• 농촌계획
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• 제23권3호
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• pp.53-60
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• 2017

In order to export Korean spray roses to the China, it is needed to analyse chinese preferences, rose attributes, and purchase intentions. The purpose of this study is to present the implications on the production and distribution of roses for export by analyzing the quality preference attributes and purchase intention of Korean rose for Chinese flower experts. A survey on the preference and purchase intention of Korean flower roses by Chinese flower experts was conducted through face - to - face interviews with flower show participants in China. Approximately 100 Chinese flower experts who participated in the Flower Show in 2016 received the questionnaire, and 86 survey results could be used for analysis. Survey data were analyzed using ordered probit and bivariate probit models. As a result of an analysis, it was found that Chinese flower experts were more likely to buy Korean roses than Chinese roses even if they consider flower color, leaf shape and size and color diversity. The probability of purchasing more than twice the price was higher than that of the color diversity considering the flower shape, leaf shape and size, but the bivariate order probit model was larger than that of flowers, leaves and size, and the order of probability size was changed. In order to increase the export of Korean spray roses to the Chinese market, We need to increase Chinese experts' preferences and satisfaction. For this purpose, it is very important to develop export varieties of roses with large flower buds and shape / coloring, and to apply the useful post-harvest technology that can extend freshness and distribution period of export roses.

• 대한안전경영과학회지
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• 제17권3호
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• pp.273-278
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• 2015

In this study, refer to cases of domestic flower exporters, important factors for flower export logistics were categorized and analyzed and efficient logistics processes were suggested. According to export profitability and product quality, important factors were categorized as quarantine, costs, lead time. By applying important factors, commonly using route-SHIMONOSEKI, reverse distribution prevented route-HAKATA, Excellent market access routes-OSAKA were analyzed and efficient logistics processes were suggested.

• 한국식품영양학회지
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• 제27권3호
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• pp.421-426
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• 2014

The objective of this study is to propose an export strategy due to an analysis of USA and Japan consumer's perception and willingness-to-pay for flower tea. For that, we conducted a survey on the consumer's perception on flower tea compared with leaf tea such as green tea. We also analyzed the willingness to purchase and pay for it. The reasons of drinking of flower tea for USA consumer are 'flavor'-followed by 'taste', and for Japanese consumer 'relaxation'-followed by 'flavor' in order. Both of them consider 'quality', 'safety'- and 'origin' in order when they purchase flower tea. USA consumers have a willingness-to-pay of about 8.3% and Japanese consumers have a willingness-to-pay of about 29.1%. Based on those results, it is necessary to differentiate the process and marketing strategies for the export of flower tea.

• 한국포장학회지
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• 제12권1호
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• pp.1-5
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• 2006

Increasement of total cost during distribution chain requires packaging standardization to reduce extra handling and delays at transshipment point. In Korea, high valued agricultural products to export are most often shipped by air freight. Fresh flowers, in particular, the need to set package standard for air palletization are strongly recommended. This study tried to find an optimum standard dimensions for export packages. After extensive research on combinations of various flower dimensions, package dimensions and pallet sizes, we found that 96 inches pallet was most adequate for international air freight. Based on the results, new 40 standard package dimensions were introduced and stacking efficiencies were calculated.

• 한국식품저장유통학회지
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• 제7권2호
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• pp.166-170
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• 2000

In order to improve cut-flower export packaging on the distribution process, newly developed T-type(trapezoid type) container was tested and evaluated on the viewpoints of the protection, workability, and economics. T-type container performed better in protection and workability comparing to 0201 and modified 0201 type containers. Especially, load efficiency of T-type container was 33 percent higher than others, indicating that total distribution costs from Korea to Japan can be saved up to 1.7million dollars per year. T-type container is also advantageous because of its superior display performance and environmentally friendly design. We recommend that T-type container is suitable for most of cut-flowers which are usually horizontally packed such as roses, chrysanthemums, and lilies.

