• 한국게임학회 논문지
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• 제10권2호
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• pp.81-88
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• 2010

본 논문의 목적은 다양한 게임 플랫폼의 도래에 따른 중국 게임 시장의 현황과 미래를 전망하여 급성장하고 있는 중국 게임시장의 경쟁력을 분석하고자 한다. 지금까지는 주로 온라인게임을 대상으로 중국에서 한국 MMORPG의 선전이 두드러졌었다. 그러나 중국은 자체 게임으로 시장 점유율이 매년 상승하며 증가하는 R&D를 통해 부단히 성숙해가고 있다. 이러한 상황을 배경으로 중국 온라인게임 시장만을 연구대상으로 하는 것은 앞으로 경쟁우위의 기회와 발전의 한계가 예상되기 때문에 다양한 게임플랫폼별 발전 가능성이 있는 게임을 분석하여 부단히 변화 발전하는 게임과 외부환경변화 한국게임의 중국진출하기 위한 방안을 제시함으로써 국내 온라인게임업체의 경쟁력 강화를 목적으로 한다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권4호
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• pp.281-299
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• 2008

An online game is popular topic due to the increased total online game market volume nowadays. Even though many studies on an online game are released, most studies have used survey method that reveal only section of the situation like a snapshot. For this reason, previous studies have a little limitation that does not show dynamically changing issues like a product life cycle and change in customer's satisfaction. Because of this, we researched on an online game with the system dynamic model which can show dynamic simulation to analysis time series data. We chose MMORPG (Massively Multi-play Online Role Playing Game) in sort of an online game because it has many absorbing factors and enthusiastic users. We assumed that the game developer is ready for updated version game and release that periodically and focused on dormant users who used to be enthusiastic about MMORPG and designed simulation model which analyze how to influence of update and CRM strategy on users. The simulation results showed that the update has positive influences to gather new users and hold established users and CRM strategies help to prevent dormant users from transferring to rivals to offer them re-absorbing factors. Through this study, we confirmed importance of update on a online game and suggested the necessity to introduce CRM strategy in an online game market.

• 수산해양교육연구
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• 제20권3호
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• pp.390-399
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• 2008

The purpose of this study is to clarify variables dichotomizing adolescents into online game addiction-latency group and non-addiction group. Based on ecologic theory, individual system(self-esteem, self-control, depression, stress-coping strategy), family system(parental support), and social system(teachers' support and peer-group support) were suggest for variables affecting online game addiction of adolescents. 612 adolescents were tested for game addiction, self-esteem, self-control, depression, stress-coping strategy, and social supports from parents, teachers, and peer group. Independent t-tests showed between-group differences in self-esteem, self-control, depression, aggressive, and negative-avoiding stress-coping strategies, parental support, and peer-group support. Binary logistic regression analyses revealed that aggressive stress-coping strategy of social system and peer-group support of social system had significant influences on the division of the groups.

• 한국게임학회 논문지
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• 제19권4호
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• pp.27-36
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• 2019

대량의 데이터 처리가 용이해지면서, 기업들은 사용자로부터 생성되는 데이터를 필요에 따라 분석함으로써 유용한 함의를 얻는데 활용하고 있다. 특히 게임에서는 게임 유저가 다양한 플레이를 하고 다른 게임 요소와 상호작용을 활발하게 함으로써 수많은 양의 사용자 기반 데이터가 발생하게 된다. 게임 관련 데이터는 유저의 이탈이나 게임 플레이 패턴, 게임 내 이상 징후 등을 예측할 수 있게 하는 등의 게임 환경 개선을 위한 자료로 활용되고 있다. 이에 따라 본 연구에서는 배틀그라운드 게임 데이터를 활용하여 게임 전략 분석 및 유저 행동 패턴을 파악하고, 게임 내 비정상적인 활동을 탐지하고자 하였다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권4호
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• pp.1426-1447
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• 2021

The payoff game between task publishers and users in the mobile crowdsensing environment is a hot topic of research. A optimal payoff selection model based on stochastic evolutionary game is proposed. Firstly, the process of payoff optimization selection is modeled as a task publisher-user stochastic evolutionary game model. Secondly, the low-quality data is identified by the data quality evaluation algorithm, which improves the fitness of perceptual task matching target users, so that task publishers and users can obtain the optimal payoff at the current moment. Finally, by solving the stability strategy and analyzing the stability of the model, the optimal payoff strategy is obtained under different intensity of random interference and different initial state. The simulation results show that, in the aspect of data quality evaluation, compared with BP detection method and SVM detection method, the accuracy of anomaly data detection of the proposed model is improved by 8.1% and 0.5% respectively, and the accuracy of data classification is improved by 59.2% and 32.2% respectively. In the aspect of the optimal payoff strategy selection, it is verified that the proposed model can reasonably select the payoff strategy.

