• Title/Summary/Keyword: future Internet

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The Cyber Transformation of Marketing Mix Model : An Empirical Study of Korean On-line Shopping Malls (마케팅 믹스 모델의 사이버 전환에 관한 실증적 연구)

  • 이영순;서봉철
    • Journal of Distribution Research
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    • v.7 no.1
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    • pp.105-127
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    • 2002
  • This paper presents an analysis of how the business models of organizations are getting transformed in the Marketspace created by the Internet. We use a research model comprising the transformation scores of four Ps(Product, Price, Promotion, and Place) as dependent variables and three dimensions, Demographics, Technology, and Community elements on the Websites, as explaining variables about the Cyber Transformation of the 4Ps. While most existing literatures have focused on Website's technology, our research model includes 22 five-point-scale items; 10 Demographics /Technology items and 12 Community items. To measure the 4P's transformation scores, the authors selected 14 workable items from the Marketspace Model by Dutta, Kwan, & Segev(1997). A sample of 123 shopping mall Websites comprising three categories(grocery, jewelry/accessory, and cosmetics) from the 100hot.co.kr list are evaluated and the data is analyzed by SPSSWIN 8.0 version. The result shows that there are five significant factors, Technology, Interaction, Connectedness, Business Features, and Domain, while the average transformation scores of 4Ps are at very low level. The factor scores are used in regression analysis for each P. Two factors, Technology and Interaction are influencing all four Ps; Connectedness is influencing only two, Product and Place. Organizations must not simply take their existing business models. They have to adopt the Technology items(navigation, logo, e-mail, guide, graphics) and to facilitate the Interaction items(consulting, number/quality of bulletin boards, participation, offline events) and Connectedness(club activation, contents, partner/site link, entertainment contents) in order to get transformed in the Marketspace successfully in the near future.

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Basic Investigation for Publicity of Korean Occupational Therapy (국내 작업치료 홍보를 위한 기초조사)

  • Jang, Jong-Sik;Ra, Na-Young;Won, Jeong-yeon;Lee, Na-Ra;Lee, Kyoung-Min;Kim, Ji-Hyen
    • The Journal of Korean society of community based occupational therapy
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    • v.4 no.2
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    • pp.23-30
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    • 2014
  • Objective : The purpose of this study is to investigate the awareness and interest rate of occupational therapy in Korea, and to establish basic data for further development of occupational therapy through the results. Methods : This survey was conducted between October 1th and December 31st 2013 and 308 questionnaires were collected from university student and public. The questionnaires of 308 respondents were analyzed through Cosstabs, Descriptive statistics, Frequency study and t-test, ANOVA analysis using SPSS ver. 18.0. Results : There was a significant difference in the awareness rate of occupational therapy by age and occupation (p<.01). People who were knowledgeable about occupational therapy had a friend or relative related to occupational therapy(33.5%), or were informed through media(37.1%). Positive responses regarding whether responders wanted to find more about occupational therapy were high(53%), and publicity(63.5%) turned out to be the most effective method for advancement. Conclusion : Although there is a lack of public awareness on occupational therapy, high percentage of responders showed positive responses in receiving occupational therapy when they get an injury in the future, and furthermore, learn more about occupational therapy. Based on this result, it is clear that high percentage of people were showing interest to occupational therapy. It could be conjectured that active publicity through internet or media may be effective.

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Support strategy for industrial injured workers: focusing on trial work (산재장해인 재취업 지원방안: 시험고용(인턴) 제도를 중심으로)

  • Jo, Sungjae;Kim, Min;Song, Changkeun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.10
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    • pp.259-269
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    • 2019
  • The purpose of this study is to investigate the necessity and activation plan of trial work to increase the re-employment of injured industrial workers. This study applied an internet and paper questionnaire method to 1,058 employers listed in the Korea Workers' Compensation and Welfare Services. The employers were asked about their experiences with trial work and their preferences for supports. From September 2018, the survey was conducted for 6 weeks and a total of 201 questionnaires were analyzed. Descriptive analysis and t-tests were applied. The results of the study showed that the trial work system satisfied the employers who participated in it. In order for this system to operate smoothly for injured workers, it is necessary to simplify the system's procedures, increase the amount of the trial work subsidy, and improve the amount of support after the workers convert to full time employment. In order for employers to use the new system, $750 per month will be provided for 8 months when hiring one injured worker. Eighty percent of employers stated that they would hire injured workers if the subsidy and application period are accepted. Future study and suggestions for applying the trial work system for injured industrial workers are also discussed.

