• Title/Summary/Keyword: focus groups

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The Moderating effects of clothing consumers' regulatory focus on the relationship between shopping experience and impulsive buying (쇼핑체험과 충동구매간 관계에서 의류 구매자의 조절초점 역할에 관한 연구)

  • Suh, Yong-Han
    • Management & Information Systems Review
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    • v.32 no.2
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    • pp.237-257
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    • 2013
  • As there is impulsive buying that is pervasive phenomenon in the clothing consumption area, many academics and practitioners have been interested in it. Although prior studies have provided useful insights for understanding and predicting consumers' impulsive behavior, the findings do not clearly explain why different consumers influence impulsive behavior differently even when presented with the same shopping environment. Regulatory focus theory (Higgins, 1987, 1997, 2001) provides an insight for better understanding of consumers' impulsive responses to the elements of shopping experience. Thus, the purpose of our research was to understand the effect of consumers' regulatory focus (i.e., promotion focused vs. prevention focused) on their shopping experiences and impulsive behavior. A total of 157 data collected from female consumers lived in Ulsan and Pusan was used for this study. The results were as follows: First, sensitive experience and emotional experience have significantly positive effects on impulsive buying, but rational experience does significantly negatively effects on it. Second, to test the moderating effects of consumers' regulatory focus, responses were divided into two groups including promotion-focused group (n = 91) and prevention-focused group (n = 66) based on the relative strength of one type of their regulatory focus, which was introduced by Higgins (2001). Multiple regression analysis (independent variables: shopping experience, dependant variable: impulsive buying) was run within each group. The results showed that for the promotion-focused group, sensitive and emotional experience have significantly positive effects on impulsive buying. For prevention focused group, sensitive experience has significantly positive effects on impulsive buying and rational experience does significantly negatively effects on it. Chow's and Fisher's z-test were confirmed that the relationship between shopping experience and impulsive buying behavior was significantly different depending on consumers' regulatory focus.

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What makes Consumers to Prolong their Consumption on Perishable Food beyond Its Expiration Date?

  • Suh, Hyunsuk;Ju, Hyoungjun
    • Asia Marketing Journal
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    • v.15 no.2
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    • pp.133-173
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    • 2013
  • Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced "best before" date in domestic market place to reduce food waste, based on the food safety test conducted by KCA(Korea Consumer Agency 2009). The results indicated freshness labeling on food should not be considered as the end of its life. Current study examined the underlying mechanisms(i.e. risk perception, self-construals, and indecisiveness) that influence consumers' intention on prolonged consumption of food beyond its stamped date when the KCA test results are shown to them. In addition, the moderating effect of regulatory focus is tested in the causal relationships between underlying mechanisms and different groups of prolonged consumption intention. Study participants are divided into three groups of prolonged consumption intention: no-change, moderate-change, and wide-change. The group with moderate-change in intention being as our point of reference, logistic regression analyses are conducted on 276 sample population. The results indicated that consumers with high source credibility risk are likely to show wide-change in intention on prolonged consumption while physical risk did not show significance. The consumers with independent self-construal are likely to show no-change in intention on prolonged consumption while interdependent self-construal did not show significance. Indecisiveness showed association a group with wide-change in intention on prolonged consumption. The moderating effect of regulatory focus showed valid results in most situations; the promotion-focused consumers showed wide-change in intention, while prevention-focused consumers showed no-change in intention. Furthermore, the moderating effect of promotion-focus showed a dominant position over the causal effect of indecisiveness in which decisive consumers(i.e. no-change in intention); if they are promotion-focused they tend show for the wide-change in intention instead. It is important to note that for those promotion-focused consumers(or situations), promotion-related arguments are more effective, while for those prevention-focused consumers(or situations) prevention- related arguments are more effective means of persuasion.

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Workflow Engine for Mobile-Based Healthcare System

  • Lee, Sang-Young
    • Proceedings of the CALSEC Conference
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    • 2005.03a
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    • pp.125-129
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    • 2005
  • The recent push for healthcare reform has caused healthcare organizations to focus on ways to streamlined processes in order to secure high quality care as well as reducing costs. Healthcare enterprises involve complex processes that span diverse groups and organizations. These processes involve clinical and administrative tasks, large quantities of data, and large number of patients and personnel. We propose the mobile-based workflow system of passable communication as an important factor in the B2B healthcare. Based on the above proposal the workflow system of business process was designed and implemented on the basis of Java, UML and XPDL.

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Empirical Validation for Verbal- EBS Effect to Cognitive Stimulation (구두 형식의 전자적 브레인 스토밍이 인지적 자극에 미치는 영향에 대한 실증적 연구)

  • Kim, Jeong-Wook;Jeong, Jong-Ho
    • Journal of Korean Society for Quality Management
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    • v.36 no.2
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    • pp.67-84
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    • 2008
  • Given the industry's unprecedented attention and dedication of resources to voice recognition, this paper introduces and explores a novel idea generation technique whereby ideas are captured directly through verbalization rather than forcing group members to type ideas. A group simulator was used to measure the idea generation performance of individuals who input ideas verbally or via typing in the context of nominal and interacting groups. The results clearly indicate that verbal input represents a more desirable mechanism in a computer-mediated idea generation environment. Liberating group members from the keyboard produces remarkable performance gains. Verbalizing ideas helps individuals focus on analytical thinking and leverage group member ideas, ultimately facilitating the creation of ideas pools that are vastly superior in terms of quantity and quality. These effects were found across nominal and interacting groups. The implications of these results for future research and the design of technologies are discussed.

