• Culinary science and hospitality research
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• v.21 no.5
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• pp.180-191
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• 2015

This study attempted to identify the relationships among perceived value (hedonic and utilitarian values), consumption emotions, and satisfaction. In addition, this study also tested the relationships of measurement items of these variables. The data were collected from American restaurant diners who have experienced any Asian restaurants within the last 30 days. A total of 435 responses was used for data analysis. Descriptive statistics, principal component analysis, reliability test, and regression analysis were utilized to analyze the data. The results found that hedonic value influenced positive emotions and satisfaction. Utilitarian value increased positive emotions and satisfaction while decreases negative emotions. In addition, positive emotions increased customer satisfaction; negative emotions decreased customer satisfaction. In the measurement level, traditional music, traditional aspects of food, and restaurant layout of hedonic value influenced positive emotions and interior design had an impact on customer satisfaction. On the other hand, food taste and healthy food option of utilitarian value influenced positive emotions and satisfaction; only food taste was negatively related to negative emotions. Managerial implications were provided.

• Journal of the East Asian Society of Dietary Life
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• v.27 no.3
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• pp.257-267
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• 2017

This study investigated the effects of values towards Korea fair trade coffee consumers upon attitudes and behavioral intentions and verified the moderating effects of ethical consumption consciousness between relationships among values, attitudes and behavioral intentions. A total of 283 data were analyzed for consumers of fair trade coffee residing in Seoul. Structural equation models were used to identify the relationship between the variables. As a result of the analysis, Schwartz (1994)'s 30 value items were factored into four areas: openness to change, self-enhancement, conservation, and self-transcendence. The value of 'self-transcendence' showed a significant positive impact on attitudes toward fair trade coffee, whereas 'openness to change' had a significant negative impact. Positive attitude toward fair trade coffee showed a significant impact on intentions to buy fair trade coffee. In addition, a moderating effect of ethical consumption consciousness between attitude and behavioral intention was found. Limitations and future research directions are also discussed.

• Journal of Information Technology Applications and Management
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• v.31 no.1
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• pp.123-138
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• 2024

With the increase in online shopping and delivery food consumption since the pandemic, solving environmental problems caused by single-use packaging has become an important issue. 'Upcycling' is a combination of 'Upgrade' and 'Recycle', and it is the rebirth of obsolete or discarded objects by adding new value to them, and there are currently various upcycled products on the market. In order to activate upcycling, consumers' awareness of the environment and their values for consumption are very important. This study aims to investigate the influence of students' environmental concern, environmental experience, and consumption value on their purchase intention of upcycled products. Based on the results of previous studies on environmental concern, environmental experience, and consumption value, hypotheses were set, and a survey was conducted among university students nationwide to test the hypotheses. The results of this study are as follows First, environmental concern has a significant positive effect on purchase intention of upcycled products. It can be seen that the more environmental concerns such as global warming and waste disposal problems increase, the more positive attitudes toward upcycled products increase. Second, the research hypothesis that environmental knowledge will have a positive effect on the purchase intention of upcycled products is rejected. It was found that environmental knowledge is acquired through environmental education and many SNS, but it does not have a direct effect on the purchase intention of upcycled products. Third, it was found that the consumption value of college students has a positive effect on the purchase intention of upcycled products by increasing their positive perception of upcycled products. Fourth, college students' purchase intention of upcycled products has a positive effect on their behavioral intention to purchase upcycled products. The results of the study provide implications for relevant organizations such as universities and companies to effectively design upcycling-related education. It is also expected to have a positive impact on the use of upcycled products by providing basic information on the characteristics of consumers who purchase upcycled products.

• Journal of Forest and Environmental Science
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• v.36 no.4
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• pp.311-317
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• 2020

Mushroom has economic, food and medicinal value to a large proportion of human populace. This study assessed the consumption pattern of mushroom species in Southwestern Nigeria. Non-probability sampling method was used to select 20 Local Government Areas (LGAs) from 3 states and four communities were selected purposively from each LGAs. Snow-ball sampling approach was used in selecting 5 respondents from each community, making a total of 400 respondents. Descriptive statistics was used to describe the socio-economic characteristics of the respondents, to compare the differences between the local (wild) and Exotic (cultivated) mushroom Species and to determine the rate at which mushroom substitute is consumed among the mushroom consumers. Logit regression was used to identify the factors influencing mushroom consumption in the study area. Thirty percent of the respondents were aged 41 to 50 years, with mean age of 49.76 years. About 82% had tertiary education, 17.3% earned above N200,000 monthly and 8.8% spent above N6000 monthly on mushroom. Logit regression showed that age (-3.21), household size (-2.17) and medicinal benefits (-2.17) had significant (p<0.01) negative effects on mushroom consumption. Conclusively, mushroom has wide acceptance among the general populace, good for food and medicine; hence, awareness should be created through agricultural policy on the need for mushroom cultivation and consumption in Nigeria.

