Purpose: In the context of fresh food e-commerce, this study investigates the intermediary mechanisms between last-mile logistics service quality (LMLSQ) and customer loyalty. Utilizing the Quality-Value-Loyalty chain as a framework, it focuses on how perceived functional and emotional value mediate this relationship. Research design, data and methodology: Data was gathered through questionnaires from Chinese customers who purchased fresh products from fresh food e-commerce platforms which provide self-delivery services. Partial least squares structural equation modeling (PLS-SEM) was used to examine the proposed hypotheses after confirmatory factor analysis (CFA) revealed the validity and reliability of the data. Results: The findings reveal that condition quality and personnel contact quality positively influence both functional and emotional value, which, in turn, significantly impact customer loyalty. Timeliness quality, however, does not significantly affect functional or emotional value, indicating its limited impact on customer loyalty. Conclusions: The study confirms that improving condition quality and personnel contact quality significantly boosts customer loyalty by enhancing perceived functional and emotional value. The findings highlight the importance for fresh food e-commerce platforms to offer high-quality, reliable, and emotionally satisfying LMLSQ. The results offer practical insights for e-commerce platforms to focus on specific service quality dimensions to foster customer loyalty and contribute to the theoretical understanding of the quality-value-loyalty framework.
The problems of agriculture and food production in Korea are serious. These problems were brought about by the global food system. In this system, farmers and consumers are disconnected. The distance between food production on the farm to the consumer's table is too long. Farmers can not survive as their food dollar is steadily decreasing. Consumers have to eat old, unclean, and poor-quality foods because the foods do not come from nearby farms. They do not know where their food has come from or by whom their food was grown. In order to solve these problems, the transition from the global food system to a local food system is imperative. In a local food system, farmers and consumers are connected and they can help each other. This study identifies the consumers' role in the local food system. They are the purchasers of local food. They are active participants both in producing and distributing local food, and in taking part in the local food movement. Above all, they are the teachers of the younger generation consumers. While consumers in the global food system are passive, those in the local food system are active. We call the former "food illiterates" and the latter "food citizens." In order to revitalize the local food system, consumers must be food citizens, and therefore, consumer education is necessary. There are several interdependent media forms available for consumer education such as field trips, farm experiences, education for returning to the farm, and food education.
This study was conducted to determine the relationship between intake of food unconformable to each Sasang constitution and the recognition of irregular symptoms of health condition. The study subjects, 362 university students nationwide, were classified according to their Sasang constitution. Regarding the correlation between intake of constitutionally unconformable food and health recognition, the Soeum type showed a positive correlation between unconformable food intake and multiple subjective symptoms. According to the detailed food type, the Soyang type showed a positive correlation between chicken intake and the symptoms of eyes and skin, and between pepper intake and multiple subjective symptoms. The Soeum type showed a negative correlation between mackerel intake and the symptoms of mouth and anus. A negative correlation was observed between mung-bean intake and multiple subjective symptoms, and this tendency persisted in the correlations between nonglutinous millet intake and multiple subjective symptoms, between wheat powder intake and multiple subjective symptoms, and not only the symptoms of the respiratory system but also eyes and skin. Positive correlations were found between banana intake and multiple subjective symptoms, and between mile intake and the symptoms of the respiratory system. However, the Taeum type didn't display any significant correlation with any food type.
The purpose of this study was to investigate the consumption patterns of traditional Korean rice cake among college students. Self administered questionnaires were collected from 512 college students in the Seoul, Kyunggi, Chungchung, Kyungsang, Junla and Gangwondo areas. The data were statistically analysed using frequency analysis, chi-squared and t-tests and a one-way ANOVA. By examining the results of the student's perceptions of traditional Korean rice cake, it was found that most know little, or only a moderate amount, about this type of food. Meanwhile, more than half the students liked traditional Korean rice cake, as this type of food satisfied their need for a traditional Korean taste, while the reason for disliking was that they were more familiar with western-style confectionary. Most students answered that they only ate traditional Korean rice cake on special occasions, such as big holidays or ceremonies for the dead ancestors. Most answered that they bought those foods at conventional markets, the mile in the neighborhood, (Eds note: I dont't understand, do you mean, “within a mile of their neighborhood”\ulcorner) or atbig malls. The factor they considered the most important at the time of purchase was the quality (taste), which demonstrates the need for the development of traditional Korean rice cakes, with new tastes and shapes, which still satisfy the Korean's taste, whilemaintaining the traditional taste. For the questions that asked about the problems faced by the traditional Korean rice cake manufacturing industry, and the reasons for low consumption, the students responded that buying this type of food was difficult as the outlets selling themwere not easy to find. Our results seem to suggest that there are almost no specialty stores for the sale of traditional Korean rice cake compared to the other types of cakes that are scattered all over the country. (Eds note: this is only my opinion, and I maybe wrong, but I would have thought that trying to market traditional Korean rice cakes at local convenience stores, rather than speciality stores, would make them more available to the general public. Their marketing at speciality stores will maintain the status quo, i.e. people will go to the speciality stores to purchase product for holidays and special occasions, whereas they will go to the local convenience stores to buy general everyday snacks etc.)
