• Title/Summary/Keyword: future strategy

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Advantage of Online Platform of the Real Estate and Its Marketing Strategy

  • Samha, HA;Jaewoong, WON
    • The Journal of Industrial Distribution & Business
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    • v.14 no.3
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    • pp.1-8
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    • 2023
  • Purpose: One of the eldest businesses in the realm is the real estate market and it has been dominated by offline sales and marketing tactics for decades. However, the home-buying process today is made simpler and more effective for purchasers thanks to internet platforms. This study is to investigate in terms of advantage of online platform of the real estate and its marketing strategy. Research design, data and methodology: For checking and collecting proper literature resources, content literature investigation used and it would be fitted for this research based on numerous prior studies in the realm of marketing strategies and online platforms of real state. Results: Online real estate platforms provides the availability of a broad range of properties for buyers and sellers, and connects buyers and sellers with nearby real estate mediators and agents. Finally, we figured out that utilizing real estate agents might have a huge positive impact on real estate agents. Conclusions: As online platforms become increasingly popular for real estate professionals, practitioners must be aware of the changes in technology and the resulting implications for how they market and sell property. Future research should explore the effect of online platforms on customer satisfaction and the overall accomplishment of real estate businesses.

A Qualitative Research on the Improvement of Government Public Relations in the Low Fertility Society (저출산 정부홍보 개선방안을 위한 질적 연구)

  • Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.137-143
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    • 2022
  • The purpose of this study is to propose an effective PR plan for government policies in order to make the people aware of the importance of the fertility rate by seeking strategies to counter the low fertility rate. Focus group interviews were conducted with 6 experts with high expertise in government policy advertising and public relations among advertising and public relations academics and practitioners. It was found that low fertility PR strategy raised the problems of integrated public relations and budgeting. PR message strategy was lacked a creative approach suitable for the target, and the media strategy did not reflect the characteristics of the younger generation. Based on these research results, an improvement plan for government PR to counter the low fertility was proposed, and it is expected that it will be used for policy making in the future.

Business Model Framework for IoT: Case Studies and Strategic Implications for IoT Businesses

  • Kim, Dongwook;Kim, Sungbum;Lee, Junghwan
    • Journal of Information Technology Applications and Management
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    • v.29 no.1
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    • pp.1-28
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    • 2022
  • To realize the vision of internet of things (IoT), where it is expected to bring significant impact to the global economy in the future, consideration of business models in the IoT context is necessary. This research attempts to build an enhanced artifact business model framework based on the definitions of IoT and literature on business models for analysis of IoT businesses. The framework is used to analyze four different types of players: the owner of things, vendors of devices, providers of connectivity and providers of IoT application services. The findings suggest that the owners of things tend to partner with ICT players to complement their weakness, and it tends to be connectivity providers. The device vendors leverage their strength of devices and device platforms to attract and enable 3rd party sensor/devices to interconnect, while the service providers are aiming to penetrate into customer premise. These lead to the following recommendations for non-IT players to consider in expanding into IoT business: 1) take into account differences in product development process between IT and non-IT businesses in expanding into IoT market; 2) collaborate with ICT players that acknowledge and understand the differences.

Case Analysis for the Development of Smart Factory ISP Indicators

  • Heon-Wook Lim
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.321-326
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    • 2023
  • The purpose of this study is to create and present a formalized module of ISP (Information Strategy Plan), a smart factory consulting method that is helpful to companies or consultants who will build smart factories. Order of study is First, the theoretical research direction is established through the investigation of related papers. Second, ISP policy research practices are compared to derive practical implementation methods. Third, in order to derive a standardized module method related to the final smart factory ISP, related cases of the government and individuals are compared. As a result of previous research, ISP (Information Strategy Planning), a consulting methodology, is similar to Deming's PDCA, and is regarded as Plan (environment and current status analysis), Do (establishment of future model goals), Check (establishment of implementation plan), and Act (follow-up management). As a result of the study, we obtained the following results. The first step is to analyze the current status and identify the purpose of introduction and problems in plant operation. In the second step, establish a consulting plan and derive a proposal description, strategic task, and master plan. Step 3 establishes detailed action plans, evaluates consulting outputs and consulting, and reports performance. Step 4 is established as follow-up management consulting. The limitation of the study is that although related data were compared to develop the consulting methodology into a standardized module, FGI analysis through experts or Delphi survey were not conducted, so there is a limit to the reliability of the mapping results.

Understanding the Biomechanical Factors Related to Successful Balance Recovery and Falls: A Literature Review

  • Junwoo Park;Jongwon Choi; Woochol Joseph Choi
    • Physical Therapy Korea
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    • v.30 no.1
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    • pp.78-85
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    • 2023
  • Background: Despite fall prevention strategies suggested by researchers, falls are still a major health concern in older adults. Understanding factors that differentiate successful versus unsuccessful balance recovery may help improve the prevention strategies. Objects: The purpose of this review was to identify biomechanical factors that differentiate successful versus unsuccessful balance recovery in the event of a fall. Methods: The literature was searched through Google Scholar and PubMed. The following keywords were used: 'falls,' 'protective response,' 'protective strategy,' 'automated postural response,' 'slips,' 'trips,' 'stepping strategy,' 'muscle activity,' 'balance recovery,' 'successful balance recovery,' and 'failed balance recovery.' Results: A total of 64 articles were found and reviewed. Most of studies included in this review suggested that kinematics during a fall was important to recover balance successfully. To be successful, appropriate movements were required, which governed by several things depending on the direction and characteristics of the fall. Studies also suggested that lower limb muscle activity and joint moments were important for successful balance recovery. Other factors associated with successful balance recovery included fall direction, age, appropriate protective strategy, overall health, comorbidity, gait speed, sex and anticipation of the fall. Conclusion: This review discusses biomechanical factors related to successful versus unsuccessful balance recovery to help understand falls. Our review should help guide future research, or improve prevention strategies in the area of fall and injuries in older adults.

