• 한국식생활문화학회지
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• 제33권6호
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• pp.558-566
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• 2018

This study examined the consumers' perception of edible insect foods and carried out importance-satisfaction research on the choice attributes of edible insect foods. Through this, the potential of food materials as future food resources was evaluated and foundational data was provided to devise marketing strategies required to develop products made from edible insect foods. According to the results, females had more information on edible insect foods than males (p<0.05), and males gained higher points in trying new foods (p<0.001), overall satisfaction (p<0.001), and purchase intention (p<0.01) than females. Both importance (p<0.05) and satisfaction (p<0.001) about the mean of the choice attributes of edible insects were higher in males than females. The sustenance area showed high importance and high satisfaction, including taste, smell, freshness, sanitation, safety, and shelf-life. Accordingly, to understand edible insect foods properly, it is important to deliver information constantly and publicize them aggressively. In addition, it is necessary to develop various kinds of food made from edible insect foods and functional foods utilizing their nutritive value.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2014년도 춘계학술대회
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• pp.183-186
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• 2014

스마트 미디어 시대에 온라인 환경에 서비스에 대한 중요성이 날로 커지고 있으며, 사용자 경험에 대한 인식이 높아지고 있다. 인터넷 쇼핑몰, 포탈 웹 사이트, 기업 웹 사이트 등 인터넷에 연결된 정보시스템의 이용이 활발하게 이루어지면서 발생하고 있는 문제 중 하나는 정보프라이버시 염려 관련 되어 있다. 따라서 국내외 정보시스템, 마케팅, 기타 분야의 주요저널을 중심으로 프라이버시 관련 연구를 분석하였다. 본 연구의 목적은 정보프라이버시 염려 관련 국내외 연구의 리뷰를 통하여 연구경향과 앞으로 연구방향을 제공하는 것이다. 이러한 환경을 고려하여, 온라인 환경에서 정보프라이버시 염려가 행동의도에 미치는 영향을 관한 문헌분석을 실시하였다. 분석결과를 바탕으로 이론적 실무적 시사점을 제시하고 논의하였다.

• 유통과학연구
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• 제20권2호
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• pp.1-9
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• 2022

Purpose: The online distribution channel has attracted the attention of retailers by potential impact on consumers' purchase intention. The objectives of this study are to provide an insight into how to encourage consumers' impulse buying behavior on commercial website as well as attempts to reveal factors that influence consumers' impulsive buying behavior in the online shopping environment. Research design, data and methodology: The research framework is based on the stimulus-organism-response (S-O-R) framework. The Meta-analysis method carried out the research, gathering data from 37 published studies. Results: The research findings suggest that intrinsic motivations such as perceived ease of use, perceived enjoyment, and online flow experience play a significant role in boosting consumers' hedonic value when buying and online. In addition, these findings help online retailers use appropriate marketing stimuli such as offering pricing incentives, promotion tactics, and improved communication effectiveness. Also, obtaining a better grasp of how to build a website to improve the consumer experience generally helps consumers feel the urge to buy impulsively and act without hesitation. Conclusions: This research confirms a direct positive relationship between marketing stimuli and hedonic shopping value, which may support an applied theoretical framework for future research and provide managerial implications for retailers in online distribution channels.

• 유통과학연구
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• 제20권7호
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• pp.119-127
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• 2022

Purpose: The underdog effect refers to a positive attitude towards the underdog who lacks resources and opportunities but has passion and determination. Extensive research has been investigated how the underdog effect affects distributing consumer preference and purchase intention. The purpose of this study is to identify the theoretical basis on which the underdog effect is grounded by analysing the prior research in the underdog literature. Research design, data and methodology: This study organizes the literature on the underdog effect by analyzing a total of 33 journals published in the past 16 years. Constructs and variables were extracted from the selected articles through the content analysis on a systematic literature review. Results: This literature review reveals that identity theories served as an overarching theoretical lens when examining the underdog effect. Additionally, the underdog effect was rooted in theories of justice and equity to explain the relationship between underdog brand positioning and consumer preference. Conclusions: This paper paves the way for future research based on prior research and trend analysis of underdog brand positioning. This article also provides an insightful interpretation and synthesis of the theoretical underpinnings of the impact of underdog effects on consumers' overall brand evaluations.

• 한국항공운항학회지
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• 제29권4호
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• pp.96-104
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• 2021

Technological advances have recently led to the development of Urban Air Mobility (UAM) which is a small airplane being able to take off and land vertically. It is emerging as an alternative to transportation services in the city in the future because of the advantage of providing speed and congestion problem in cities like taxis. This research aim to study the user's acceptance of UAM. Based on the survey conducted abroad, the analysis was carried out based on th Technology Acceptance Model (TAM), by Davis et al. (1989). According to the data analysis results of 292 people, Technology, Reliability and Price effect perceived usefulness, which in turn effects Behavioral intention. UAM cannot be operated independently by a single company. It consists of partnerships with vehicles, transport platforms, batteries and other related company. To improve acceptance of UAM, it is required that collaboration between companies and support from government. And while UAM is being developed, research on acceptance from user's point of view should continue.

