• 제목/요약/키워드: future Internet

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The Effect of Collaboration and Organization's Performance Depending on the Partnership by Information Technology Using Level: Key Subject is Moderating Variable of Information Technology Using Level (정보기술 활용 수준이 기업 간 협업과 조직의 성과관계에 미치는 영향: 정보기술 활용수준의 조절효과를 중심으로)

  • Lee, Seung-Je;Han, Pil-Koo;Kang, Byung-Goo
    • Information Systems Review
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    • v.11 no.2
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    • pp.67-90
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    • 2009
  • This study addresses information technology using level has an effect on the collaboration and organization's performance depending on the partnership that is important because of rapid development of information technology and internet diffusion. In the long view, information technology persistently increases the performance and expects the useful factor for the examing the organization's performance. Information technology using level leaves the lowness or highly, information technical application effort for the future value of each enterprise is necessary, the staff education which continuous for this the fact that the introduction is more important what continuously is information technology which is suitable at the enterprise of execution. The main purpose of this study is to figure out the difference between collaboration and organization's outcome using information technology using level that is moderating variable and difference the effect.

Dynamic Analysis of CRM Strategy for Online Shopping-mall (온라인쇼핑몰의 CRM 전략에 관한 동태적 분석: System Dynamics 기법을 활용한 고객만족도 분석을 중심으로)

  • Kang, Jae-Won;Lim, Jay-Ick;Lee, Sang-Gun
    • Information Systems Review
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    • v.9 no.3
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    • pp.99-132
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    • 2007
  • As customer management rises by important issue in electronic commerce, virtue study about CRM have proceeded much. However, because existent researches were positive researches of most statistical base, There are some limitation that does not show dynamic change with CRM flow by flowing of time, and can not forecast propriety and future result about CRM strategy. Therefore, in order to overcome existent limitation on these CRM study, this study designed dynamic model which draws factors that compose CRM strategy of on-line shopping mall, and do based on technique in system dynamics so that can analyze dynamic change between these factors. Concretely, atomized customer focuses in the on-line shopping mall and does based on Permission marketing theory, and applied CRM of different level to atomized customers and know change of customer satisfaction measurement and discomfort degree accordingly. According to the result of Simulation practice, situation that achieve CRM strategy of different level by atomize customer more increase the customer satisfaction than situation that is not so. Dynamic pattern that presented in this study is expected that can verify validity about CRM achievement strategy of different level at each CRM point of contact & how Internet enterprise including on-line shopping mall is establishing CRM strategy reasonably.

Study on Application of Big Data in Packaging (패키징(Packaging) 분야에서의 빅데이터(Big data) 적용방안 연구)

  • Kang, WookGeon;Ko, Euisuk;Shim, Woncheol;Lee, Hakrae;Kim, Jaineung
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.23 no.3
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    • pp.201-209
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    • 2017
  • The Big Data, the element of the Fourth Industrial Revolution, is drawing attention as the 4th Industrial Revolution is mentioned in the 2016 World Economic Forum. Big Data is being used in various fields because it predicts the near future and can create new business. However, utilization and research in the field of packaging are lacking. Today packaging has been demanded marketing elements that effect on consumer choice. Big data is actively used in marketing. In the marketing field, big data can be used to analyze sales information and consumer reactions to produce meaningful results. Therefore, this study proposed a method of applying big data in the field of packaging focusing on marketing. In this study suggest that try to utilize the private data and community data to analyze interaction between consumers and products. Using social big data will enable to understand the preferred packaging and consumer perceptions and emotions in the same product line. It can also be used to analyze the effects of packaging among various components of the product. Packaging is one of the many components of the product. Therefore, it is not easy to understand the impact of a single packaging element. However, this study presents the possibility of using Big Data to analyze the perceptions and feelings of consumers about packaging.

An Effective Method for Blocking Illegal Sports Gambling Ads on Social Media

  • Kim, Ji-A;Lee, Geum-Boon
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.12
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    • pp.201-207
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    • 2019
  • In this paper, we propose an effective method to block illegal gambling advertisement on social media. With the increase of smartphone and internet usage, users can easily access various information while sharing information such as text and video with a large number of others. In addition, illegal sports gambling advertisements are also continue to be transmitted on SNS. To avoid most surveillance networks, users are easily exposed to illegal sports gambling advertisement images by including phrases in the images that indicate illegal sports gambling advertisements. In order to cope with these problems, we proposed a method to actively block illegal sports gambling advertisements in a way different from the conventional passive methods. In this paper, we select words frequently used for illegal sports gambling, classifies them into three groups according to their importance, calculate WF for each word using weighted formula by degree of relevance and frequency, and then sum the WF of the words in the image. Blocking, warning, and passing were determined by cv, the total of WF. Experimenting with the proposed method, 193 out of 200 experimental images were correctly judged with 96.5% accuracy, and even though 7 images were illegal sports gambling advertisements. Further research is needed to block 3.5% of illegal sports betting ads that cannot be blocked in the future.

