• Title/Summary/Keyword: framing

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The Effects of Cause-Marketing Messages Delivered on Restaurant Menu (외식기업의 공익연계 메시지의 효과연구)

  • Kim, Byoung Seok;Hwang, Johye
    • Knowledge Management Research
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    • v.15 no.4
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    • pp.127-145
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    • 2014
  • This study aims to examine the effects of message framing of restaurant menus on customers' perceptions (trust and immersion) and their willingness to pay a premium price. The contents of messages focused on a hypothetical restaurant's cause-marketing activity. Four types of message framing were created: The first two types were varied by the presence and absence of the information about the current cause-marketing outcome, and the second two types were varied by positive and negative framing. The results showed that respondents in general had trust in cause-marketing messages and immersion of cause-marketing message by negative framing lead to positive influence of willingness to pay. Furthermore it had a significant effect on willingness to pay depending on cause-marketing message type and negative message framed messages showed an intention to willingness to pay a premium price. This study compared the difference in messages by type as an extension of the studies of cause-marketing messages in the past. The results of this study will be used for establishing effective marketing strategies for today's foodservice companies and serve as objective data for setting differentiated prices under the circumstance where the importance of companies' social responsibilities is growing.

A Study on the Definition of the Term "Tectonics" in Architecture

  • Kim, Ran Soo
    • Architectural research
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    • v.8 no.2
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    • pp.17-26
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    • 2006
  • This paper attempts to identify the term "tectonics" comprehensively by collecting and categorizing existing definitions of tectonics within the architectural area rather than to stress the concept of tectonics of each specific theorist. Although no consensus of opinion on the concept of tectonics exists, architectural tectonics was closely related to the following terms in three categories: 1. $techn\acute{e}$, technique, and technology; 2. construction and structure; and 3. stereotomics. Based on its etymology, system, and material construct, the notion of tectonics common in these three categories signifies "the art of framing construction," in which linear elements are connected with joints and clad or infilled with lightweight material. Thus, the art of framing construction, as a common concept of tectonics, reveals the following characteristics: First, tectonics is based on framing construction in contrast to piling-up construction as the etymology of tectonics signifies the art of carpentry. Then, the term tectonics, dealing as it does with a higher level of construction rather than the mechanical level of structure, incorporates the poetic aspect of techne as well as the rational aspect of technology. Third, Owing to the organic, double system of tectonic frame and incrusting or infilling materials, the tectonic body becomes both the ornament and the structure simultaneously. As the art of framing construction is based on material construction rather than structural or ornamental form, this paper proposes that one can view tectonics as a term that conveys the meaning of the actual material effect on space.

Framing National and International Disasters: A Case Study of News Coverage on Post-Disaster Relief

  • Sun Ho Jeong
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.63-74
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    • 2023
  • This study compared news coverage of national and international disasters, Hurricane Katrina and the Haiti Earthquake, using textual analysis of The New York Times and The Washington Post. The results reveal that media framing of the historical cases developed in three stages upon the development of post-disaster relief: (1) Call for humanitarian assistance; (2) New Orleans under anarchy and hopelessness vs. Haiti under scrutiny with hope; and (3) Katrina effects. By framing the outcomes of the hurricane as the "Katrina effect," the media used the disaster as a reference point to explain other economic and political issues. In addition, analysis of relevant statements and press releases confirmed that different social actors involved in the relief process, such as donors, facilitators, and beneficiaries, contributed to the media framing of the issue, although the facilitators were most successful in transferring their own frames to media frames. This study makes important contributions to the field as it looks beyond traditional relationships between quantitative measures of media attention and aid allocation. For governmental and nongovernmental organizations in the area of humanitarian assistance, the findings of this study will assist them in media-relations in the future.

A Dynamic Wavelength and Bandwidth Allocation Algorithm with Dynamic Framing under Ring-based EPON Architecture

  • Bang, Hak-Jeon;Park, Chang-Soo
    • Proceedings of the Optical Society of Korea Conference
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    • 2009.02a
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    • pp.307-308
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    • 2009
  • To reduce delay for high priority packets in the ring-based EPON, the EPON packet classifier groups services as their priorities and frames for services are dynamically framed as their priorities. Since dynamic framing for a packet priority dynamically changes assignment spaces in the maximum framing packet size as network traffics, it makes services with high priority to improve quality of services with relative low threshold time for transmitting.

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ON THE GAUSS MAP COMING FROM A FRAMING OF THE TANGENT BUNDLE OF A COMPACT MANIFOLD

  • Byun, Yanghyun;Cheong, Daewoong
    • Communications of the Korean Mathematical Society
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    • v.28 no.1
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    • pp.183-189
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    • 2013
  • Let W be a parallelizable compact oriented manifold of dimension $n$ with boundary ${\partial}W=M$. We define the so-called Gauss map $f:M{\rightarrow}S^{n-1}$ using a framing of TW and show that the degree of $f$ is equal to Euler-Poincar$\acute{e}$ number ${\chi}(W)$, regardless of the specific framing. As a special case, we get a Hopf theorem.

