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An Analysis of the Comparative Importance of Heuristic Attributes Affecting Users' Voluntary Payment in Online News Content (자발적 독자구독료에 영향을 미치는 온라인 뉴스 콘텐츠의 휴리스틱 속성 간 상대적 중요도 분석)

  • Lee, Hyoung-Joo;Chung, Nuree;Yang, Sung-Byung
    • Journal of Information Technology Services
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    • v.16 no.4
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    • pp.177-195
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    • 2017
  • Traditionally, news was consumed only through printed newspapers and broadcasting media, such as radio and television. However, the Internet has enabled people to consume news content online. Since most of online news content has been provided for free, it is not easy for news providers to charge the fixed subscription fee for online news content. Therefore, as an alternative strategy, some online news providers have tried to adopt the Pay-What-You-Want (PWYW) pricing model, which allows users (readers) to pay as much as they want after consuming news content. As this pricing model shows some possibility to grow and replace the unsuccessful monetization strategy of online news content, we therefore examined the comparative importance of seven heuristic attributes (i.e., article evaluation, article share, article comment, article information design, article length, writer SNS, and writer information) affecting readers' voluntary payment behavior through a conjoint analysis with 379 news articles collected from online news Website (i.e., Ohmynews.com) where the PWYW model has been working successfully. This study found that article share and article length are the most important factors which affect online news content users' voluntary payment. Finally, two major and eight minor propositions are suggested based on the findings of the study. This study would suggest guidelines for how to create online news content which induces much more voluntary payment.

A Study on the Efficient Establishment and Operation of a Gallery in Public Libraries (공공도서관의 효율적인 갤러리 설치·운영 방안 연구)

  • Young-Seok Kim
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.4
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    • pp.263-287
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    • 2023
  • This study aims to find an efficient establishment and operation of a gallery in public libraries. A literature review, field case study, and interview method were used. 15 public library galleries in 5 regions in Korea and 11 public library galleries in 11 cities in 3 countries were examined. 22 people were interviewed and 21 (95.5%) of them claimed that a gallery needs to be operated in a public library. The result of the analysis proposes the followings for an efficient establishment and operation of a gallery in public libraries: firstly, employing an art gallery curator according to the library's situation. Secondly, establishing a gallery of at least 55m2 in size. Thirdly, allocating an appropriate budget. Fourthly, if possible, gallery rental requests are reviewed by external experts and a gallery needs to be rented out to the public free of charge. Fifthly, having an operating manual or a regulation. Sixthly, a gallery should be operated directly by the library.

Application of multimodal surfaces using amorphous silicon (a-Si) thin film for secondary ion mass spectrometry (SIMS) and laser desorption/ionization mass spectrometry (LDI-MS)

  • Kim, Shin Hye;Lee, Tae Geol;Yoon, Sohee
    • Proceedings of the Korean Vacuum Society Conference
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    • 2016.02a
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    • pp.384.1-384.1
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    • 2016
  • We reported that amorphous silicon (a-Si) thin film provide sample plate exhibiting a multimodality to measure biomolecules by secondary ion mass spectrometry (SIMS) and laser desorption/ionization mass spectrometry (LDI-MS). Kim et al.1 reported that a-Si thin film were suitable to detect small molecules such as drugs and peptides by SIMS and LDI-MS. Recently, bacterial identification has been required in many fields such as food analysis, veterinary science, ecology, agriculture, and so on.2 Mass spectrometry is emerging for identifying and profiling microbiology samples from its advantageous characters of label-free and shot-time analysis. Five species of bacteria - S. aureus, G. glutamicum, B. kurstaki, B. sphaericus, and B. licheniformis - were sampled for MS analysis without lipid extraction in sample preparation steps. The samples were loaded onto the a-Si thin film with a thickness of 100 nm which did not only considered laser-beam penetration but also surface homogeneity. Mass spectra were recorded in both positive and negative ionization modes for more analytical information. High reproducibility and sensitivity of mass spectra were demonstrated in a mass range up to mass-to-charge ratio(m/z) 1200 by applying the a-Si thin film in mentioned above MS. Principle component analysis (PCA) - a popular statistical analysis widely used in data processing was employed to differentiate between five bacterial species. The PCA results verified that each bacterial species were readily distinguished and differentiated effectively from our MS approach. It shows a new opportunity to rapid bacterial profiling and identification in clinical microbiology. More details will be discussed in the presentation.