A study on pop art kidult culture (팝아트적 키덜트 문화 연구)

  • Do, Kyung-Eun
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.483-493
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    • 2014
  • In a modern society where various kinds of cultures coexist, kidult culture seeking something pleasant and interesting in the adult culture has made an appearance affected by pop art. The goal of this study is to help the kidult culture carrying on the feature of pop art to promise a bright future in the consumer market and to help kidult marketing through the expansion of globalization of kidult culture goods. The first study method was to refer to the theoretical research material like theses or academic journals to analyze the feature of pop art and cultural phenomenon. The second one was to analyze media reports, TV programs, movies, and ads currently in issue about kidult cultures in news, media data, and internet materials to feel the kidult cultural phenomenon at the moment. The result of this study shows that, especially, popularity, vividness, and sense of humor and wit among the features of pop art have a great influence on the kidult culture. As a result, Firstly, We can expect a vitalization in the consumer market through qualitative and quantitative improvement of kidult consumer culture. Secondly, We should make an effort to expand kidult consumer culture by developing various kinds of culture goods for each age groups. Thirdly, Domestic companies should open up an adult consumer market with self-developed character products. Fourthly, We should make an aggressive marketing strategy for kidult culture goods in the world market in the flow of Hallyu.

Media Research in Global Brand Timelapse Advertisement (글로벌 브랜드 타임랩스 광고에 나타난 영상 연구)

  • Yu, Jung-Sun;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.333-340
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    • 2017
  • Timelapse is an imaging technique that captures motion at regular intervals and then projects it at normal speed. We looked at Timelapse advertising images of global brands and presented a model for analyzing components and expression methods of Timelapse, a new image technique. In previous research, literature research, Internet data survey, and YouTube data were investigated. Continuous photography has been developed as an imaging technique, and we have examined the current production status applied to domestic and foreign documentary, domestic and foreign drama, film, and advertisement. In 2015-2016, I will analyze the techniques of iPhones (2016), Ralph Lauren Polo Ads (2015), and Canon EOS (2013) videos that use Timelapse techniques in their recent advertisements. The results show that the Timelapse component is a static element, the static motif is mainly an artificial structure, the place is outdoor, the color is taken at a time showing the characteristics of the place, and the layout is all centered. The dynamic motif is a moving object. The dynamic line consists of a story based on the object. The time is about 11-15 seconds, the longest is about 1 minute and 30 seconds, and the editing is mainly focused on the product with the brand logo emphasized. In conclusion, it is the role of the image to pay attention to the advertisement and catch the eye. In order to motivate the buyer's mind, it is necessary to direct and edit such as Timelapse, which stimulates the emotions inherent in the mind and stimulates the non-verbal symbols. Future research is likely to reveal various attempts at temporal editing of images.

A Study on the Change of Design Terms in Multimedia Age (다 매체 시대에 있어서 디자인 용어 변천에 관한 연구)

  • Kim, Hyo-Jin;Nah, Ken
    • Journal of Digital Convergence
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    • v.16 no.2
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    • pp.361-366
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    • 2018
  • The purpose of this study is to examine the four aspects of design terminology : dictionary, legal, academic, and popular according to the changes of various media and the stream of times and to establish a basic framework for design terms that can be refined in time. Based on an understanding of the essential meaning of design terms, it provides the basis for establishing the basic direction of the use of design terms that can be used between the design industry and other industries. The research methods are as follows: First, the preliminary meaning of design terms was examined through previous studies. Second, the present state of use of design terms was analyzed using the Internet and various network media. Third, through interviews with experts in each design field, the criteria of contemporary design terms was explored. Ultimately, the direction to establish design terms was derived through these research processes. The result of this study is meaningful to provide the new index of the time and conceptual change of design terms. In the future, it will be necessary to expand the research on design common terms continuously in design-related academia and related industries, and try to establish professional and popular design terms through diverse opinions.

