• 유통과학연구
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• 제20권12호
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• pp.23-33
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• 2022

Purpose: The objective of the study is to examine the role of approval goals, subjective norm, internal motivation, external motivation, attitude towards behavior, and perceived behavioral control on retail consumer's intention to consume fortified food in Pakistan. Research design, data, and methodology: The study was quantitative in nature. That is why the data were collected from 384 respondents approaching retail stores of Lahore, Gujranwala, and Faisalabad using mall intercept survey. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. Results: The results show that approval goals significantly influence subjective norms. Secondly, subjective norms positively influence internal and external motivation. Thirdly, attitude towards behavior and internal motivation significantly impacted on intention. However, the findings of the study show, non-significant relationship of external motivation and perceived behavioral control with intention to consume fortified food. Conclusion: Theory of reasoned goal pursuit was used to investigate consumer intention to consume fortified food in Pakistan. This study is helpful for the marketers to create a word-of-mouth strategy to enhance positive word of mouth for the company, which ultimately beneficial to develop the distribution strategy of the firm. Fortified food is full of health enriched ingredients which is beneficial for society at large.

• 식품보건융합연구
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• 제8권1호
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• pp.1-7
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• 2022

This study classified subjects aged 30 to 64 into normal group, impaired fasting glucose group, and diabetes mellitus patient group based on data from the 6th period of the National Health and Nutrition Examination Survey (2013-2015). Skipping breakfast, lack of physical activity, inadequate sleep time, inadequate weight, excessive drinking, and current smoking are classified as a low health risk group when three or less items are present, and a high health risk group when three or more items are included. By classification, each item included in the physical measurement and biochemical analysis factors and health risk behavior factors was comparatively analyzed. As a result, in the normal group, impaired fasting glucose group, and diabetes group, the average age was higher in the group with high health risk factors than the group with low risk factors, and the male ratio was higher. Body mass index, waist circumference, blood pressure, triglyceride showed a significantly higher result. In the normal group, the fasting blood glucose level and total cholesterol level were also higher in group 2. Therefore, it is thought that it is necessary to control health risk behaviors through lifestyle changes in the normal group, fasting glucose disorder group, and diabetes group.

• Journal of Nutrition and Health
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• 제55권2호
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• pp.278-295
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• 2022

본 연구의 성인 Nutrition Quotient (NQ)-2021은 식품·영양소 섭취 및 식행동 영역까지 고려되어 성인의 식생활 관리상태를 종합적, 객관적으로 평가할 수 있는 선별 영양진단 도구로, 영양전문가 뿐만 아니라 일반인들도 쉽게 이해할 수 있도록 함으로써 활용도를 확대하는 것을 목표로 제·개정이 진행되었다. 2015년에 기 개발된 한국 성인을 위한 NQ 평가항목을 기반으로, 성인의 다양한 식생활 영역 문제와 관련된 선행 연구, 국민건강영양조사 자료, 국가 영양 정책 및 지침에 대한 검토와 전문가 대상 심층면접을 진행하여 26개의 파일럿 조사용 체크리스트 평가항목을 우선 선정하였다. 성인 100명 대상 파일럿 조사 후, 파일럿 조사 결과에 대한 전문가 패널 의견 수렴 및 탐색적 요인분석을 거쳐 전국단위조사용 체크리스트 23개 항목이 도출되었다. 전국단위조사는 6개 광역시에서 층화추출된 총 1,000명을 대상으로 진행되었고, 조사 자료의 탐색적 요인분석 결과 NQ-2021의 평가항목을 균형, 절제, 실천의 세 영역으로 분류하였다. 확정적 요인분석 및 구조방정식모형을 통해 NQ-2021의 최종 모형에 총 18개의 평가항목이 도출되었고, 각 영역별 가중치는 분석 결과에 따라 균형 0.3, 절제 0.3, 실천 0.4로 설정되었다. 최종적으로 NQ-2021은 균형 영역 8개 항목 (전곡·잡곡류, 생선류, 콩, 견과류, 채소류 반찬, 과일, 우유·유제품, 섭취 및 아침식사 빈도), 절제 영역 6개 항목 (적색육, 가공육류, 맵고 짠 국물음식, 패스트푸드, 기름진 빵·과자류 섭취 및 과식·폭식 빈도), 실천 영역 4개 항목 폭음 (고위험음주) 빈도, 건강한 식생활을 하려는 노력, 영양표시 확인, 손 씻기)으로 구성되었다. 전국단위 조사 자료로 산출된 NQ 점수의 평균은 총점 60.8점, 균형 43.6점, 절제 75.0점, 실천 63.0점이었다. 본 연구의 NQ-2021은 18개의 평가항목이 포함된 체크리스트로 짧은 시간에 효율적으로 개인의 전반적인 식사의 질 및 식행동을 판정할 수 있고, 균형, 절제, 실천의 각 영역별 점수 및 등급 확인이 가능하여 결과의 해석과 활용이 용이하다. 또한 웹 기반으로 연동된 온라인 컴퓨터 프로그램을 제공하여 온·오프라인 환경에서 모두 사용이 용이하다는 점에서, 다양한 생활터와 대면 또는 비대면 등의 다양한 환경에서 활발한 활용이 기대된다.

