

• Korean journal of communication and information
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• v.27
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• pp.63-91
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• 2004

The purpose of this study is to investigate the gender discourse of Korean newspapers. For this, the study analyzes the frames of frames of crime news on Chosun Daily and Hangyurae Newspaper for 2 years. The data are collected using KINDS, and include 265 crime articles involving woman. According to the results of this research, the episodic frames are used in the most of crime news. The five frame devices are founded in the episodic frame articles; the male subjectivity and the female objectivity, the male-oriented perspectives which reporters have, the abused sexual details and sensationalism, the emphasis of women body's fragility which imply woman's unavoidability as victims, and finally, blaming women who are victims of crimes. And in the articles of thematic frames, the similar frame devices are found. In particular, they only emphasize the problem of crime and fail to suggest a concrete resolution. Finally, the study discusses the findings relating to the patriarchal news making convention and the commercialism of newspaper industry. The two newspapers have been pursuing quite different political lines in Korean society. It is generally considered that Hangyurae newspaper is progressive and Chosun Daily is conservative. However, this study reveals that the way dealt with women in the crime news are not different. It is concluded that Korean newspapers still produce the gender discourse based on male-centric perspective and patriarchal ideology.

• Korean Journal of Social Welfare
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• v.56 no.2
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• pp.53-70
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• 2004

This study is about family discourses of social workers in Korea. The purpose of this study is to gain suggestions of relatedness between discourse and practice by grasping the contents and meaning of discourses in social workers. 10 social workers in various fields were interviewed for this study. The results are followed: First, social workers understand family as a private space which have a meaning of shelter and refuge. Second, there are gaps between consciousness and practice of division of gender role in family. But social workers generally are inclined toward receiving division of gender role in family and applied to their family practice. Third, monolithic family image have a tendency of versatility in family structure, is inclined toward the division of gender role and myth of motherhood. Fourth, social workers perceived emotional tie as important nature of family solidarity and family as natural institution. Also these discourses of social workers were applied to their family practice. The results of this study reveals possibility that social work practice can be discoursive practice or interpretive practice.

• Korean Journal of Cognitive Science
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• v.15 no.3
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• pp.25-33
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• 2004

Two experiments were conducted to investigate the effects of two syntactic cues in pronoun referential resolution: number cue (plural or singular) and gender cue (unambiguous or ambiguous). Using self-paced sentence reading task for pronoun sentences and lexical decision task for antecedents, Experiment 1 showed that the reading time of a plural pronoun ('they') was faster than a singular pronoun ('he' or 'she'), but the lexical decision time did not differ with a number cue and a Bender cue. In Experiment 2, using RSVP for pronoun sentences and lexical decision task for antecedents, the results showed that the lexical decision time differed for a gender cue only. These results suggested that the syntactic cues of a pronoun influenced strongly on referential resolution in discourse comprehension.

• Journal of the Korean Society of Costume
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• v.61 no.8
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• pp.100-113
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• 2011

The earlier notion of feminism regarding gender equality was changed into that of Postfeminism because of gender differences. The idea of Postfeminism has been present since the 1980s but has been influenced by modern culture theories such as Postmodernism, Poststructuralism, Theory of Power and Discourse and Psychoanalysis. Various features of Postfeminism are found in the medieval warrior images of contemporary fashion. Warrior costumes were men's exclusive property in the medieval ages, but as it is introduced as women's wear in the 21st century, it shows us new fashion images which are constructed by gender deconstruction, differences and pastiche. In this regard, the purpose of this study is to examine a key characteristic of Postfeminism fashion. An article described the historical costumes of medieval warriors and refocused on the development processes of feminism and then conducted an analysis on formative characteristics and Postfeminism tendencies in contemporary women's wear from 2000 to 2011. The results were that materials such as metallic and flexible materials, monotonic and red colors and detailed patterns of armor were used to display forms of exaggeration and restraint. These elements fully and correctly expressed the image of a medieval warrior woman in contemporary fashion. Postfeminism fashion is constructed with feminine power, gendered identity, sensual elegance and a postmodern body. Postfeminism is the contemporary cultural icon and is continuously influencing modern fashion design in the 21st century in a positive and powerful way.