• Journal of Distribution Science
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• v.14 no.8
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• pp.139-151
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• 2016

Purpose - In Chinese rose market, Korea competes against Latin American and African countries, but is not so competitive in terms of price and quality, implying the importance of using appropriate marketing strategies. This study aims to examine Chinese rose consumers' recognition and attributes of preference for roses produced in Korea, in order to use the result as baseline data for Korean rose exporters to China and provide implications that help establish a variety of marketing strategies targeting each region, income and age group. Research Design, Data and Methodology - 112 Chinese people were involved and interviewed in Chinese horticulture industry who had participated in 2016 Hortiflorexpo IPM Beijing. Online questionnaire survey was additionally conducted with 533 Chinese living in Korea and China. The Conjoint Analysis was conducted for region, age, and income group of respondents to estimate the relative importance of rose attributes evaluated by each population group and the utility derived from each attribute level. This process aimed to compare respective population groups for the relative importance and utility to derive implications for targeted marketing strategies. Results - The analysis finds that Chinese rose consumers prioritize rose color, followed by price, flowering stage, and flower size in purchasing roses. They prefer red roses most, followed by pink and then yellow. Moreover, they prefer larger roses, and relatively cheaper roses. The analysis reveals they prefer roses in their 20%-flowering stage to more than 40%-flowering stage. Conclusions - Establishing marketing strategies differentiated for each Chinese consumer group is critical in expanding Korean rose export. The analysis finds while Chinese consumers living in Beijing considered rose color and flowering stage more importantly than their counterparts in Shanghai, Chinese consumers living in Shanghai considered rose price and size more importantly than their counterparts living in Beijing. Therefore, establishing marketing strategies based on these attributes of preference in each region is necessary. Mid & low-income consumer groups considered price as the most important factor, and high-income consumer groups considered rose color as the most important one. It is, thus, important to focus on rose color when establishing a marketing strategy with targeting the high-income consumer group.

• Journal of People, Plants, and Environment
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• v.23 no.1
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• pp.87-99
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• 2020

This study was conducted to analyze the current state and symbolic meanings of floral emblem designation in local governments of South Korea. The scope of local governments subject to analysis was limited to special city, metropolitan city, province, self-governing province, city, self-governing city, county and district based on their administrative divisions. The floral emblems of local governments and their symbolic meanings as of 2019 were examined. A total of 44 plant species were designated as floral emblems. Many plant species with high designation frequency were included in Rhododendron spp., Rosa spp., Camellia spp., Magnolia spp., and Prunus spp.. Plant species with higher designation frequency tended to have more symbolic meanings. A total of 155 terms were used for the symbolic meanings assigned to all the designated floral emblems. The major symbolic meanings were relevant to material affluence or economic growth, community spirit, and personality generally required from local residents. Most of the plant species linked to the top 10 most frequently assigned terms in symbolic meaning were those of the top 10 most frequently designated floral emblems. In the case of floral emblems with high designation frequency, it was shown that they were linked with various symbolic meanings in order to grant identity with regional distinctiveness and differentiation, regardless of the symbolic meaning that the designated flowers generally have. However, the floral emblems with low designation frequency seem to have relatively strong physical or emotional relevance with local governments and thus are expected to have high utilization in regional branding and tourism marketing.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.3-21
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• 2020

In this paper, the funeral was defined as a culture of death and, on the most important ideological basis, the biological death was not recognized as the end of the world, but as a starting point for another life. Various funeral cultures were investigated and the funeral floral design was analyzed through the case. Based on this, it was concluded that Korea's funeral floral design was an impediment to the development of funeral floral design, similar to the use of limited materials. Storytelling, a communicative concept through the exchange of emotions and opinions, rather than unilaterally conveying a message as an answer, is one of the most effective marketing strategies in the emotional consumption era. Based on this, the target person was selected to analyze life and draw suggestions from his life. Accordingly, the production of the work was attempted by applying storytelling to the funeral floral design. The painting design applied to storytelling expressed the symbol and meaning of the painting design material, and the color and form of the floral design in various forms and colors of pastel line, which are based on peach color that symbolizes the deceased, in a departure from the traditional funeral painting design with the solemn atmosphere of the geometric design centered on the white chrysanthemum material.