Analysis of difference between QSS + participation groups using AHP And Study of improvement plan - Focus on POSCO case -

  • Yoon, Tae Ung;Lee, Min Jung
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.7
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    • pp.121-129
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    • 2018
  • Since 2005, POSCO has been conducting continuous innovation activities using its own innovation methodology, QSS + (Quick Six Sigma Plus). Recently, the effectiveness of QSS + has been decreased owing to the different needs and purposes for each group. The purpose of this study is to compare the weights of the QSS + factors using AHP analysis. QSS + factors consist of two levels. The high level consists of 7 items : 'Master Plan, Waste Zero Activity, Daily Improvement Activity, Talent Development, Project Activity, Initiative/Encouragement activity'. The low level consists of 3 items '5S, My Machine, My M&S' for Daily Improvement Activity. As a result, we found that there was a difference between the weights of the four groups. We suggest the effective QSS + directions to improve the quality of POSCO.

Gender Classification of Low-Resolution Facial Image Based on Pixel Classifier Boosting

  • Ban, Kyu-Dae;Kim, Jaehong;Yoon, Hosub
    • ETRI Journal
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    • v.38 no.2
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    • pp.347-355
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    • 2016
  • In face examinations, gender classification (GC) is one of several fundamental tasks. Recent literature on GC primarily utilizes datasets containing high-resolution images of faces captured in uncontrolled real-world settings. In contrast, there have been few efforts that focus on utilizing low-resolution images of faces in GC. We propose a GC method based on a pixel classifier boosting with modified census transform features. Experiments are conducted using large datasets, such as Labeled Faces in the Wild and The Images of Groups, and standard protocols of GC communities. Experimental results show that, despite using low-resolution facial images that have a 15-pixel inter-ocular distance, the proposed method records a higher classification rate compared to current state-of-the-art GC algorithms.

Korean EFL Writers' Composing Processes: An Exploratory Study of College Students

  • Lim, Jeong-Wan
    • English Language & Literature Teaching
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    • v.12 no.2
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    • pp.127-152
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    • 2006
  • For the past 20 years the process approach to writing has been popular in second language writing classrooms. However, there have been very few studies conducted in Korea with regard to the composing processes and the effects of proficiency on writers' usage. The present study attempts to begin to fill this gap. Three groups of college students with different writing proficiency participated in the study: the advanced group, the intermediate group, and the beginning group. The verbal protocol of their writing processes revealed that they approached writing tasks differently. While the advanced writers focused on generating texts and ideas and examined their writing at both global and local levels, the other two groups of students tended to focus on evaluating text at the local level and generated fewer ideas and less text. The findings from this study are then compared to those of some major studies of the composing process as conclusions are subsequently drawn about the specific needs of Korean college writers.

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An Empirical Investigation of Agency Costs in the Determination of Performance of Pakistani Nonfinancial Sector

  • Siddiqui, Muhammad Ayub;Afzal, Usman
    • Journal of Distribution Science
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    • v.10 no.5
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    • pp.19-28
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    • 2012
  • The study examines the performance and its relationship with capital structure and agency cost with respect to the industrial configurations and economic groups of Pakistan Economy. The study employs data set of 334 listed joint stock companies from the nonfinancial sectors for the period of 1999-2009 from cotton and textile, engineering, chemical, sugar, cement, fuel and energy, paper and board, transport and communication, and miscellaneous economic groups. Pooled data from the Panel data methodology has been applied to observe the significance of different performance measures through determinant of capital structure and agency costs with special focus on the leverage and cash flows as the direct determinant and interactive variables. The empirical test results using redundant variable tests demonstrate support for agency theory in the context of Pakistan's industrial configurations. The implications of the study point towards more investigations on the subject using industrial configurations as control and moderating variables.

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Diet-Related Health Disparities in African Americans

  • Satia Jessie A.
    • Journal of Community Nutrition
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    • v.8 no.1
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    • pp.24-30
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    • 2006
  • Disparities in health and disease between various population subgroups, such as racial and ethnic groups, are a major focus of public health research but also pose considerable challenges. Diet is a key contributor to disparities in many chronic diseases and conditions. Therefore, in order to understand and address racial and ethnic health disparities, it is important to characterize the dietary patterns of the populations of interest. African Americans are at higher risk for many diet-related chronic disease conditions, such as obesity, type II diabetes, cardiovascular disease, and many cancers relative to other racial/ethnic groups in the United States. In this report, I describe the diet-related chronic disease profiles of African Americans, characterize their dietary patterns and food preferences, identify demographic, psychosocial, environmental, and cultural factors that may affect their dietary choices, and propose strategies for improving the dietary and health profiles of African Americans.

A Study on Product-Customer Group Formation Using Neural Networks for CRM (고객관계관리에서 신경망을 이용한 제품-고객군의 형성에 관한 연구)

  • Hwang, In-Soo
    • Asia pacific journal of information systems
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    • v.11 no.4
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    • pp.27-41
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    • 2001
  • CRM is at the core of any customer-focused business strategy and includes the people, processes, and technology questions associated with marketing, sales, and service. In today's hyper-competitive world, organizations looking to implement successful CRM strategies need to focus on a common view of the customer using integrated information systems and contact center implementations that allow the customer to communicate via any desired communication channel. A CRM solution contains a number of sophisticated tools that enable to extract detailed information about customers. This information can be used to gain a better understanding of customers. From this we can determine trends, and so refine business toward customers' needs and target new products to particular customer groups. This paper presents an approach for forming the product-customer groups using neural networks for customer relationship management. The Carpenter-Grossberg's neural network, which has been used for manufacturing cell formation in group technology, is modified and applied for product-customer group formation. As a result of numerical experiments, it is also useful for more complex problems in which customers have different preferences for each product.

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