A Study on Analysis of Importance-Performance on Teacher Librarians' Competencies (사서교사 직무 역량에 대한 중요도·만족도 분석)

  • Lee, Seung-Min;Lim, Jeong-Hoon;Kang, Bong-Suk;Lee, Byeong-Kee
    • Journal of Korean Library and Information Science Society
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    • v.52 no.3
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    • pp.177-196
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    • 2021
  • The purpose of this study is to analyze priorities of competencies and to find the direction of development of teacher librarian training and retraining program. A total of 238 subjects were used for the final analysis. They were analayzed using IPA, Borich's needs analysis and the Locus for Focus model. As a result, First, teacher librarians perceived that the importance and performance of teacher and manager competency were higher than information specialist and cooperative leader. Second, they needed competencies of data-science, coding, Internet of Things in the field of information specialist as changing educational environment. Third, they needed competencies of information ethics, copyright instruction, and digital and media literacy education in the field of teacher. Fourth, they needed competencies of facility designing for future education, online and offline school library marketing skills, and establishment of makerspaces and learning commons in the field of ibrary manager. Fifth, they needed competencies of library based instruction, library cooperative instruction, and building a collection related to subject in the field of cooperative leader. Sixth, the highest required competency for teacher librarians was suggested for teacher librarians' role area.

News Article Analysis of the 4th Industrial Revolution and Advertising before and after COVID-19: Focusing on LDA and Word2vec (코로나 이전과 이후의 4차 산업혁명과 광고의 뉴스기사 분석 : LDA와 Word2vec을 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.149-163
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    • 2021
  • The 4th industrial revolution refers to the next-generation industrial revolution led by information and communication technologies such as artificial intelligence (AI), Internet of Things (IoT), robot technology, drones, autonomous driving and virtual reality (VR) and it also has made a significant impact on the development of the advertising industry. However, the world is rapidly changing to a non-contact, non-face-to-face living environment to prevent the spread of COVID 19. Accordingly, the role of the 4th industrial revolution and advertising is changing. Therefore, in this study, text analysis was performed using Big Kinds to examine the 4th industrial revolution and changes in advertising before and after COVID 19. Comparisons were made between 2019 before COVID 19 and 2020 after COVID 19. Main topics and documents were classified through LDA topic model analysis and Word2vec, a deep learning technique. As the result of the study showed that before COVID 19, policies, contents, AI, etc. appeared, but after COVID 19, the field gradually expanded to finance, advertising, and delivery services utilizing data. Further, education appeared as an important issue. In addition, if the use of advertising related to the 4th industrial revolution technology was mainstream before COVID 19, keywords such as participation, cooperation, and daily necessities, were more actively used for education on advanced technology, while talent cultivation appeared prominently. Thus, these research results are meaningful in suggesting a multifaceted strategy that can be applied theoretically and practically, while suggesting the future direction of advertising in the 4th industrial revolution after COVID 19.

The Improvement Plan for Indicator System of Personal Information Management Level Diagnosis in the Era of the 4th Industrial Revolution: Focusing on Application of Personal Information Protection Standards linked to specific IT technologies (제4차 산업시대의 개인정보 관리수준 진단지표체계 개선방안: 특정 IT기술연계 개인정보보호기준 적용을 중심으로)

  • Shin, Young-Jin
    • Journal of Convergence for Information Technology
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    • v.11 no.12
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    • pp.1-13
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    • 2021
  • This study tried to suggest ways to improve the indicator system to strengthen the personal information protection. For this purpose, the components of indicator system are derived through domestic and foreign literature, and it was selected as main the diagnostic indicators through FGI/Delphi analysis for personal information protection experts and a survey for personal information protection officers of public institutions. As like this, this study was intended to derive an inspection standard that can be reflected as a separate index system for personal information protection, by classifying the specific IT technologies of the 4th industrial revolution, such as big data, cloud, Internet of Things, and artificial intelligence. As a result, from the planning and design stage of specific technologies, the check items for applying the PbD principle, pseudonymous information processing and de-identification measures were selected as 2 common indicators. And the checklists were consisted 2 items related Big data, 5 items related Cloud service, 5 items related IoT, and 4 items related AI. Accordingly, this study expects to be an institutional device to respond to new technological changes for the continuous development of the personal information management level diagnosis system in the future.

