• 제목/요약/키워드: game strategy

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영웅서사 콘텐츠와 글로컬 스토리텔링 전략 -웹툰 <좀비가 된 나의 딸>을 중심으로- (Hero's journey content and glocal storytelling strategy)

  • 서성은;강지원
    • 한국게임학회 논문지
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    • 제21권1호
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    • pp.99-112
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    • 2021
  • 본 논문의 목적은 영웅서사 콘텐츠의 글로컬 스토리텔링 전략을 탐색하고자 하는 것이다. 수많은 디지털 게임이 영웅서사를 기반적 틀로 활용한다. 그러나 게임 스토리텔링은 곧 영웅서사로 인식될 정도로 천편일률적인 것도 사실이다. 이에 본고에서는 웹툰 <좀비가 된 나의 딸>이 보여주는 새로운 영웅서사 활용방식에 주목했다. <좀비가 된 나의 딸>은 전형적인 영웅서사 플롯 위에 비전형적이며 한국적인 캐릭터를 창조했다. 세계적인 보편성을 가진 플롯과 함께 지역적 캐릭터를 내세움으로써 지역과 세계의 조화를 목표로 하는 대안적 글로컬 스토리텔링을 구현하고 있다.

중국 온라인 게임 이용자의 인지가치 및 충성도 영향요인에 관한 연구 (An Analysis of the Influence Factors on Perceived Value and Loyalty of On-line Game User in China)

  • 이영덕;동지연
    • 한국게임학회 논문지
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    • 제14권1호
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    • pp.7-18
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    • 2014
  • 최근 10년 동안 중국 문화산업의 발전에 따라 중국 온라인 게임 산업은 높은 성장추세를 보여 국민경제의 발전에 큰 기여를 하고 있으며, 또한 세계 게임 산업에서 점하는 비중이 증대되고 있다. 따라서 중국 게임산업 및 게임이용자에 대한 심도 있는 연구가 필요하겠다. 본 연구는 중국 온라인 게임 이용자의 게임이용행위의 특성을 분석하기 위하여 이용자의 인지가치와 충성도를 결정하는 요인에 대한 연구모형을 설정하고, 설문조사를 통해 회수된 자료를 활용하여 AMOS방법을 활용한 실증분석을 하였다. 분석결과를 보면, 인지가치와 충성도에 유의적인 영향을 미치는 변수는 각각 인지가격과 플로우, 플로우와 인지가치로 나타났다.

Analysis on Continuous Usage Intention of Chinese Mobile Games from the Perspective of Experiential Marketing and Network Externality

  • Lei, Bo;Lee, Jungmann
    • Journal of Information Technology Applications and Management
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    • 제27권6호
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    • pp.197-224
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    • 2020
  • Mobile games have become one of the most important driving forces of the game industry. We focus on the continuous intention to use Chinese mobile games from the perspective of experiential marketing and network externalities. We integrate user experience, network externalities and flow theory into expectation confirmation model and explore the influencing factors of continuous usage intention of Chinese mobile game and propose a research model. Game experience, service experience, perceived enjoyment, social interaction, challenge, perceived number of users and perceived number of peers were employed as independent variables, while flow, perceived value and satisfaction as mediating variables and continuous intention as the dependent variable. After surveying 426 samples, the model is tested with structural equation model. The results reveal that perceived enjoyment significantly positively influences perceived value, flow, satisfaction, and continuous intention. The greater the enjoyment of the game, the greater the satisfaction of the game and the greater the willingness to use it continuously. Game experience has a significant direct effect on continuous intention, which indicates that a better game experience can retain more users. Service experience and perceive number of peers positively influence satisfaction. Another finding is that social interaction and perceived number of users positively influence perceived value and flow, which indicate that social attributes are critical roles for retaining users. Game challenge also positively influences flow. The proper level of challenge is more likely to cause users to enter the state of flow. Flow indirectly influences continuous usage intention through the satisfaction of the game, which indicates that satisfaction is driven by flow experience and further retaining users. Empirical results implied that mobile game companies need to focus on improving user experience, expectation satisfaction and extending network externalities to improve the continuous intention of using mobile game.