• 한국식품영양학회지
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• 제27권4호
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• pp.716-724
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• 2014

This study was conducted as a comparative analysis, using the SPSS 17.0 program for a survey conducted from March to July 2013, on the level of perception and preference factors of Koreans and Americans residing in Virginia, USA(89 male and female adults of 20 years of age or above). For the information on the degree of obesity, a survey was used and the subjects provided with their heights and weights. The researcher used this data to calculated their BMI and distinguished the degrees of obesity. For the BMI, the obesity diagnosis of Korean Society for the Study of Obesity was used for Koreans, and the WHO's obesity diagnosis on adults were employed for Americans. First, regarding the Korean participants, the level of obesity appeared in the order of normal (79.6%), overweight (14.3%), and underweight (6.1%). Also, the level of perceptions of their health conditions appeared in the order of average (51.7%) and good (34.7%). No one perceived their health to be in poor condition. Meanwhile, for the American participants, the order was as follows: overweight at about 45%, normal weight at about 35%, obesity at about 12.5%, and underweight at about 7.5%. In terms of the level of perception of health during ordinary times, about 55% of the American participants answered that they are in good health. Therefore, the Americans were found to perceive their health to be in relatively better condition than the Koreans residing in the USA. Also, concerning the level of interest in health while eating food at ordinary times, the American participants were discovered to be more interested (about 62.5%) than the Korean participants. The research on their preference for salty taste was conducted as a survey, and the subjects were asked to choose an item according to their subjective feeling. Regarding the preference for salty taste, both Koreans and Americans residing in the USA responded as moderate. However, a higher proportion of Americans than Koreans responded to favor salty taste. Concerning the reason for their preference for salty taste, Koreans responded with various reasons whereas Americans mostly responded that it is because they eat salty food frequently. For any changes in dietary behavior related to eating salty food, both Korean and American respondents thought that the amount of their daily intake of salt is appropriate and that they consider taste as most important in selecting a snack. Based on the above data, the results of this research indicate a need for actual improvement in the diet with regard to salty food along with diverse policies for promoting life with a low salt diet in future.