A Study on the Connective Validity of Technology Maturity and Industry for Core Technologies based on 4th Industrial Revolution (4차 산업혁명 기반 핵심기술에 대한 기술성숙도와 산업과 연계 타당성 연구)

  • Cho, Han-Jin;Jeong, Kyuman
    • Journal of the Korea Convergence Society
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    • v.10 no.3
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    • pp.49-57
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    • 2019
  • The core technology development of the Fourth Industrial Revolution is linked to the development of other core technologies, which will change the industrial structure in the future and create a new smart business model. In this paper, tried to analyze the technology maturity level and analyze the technology maturity. To do this, used technology trend information to investigate and integrate the market, policy, etc. Of core technology of the 4th Industrial Revolution to achieve a comprehensive maturity level. Because technology maturity measures are scored by technology developers, prejudices may be acted upon according to a person's tendency, which may be a subjective evaluation. It is also a measure of the maturity of individual technologies, and thus is not suitable for evaluating the overall system integration perspective. However, it is possible to evaluate the maturity before integrating the core element technologies constituting the whole system and to use it as a means to compare the effect of the whole system and its feasibility and play an important role in the planning of technology development.

Development of Smart Livestock Disease Control Strategies and Policy Priorities (스마트 가축방역 추진전략 및 정책 우선순위)

  • Lee, Jeongyoung;Ko, Sang Min;Kim, Meenjong;Ji, Yong Gu;Kim, Hoontae
    • The Journal of Society for e-Business Studies
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    • v.23 no.4
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    • pp.109-126
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    • 2018
  • With massive and dense production, the livestock industry is rapidly moving into a large-scale, capital-intensive industry especially in swine, poultry, and ducks. However, livestock epidemics can pose a serious threat to the livestock industry and the lives of the people. The government has established and operates the National Animal Protection and Prevention System (KAHIS) since 2013 in order to control the threat, in accordance with the five stages. The digitalized data and information are excellent in ease of management, but it is also pointed out that it is difficult to take countermeasures through linkage with the data in an emergency situation. Recently, the technology of the fourth industrial revolution such as Internet of Things (IoT), Big Data, Artificial intelligence (AI) has been rapidly implemented to the livestock industry, which makes smart livestock disease control system possible. Therefore, this study investigated the domestic and overseas cases which apply 4th Industrial Revolution technology in the industry, and derived 13 possible candidate tasks in the near future. In order to ascertain the priority of policy formulation, we surveyed the expert groups and examined the priority of each of the five stages of the prevention and the priority of each stage. The results of this study are expected to contribute to the establishment of policies for the advancement of smart livestock disease control research and livestock protection.

Awareness on middle and high school teachers for fire safety education (소방안전교육에 대한 중·고등학교 교사들의 인식)

  • Hong, Young-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.8
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    • pp.586-593
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    • 2019
  • The purpose of this study is to investigate the perception of fire safety education in middle and high school teachers. The results of this study provide basic data necessary for future school safety education. The research was carried out using a questionnaire given to 317 school teachers. The frequency of the questionnaire was calculated from frequency analysis using SPSS version 19.0. A chi-square test was conducted to verify the analyzed questionnaire data. Cronbach's alpha for fire safety awareness in the respondents is 0.845, which is very reliable. According to the results of the survey, fire safety education currently conducted in schools is aimed at having a safe lifestyle and respect for life. The training is conducted once every six months, on average, and training time is 30 to 45 minutes. Fire safety education in schools is conducted in the form of experience-oriented education in cooperation with fire-related organizations following the plan of the school. Educational texts are used and utilized through the Internet and in related publications. Under the present circumstances, it is necessary to secure sufficient space to run an experience-related education program and to actively participate in the students' fire safety education at the school.

Evolution of corporate social contribution activities in the era of the Fourth industrial revolution (4차 산업혁명 시대의 기업사회공헌 활동의 진화)

  • Kim, Minseok;Cho, Youngbohk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.1
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    • pp.85-95
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    • 2019
  • Recently, studies on the fourth industrial revolution have been actively conducted in the areas of government, business, and academia. Corporate business models that utilize the major agendas of the fourth industrial revolution such as robots, artificial intelligence, Internet of things (IoT), and block chains have been created, and various changes have occurred in not only business, education, and living environments but also in international relations. In this study, we looked at changes in social contribution activities from the perspective of a company facing impacts of the fourth industrial revolution. This study examines the definition and activities of corporate social contribution and how we can contribute to society through corporate activities. 'AT Educom', LG Uplus 'Social Contribution through IoT', KT's anti-infectious disease prevention platform and cases of Intel using IoT. In addition, we have presented what we need to do in the future to promote corporate social contribution activities that will make more meaningful impacts on how corporate social contribution activities will change according to technology development. The first, measuring the performance of corporate social contribution activities needs a standardized methodology and social contribution activities through platform business and ICT should be actively pursued. Lastly, social contribution activities between companies and sectors will increase.