• Spatial Information Research
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• v.10 no.4
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• pp.567-578
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• 2002

The success of gCRM depends on the availability of adequate, real-time data about customers' location and the provision of diverse value-added services utilizing it. In the existing gCRM systems, however, it seems that the positional precision of customers' location is very low, and further that the services based on real-time location data are not provided. In order to overcome these weaknesses and extend the limited scope of gCRM, we suggest a new design of gCRM system integrated with LBS. We also describe in some detail the system prototype for such an integration.

• Spatial Information Research
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• v.11 no.1
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• pp.61-72
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• 2003

LBS has attracted considerable attention with the spread of high performance mobile devices and the expansion of mobile business. Our study starts from the recognition of the problems associated with the current mobile Sales Force Automation(SFA) which is one of the application domain of LBS: they lack the capabilities such as an efficient sharing of information. This paper presents a technical framework in which the location information on the move and the mobile P2P service are utilized for the realization of truly mobile SF A platforms. Major contributions of our study include feasible prototyping of gCRM middleware via which the location-based services on the move are enabled, and a agent module involving the P2P service for mobile clients.