• Title/Summary/Keyword: food certifications

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The Effects of Consumer Beliefs for Food Certifications on Purchasing Intention Biases for the Certified Agricultural Products - A Case Analysis based on Tofu - (인증농산물의 구매편향성에 관한 연구 - 두부를 사례로 -)

  • Park, Jeong-A;Jang, Young-Soo
    • The Korean Journal of Food And Nutrition
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    • v.29 no.6
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    • pp.952-961
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    • 2016
  • The objective of this study is to examine the effects of consumer beliefs regarding three food certifications on their behavioral intention and the behavioral intention biases to purchase (purchasing intention biases) certified agricultural products as predicted by a subjective probability model. The food certifications used for this study are 'Organic food', 'Traceability system of food products,' and 'Hazard Analysis Critical Control Point (HACCP)'. Tofu (bean curd) was selected as being representative of agricultural food products, for the purposes of this study. In 2016, we surveyed 243 consumers regarding the strength of their belief regarding their prior beliefs relative to each certification, as well as the strength of their intention to purchase certified tofu based on their belief strengths for this study. The study resulted in the following findings: Firstly, consumers hold more than two different prior beliefs for each of the three certifications included in this study. Consumers' prior beliefs regarding these certifications have an impact on their consideration as to whether they plan to buy those certified agricultural products. Secondly, consumers try to persuade themselves to ensure that their particular belief about the product's certification could lead to a purchasing decision regarding that agricultural product.

The Effects of the Consumers' Beliefs of Seafood Certifications on The Behavioral Intention Biases in Making Certified Product purchases : Focused on Seasoned Laver (수산식품인증제도에 대한 소비자 신념이 구매의도 편향성에 미치는 영향:조미김을 사례로)

  • Park, Jeong-A;Jang, Young-Soo
    • The Journal of Fisheries Business Administration
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    • v.47 no.3
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    • pp.71-92
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    • 2016
  • This study examines the effects of consumer beliefs for food certifications on the behavioral intentions and the behavioral intention biases to purchase the certified seafoods by a subjective probability model which is on the basis of the mathematical probability model and the covariance model. The food certifications used on this study are 'Organic foods', 'Traceability system of food products' and. 'HACCP'. The representative foods of fishery products on this study is seasoned laver. The current study showed the following results. First, consumers have more than two different beliefs each for all certifications which are the subjects of this study. The beliefs of the certifications have an impact on the consumers when they consider to buy the certified seafood products. Second, consumers try to persuade by themselves to ensure that their particular belief about the certification could lead to a purchase the seafood products. Consumer beliefs of the "environmentally friendly production" on the organic foods certification is an important factor as much as the "guarantee of food safety" belief making a positive purchasing behavior intentions(PBI) bias for the organic seafood products. Consumers also have a positive PBI bias for certified seafood products in all certifications as long as a certification is considered to "guarantee the transparency of the food distribution process" as its belief. 'Traceability system' was the only one which didn't generate a positive PBI bias from the belief of "guarantee of food safety" out of three certifications.

An Analysis of the Behavior of Malaysian Consumers for Expanding the Export of Food and Agricultural Products

  • Lee, Chang Joo;Lee, Seoung-Taek
    • Journal of Korea Trade
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    • v.24 no.5
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    • pp.55-70
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    • 2020
  • Purpose - This paper aims to examines the various factors influencing the purchase decisions of Malaysian consumers for halal food and based on this analysis, to present some measures by which Korea's food industry could expand exports to the Malaysian market. Design/methodology - This research used SPSS 12.0 for descriptive analysis, ANOVA, t-tests, factor analysis, cluster analysis, and reliability analysis based on a total of 571 responses were included as the final data in the 600 surveys administered. Findings - Malaysian consumers had high trust and confidence in products that had obtained halal certifications. This reflects the cultural situation where 61% of the Malaysian population consist of Muslims. In terms of the consumption of Korean foods, items such as ramyeon, confectionery, and kimchi were found to enjoy high awareness and strong preference among local consumers, thus suggesting their competitiveness. Originality/value - This paper attempts to examine consumer characteristics - an aspect that had received insufficient treatment in previous studies on halal certifications in Muslim countries. This study found the purchase practices and influencing factors behind Malaysian consumers' purchases of imported foods and Korean foods. Therefore, it is expected that this result can give Korean food industry an insights and strategies for exporting Korean food to Malaysia.