온라인 게임의 애호도에 관한 실증적 연구: 상호작용성과 현존감을 중심으로 (An Exploratory Study for Investigating Loyalty in On-line Games : Focus on Interactivity and the Sense of Presence)

  • 엄명용;김태웅;김정구
    • 경영과학
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    • 제22권1호
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    • pp.47-66
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    • 2005
  • Online game business has emerged as the most lucrative entertainment Industry, with over 10 million players in South Korea. The popularity of online games can be attributed to the availability of broadband network and the presence of numerous PC Bangs and around the country, which have pushed online games Into the main-stream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from in vestigating the relationships among the players' loyalty, interactivity, the sense of presence and the impacts of several other key game-related constructs. Several types of interaction in on-line games and their relationship with the flow construct are investigated, and the resulting conceptual model is proposed. Based on data collected from online questionnaire survey, the validity of the simultaneous equation model has been tested and interesting conclusions have been developed concerning the relationships between the players' loyalty to the sense of presence, flow, satisfaction and interactions. Other interesting results concerning game development strategy are also provided.

온라인 게임의 향후 이용의도, 플로우, 상호작용성에 관한 실증적 연구 (An Exploratory Study for Investigating Relationship between Players′ Intention to Play, Flow and Interactivity in On-line Games)

  • 엄명용;김태웅
    • 기술혁신연구
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    • 제12권1호
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    • pp.241-269
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    • 2004
  • Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea. The popularity of online games can be attributed to the availability of broadband network and the presence of numerous PC Bangs and around the country, which have pushed online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions to play continuously n this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' intentions to play, flow, and the impacts of several other key game-related constructs n consumer behavioral intentions. Several types of interaction in on-line games and their relationship with the flow construct are investigated, and the resulting conceptual model is proposed. Based on data collected from online questionnaire survey, the validity of the simultaneous equation model has been tested and interesting conclusions have been developed concerning the relationships between the players' behavioral intentions to play, flow, and interactions. Other interesting results concerning game development strategy are also provided.

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게임이론을 이용한 클러스터 간 주파수 간섭 문제 연구 (A Study about Frequency Interference among Clusters with Game Theory)

  • 신현철;이동열;이채우
    • 한국통신학회논문지
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    • 제35권2B호
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    • pp.269-278
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    • 2010
  • 클러스터링 프로토콜의 클러스터 간 주파수 간섭에서 클러스터 멤버는 자신의 전송률을 유지 또는 증가시키기 위해 많은 양의 에너지를 소비하여 노드 수명이 급격히 감소하는 문제가 있다. 이에 서로 다른 주파수를 사용하는 FDM 기반의 자원할당 정책이 요구된다. 본 논문에서는 클러스터 간 주파수 간섭 문제를 해결하기 위해 게임의 참여자간 자원협상문제를 다루는 게임이론을 사용하여 클러스터 간 합리적인 파워 전략을 제시하였다. 특히 각 클러스터가 이기적으로 주파수 자원을 점유하려는 경우를 가정한 비협조게임과 협상을 통해 주파수를 나누어 사용하는 협조게임의 관점에서 각각 분석하였다. 또한 시뮬레이션을 사용하여 협조게임과 비협조게임에서의 노드의 수명시간을 비교하였다.