Soy milk prepared from soy protein concentrate was fermented with Lactobacillus acidophilus, L. bulgaricus, L. casci, Streptococcus lactis or S. cremoris. Growth and acid production of each organism in soy milk and flavor of soy yogurt beverages were investigated. Volatile compounds in soy milk and soy yogurts were also determined. Among the five organisms tested, L. bulgaricus produced most amount of acid in soy milk while S. cremoris produced least amount of acid in soy mile. Sensory evaluation showed that the flavor of soy yogurt beverages was inferior to that of milk yogurt beverage and the flavor of soy yogurt beverage prepared by L. bulgaricus was better than that of other soy yogurt beverages. Soy milk fermented with L. bulgaricus was more acceptable than unfermented soy milk. Lactic fermentation reduced n-hexanal in soy milk while it produced diacetyl that was not detected in unfermented soy milk.
The solids(supplementary food) consumption of 200 healthy infants aged from 4 to 6 months have been measured. Five groups were assigned to different feeding patterns. Breastfed group(BF, n=38), formula-fed group(FF, n=102) and mixed-fed group(MF, n=14) were fed breast milk, formula and mixed(breast mile+formula) from birth until 6 months of age respectively. Convert 1 group(C1F, n=14) and convert 2 group(C2F, n=32) were fed breast milk and mixed milk at 2 months of age respectively and were switched to formula thereafter. All infants received solids form 4 months of age. The energy intake from solids at 4 and 6 months averaged 59.1 and 110.3㎉/d among BF groups vs 151.9 and 239.3㎉/d among FF groups respectively. Intakes of protein, calcium and iron were 38-46$\%$, 34-44% and 25-37$\%$ higher in the FF than in the Bf group during the first 6 months. However, no significant differences were found in the intakes of energy and nutrient intakes from solids in all 4 groups excluding BF group(39$\%$). Although BF infant's nutrient intakes from solids were lower than other group's intakes, they intaked evenly solids from various food groups. As the age of infant had increased, the energy intake ratio from solids was cereals and dairy products was increased whereas energy intake ratio from meats, eggs, fruits and vegetables was decreased. TSC4, TSC6(the frequency score for the kinds of weaning food taken) showed no significant difference among 5 feeding groups but CIF-and C2F group's scores tended to be high. Consequently, these results suggest that BF group's solid intake pattern is more desirable and that Korean lactating Mother's dependence on commercial weaning food is too high.
Journal of Korean Society for Atmospheric Environment
/
v.26
no.1
/
pp.57-68
/
2010
Increase in greenhouse gas emissions during the last century has led to remarkable changes in our environment and climate system. Many policy measures have been developed to reduce greenhouse gas emissions across the world, many of which require our lifestyle changes from energy-intensive to energy-saving. One of the changes in our living patterns is to consider food miles. A food mile is the distance food travels from where it is produced to where it is consumed. Providing information of food miles will help people choose low mileage food, helping promote a "green consumption" action and lead to a low carbon society with emission reduction systems. In this study, 10 items are selected from 23 Harmonized commodity description and 2-digit coding system (HS) to estimate their food miles, and $CO_2$ emissions released in the transportation of imported food. For the estimation, four countries are chosen-Korea, Japan, United Kingdom (UK) and France, with Korea and Japan's 2001, 2003, and 2007 trade statistics and UK and France's 2003 and 2007 trade statistics used. As a result, Korea showed in 2007 the highest level of food miles and $CO_2$ emissions per capita among 4 countries. That suggests that Korea should make an effort to purchase local food to reduce food miles and use low-carbon vehicles for food transport, contributing to reducing greenhouse gas emissions.