• 한국멀티미디어학회논문지
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• 제21권2호
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• pp.323-332
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• 2018

Today, the life cycle of mobile games is getting shorter. In order to overcome this problem, we tried to summarize the strategies and marketing types of game marketing. Recently, I considered the TV advertisement that used the star of the marketing form of mobile game. In this research, user survey was analyzed based on correlation between star marketing and mobile game TV advertisement. And, through an interview with Delphi experts, I summarized the important elements of TV advertisement for mobile games. In conclusion, this research presented a total of five elements on a successful mobile game marketing strategy.The direction of mobile game advertising can promote a successful game that needs to set effective advertising marketing strategy, based on the basic nature of the game and main target.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2019년도 제60차 하계학술대회논문집 27권2호
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• pp.85-86
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• 2019

게임 시장의 성장에 따라 여러 가지 장르의 게임이 출시되고 있다. 현재 슈팅 및 액션 게임 등의 고전적인 장르는 물론 Aeon Of Strife 같은 새로운 장르도 새롭게 탄생하고 있다. 새로운 장르의 게임의 등장은 앞으로 게임 시장이 지금보다 더 많이 발전할 것임을 말한다. 제안방법에서는 전략 시뮬레이션과 슈팅 게임을 혼합한 장르의 게임을 게임엔진을 이용해 빠르게 개발하는 방법을 설명한다.

• 대한전기학회논문지:전력기술부문A
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• 제52권9호
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• pp.542-549
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• 2003

In this paper, a novel approach to generator maintenance scheduling strategy in competitive electricity markets based on non-cooperative dynamic game theory is presented. The main contribution of this study can be considered to develop a game-theoretic framework for analyzing strategic behaviors of generating companies (Gencos) from the standpoints of the generator maintenance-scheduling problem (GMP) game. To obtain the equilibrium solution for the GMP game, the GMP problem is formulated as a dynamic non-cooperative game with complete information. In the proposed game, the players correspond to the profit-maximizing individual Gencos, and the payoff of each player is defined as the profits from the energy market. The optimal maintenance schedule is defined by subgame perfect equilibrium of the game. Numerical results for two-Genco system by both proposed method and conventional one are used to demonstrate that 1) the proposed framework can be successfully applied in analyzing the strategic behaviors of each Genco in changed markets and 2) both methods show considerably different results in terms of market stability or system reliability. The result indicates that generator maintenance scheduling strategy is one of the crucial strategic decision-makings whereby Gencos can maximize their profits in a competitive market environment.

• 아동학회지
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• 제33권5호
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• pp.1-17
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• 2012

The purpose of this study was to examine the effects of the literary approach using a game strategy on young children's phonological awareness and writing abilities. The subjects were selected from two classes of 'H' and 'M' Kindergarten in G city. The research tools used were the Phonological Awareness Ability Test, which was corrected by Jo, Kim, and Jeong(2006) and used to measure young children's phonological awareness abilities, and Lindberg(1987)'s Kindergarten Writing Assessment which was adapted and used by Noh(1994) in order to assess writing abilities. The literary approach activity using a game strategy used in this study resulted in an improvement in young children's phonological awareness abilities and writing abilities. These results suggest that these activities are valuable tools and can be applied successfully in the childhood education field as teaching aids.

• 통상정보연구
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• 제6권3호
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• pp.297-318
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• 2004

This paper examines export promotion plans of digital content industries, particularly of game, animation & character industry based on the OSMU(One-source Multi-Use) strategy. As the digital content industry is one of the newest industries as a source of strategic export, we must promote the export of digital contents that hold so much international competitiveness and through that promotion, we have to strengthen the international competitive power. The game, animation & character contents are very easy to adapt each other for creating new contents by omnidirectional OSMU. Therefore, it is intended to present some primary factor for export promotion of game, animation & character contents through the OSMU strategy.