• Horticultural Science & Technology
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• v.34 no.5
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• pp.755-760
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• 2016

In general, the storage life of hardy kiwifruit (Actinidia arguta) is approximately one month, even in cold storage, which is a limiting factor for its commercialization due to the short marketing period. This short shelf life is in contrast to those of green kiwifruit (A. deliciosa, 6 to 8 months) and gold kiwifruit (A. chinensis, 4 to 6 months). To increase the storage life of hardy kiwifruit, we performed a cross between A. arguta (a local collection, 'Hy2-1', female) and A. deliciosa ('Matua', male) at Wando station at the Fruit Research Institute of JARES, Korea in 1999. After the first selection in 2006, we clonally propagated the hybrid plants by grafting them onto A. arguta seedlings in Gwangyang and Haenam province, Korea. We performed the final selection of this cultivar in 2012 and applied for plant protection rights from the Korea Forest Research Institute in 2013. Several experimental orchards have been established for commercial production. 'Mansu' begins to flower on May 20 in Gwangyang. The horticultural maturity date in 'Mansu', when the soluble solid content reaches $7^{\circ}Bx$, is October 15, whereas that of the control variety ('Chiak') is October 5. The average fruit size of 'Mansu' is approximately 15 g. The soluble solid content of 'Mansu' is approximately 16 to $17^{\circ}Bx$ after ripening. The total yield of mature 'Mansu' vines is estimated to be 2.2 to 2.5 tons per 10a. The fruit firmness of 'Mansu' exceeded 1.5 kg/5 mmØ until 70 days after storage (at 0 and $1^{\circ}C$). Therefore, 'Mansu' fruits have much longer storability than the control. The cultivation and production of 'Mansu' may extend the marketing period for hardy kiwifruit.

• The Research Journal of the Costume Culture
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• v.16 no.5
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• pp.841-851
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• 2008

The purpose of the study was to examine the effect of motif categories and motif colors on evaluating sensory image of fashion materials with the gestalt theory as the background. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from march 19th to march 31st, 2007. A set of fabric stimuli and semantic differential scales were developed. The stimuli were thirteen fabric species(each measuring 12 by 13cm). Variables included; (a) motif colour(white, grey, pink and blue) (b) motif categories(plain, paisley, flower, stripes and zebra effect). The semantic differential scale to measure sensory image of fabric stimuli included 23 sets of bi-polar adjectives. The data were analysed by factor analysis and ANOVA and the major finding were as follows. 1) Four sensory dimensions emerged of importance: salience, attractiveness, comfort and softness. 2) The motif category effected on the four sensory image dimensions while the motif colour effected on salience, comfort and softness sensory dimensions. 3) An interaction effect was founded between motif category and motif colour. 4) Motif category showed significant effects on the preference and liking of the fashion, however the motif colour did not show any significant effects on the preference and liking. As a whole the results supported the gestalt theory and the results can be used for the marketing strategy for developing fashion fabrics.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.3 no.2
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• pp.1-9
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• 2000

Recently, the number of unsold apartments has been increasing, and apartment furnishing companies have tried a marketing strategy by utilizing the outdoor space for differentiation. There are many differentiation strategies. One of them is to improve the dwellings-on-ground space in apartment complex. Owing to the high density and high-rise of apartment buildings, the dwellings-on-ground apartment complex have been recognized as not good housing by residents in korea. The precedent study on the responses from residents showed the negative effects mainly due to sunlight, daylight, view and privacy and the positive effects from good accessibility and good environment for children and elderly people. The purpose of this study was to improve the dwellings-on-ground space and to suggest the most appropriate type of the dwellings-on-ground space through the residents' desires and preferences. In this point of view, this study shows three results for the design improvement: 1) Providing private gardens and individual accesses to the dwellings-on-ground. 2) Providing private garden with flower bed to intensify the visual aspect. 3) Furnishing variable transformation of unit plan in dwellings-on-ground, for example, maisonette, etc.

• Korean Journal of Agricultural Science
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• v.42 no.1
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• pp.73-79
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• 2015

The cut lily is one of the most important exporting flowers in Korea, which value is 19.9 million dollars in 2013. However, Korean farmers and exporting firms recently have experiences a large decrease in lily export, and need to find the way to the increasing exportation. The purpose of this paper is to analyze the situation of production and consumption of the cut lily in the world and to present the implication for the acceleration of exportation of Korean cut lily. The results of studies present a few findings: First, Korean farmers and business firms need to study and benchmark the production and exportation system of Netherlands which is the best country in the world. Second, Colombia, Kenya, Ecuador and Ethiopia are also need to be studied for the upgrading Korean system of exportation of cut lily. Third, Korean farmers and business firms should continuously monitor the three main markets of cut lily (EU, U.S., and Japan), and develop strategies for the exportation of Korean cut lily. Forth, especially, Korean farmers and business firms should define the preference of cut lily in the main exporting markets (Japan, China, Russia), including breed and color of flower, and the main period of consumption, in order to develop the marketing strategy for Korean cut lily.

