• Culinary science and hospitality research
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• v.10 no.4
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• pp.50-66
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• 2004

We defined life style as something that every members of society have in common. These social and cultural environments build up not only society group or every individual's expectation but also its own life style. In that way, these social and cultural environments leads to particular consumer behavior pattern in this food-service industry. So we regard next generation's trend which consists of rational consumers as important indicator when we make future's plan in foodservice industry. We consider smart map which needs rational and continuous consume pattern as the construction of next generation's main consumer class. Therefore, this study tried to develop of color and image marketing strategies to attract LOHAS and nomadic consumer.

• Journal of the Korean Society of Food Culture
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• v.21 no.6
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• pp.571-576
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• 2006

The purpose of this study, where the subjects are people with the job related to cooking or are culinary expert, is to investigate factors that influence consumer's satisfaction on the tableware seen on broadcast, magazine, food service industry and/or other media. First, this study demonstrates three factors that influence on consumer's satisfaction : first factors of the shape, the color, the size of the tableware, second factors of the shape, the color, the quality of the food, third factors of the design, the color, and the quality of the tablecloth.Lastly, this study shows satisfaction that can be affected between the tableware and the food, between the food and the tablecloth, and between the tablecloth and the tableware.In conclusion, the primary factors that influence on consumer's satisfaction are the color of the food, tableware, and tablecloth, that reflects that visual role plays an important role in the food service industry. From now on. more study that will go into details is expected.

• Journal of the Korean Society of Food Culture
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• v.28 no.4
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• pp.348-355
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• 2013

This study intends to provide preliminary data for improving dining experience in the restaurants of Bamboo food village and help draw up guidelines for the improvement of these dining venues by surveying customer perception and satisfaction in 15-restaurants of the food village. The restaurants were surveyed mainly for satisfaction of the menu, especially, on the signature dishes of Damyang, "ddeokgalbi" (grilled short rib balls) and "daetongbab"-the grilled short rib balls and bamboo rice. The two dishes were more liked by people in the the 20- to 29-year age group with a score of 3.92 and 4.11, respectively. Although the 30-49 age group showed the highest satisfaction score on the fixed price menu, there was no statistically significant difference. The age group of 20-29 also showed the highest satisfaction on plating and table setting with a score of 4.09 and 4.04, respectively, and there was significant difference among age groups in this regard (p<0.05). All the age groups surveyed answered "time-honored taste" should be captured when working on menus, which suggests it should be the first choice for the restaurants in the food village when they develop their menus. When it comes to the restaurant environment, satisfaction on sanitary conditions was significantly different among the groups with a score of 4.21 given by 30-49 age group and 3.88 by the 50 and over group (p<0.05). In the category of service satisfaction, the two aforementioned age groups again showed significant difference in catering to customer needs with a score of 3.99 and 3.63, respectively (p<0.05), whereas welcoming customers and serving food was scored without statistical difference by age. Being asked what needs to be done to strengthen competitive advantage of the restaurants, all the age groups answered "taste" would matter the most while the 20 to 29 and 30 to 49 age groups picked "hygiene" and the 50 and over selected "table setting and ambience" next, which was statistically different with a p value of <0.05. Regarding the competitive advantage of the Korean restaurants in Damyang Bamboo food village, the first two younger groups (20 to 29 and 30 to 49) chose "table setting and ambience" and the eldest (50 and over) age group answered "location wise advantage," indicating significant difference by age. More than 80 percent of the people surveyed were willing to revisit the venues, which suggests improving restaurant environment in Bamboo food village and offering customers a better experience are very likely to build a image of culinary tourism for Damyang.

• Journal of the East Asian Society of Dietary Life
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• v.22 no.3
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• pp.323-333
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• 2012

This study aimed at helping to raise the reputation of Tteokgalbi for tourists visiting Damyang by studying the plating of Tteokgalbi. For 15 representative restaurants selling Tteokgalbi, we investigated the balance, blank, and proportions through studying the shape, material, and size of the dishes, and the number, shape, and garnish of one serving size of Teokgalbi. The results of our study suggested that round dishes (7 restaurants) and elliptical dishes (6 restaurants) similar to the shape of Teokgalbi are mainly used. For 13 out of 15 restaurants, the dishes were mainly casting pans in order to serve Tteokgalbi warm. The diameters of round dishes were 230 mm (3 restaurants), 265 mm (2 restaurants), and 300 mm (2 restaurants), and the elliptical dishes mostly had widths of 150 mm and lengths of 240 mm. The color of the dishes was N2-N3, similar to black, and N1, black of pale colors, because the dishes were mainly casting pans. The number of Teokgalbi per serving size was 3 in 12 restaurants. whole sesame was used most (7 restaurants) as a garnish. The results suggested that the color of the dishes and garnish could not imbue much distinction in the color of Tteokgalbi. In other words, Tteokgalbi is now served without consideration of the color, shape, size, or material of Tteokgalbi. The size of Tteokgalbi should be decided with consideration for the size of the dish and the amount of one serving size, and it is necessary to keep studying the process of making and garnish of Tteokgalbi.