• Korean Journal of Social Welfare Studies
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• no.37
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• pp.91-116
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• 2008

Current studies have shown academic and practical interests in effects of various factors on fundraising effectiveness in social service organizations. However, they hardly suggested what factors affect fundraising effectiveness in a clear way. This study intended to suggest a structural relations between factors, such as professional leadership, environmental competitiveness, market orientation, and fundraising effectiveness. The results of the structural equation modelling analysis showed that there were not significant direct effects of professional leadership and environmental competitiveness on fundraising effectiveness, but their indirect effects and mediating effect of market orientation toward donors. Although the study has a limitation to generalize the results for all kinds of nonprofit social service organizations, it has both academic and practical implications to introduce the concept of market orientation for an explanation of fundraising effectiveness, and also to indicate the importance of organizational efforts to keep strong and sound relationships with donors.

• Korean Journal of Social Welfare
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• v.58 no.3
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• pp.5-26
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• 2006

This study intended to analyze what factors affect fundraising effectiveness in nonprofit social service organizations. Focusing on organizational characteristics only, current studies did not address the importance of organizational capacity leading to organizational effectiveness. Based on the assumption of the relation between organizational capacity and effectiveness of nonprofit organizations, this study added factors indicating organizational capacity to the current model. After collecting data from 147 staffs involving in fundraising activities of nonprofit social service organizations, this study used a hierarchical regression analysis. The results showed that organizational capacity had a significant impact on the variance of fundraising effectiveness. Despite the limitations of the purposive sampling method, this study has implications to provide practical guideline for nonprofit managers and to develop a theoretical framework with a new perspective on organizational capacity.