• Journal of the Korean Home Economics Association
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• v.26 no.4
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• pp.113-127
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• 1988

This paper attempts to investigate and analyze the change of the proportion of discretionary consumption expenditure (DCE) of main consumer goods among total household expenditure from 1964 to 1986 in Korea by reorganizing various data, particularly "Annual Report of Citizen's Household Experditure in Sooul".The result of the author's analysis can be summarized as follows. 1. The analysis shows that while the proportion of DCE in food has been increased during this period as the Korean economy developed, the value of income elasticity for beverages, liguor, out-door eating and processed food products which consist of major part of food, has been successively decreased. And also, though the absolute value of income elasticity for grain products has been increased, its proportion among total expenditure has been successively decreased. From these trends, we can conclude that general consumption pattern has a tendency to change from dependence on main grain products to the more utilization of out-door eating or processed food products. 2. The ratio of DEC of furnitures to housing expenditure has played a role of indicator of business cycle, reflecting the consumers' psychological expectation fro general economic trend. 3. In case of the proportion of DCE of clothes, there has been no great change. 4. As for as DCE of sundry expenditure is concerned, there has been no-great change in The proportion itself/ However. as the ratio of sundry expenditure to total household expenditure has been greatly increased, expenditure for leisure disproportionately increased. 5. The proportion of total DCE in total consumption expenditure, as in the case of housing, has been increased, which coincided exactly with business cyele appeared during this period. In fact, when Korea economy experienced a severe recession in 193 and 1980, that proportion deeply went down respectively, and again went up after those years. Accordingly, we can generalize that the size of DCE deperds on the formation of consumer's psychological expectation toward economy, which confirms George Katona's early proposition.

• Food Science of Animal Resources
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• v.42 no.3
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• pp.372-388
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• 2022

Insects have long been consumed by humans as a supplemental protein source, and interest in entomophagy has rapidly increased in recent years as a potential sustainable resource in the face of environmental challenges and global food shortages. However, food neophobia inhibits the widespread consumption of edible insects, despite their high nutritional and functional value. The own characteristics of edible insect protein such as foaming properties, emulsifying properties, gelling properties and essential amino acid ratio can be improved by drying, defatting, and extraction. Although nutritional value of some protein-enriched bread, pasta, and meat products, especially essential amino acid components was increased, replacement of conventional food with edible insects as a novel food source has been hindered owing to the poor cross-linking properties of edible insect protein. This deterioration in physicochemical properties may further limit the applicability of edible insects as food. Therefore, strategies must be developed to improve the quality of edible insect enriched food with physical, chemical, and biological methods. It was presented that an overview of the recent advancements in these approaches and highlight the challenges and prospects for this field. Applying these strategies to develop insect food in a more familiar form can help to make insect-enriched foods more appealing to consumers, facilitating their widespread consumption as a sustainable and nutritious protein source.

• Food Science and Industry
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• v.50 no.3
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• pp.2-32
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• 2017

Due to the increasing demand for convenience and simplicity, Home Meal Replacement (HMR) has become a key trend in the food service industry. This study researched the current consumer trend and analyzed the national and international HMR product trend, aiming to find useful insights for the field. Results showed that in order to expand the HMR market demand, it is possible to consider diversifying the product category by making customized premium products, such as products for the elderly, infants, patients, and sports players, or products with enhanced nutritional fortification. From the industrial aspect, centralization through Central Kitchen (CK) and implementation of the scientific and advanced ISO and HACCP system are necessary. Lastly, to develop high value-added HMR products, it is deemed essential to utilize the so-called 'food tech', the technology which integrates core technologies of the fourth industrial revolution into the food industry.

• Korean Journal of Community Nutrition
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• v.3 no.1
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• pp.107-115
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• 1998

This study was conducted to investigate housewives' perception, interest and consumption of health drinks made in a health food stores, and to assess the relationsh- ip between nutritionally-related-variables and the consumption of health drinks. Data was collected from 518 housewives in Chonnam province. Among many items which housewives perceived about health drinks, three factors of 'preference·health-care', ' quality·convenience' and 'price' were found to be represented. Housewives' perception of 'preference·health-care' was negatively correlated with nutritional knowledge. However, a positive correlation between the 'quality·convenience' and eating habits was found. Consumption of health drinks was positively correlated with the diet management score, the perception and interest in health drinks. However, the inverse relationship between consumption of health drinks and nutritional knowledge was observed. Multiple regression analysis showed that the interest and factors of perception of health drinks. Consumption of health drinks was not based upon accurate knowledge concerning nutrition, but was based upon the consumers' perception of taste preference and healthful quality. Therefore, there is a need to educate consumers about the nutritional value of health drinks and how to use nutritional supplements.

• The Korean Journal of Community Living Science
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• v.27 no.3
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• pp.351-369
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• 2016

Individual lifestyle and eating habits have changed rapidly due to the evolution of society. Especially, climate change caused by industrialization has influenced society, with the result that today's consumers perceive sustainability to be an important value. The purposes of this study were to segment consumers on the basis of their food-related lifestyle and to explore climate-friendly food consumption behavior by considering factors such as moral intensity, propensity for disgust with meat as well as consumer characteristics. The results of this study were as follows: first, consumers were segmented into three groups(high involvement, low involvement, convenience oriented). Consumers in the high involvement group presented a higher level of moral intensity and climate-friendly food consumption behavior than the other groups. Furthermore, factors influencing the selection of climate-friendly food were found to differ according to the type of consumer. Consumers in the high involvement group were found to be significantly influenced by age, concentration of effect, the morality of eating meat and meat texture, while consumers in the low involvement were found to be significantly influenced by social consensus and the morality of eating meat. Finally, consumers in the convenience oriented group for food life were found to be significantly influenced by age, harm perception, and the morality of eating meat.

• International Journal of Human Ecology
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• v.6 no.1
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• pp.17-28
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• 2005

This study examines factors determining contemporary Chinese households' food away from home (FAFH) expenditures using Becker's household production theory. Data came from the 2000 urban household survey in Guangdong Province, collected by National Bureau of Statistics (NBS) of China. It was revealed that the contemporary urban Chinese wives also substitute their household work by time-saving product, FAFH, as Becker's household production theory postulated. This suggests the important role of time-value (opportunity cost) in determining household FAFH expenditure across the cultures.