• 유통과학연구
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• 제11권2호
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• pp.35-44
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• 2013

Purpose - Until recently, studies on customer values for restaurants recognized two path structures; the SERVQUAL model, that is, service quality? perceived value? customer satisfaction? behavioral intention, and the customer value? customer satisfaction? behavioral intention path that categorizes customer values into functional value and hedonic value. This study, instead, classifies the consumption values of fast-food restaurants based on the consumption value system provided by Sheth, Newman and Gross (1991) and illustrates the new path structure, consumption value? customer satisfaction? behavioral intention, targeting college students for a generalization of the consumption value system of fast-food restaurants. Research design, data, and methodology - This study establishes five hypotheses based on the relationship between each type of consumption value (functional, emotional, social, and epistemic) and customer satisfaction, and the relationship between customer satisfaction and behavioral intention. For this analysis, data was collected by conducting a pre-test and administering a survey to 213 college students who are regular customers at fast-food restaurants in Seoul, Korea. The data collected was then analyzed using SPSS 15.0 and AMOS 6.0 statistical packages. Results - The study showed that: First, the consumption values of fast-food restaurants are classified into the following four categories: functional value, emotional value, social value, and epistemic value while consumption value can be applied to customer value of fast-food restaurants. Second, the functional and epistemic values had a positive impact on customer satisfaction. The resulting satisfaction is attributed to the intrinsic characteristics of fast-food restaurants like the consistent quality of food, reasonable prices, fast service, and unique or new experiences on every visit. On the other hand, emotional and social values did not affect customer satisfaction. The results on emotional value differed from the general studies on restaurants while the results obtained for social value were not consistent with the studies on high-end restaurants. Third, customer satisfaction had a positive impact on behavioral intention. The survey showed that college students reflected behavioral intention - repurchase intention and word-of-mouth - if they were satisfied with the food quality and employee services provided. Simultaneously, it was seen that the impact of functional value on customer satisfaction of fast food restaurant goers was more than that of epistemic value. Conclusions - The consumption values of fast-food restaurant users could be classified into four categories, functional, emotional, social and epistemic values, based on the consumption value system provided by Sheth, Newman and Gross (1991). It proved that the customer values of restaurant goers can be extended to the path structure of consumption value? customer satisfaction? behavioral intention to confirm its generalization. The study also showed that marketing managers need to focus more on the factors that influence functional value as the fast-food restaurant users consider timely services with the consistent quality of food at a reasonable price and at a convenient place more important than the new experiences or uniqueness.

• 한국식생활문화학회지
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• 제37권6호
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• pp.477-494
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• 2022

This study investigated the potential role of dietary factors associated with obesity and metabolic syndrome (MetS) in Koreans. The scoping review method was used to evaluate the studies that utilized the secondary data sets comprising the Korean National Health and Nutrition Examination Survey (KNHANES) and the Korean Genome and Epidemiology Study (KoGES). Articles published between 2012 and 2022 were identified using RISS, KISS, DBpia, PubMed, and ScienceDirect databases. In all, there were 32 published articles on obesity and 119 on MetS. Obesity research included eight articles on nutrients, 12 on food items/food groups, two on dietary patterns, nine on dietary behavior/eating habits, and one on the dietary index. MetS studies comprised 34 articles on nutrients, 43 on food items/food groups, seven on dietary patterns, 25 on dietary behavior/eating habits, and 10 on the dietary index. Carbohydrates, alcohol, and coffee consumption were the most frequently studied dietary factors for obesity and MetS. The primary areas of study were largely focused on nutrients and food items/food groups. Thus, to overcome the paucity of information on the relationship of dietary patterns and dietary indexes with obesity and MetS, there is a need for further research using the KNHANES and KoGES data sets.

• 한국조리학회지
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• 제23권6호
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• pp.153-160
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• 2017

This study was intended to examine the influence of health consciousness on health/taste inferences, affect-based inferences, and perceived conflict between taste and health in food decision making. Seven hundred and fifty-four participants completed the survey. Structural equation modeling with a maximum likelihood method was used to test the relationships among constructs, following the two-step approach. The results of this study showed that more health-conscious consumers have a higher perceived healthfulness of food items but lower anticipated taste. In addition, this study also found consumers' cognitive responses influenced affective responses. Results suggested that when restaurants promote menu items as both healthy and tasty, consumers' positive hedonic emotions (such as pleasure) increased and negative self-conscious emotions (such as guilt) decreased, and consumers' efforts to balance health and taste were supported. At last, the implications both for academia and marketing were also established and discussed.