Online Music Distribution Strategy to Develop the future Hallyu Music Industry

  • Woo-Jun JANG;Min-Ho CHANG
    • Journal of Distribution Science
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    • v.22 no.6
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    • pp.115-122
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    • 2024
  • Purpose: The main aim of this study is to analyze and suggest new online music distribution models targeted to facilitate the development of the Korean Wave (Hallyu) music market in all locations of the world. This study is conducted through a close analysis of the prevailing distribution models, the unique challenges of the K-pop market, and the trends in new technologies. Research design, data and methodology: To address the issue of how the online music distribution market could be domesticated for the Korean music industry, a systematic review of the previous studies was conducted. The use of the PRISMA approach was followed so that an accurate and transparent method for choosing the studies is ensured. Results: According to the investigation of literature analysis, the online distribution strategy may consist of four key plannings as follows, 1. Leveraging Social Media and User-Generated Content Platforms, 2. Embracing Immersive and Interactive Experiences, 3. Fostering Direct-to-Fan Connections and Monetization, 4. Harnessing Artificial Intelligence and Big Data Analytics. Conclusions: Finally, collaboration and strategic partnerships will be vital. The Korean music companies should seek to cooperate with the technology companies, social media platforms, and the global music streaming services so that they can grow their market, acquire new technologies, and to better their online distribution strategies.

Space Design for Enhancing Learning Ability with Children's Character Type - Through Analyzed Enneagram Tool - (어린이 성격유형별 학습능력 향상을 위한 공간디자인 구축 방안 - 에니어그램 성격 특성 분석을 통하여 -)

  • Kim, Kook-Sun
    • Journal of the Korea Furniture Society
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    • v.24 no.1
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    • pp.42-50
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    • 2013
  • The objective of this study is to explore basic type of character of humans and to suggest a design method of establishing a spatial construction environment for developing effective learning ability based on such type of character. As a range of research, spatial formative language was deduced and space design strategy for the children was suggested through an analysis of spatial requirements by exploring connectivity depending on features of 9 types of character through Enneagram. As a method of research, a process of suggesting a concrete method after defining an element of spatial construction and deducing a formative language for developing and strengthening effective learning ability for each type of character. As a result of research, the methods of children space design strategy for enhancing learning ability for leadership in a future specific fields were suggested through 9 different type of character with image of case study.

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Speech Synthesis System for Detected Objects by Smart Phone (스마트폰으로 검출된 객체의 음성합성 시스템)

  • Kwon, Soon-Kak
    • Journal of Korea Multimedia Society
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    • v.19 no.2
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    • pp.469-478
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    • 2016
  • This paper designs an application for detecting various objects using a smart phone with camera sensor, then implements the application that detects the number of faces in front of a user by using the Face API provided by android and generates a speech to the user. For implementing the application, the GoF strategy pattern is applied to design the application. It provides some advantages; first, the algorithm development schedule can separate the whole application development schedule; next, it makes easier to add the algorithm. For example, another detecting algorithm for the other objects (character, motion detection) that may be developed in the future, or it may be replaced by a more high-performance algorithm. With the propose method, a general smart phone can make some advantages that can provide information of various objects (such as moving people and objects, and detected character from signboards) to the person who is visually impaired.

Location management using user mobility pattern in mobile IP and WCDMA network (Mobile IP 와 WCDMA 망에서의 사용자 이동 pattern 에 따른 location management)

  • Kim, Seo-Young;Kim, Jeong-Ho
    • Proceedings of the IEEK Conference
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    • 2005.11a
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    • pp.229-232
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    • 2005
  • Many kinds of communication systems will be co-existed in the next generation communication environment. Location management will be one of the most important strategies in the future communication network. Whether the user gets the service in any kind of communication system, it is required to know the location of the user properly and manages this location information efficiently. In this paper, mobile IP and WCDMA systems are considered as next generation communication systems. We improve the performance of communication in heterogeneous networks adjusting the conventional region-based location management strategy in homogeneous network. This strategy can be adjusted dynamically to the communication system on the basis of packet-to-mobility ratio (PMR) in mobile IP system or call-to-mobility ratio (CMR) in WCDMA system, lots of different system parameters, and movement pattern of the user. This can be also based on the performance analysis with considering signaling cost and database access cost.

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Packing Industry Realize Plan of Gwang Yang Bay (광양만권의 패키징산업화 구현 방안)

  • Park, Hong-Gyun
    • Journal of Korea Port Economic Association
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    • v.21 no.4
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    • pp.103-119
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    • 2005
  • For the selection of attraction industry of foreign investment in the free trade zone of Gwang Yang Bay, an overall consideration should be made considering aspects such as the industry development strategy of Gwang Yang Bay and the regional industry development strategy of the local government. For Gwang Yang Bay to grown into the E-Hub Port of Northeast Asia, the development of the back zone of should be accelerated. There is a need to offer custom made incentives for the core businesses. Packaging is a field of combined science and a future industry. Packaging industry, which has close association with regional industry and regional college's research human resources, should be combined with design and set up a packaging industry complex.

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