• 원예과학기술지
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• 제29권1호
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• pp.43-47
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• 2011

This study was conducted to determine the effects of silver thiosulfate (STS) and 1-methylcyclopropene (1-MCP) on flower opening and lifespan of potted Kalanchoe blossfeldiana 'Oriba' for exportation. Ethylene inhibitors, STS and 1-MCP were applied to the kalanchoe plants prior to their export to Japan. STS 0.5 mM with 1% Tween 20 surfactant was directly sprayed (20 mL per plant) to leaves, buds, and flowers and 1-MCP 100 $nL{\cdot}L^{-1}$ was injected into sealed glass chambers containing kalanchoe plants, which were placed on the chambers for 6 hours. After transport to Japan, the plants were immediately transferred to a simulated retail condition room (80 ${\mu}mol{\cdot}m^{-2}{\cdot}s^{-1}$ for 12 hours of photoperiod at $22^{\circ}C$ and 64% RH) at Toyko University. The numbers of buds, open florets, and wilted florets in the middle inflorescence for each plant were counted right after export, 1 week after export, and 6 weeks after export. The percentages of open florets and wilted florets were calculated from the numbers. STS treatment resulted in 35% more open florets than the control and only 11% of wilted florets at 6 weeks after export to Japan which indicate the extension of lifespan of potted kalanchoe plants. Meanwhile, the plants exposed to 1-MCP before export did not show any significant differences in the numbers of buds and open florets and the percentages of open and wilted florets compared to control plants. In conclusion, STS 0.5 mM treatment strikingly induced better opening florets and lifespan of kalanchoe plants from 1 week to 6 weeks after export than control.

• 현장농수산연구지
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• 제17권1호
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• pp.21-43
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• 2015

Korean floricultural industry has grown under the full backing of government, as it placed itself as the main export item since 2000s. Despite its high-speed growth after the domestic production scale of trillion won, the floricultural industry lost its pace after 2005, due to the market-opening of agricultural product and global economic depression. Although the national income is growing and the level of civilized living is following, spending on flowers is faltering. As of such circumstances, necessity for analyzing flower consumption trend and behavior has came out, along with the calls for expansion plan of flower consumption, under the basis of result analysis on consumer reports. The result of the research contains the trend/consumption behavior analysis on domestic and foreign flower industry to boost floricultural industry, along with reviews on various studies of the developmental process of domestic and foreign cut-flowers/pot-plants consumption trend. Also this study has reached to the various recognition of people toward flower, through a public survey. Through such results, this study would like to propose the measures for diffusion of flower-consumption culture, achieving the improvement of life-quality of public along. First, efforts on reviewing the customer accessibility is essential to create flower- culture and the consumption. Second, to eliminate the obstacles that prevents flowers from public's daily life is essential. Third is the effective public-relations on flowers. To create consuming culture and to adhere the positive images, it is essential to research and systematically organize categories of color, scent, and elements of flower and utilize them. Last proposal is the organization of flower-concerned personnels and the leading groups. The change is affected by the economical, social environment, along with the emotions of consumers. Therefore the necessity for the leading group to be the control-tower of such changes are very clear.

• 인간식물환경학회지
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• 제23권2호
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• pp.171-178
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• 2020

The present study was conducted to determine the effects of electron beam irradiation on the postharvest quality of cut flowers. Cut flowers were irradiated with electron beam at 100, 200, 400, 600, 800, 1,000, and 2,000 Gy with a 10 MeV linear electron beam accelerator to evaluate their irradiation tolerance. Postharvest quality was determined by monitoring fresh weight loss, flower longevity, flower diameter, flowering rate, visual quality of flowers and leaves, and chlorophyll content. Cut flowers showed a radiation-induced damage with increasing the irradiation dose. Flower longevity and fresh weight of cut flowers decreased when the irradiation dose was increased. Flower bud opening was also inhibited in a dose-dependent manner. The effective irradiation doses for 10% reduction of postharvest quality (ED₁₀) values were 144.4, 451.6, and 841.2 Gy in the 'Medusa' lily, 'Montezuma' carnation, and 'Rosina White' eustoma, respectively. Although tolerance of cut flowers to electron beam irradiation vary according to species, cultivars, or maturity stage conditions, it is conceivable that 'Montezuma' carnation and 'Rosina White' eustoma could be tolerated and maintained overall postharvest quality up to 400 Gy, the generic irradiation dose approved by the Animal and Plant Health Inspection Service (APHIS) and the International Plant Protection Convention (IPPC) for postharvest phytosanitary treatments.