Preemphasis of Speech Signals in the Estimation of Time Difference of Arrival with Two Microphones (마이크로폰 쌍을 이용한 음원의 도달시간차이 추정에서 음성신호의 프리엠퍼시스 영향 분석)

  • Kwon Hongseok;Kim Siho;Bae Keunsung
    • Proceedings of the Acoustical Society of Korea Conference
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    • autumn
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    • pp.35-38
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    • 2004
  • In this paper, we investigate and analyze the problems encountered in frame-based estimation of TDOA(Time Difference of Arrival) using CPSP function. Spectral leakage occurring in framing of a speech signal by a rectangular window makes estimation of CPSP spectrum inaccurate. Framing with a Hamming window to reduce the spectral leakage effect distorts the signal due to the different weighting at temporally same sample, which make the TDOA estimation using CPSP function inaccurate. In this paper, we solve this problem by reducing the dynamic range of the spectrum of a speech signal with preemphasis. Experimental results confirm that the framing of pre-emphasized microphone output with a rectangular window shows higher success ratio of TDOA estimation than any other framing methods.

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Influential Factors for Continued Attendance at the World Knowledge Forum: Applying the Goal Framing Theory (지식포럼 참가동기 요인과 재참가 의도에 미치는 영향: 골프레이밍 이론을 적용하여)

  • Kim, Jong-Cheol;Koo, Chulmo
    • Knowledge Management Research
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    • v.17 no.4
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    • pp.57-76
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    • 2016
  • The objective of this study is to explore attendees' motivation, satisfaction, and intention to revisit the World Knowledge Forum (WKF). The importance of this study is that it is the first to examine the WKF, which is a renowned, prestigious global forum in Korea. In this study, the goal framing theory is adopted to hypothesize a theoretical model to explain and predict attendees' motivation, satisfaction, and intention to revisit the forum. The hypothesized model is validated empirically using a sample of 305 attendees of the WKF in 2015. Ultimately, of eight hypotheses, seven are verified and one is rejected. According to the results of an empirical analysis, our study validates the usefulness of the goal framing theory and suggests an examination of its theoretical and practical implications.

Proposal of Framing System Realization for Synchronization Stability Improvement (동기 안정도 개선을 위한 동기 시스템 장치화의 제안)

  • Lim, Joung-Suk;Yeom, Heung-Yeol;Chang, Dae-Ig;Rhee, Man-Young
    • Proceedings of the KIEE Conference
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    • 1988.07a
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    • pp.161-164
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    • 1988
  • The purpose of this paper is to propose a simple firmware realization of PCM framing system, which exploits LSI memories for performance improvement and hardware simplification. The proposed system simply consists of a tapped delay line for simultaneous observation of in framing-bits and ROM programmed sequence controller for framing process. Perpormance analyses are made in terms of misframe interval, sync-loss-detection time and reframe time. The proposed strategy proved to be significantly better in reframe time, stability and hardware implementation.

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Framing Principles far the Standard Form of the Apartment Management Expenses Levy (전국 아파트 관리비 부과내역서 표준안 작성원칙)

  • 강혜경
    • Journal of Families and Better Life
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    • v.19 no.6
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    • pp.1-18
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    • 2001
  • The purpose of this study is to develop framing principles for the standard form of the apartment management expenses levy. The researcher with apartment managers and executive secretaries of Busan Citizen's Coalition for Economic Justice made framing principles for standardization through discussion of 5 times as well as investigation of several lists for the apartment management expenses levy. These framing rules are as follows. First, to arrange the expenses and amounts used. Second, to standardize items of expenditure. Third, to present basic contents of apartment such as the characteristics, the amounts of bank deposits, extra incomings and outgoings, and all-inclusive table of apartment management expenses. Fourth, to show the obvious explanation of items.

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Impacts of Altruistic Disposition and Framing on Persuasion to Help Distant Others in Need: Including the Mediating Role of Perceived Relationship Closeness (이타적 성향과 긍·부정 프레이밍이 국제기아 돕기 캠페인의 효과에 미치는 영향: 친밀감의 매개 역할 검증과 함께)

  • Lee, Seungjo
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.332-343
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    • 2017
  • This study examined the impact of interaction between dispositional empathic concern (DEC) and message framing on effects of the international aid campaign. DEC refers to a trait with which people tend to sympathize with and be concerned about others in need. Message framing is differentiated by positive or negative type. The results supported the prediction that the interaction between DEC and framing would have an effect on responses to messages advocating international relief activities. The overall findings show that the interaction was mainly the result of positive framing eliciting more favorable responses (behavioral intention and perceived relationship closeness) from higher DEC individuals than lower ones. The interaction effect on behavioral interaction was mediated by perceived relationship closeness.