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An Authobiographical Narrative Interview Study on Life-Driveing Forces of A, a Female Farmer from Chonbuk Rural Area (전북농촌 여성노인 A의 생애구술에서 드러난 삶의 원동력)

  • Oh, Maria;Kim, Ha-Na Stella
    • The Journal of the Korea Contents Association
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    • v.9 no.9
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    • pp.295-303
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    • 2009
  • This autobiographical narrative interview study aims at exploring how A, one Korean 82-year-old female farmer strived vigorously to learn by herself and to teach her children (4 boys and 3 girls) despite the fact that she was not afford to pay tuitions on time. From 40 times of interview-data three major findings emerged: (1) A learned how to read Korean Japanese and Chinese characters and how to calculate at a free-of-charge teaching center although her father didn't approve of her learning; (2) A tried very hard to earn money inside and outside home to support her children's education, organizing many mutual fraternity meetings to seek mutual financial support, selling mostly farm products as well as farming almost all day and everyday; (3) Although it was so hard to educate three daughters, A was proud of the fact that she was able to put her second daughter to a high school with a promise to pay her tuition later. Some implications of the findings are added.

Online Education System for Work Based Learning Dual System (일-학습 병행을 위한 온라인 교육 시스템)

  • Kwon, Oh-Young
    • Journal of Practical Engineering Education
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    • v.5 no.2
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    • pp.163-168
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    • 2013
  • The vicious cycle of over-education has been made. That is, higher education enrollment rate is high, but university graduate employment rate is low. To eliminate this cycle and relieve youth unemployment and young people to enter the labor market early, dual education and training system is needed. This dual system can support working and learning in parallel. So, worker can get the opportunity pre-employment and post-learning and improve his/her job skills. Recent MOOC (Massive Open On-line Course), a new form of online education system, has emerged. MOOC combines education, entertainment and social networking, and emphasize the interaction between faculty and student and between students. The educational contents of MOOC are available free of charge. Using newly changed online education environments we can effectively provide knowledge and skills. In technology and engineering education hands-on training is necessary. In order to support work based learning dual system for worker to work and learn in parallel, we should build the multi-learning system to combine the online education and campus hands-on practice.

A Study on the Interference Effects between UWB and T-DMB Systems (UWB 시스템과 T-DMB 시스템간의 간섭 영향에 관한 연구)

  • Koo, Sung-Wan;Kim, Jin-Young
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.8 no.6
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    • pp.82-87
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    • 2009
  • Recently, a great variety of radio services are provided and interference problem between radio systems is being watched remarkably. Therefore, a study of interference between radio systems is needed. In this paper, compatibility between Ultra Wideband (UWB) and Terestrial Digital Multi-media Broadcasting (T-DMB) is analyzed and then distance between them is computed. UWB systems have a very broad frequency characteristic. A big advantage is to share frequency that is already allocated to other systems. T-DMB is a good point that while L-Band is already used for DAB, T_DMB is free of charge. AT-DMB (Advanced T-DMB) is being standardized recently. The result which is analyzed for the interference effects between UWB and T-DMB Systems is 10 [dB], which is value calculated by C/(N0+I), at 80 [m] and then the value is saturated at 150 [m].

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A New Current-Balancing Multi-Channel LED Driver for a Large Screen LCD Backlight Unit (대화면 LCD Backlight를 위한 새로운 전류평형 다채널 LED 구동회로)

  • Lee, Sang-Hyun;Cho, Sang-Ho;Roh, Chung-Wook;Hong, Sung-Soo;Han, Sang-Kyoo
    • The Transactions of the Korean Institute of Power Electronics
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    • v.15 no.2
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    • pp.111-118
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    • 2010
  • Recently, LCD TV using LED backlight has a great attention due to its low power consumption, slim construction, mercury free, wide color gamut and fast response. For the uniform brightness of the LCD panel, multi channel LEDs and DC/DC converter for each LED are required in conventional system. Therefore energy conversion efficiency is poor, the system size bulky and the cost of production high. To overcome these above mentioned drawbacks, a new current-balancing multi-channel LED driver is proposed in this paper. It can not only drive multi-channel LEDs with one DC/DC converter but also provide all LEDs with constant balanced current. To confirm the validity of the proposed driver, its operation and performance are verified on a prototype for 46" LCD TV.