• 농업과학연구
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• 제49권3호
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• pp.607-617
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• 2022

As the number of households raising pets increases, the pet food industry is also growing. Since pets cannot express their intention explicitly, it appears that the owner's perception mainly affects the selection of products related to pets. In this study, consumers were categorized based on their interest in food choices and the factors influencing their interest in pet food were empirically analyzed. For the analysis, a cluster analysis, factor analysis, and Tobit analysis were conducted using consumer survey data for raising companion animals. The major findings of the study were as follows. As a result of the factor analysis and cluster analysis using questions for consumers' food consumption choices, consumer types were classified into high-interest, low-interest, and practical-seeking types. The degree of interest in pet food was high in the order of high-interest, practical-seeking, and low-interest type. Demographic characteristics such as gender, education, and household type correlate with differences in the degree of interest in pet food, and the food selection criteria of consumers also affect the degree of interest in pet food. These results show that consumers who are more interested in their food choices are more interested in pet food, and this will make possible to know pet owner's purchasing behavior for pet food.

• 한국조리학회지
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• 제17권3호
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• pp.47-64
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• 2011

본 연구는 전주비빔밥 향토음식점을 방문하는 고객들에 대한 중요도와 성취도 분석을 통해 전략적 시사점을 찾아보고자 하였다. 또한 전주비빔밥 향토음식점에 대한 선택속성이 고객만족에 미치는 영향을 살펴보고, 전주비빔밥 향토음식점에 대한 선택속성이 행동의도에 미치는 영향을 살펴보고자 하였으며, 전주비빔밥 향토음식점에 대한 고객만족이 행동의도에 미치는 영향을 살펴보고자 하였다. 본 연구는 전주비빔밥 향토음식점에서 전주비빔밥을 경험해본 고객을 모집단으로 하여 전주지역의 전주비빔밥 향토음식점을 방문한 고객을 대상으로 조사를 실시하였으며, 251부의 유효한 설문지를 최종분석에 사용하였다. 분석결과 중요도-성취도 분석에서는 '실내의 청결성'과 '예약의 편리성' 속성은 빠른 시간 안에 개선할 필요가 있다고 조사되었으며, '음식(p<0.01)'과 '서비스(p<0.05)'요인이 고객만족에 유의한 영향을 미치는 것으로 나타났고, '물리적 환경(p<0.01)'과 '서비스(p<0.05)'품질 요인이 행동의도에 유의한 영향을 미치는 것으로 나타났으며, 고객만족이 행동의도에 유의한 영향을 미치는 것으로 나타났다(p<0.001).

• 한국식품위생안전성학회지
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• 제31권3호
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• pp.167-175
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• 2016

후쿠시마 원자력 발전소 사고 이후 한국 정부는 일본 북부지역에서 생산되는 수산물 수입을 금지하였다. 한국과 일본 사이 수산물 분쟁은 아직 진행중이며 소비자들은 식품안전에 위협을 받고 있다. 이 연구는 소비자의 일본 수산물에 대한 위험인식과 위험행동에 영향을 미치는 요인들을 밝히기 위함이다. 이를 위해 2012년 9월부터 10월까지 1,500명의 성인을 대상으로 설문조사를 수행하였다. 분석결과 일본산 수산물에 대한 위험인식에서 감정의 역할이 확인되었는데, 일본산 수산물에 대해 부정적인 감정을 느끼고 있는 개인은 해당 제품에 대한 위험 인식이 높았다. 또 부정적인 감정은 수산물 구입행동에도 영향을 미치는 것으로 나타났다. 한편 운명주의적 성향은 수산물 구입행동에 유의한 변수가 아닌 것으로 나타났다.