• The Korean Journal of Community Living Science
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• v.18 no.2
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• pp.247-263
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• 2007

This study was complied to analyze the professional agricultural techniques level and to suggest a desirable direction for the professional education system for women farmer. The research was conducted by using in-field surveys and interviews. Data was gathered by questionnaire from 147 women farmer in five specialized crop regions: strawberry, cucumber, rose, apple, and oyster mushroom. The results obtained are as follows. First, the technique levels in computer usage and electronic commerce, machinery usage, pesticide and fertilizer utilization, facility automation, and eco-agricultural cultivation were low. Second, the demand for professional education, evaluated through technique level by standard management diagnosis, was recognized. Areas of concern included: cucumber (temperature control, carbonic acid gas control, grading, funds management), strawberry (light control, soil temperature control, irrigation watering, shipping), rose (temperature control, light control, funds management, cooperated management), oyster mushroom (growth cabinet sterilizer), and apple (flower bud pinching, defloration, fruit thinning, funds management). Based on the results of this study, the following are suggestions for the planning of a professional education system for women farmer. First, it needs to address formal education in marketing, machinery usage, facilities automation, and techniques in pesticide and fertilizer utilization. Second, it needs to be a multi- level program with appropriate terminology at every level which is suitable to each age and ability of women farmer. Third, it needs a more comprehensive manual developed by need analysis of women farmer and a larger lecturer pool for professional education.

• The Korean Journal of Community Living Science
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• v.16 no.4
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• pp.47-57
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• 2005

To investigate the characteristics of edible flowers as a food material, we have examined the kinds, colors, sizes, fresh weights, pigments and shipping periods of edible flowers marketed on the cropping farms, selling agencies and Internet shopping malls from February through September, 2005. Thirty six kinds of edible flowers were marketed in Korea, and all but the chrysanthemum were introduced species. The characteristics of edible flowers were shown differently by the varieties following the same kinds of flowers. Those colors were yellow (twenty five kinds), red (twenty three), pink (twenty), white (eighteen), and orange (sixteen). Flower diameters were measured and showed that seven kinds of edible flowers were 1.0 to 2.0cm, fourteen 2.0 to 3.0cm, sixteen 3.0 to 4.0cm, eight 4.0 to 5.0cm, and nine over 5.0cm. Flower fresh weights were measured as follows: twenty one kinds of edible flowers were under 0.5g ($58.3\%$), eight were $0.6\∼1.0g(22.2\%$), and six were $1.1{\∼}1.5g(16.7\%$). The taste of edible flowers was often bitter (twenty one kinds), sweet and sour (seven), somewhat fragrant (six), fishy (three), and others (nine). The pigments of edible flowers were anthoxanthin (twenty seven kinds), flavonoid (twenty three), carotenoid (seventeen), and betanidin (four).

• FLOWER RESEARCH JOURNAL
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• v.18 no.2
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• pp.98-109
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• 2010

78 Korean native plants, which have not been used in general, were selected to be used as outdoor pot plants for three seasons, from spring to autumn. Plants, which were explored in about 30 places of Korea from 2007 to 2009, were transplanted to or sown in white plastic general pots ($27.5cm({\Phi}){\times}27.5cm(H)$) and hanging pots($28cm({\Phi}){\times}13cm(H)$) and grown in the garden of 36''56' latitude(N) and 127''09' longitude(E). 38 species(13 families and 29 genus) were suitable for outdoor general pots, and 46 species(28 families and 43 genus) for outdoor hanging pots. Among 38 plants for outdoor general pots, the principal species, which were easy to grow and have not been used in general, were 16 species, Metaplexis japonica in Asclepiadaceae, Phyteuma japonicum in Campanulaceae, Artemisia capillaris, Artemisia princeps, and Artemisia selengensis in Compositae, Carex humilis in Cyperaceae, Pennisetum alopecuroides, and Setaria viridis in Gramineae, Agastache rugosa, Glechoma hederacea, Elsholtzia splendens, Isodon inflexus, and Mosla punctulata in Labiatae, Vicia villosa in Leguminosae, Piper kadzura in Piperaceae, and Rosa multiflora var. multiflora in Rosaceae. Among 46 plants for outdoor hanging pots, the principal species, which were easy to grow and have not been used in general, were 17 species, Metaplexis japonica in Asclepiadaceae, Ixeris stonlonifera in Compositae, Calystegia japonica and Quamoclit angulata in Convolvulaceae, Dioscorea batatas in Dioscoreaceae, Glechoma hederacea and Thymus quinquecostatus in Labiatae, Trifolium lupinaster for. alpinus and Vicia villosa in Leguminosae, Menispermum dauricum in Menispermaceae, Piper kadzura in Piperaceae, Clematis mandshurica for. lancifolia in Ranunculoideae, Rosa multiflora var. multiflora and Potentilla fragarioides var. major in Rosaceae, Paederia scandens and Rubia akane in Rubiaceae, and Parthenocissus tricuspidata in Vitaceae.