MMORPG 사용자의 동기유발에 영향을 미치는 요소 : 게임사용자의 욕구 관점에서 (A Study on MMORPG Factors in Game User's Motivation : A Game User's Desire Perspective)

  • 윤재선;임찬
    • 한국게임학회 논문지
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    • 제10권1호
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    • pp.47-56
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    • 2010
  • 본 연구는 MMORPG의 특성을 사용자의 욕구 관점에서 분석하여 동기유발에 영향을 미치는 구체적요소를 살펴보았다. 연구결과, 기존의 연구에 의해 도출된 동기유발요인 중 하나인 캐릭터는 사용자 캐릭터, 타 사용자 캐릭터, 보스몬스터 캐릭터, 조력자NPC로 세분화 되었으며, 캐릭터별 요인은 시각적 매력과 심리적 성향 그리고 능력치로 도출되었다. 또한 각 캐릭터가 사용자의 동기유발에 미치는 영향은 유의미한 차이가 있는 것으로 나타났으며, 각 캐릭터 별로 동기유발의 주요요인이 다른 것으로 나타났다. 구체적으로 사용자캐릭터는 시각적 매력요인과 능력치요인, 보스몬스터 캐릭터는 심리적 성향요인과 능력치요인, 타사용자 캐릭터는 시각적 매력요인과 능력치요인 그리고 조력자 NPC는 시각적 매력요인이 사용자의 동기 유발에 영향을 미치는 요인으로 분석되었다. 연구결과를 통해 도출된 구체적 동기유발요소는 사용자의 동기를 유발하기 위한 구체적 전략 제시측면에 도움을 줄 것으로 기대된다.

온라인 게임의 애호도에 관한 실증적 연구 : 상호작용성과 현존감을 중심으로 (An Exploratory Study for Investigating Loyalty in On-line Games : Focus on Interactivity and the Sense of Presence)

  • 김태웅;엄명용
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2004년도 추계학술대회 및 정기총회
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    • pp.200-218
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    • 2004
  • Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea. The popularity of online games can be attributed to the availability of broadband network and the presence of numerous PC Bangs and around the country, which have pushed online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' loyalty, interactivity, the sense of presence and the impacts of several other key game-related constructs. Several types of interaction in on-line games and their relationship with the flow construct are investigated, and the resulting conceptual model is proposed. Based on data collected from online questionnaire survey, the validity of the simultaneous equation model has been tested and interesting conclusions have been developed concerning the relationships between the players' loyalty to the sense of presence flow, satisfaction and interactions. Other interesting results concerning game development strategy are also provided.

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Petri-Net을 이용한 효과적인 다중로봇 제어알고리즘의 구현 (Embodiment of Effective Multi-Robot Control Algorithm Using Petri-Net)

  • 선승원;국태용
    • 제어로봇시스템학회논문지
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    • 제9권11호
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    • pp.906-916
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    • 2003
  • A multi-robot control algorithm using Petri-Net is proposed for 5vs5 robot soccer. The dynamic environment of robot soccer is modeled by defining the place and transition of each robot and converting it into Petri-Net diagram. Once all the places and transitions of robots are represented by the Petri-Net model, their actions can be chosen according to the roles of robots and position of the ball in soccer game, e.g., offensive, defensive and goalie robot. The proposed modeling method is implemented for soccer robot system. The efficiency and applicability of the proposed multiple-robot control algorithm using Petri-Net are demonstrated through 5vs5 Middle League SimuroSot soccer game.

Optimum Strategies in Red & Black

  • Ahn, Chul-Hwan
    • Communications for Statistical Applications and Methods
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    • 제7권2호
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    • pp.475-480
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    • 2000
  • In a game called red and black, you can stake any amount is in your possession. Suppose your goal is 1 and your current fortune is $f$, with 0$p$ and lose your stake with probability, $q$=1-$p$. In this paper, we consider optimum strategies for this game with the value of $p$ less than $^1/_2$ where the house has the advantage over the player, and with the value of $p$ greater than $^1/_2$ where the player has the advantage over the house. The optimum strategy at any $f$ when $p$<$^1/_2$ is to play boldly, which is to bet as much as you can. The optimum strategy when $p$>$^1/_2$ is to bet $f\cdot\alpha$with $\alpha$, a sufficiently small number between 0 and 1.

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