Determinants of consumers' purchasing intention toward organic foods: A study in Danang city, Vietnam

  • NGUYEN, Tran Thuy An
    • The Korean Journal of Food & Health Convergence
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    • v.8 no.4
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    • pp.1-10
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    • 2022
  • The term "Organic Food" is no longer strange to consumers around the world. Many people are concerned about their safety and health, so they have chosen this safe food. However, the decision to buy this product still faces some difficulties and challenges, such as the high price of organic products, short-time use, supply of products and so on. This study conducted an analysis to investigate the determinants of Danang City consumers' intention to purchase organic foods in Vietnam. The results show that, there are 6 influencing factors, including: subjective norm, food safety & health consciousness, consumer knowledge & environment consciousness, price of the product, availability product and trust in brands and certifications. The study uses a combination of 2 qualitative and quantitative methods. Qualitative methods are used through analysis, evaluation and synthesis of previous studies to build research models and scales for variables. Quantitative method with 250 samples applied SPSS 25.0 to test the scale by Cronbach's Alpha coefficients, to analyze the discovery factor EFA and regression analysis. The findings of the study provide useful information for consumers to buy organic foods and for marketers to increase sale of organic foods in Vietnam in general and Danang city in particular.

A study on food safety approach for seafood Eco-label chain of custody : Focused on Requirement Analysis by AHP Method (수산물 Eco-label CoC에 대한 식품안전 접근방안 연구 : AHP 기법을 통한 요구사항 분석을 중심으로)

  • Seo, Jong-Seok;Seo, Young-Hwan;Yoon, Duk-Hyun;Seo, Won-Chul;Ock, Young-Seok
    • The Journal of Fisheries Business Administration
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    • v.46 no.3
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    • pp.51-61
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    • 2015
  • The purpose of this study is to find food safety approach in the Eco-label Chain of Custody(CoC) which is only focused to traceability. Because, consumers want to be assured the certified seafood comes from sustainable fishery as well as hygienic. In order to this approach, we used Analytic Hierarchy Process(AHP) method as belows. We first understood the CoC criteria for using pair-wise comparison and analyzed and selected each Eco-label certifications and standards. Second, we carried out a survey to the targeted standard Marine Stewardship Council(MSC) CoC auditors all over the world and analyzed the priorities of food safety approach to 4 principles and 12 criteria belong the MSC CoC Standard. As the results, we found out that 'Management System' has the highest priority in the principles and 'Documentation' and 'Keeping Record' are the most important criteria for this approach. In addition, 'Training' and 'Identification' are also higher priority of criteria. So, we suggested food safety approach method for improvement of these criteria in conclusion based on discussion with specialist in this field.

Sanitation Management Practices of Food Delivery Companies that Supply Food to School Foodsevice establishments (학교급식 식재료 유통업체의 위생관리 실태)

  • Kim, Yun-Hwa;Lee, Yeon-Kyung
    • Food Science and Preservation
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    • v.17 no.6
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    • pp.889-896
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    • 2010
  • We evaluated the sanitation management practices in food delivery companies that supply food and food ingredients to school food-service establishments. We examined the practices 38 food delivery companies located in the Daegu and Gyeongbuk areas of Korea. Sanitation management practices were self-evaluated using a Likert 5-point scale. The total mean score for delivery company sanitation performance was 4.45. Scores for perceived sanitation management performance of the delivery companies were: food ingredient storage and management (4.47); delivery worker (4.47); and management of delivery van (4.38). The personal hygiene score was significantly higher than those of other sanitation inspection items evaluated (p<0.05). Delivery company managers believed that their sanitation management programs kept food hygienically and that the food was delivered to a high level of safety and at optimal quality. However, the managers thought that food quality standardization was needed to ensure transparency in delivery. Food delivery companies wish to obtain sanitation and supply certifications if they meet certain criteria.

An Integrated System of Quality, Food Safety, Environment, Health, and Safety for Small Agricultural Companies

  • Lee, Kwan-Suk
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.2
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    • pp.363-370
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    • 2012
  • Objective: The objective of this study is to analyze standards of ISO 9001, ISO 14001, KOSHA 18001, GAP and ISO 22000 to make an integrated system and check whether an integrated system can be used at small size companies. Background: There are many certification criteria for quality, safety and health such as ISO 9001, ISO 14001, KOSHA 18001, GAP and ISO 22000. However, these criteria are difficult and complicated to be used at a small size company. Thus. it is not easy for small size companies to obtain certifications using these criteria. But customers and workers of small size companies want the key points of these systems to be implemented. Method: ISO 9001, ISO 14001, KOSHA 18001, GAP and ISO 22000 were analyzed to find the commonality and duplications as well as the importance of the items in these standards. And a survey was conducted to check whether certain aspects of the anticipated integrated system can be implemented at small size companies. Results: Items were classified into categories based upon the importance to food safety, quality, safety, environment, and health. Items which are common among standards were also identified and thus give ideas to make the new standards simpler than the currently available standards. Items which were important but may not be easily implemented at the small size companies were also identified. Conclusion: By considering the fact that the currently used accreditation standards have many similar aspects, these systems can be integrated into one new system which small size companies can use relatively easily.