• 원예과학기술지
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• 제33권5호
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• pp.697-704
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• 2015

본 연구는 절화 국화 'Baekma'를 일본으로 선박 수출 시 수송 환경을 분석하였으며, 절화 국화의 선도를 유지하기 위한 최적 전처리제를 구명하고자 하였다. 그 결과 일본으로 절화 국화를 수출시 약 3일~5일이 소요되었으며, 국내 이동, 선박 운송 및 일본 내에서 이동은 저온이 유지되었으나, 일본에서 검역시 상온에 노출되는 것으로 조사되었다. 이는 품질의 손상을 야기하는 것으로 수송 전체 기간동안 저온조건을 유지해야 할 것으로 판단되었다. 또한, 전처리제는 Chrysal RVB, NaOCl 처리구가 절화수명 연장에 효과적이었으며, Chrysal RVB 전처리는 절화 국화가 끝까지 만개하여 화형이 유지되었다. 박테리아 검정 결과 NaOCl, $ClO_2$ 처리구의 박테리아가 검출되지 않아 살균 성분이 세균증식을 막아준 것으로 판단되었다. 그러나 $ClO_2$처리구는 수확 후 초기 생육에 영향을 미치는 것으로 사료되었다. Chrysal RVB 처리 및 NaOCl 처리구의 엽록소 함유량이 가장 높은 것으로 조사되었다.

• 원예과학기술지
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• 제33권1호
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• pp.61-69
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• 2015

본 연구는 수출용 스탠다드 국화 '백마'의 모의 수송온도와 개화단계에 따른 절화의 품질과 수명에 미치는 영향을 조사하여 적정 수송온도와 수확시기를 구명하고자 실시하였다. 개화 4단계의 '백마' 절화를 수확하여 $5^{\circ}C$에서 24시간 수송한 후 5, 20, $35^{\circ}C$에서 48시간 모의 수송하여 절화의 품질을 조사하였다. 또한 개화 1단계에서 6단계까지의 절화를 수확하여 $5^{\circ}C$에서 72시간 동안 모의 수송한 후 절화의 품질을 조사하였다. 수송온도가 높아질수록 유통박스 내의 $CO_2$ 농도는 급격히 높아졌으며, $O_2$ 농도는 크게 감소하였다. $35^{\circ}C$와 $20^{\circ}C$보다 $5^{\circ}C$에서 수송하는 것이 절화수명이 3.8일 연장되었으며, 잎의 엽록소 함량도 345.7로 가장 많았다. 또한 $35^{\circ}C$보다 $5^{\circ}C$ 수송조건에서 절화의 생체중과 흡수량이 높게 유지되었을 뿐만 아니라 화경도 보존용액에서 8일째에 2.3cm 더 길었다. 개화 6단계보다 개화 1-2단계에서 수확한 절화의 수명이 5.2-5.5일 연장되었다. 그러나, 개화 1단계부터 3단계까지의 절화들은 개화 4-6단계보다 생체중이 낮았을 뿐만 아니라 화경도 1.3-2.5cm 더 작았다. 또한 개화 4-6단계의 절화는 개화 1-3단계의 절화에 비해 상대적으로 흡수량이 많은 것으로 나타났다. 따라서 일본 수출용 '백마'는 설상화의 개화상태와 품질을 고려한다면 개화 4단계의 절화를 $5^{\circ}C$ 조건에서 수송하는 것이 가장 바람직하다고 판단되었다.