Regarding to Q fever which is one of the most important zoonoses in Food (Milk) Hygiene and in Environmental Public Health, a sero-epidemiological study was carried out to detect the complement fixation antibodies to Coxiella burnetii Nine Mile strain phase II antigen among the milking cows in Kyunggi Province. The results obtained were summarized as follows: 1. The overall prevalence of the CF antibodies to Q fever among 989 milking cows of 75 dairy farms in Kyunggi Province was revealed as high as 58.7% by the farms and 27.8% by the individual cows with higher prevalence in Kyunggi Central and Kyunggi East regions than any other regions in the Province. 2. Anticomplementary reactions were appeared as 7.5% (74/989) and it ranged from 1.0% to 16.0% according to the regions investigated. 3. In the titration of the positively reacted sera, the figures of 16.7%, 37.5%, 29.8%, 9.5%, 2.9% and 3.6% at the serum dilutions of 1: 10, 1: 20, 1: 40, 1: 80, 1: 160 and higher than 1: 160, respectively. 4. It was recognized that the relatively higher cumulated frequency distribution of the CF antibodies was shown in the sera collected from the regions with higher prevalence of Q fever. 5. There was a high correlation between the prevalence of Q fever CF antibodies and the age which is usually equivalent to one year older than the calving history of the milking cows.
William R.Windham;Park, Bosoon;Kurt C.Lawarece;Douglas P.Smith
Proceedings of the Korean Society of Near Infrared Spectroscopy Conference
/
2001.06a
/
pp.3105-3105
/
2001
Ingests and fecal contamination on a poultry carcass is a food safety hazard due to potential microbiological contamination. A visible/near-infrared (NIR) spectrometer was used to discriminate among pure ingesta and fecal material, breast skin contaminated with ingesta or fecal material and uncontaminated breast skin. Birds were fed isocaloric diets formulated with either maize, mile, or wheat and soybean meal for protein requirements. Following completion of the feeding period (14 days), the birds were humanely processed and eviscerated to obtain ingests from the crop or proventriculus and feces from the duodenum, ceca, and colon portion of the digestive tract. Pure feces and ingesta, breast skin, and contaminated breast skin were scanned from 400 to 2500 nm and analyzed from 400 to 900 nm. Principal component analysis (PCA) of reflectance spectra was used to discriminate between contaminates and uncontaminated breast skin. Results indicate that visible (400 to 760 nm) and NIR 760-900 nm spectra can detect contaminates. From PCA analysis, key wavelengths were identified for discrimination of uncontaminated skin from contaminates based the evaluation of loadings weights.
Park, Bo-Soon;William R.Windham;Kurt C.Lawrence;Smith, Douglas-P
Proceedings of the Korean Society of Near Infrared Spectroscopy Conference
/
2001.06a
/
pp.3106-3106
/
2001
Imaging spectrometry or hyperspectral imaging is a recent development that makes possible quantitative and qualitative measurement for food quality and safety. This paper presents the research results that a hyperspectral imaging system can be used effectively for detecting fecal (from duodenum, cecum, and colon) and ingesta contamination on poultry carcasses from the different feed meals (wheat, mile, and corn with soybean) for poultry safety inspection. A hyperspectral imaging system has been developed and tested for the identification of fecal and ingesta surface contamination on poultry carcasses. Hypercube image data including both spectral and spatial domains between 430 and 900 nm were acquired from poultry carcasses with fecal and ingesta contamination. A transportable hyperspectral imaging system including fiber optically fabricated line lights, motorized lens control for line scans, and hypercube image data from contaminated carcasses with different feeds are presented. Calibration method of a hyperspectral imaging system is demonstrated using different lighting sources and reflectance panels. Principal Component and Minimum Noise Fraction transformations will be discussed to characterize hyperspectral images and further image processing algorithms such as image band ratio of dual-wavelength images and its histogram stretching with thresholding process will be demonstrated to identify fecal and ingesta materials on poultry carcasses. This algorithm could be further applied for real-time classification of fecal and ingesta contamination on poultry carcasses in the poultry processing line.
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