A Comparison Between Consumers' Perceptions of Korean and US Quality Certification Marks for Agricultural Products (국내외 농산물 인증마크에 대한 소비자 인식의 비교)

  • Park, Misun;Lee, BumJun;Ham, Sunny;Lee, Hanju
    • Journal of the Korean Society of Food Culture
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    • v.29 no.6
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    • pp.557-566
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    • 2014
  • The purpose of the study is to determine how consumers perceive certification marks for agricultural products. The study examined three agricultural product certifications, such as the certification of environment-friendly agricultural products, Good Agricultural Procuts (GAP) certification mark, and United States Department of Agriculture (USDA) certification mark. A survey was utilized for data collection from adults over the age of 19 in November, 2013. A total of 390 questionnaires were distributed, and 300 of those were obtained for an analysis of the study. The results were as follows. First, consumers' awareness of, image of, and credibility on the agricultural products with the certification marks were not significantly different among the three certification marks except consumers' awareness. Second, consumers' purchase intentions for and willingness to pay for the agricultural products with the certification marks were not significantly different among the three certification marks. Third, these variables were not significantly different between buying group and non-buying group except consumers' awareness. Lastly, buying group and non-buying group were significantly different only in gender and marital status. The findings offer implications to the food and food service industry regarding consumers' purchase of certified agricultural products. Further, the study enforces the roles of food industry for environment.

Korean consumers' attitudes towards organic labels and country-of-origin of organic foods

  • Lee, Hye-Kyoung;Cho, Young-Sang
    • Journal of Distribution Science
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    • v.9 no.1
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    • pp.49-59
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    • 2011
  • Although the South Korean organic food market is in the infancy compared to other industrialized countries, Korean consumers'interest in organic food and retail stores devoting space to organic products have been rapidly increasing. Despite the fact of organic food popularity, the term "organic" is interpreted differently by individuals. As opposed to the US, Japan and the EU where have operated an integrated organic food labelling system, Korea has adopted complex organic labelling systems regulated by several different government bodies. As a result, complicated food labelling standards make consumers confused when purchasing organic foods. Furthermore, in terms of country of origin (COO), it is argued by a lot of researchers that COO effects vary from product to product and from country to country; moreover, other informational cues such as brand and price can influence COO effects. In modern society, COO labelling has been complicated, due to the sourcing, manufacturing and market locations of merchandise spread over the world. Accordingly, the evaluation of COO effects has become complex. In order to examine these issues, a quantitative research was selected to classify the commonfeatures of organic food consumers and construct statistics such as the extent to which people are aware of organic food and COO labellingvia a questionnaire which took place in two cities in Korea with a cluster sample of 161 organic food purchasers. As for the data analysis, one-way analysis of variance (ANOVA), T-tests, bivariate crosstatulations with Cramer's V were conducted,depending on the characteristics of variables and the assumptions the research data need to fit. It has been concluded that in general, Korean organic consumers comprehend the term "organic"in a closer way to the general concept rather than technical term, thus people do not appreciate environmentally labels which include organic food labels, although marital status influence the degree of label awareness, regardless of gender, age, education level and so on. Regarding COO effects on organic food, home organic products were Korean consumers'first choice over those from industrialized countries and developing nations. Specifically, in processed organic product category, domestically cultivated and processed organic products were absolutely preferred to leading national brands produced with imported ingredients and international brands. However, due to a lack of checks of ingredients' COO, consumers tend to purchase a leading national organic food brand, believing that it is a pure organic food sourced domestically. As a consequence, this research has suggested some important managerial implications and future research directions. In order to prevent consumer confusion when buying organic foods, it should be noted that consumers do not comprehend the organic food certifications, due to complicated labelling systems for organic produce and processed organic foods. Therefore, government bodies related to organic food distribution have to know consumers' perception of organic food labels and the significance of customer-oriented labels and reestablish labelling standards. Similarly, public advertising should be followed to raise public awareness of the labelling to enable customers to have the correct information. In addition, not only international marketers but also domestic marketers need to understand COO images and also the influence COO of ingredients has on the image of an organic product.

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A Study on the Improvement of Aquaculture Certification System to Meet Greater Retailer's Supplier Assesment Requirement (대형마트 공급자평가에 대응하기 위한 수산양식장 인증제도 개선에 관한 연구)

  • Seo, Jong-Seok;Seo, Won-Chul;Ock, Young-Seok
    • The Journal of Fisheries Business Administration
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    • v.45 no.1
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    • pp.33-47
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    • 2014
  • The purpose of this study is to find method to meet the greater retailer's supplier assessment requirement So, this study analyze the greater retailer's requirement for supplier assesment and research global standard which is used instead of supplier assessment requirement that is recognized by global retailers initiative. Next, this study analyze domestic aquaculture certification requirement and compare the global standard with the domestic requirement by using The Most Similar Systems Design. As a result, this comparing has founded all of two domestic certifications are similar to global standard's Good Aquaculture Practice module but those are a little bit different from System Element module. Therefore, this study suggest tree alternative. First, make up for the weak points in the current domestic aquaculture certification system. Second, the introduction of global aquaculture management system certification as supporting by government. Third, development of new standard in accordance with global food standard. This study has major implications for research into development of domestic aquaculture standard.