Desirable Suggestions for Korean Geo-technology R&D through Analysis of the Global Grand Challenges and Moonshot Projects (글로벌 과학난제 도전연구프로젝트 분석을 통한 우리나라 지질자원기술에의 바람직한 제언)

  • Kim, Seong-Yong;Sung, Changmo
    • Economic and Environmental Geology
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    • v.53 no.1
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    • pp.111-120
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    • 2020
  • Remarkable scientific and technological achievements are mainly shown in the 'super-convergence' or 'convergence of convergence' among cross- disciplinary fields, and advanced countries are promoting the 'high-risk, high-return research' ecosystem. Google LLC is carrying out numerous new challenges in terms of a non-failure perspective. Innovative research by the US Defense Advanced Research Projects Agency (DARPA) has produced such breakthroughs as the Internet, GPS, semiconductors, the computer mouse, autonomous vehicles, and drones. China is pioneering a 'Moon Village' and planning the world's largest nuclear fusion energy and ultra-large particle accelerator project. Japan has also launched 'the moonshot technology development research system' to promote disruptive innovation. In Korea, the government is preparing a new research program to tackle the global scientific challenges. Therefore, it is necessary to determine the reasonable geoscientific challenges to be addressed and to conduct a preliminary study on these topics. For this purpose, it is necessary to conduct long-term creative research projects centered on young researchers, select outstanding principal investigators, extract innovative topics without prior research or reference, simplify research proposal procedures, innovate the selection solely based on key ideas, and evaluate results by collective intelligence in the form of conferences.

A Study on Adolescents' Ethical Consumption Education Experience and Ethical Consumption Behavior (청소년의 윤리적 소비 교육 경험과 윤리적 소비행동에 관한 연구)

  • Jung, Joo-Won
    • Journal of Korean Home Economics Education Association
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    • v.24 no.3
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    • pp.191-208
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    • 2012
  • The purpose of this study was to explore a plan for maximizing effectiveness of adolescents' ethical consumption education. The ethical consumption education experience and the ethical consumption behavior in home, school and society were examined targeting 587 middle and high school students. As a result of research, first, adolescents' ethical consumption education experiences were indicated not to be mostly high. In the sphere of ethical consumption behavior, the ethical consumption education for the future generation of centering on green consumption was being much performed. Second, the students are much facing ethical consumption through participating in event and voluntary-service activity as for school program and through participating in flea market as for social program. And the tendency was being shown that has high contact frequency in ethical consumption education through internet. Third, the adolescent consumers' ethical consumption behavior level was not high as a whole. Thus, it could be known that the ethical consumption education is needed continuously. Especially, the education of the ethical consumption for current generation is further demanded. Fourth, the factors of having influence upon adolescent consumers' ethical consumption behavior were indicated that the more ethical consumption behavior is shown in more taking home consumer education and school consumer education in case of women and in the lower school year as for school year. In this way, the importance of ethical consumption education in home, school and society is indicated. Thus, there will be a need of being developed the educational method and the educational contents that are connected with real life so that adolescents themselves can acquire through experience by being linked mutually.

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Research Trends of Web-Based Inquiry Learning Effectiveness in Science Education: A Review of Publications in Selected Journals from 2000 to 2014 (과학교과 웹 기반 탐구학습의 효과성 연구 동향)

  • Lee, Jeongmin;Park, Hyunkyung;Jung, Yeonhwa;Noh, Jiyae
    • Journal of The Korean Association For Science Education
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    • v.35 no.4
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    • pp.565-572
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    • 2015
  • The purpose of this paper is to offer an analysis on the research trends of web-based inquiry learning effectiveness in science education, and to present suggestions for future studies. This study compiled data on 43 articles in Korea and international journals. The content analysis of articles published were from academic journals related to science education and educational technology from 2000 to 2014. The results are as follows: Among domestic articles, the participants ranged from school children to high school students. On the contrary, among foreign articles, the participants are centralized on secondary school students; most used experimental studies; most of the studies resulted with web-based inquiry learning in science education showing effectiveness on science learning performance or science inquiry ability; all web-based inquiry learning were designed using different models of teaching and learning, with the result in the case of domestic research, the utilized models refer to the STS learning model, Internet utilization problem-center inquiry learning model, Procedural model, while in the case of overseas research, the utilized models are SCY, IBLE, and TESI model. Implications of the findings are then discussed, which implies considerations for further research related to web-based inquiry learning.