Wireless Network Connection Method for Seamless Data Service (끊김 없는 데이터 서비스를 위한 무선 망 연결방법)

  • Roh, Jae-Sung;Kim, Wan-Tae
    • Journal of Advanced Navigation Technology
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    • v.19 no.6
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    • pp.601-606
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    • 2015
  • Recently wireless data services have widely spread on various multimedia devices such as smart phones and tablets. Existing wired data services have been replaced by wireless data services using mobile devices. Especially domestic mobile devices supporting both Wireless-Fidelity (Wi-Fi) and long term evolution (LTE) services have increased steadily. While Wi-Fi network is provided free of charge, LTE network is offered to pay for. Therefore, mobile devices provide smart network switch to support both preferred Wi-Fi and LTE networks. However, such handover and roaming between Wi-Fi and LTE networks can cause data connection stop in spite of charged data services. This paper has proposed the method to overcome data connection stop for guaranteeing seamless data service during handover and roaming procedures between networks.

Implementing Effective Blended Learning Engineering Education using Open Source Products (오픈소스를 활용한 효과적 공학 교육의 블렌디드 러닝 구현 방법)

  • Ho, Won
    • Journal of Engineering Education Research
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    • v.9 no.4
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    • pp.63-70
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    • 2006
  • On-line education is activated in many knowledge domains and institutions, the effectiveness is under the question. Even though the role of e-moderator for on-line course is very important, but this role has been abandoned both by instructor and course administrator. On the other hand, open source solutions have made it possible to implement on-line for free of charge, but not many people know how to use it. This paper describes how to install open source on-line learning environment and how to administrate learning by being a good e-moderator. Moodle is selected as an implementing LMS(Learning Management System). The environment is installed and serving well for teaching two engineering education subjects: JAVA and Electrical Machines. The practical tips for installment and administration are presented with examples.

Environmental Equity Analysis of the Accessibility of Urban Neighborhood Parks in Daegu City (대구시 도시근린공원의 접근성에 따른 환경적 형평성 분석)

  • Seo, Hyun-Jin;Jun, Byong-Woon
    • Journal of the Korean Association of Geographic Information Studies
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    • v.14 no.4
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    • pp.221-237
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    • 2011
  • This study aims to investigate the environmental equity of the accessibility to urban neighborhood parks in the city of Daegu. The spatial distribution of urban neighborhood parks was explored by spatial statistics and the spatial accessibility to them was then evaluated by both minimum distance and coverage approaches. Descriptive and inferential statistics such as proximity ratio, Mann Whitney U test, and logistic regression were used for comparing the socioeconomic characteristics over different accessibilities to the neighborhood parks and then testing the distributional inequity hypothesis. The results from the minimum distance method indicated that Dalseo-gu had the best accessibility to the neighborhood parks while Dong-gu had the worst accessibility. It was apparent with the coverage method that Dalseo-gu had the best accessibility whereas Dong-gu and Nam-gu had the worst accessibility to the neighborhood parks at 500m and 1,000m buffer distances. There existed the spatial pattern of environmental inequity in old towns with respect to population density and the percentage of people under the age of 18. The spatial pattern of environmental inequity in new towns was explored on the basis of the percentage of people over the age of 65, the percentage of people below the poverty level, and the percentage of free of charge rental housing. These results were closely related to the development process of urban parks in Daegu stimulated by the quantitative urban park policy, urban development process, and residential location pattern such as permanent rental housing and free of charge rental housing. This study further extends the existing research topics of environmental justice related to the distributional inequity of environmental disamenities and hazards by focusing on environmental amenities such as urban neighborhood parks. The results from this study can be used in making the decisions for urban park management and setting up urban park policy with considering the social geography of Daegu.