• 한국항공운항학회지
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• 제29권2호
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• pp.25-35
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• 2021

Before COVID-19 outbreak in 2019, it is the core value of airline's service to provide check-in service to passengers face to face. However, due to the global pandemic of COVID-19 outbreak, it is expected the airline service in the future would be dramatically changed from being contacted to being untacted with technology-based self service(TBSS). This paper analyzed the perception of passengers using self service technology and their acceptance. According to empirical analysis, it was found that the change of passengers' perception after COVID-19 has a significant positive effect on the innovation of TBSS. The innovation of TBSS(Effectiveness and certainty) had both significant positive effect on the passengers' acceptance on TBSS at airport. Among variables of TBSS, convenience rather than usefulness of TBSS had a significant positive effect on intention to use TBSS of passengers. It was proposed that airlines not only contribute to increase acceptance of TBSS but also inform and promote the prevention effect of TBSS and the importance of untact service to minimize congestion at check-in counter in airport.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.187-199
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• 2022

The purpose of this study was to offer a new conceptual framework based on a combination of the TPB model, the TAM model, and two additional constructs consisting of eWOM and pricing value called the E-P-TAM-TPB model, and to assess the model's implications on hotel selection behavior. This study empirically examines the E-P-TAM-TPB model to evaluate and validate domestic tourists' online hotel booking intentions by using the partial least squares structural equation modeling (PLS-SEM) approach. The data was collected from 355 domestic tourists who booked the room via the hotel website. The major findings of this study indicated that the E-P-TAM-TPB model has a positive significant influence on online hotel selection behavior. The results revealed that all proposed hypotheses were declared supported. Future studies should build on the framework by incorporating potential moderators to better understand how different groups of customers behave online in different segments of the hospitality industry. Managers must not only develop an easy booking process but also provide price value information to attract or impress clients. Tourists can compare room rates with other hotel websites and OTAs.

• International journal of advanced smart convergence
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• 제12권1호
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• pp.108-119
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• 2023

Instatoon is a type of webtoons distributed through Instagram, but in the process of advancement of the webtoon industry, it shows the possibility of diversifying into a new genre that meets creativity, and diversity beyond uniform commercial webtoons. Since it does not go through a large platform, the content is freely composed. In addition, it is differentiated from other types of webtoons because in many cases artists create instatoon by adding entertaining elements into their real-life stories rather than drawing fictional ones. Furthermore, instatoons are free to enjoy, satisfaction level is high, but in most cases, even if there is a complaint, readers just enjoy webtoons without expressing it. We aimed to find out how the service quality characteristics of these instatoons affect behavioral intentions through the coexistence of satisfaction and dissatisfaction of readers, and meaninful results were found through empirical analysis. We discusses factors affecting the spread of Instatoons, including readers' satisfaction and dissatisfaction, the importance of relatability, good directing, and informativeness. The study emphasizes the need to approach maintaining existing readers and attracting new ones separately, and to manage readers effectively in the future.

• 산경연구논집
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• 제13권3호
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• pp.25-34
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• 2022

Purpose: Food delivery services are rapidly increasing due to the recent COVID-19 outbreak. This study examines how much taste, price, brand, and reliability affect the satisfaction of delivery apps and delivery companies in food delivery services, as well as its effects on repurchase intentions. Research design, data and methodology: Empirical analysis was conducted through questionnaire survey on a coffee shop that started delivery services. Reliability and validity were analyzed, and hypotheses were verified through confirmatory factor analysis, discriminant validity analysis, and path analysis using structural equation modelling. Results: The factors affecting the satisfaction of delivery apps at coffee shops were taste and brand image. Only 'taste' had a statistically significant effect on the factor that made consumers feel satisfaction. In addition, satisfaction with delivery apps of coffee shops and delivery companies had a statistically significant effect on repurchase intention. The company should focus on improving the image of the coffee application rather than the corporate image. Conclusions: Now and in the future, F&B companies will have to recognize and respond, as well as rethink on how to deliver satisfaction of delivery apps and delivery companies to consumers in the ever-increasing delivery competition. This study provides implications through satisfaction analysis of coffee delivery apps and companies.

• 한국응용곤충학회지
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• 제15권1호
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• pp.39-46
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• 1976

As the technology of rice production in Korea has rapidly developed and progressed over the last few years, many problems in rice production have been solved. But with the introduction of new genetic material, the increased use of pesticides, higher fertilizer rates and closer plantings, new problems are beginning to emerge. The brown plant hopper outbreak in 1975 resulted to a great extent from some of the changes in management practices. Some rice diseases and nutritional problems that have existed in Korea but have not been considered of serious consequence, are now becoming increasingly severe and possibly as limiting as the hopper outbreak in 1975. Other diseases and nutritional problems are completely new and their cause and significance have not yet been adequately defined. In this discussion there is no Intention to state, nor is there evidence to support a statement, that any of these problems are going to be limiting factors in the future production of rice on the Korean peninsula. Rather this is an attempt to bring together some of the current field problems in Korean rice so that they can be discussed and where necessary receive suitable consideration for research and control.