• Journal of Korean Society of Rural Planning
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• v.23 no.3
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• pp.53-60
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• 2017

In order to export Korean spray roses to the China, it is needed to analyse chinese preferences, rose attributes, and purchase intentions. The purpose of this study is to present the implications on the production and distribution of roses for export by analyzing the quality preference attributes and purchase intention of Korean rose for Chinese flower experts. A survey on the preference and purchase intention of Korean flower roses by Chinese flower experts was conducted through face - to - face interviews with flower show participants in China. Approximately 100 Chinese flower experts who participated in the Flower Show in 2016 received the questionnaire, and 86 survey results could be used for analysis. Survey data were analyzed using ordered probit and bivariate probit models. As a result of an analysis, it was found that Chinese flower experts were more likely to buy Korean roses than Chinese roses even if they consider flower color, leaf shape and size and color diversity. The probability of purchasing more than twice the price was higher than that of the color diversity considering the flower shape, leaf shape and size, but the bivariate order probit model was larger than that of flowers, leaves and size, and the order of probability size was changed. In order to increase the export of Korean spray roses to the Chinese market, We need to increase Chinese experts' preferences and satisfaction. For this purpose, it is very important to develop export varieties of roses with large flower buds and shape / coloring, and to apply the useful post-harvest technology that can extend freshness and distribution period of export roses.

• Journal of the Korea Safety Management & Science
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• v.17 no.3
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• pp.273-278
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• 2015

In this study, refer to cases of domestic flower exporters, important factors for flower export logistics were categorized and analyzed and efficient logistics processes were suggested. According to export profitability and product quality, important factors were categorized as quarantine, costs, lead time. By applying important factors, commonly using route-SHIMONOSEKI, reverse distribution prevented route-HAKATA, Excellent market access routes-OSAKA were analyzed and efficient logistics processes were suggested.

• The Korean Journal of Food And Nutrition
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• v.27 no.3
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• pp.421-426
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• 2014

The objective of this study is to propose an export strategy due to an analysis of USA and Japan consumer's perception and willingness-to-pay for flower tea. For that, we conducted a survey on the consumer's perception on flower tea compared with leaf tea such as green tea. We also analyzed the willingness to purchase and pay for it. The reasons of drinking of flower tea for USA consumer are 'flavor'-followed by 'taste', and for Japanese consumer 'relaxation'-followed by 'flavor' in order. Both of them consider 'quality', 'safety'- and 'origin' in order when they purchase flower tea. USA consumers have a willingness-to-pay of about 8.3% and Japanese consumers have a willingness-to-pay of about 29.1%. Based on those results, it is necessary to differentiate the process and marketing strategies for the export of flower tea.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.12 no.1
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• pp.1-5
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• 2006

Increasement of total cost during distribution chain requires packaging standardization to reduce extra handling and delays at transshipment point. In Korea, high valued agricultural products to export are most often shipped by air freight. Fresh flowers, in particular, the need to set package standard for air palletization are strongly recommended. This study tried to find an optimum standard dimensions for export packages. After extensive research on combinations of various flower dimensions, package dimensions and pallet sizes, we found that 96 inches pallet was most adequate for international air freight. Based on the results, new 40 standard package dimensions were introduced and stacking efficiencies were calculated.

• Food Science and Preservation
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• v.7 no.2
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• pp.166-170
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• 2000

In order to improve cut-flower export packaging on the distribution process, newly developed T-type(trapezoid type) container was tested and evaluated on the viewpoints of the protection, workability, and economics. T-type container performed better in protection and workability comparing to 0201 and modified 0201 type containers. Especially, load efficiency of T-type container was 33 percent higher than others, indicating that total distribution costs from Korea to Japan can be saved up to 1.7million dollars per year. T-type container is also advantageous because of its superior display performance and environmentally friendly design. We recommend that T-type container is suitable for most of cut-flowers which are usually horizontally packed such as roses, chrysanthemums, and lilies.

• Horticultural Science & Technology
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• v.29 no.1
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• pp.43-47
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• 2011

This study was conducted to determine the effects of silver thiosulfate (STS) and 1-methylcyclopropene (1-MCP) on flower opening and lifespan of potted Kalanchoe blossfeldiana 'Oriba' for exportation. Ethylene inhibitors, STS and 1-MCP were applied to the kalanchoe plants prior to their export to Japan. STS 0.5 mM with 1% Tween 20 surfactant was directly sprayed (20 mL per plant) to leaves, buds, and flowers and 1-MCP 100 $nL{\cdot}L^{-1}$ was injected into sealed glass chambers containing kalanchoe plants, which were placed on the chambers for 6 hours. After transport to Japan, the plants were immediately transferred to a simulated retail condition room (80 ${\mu}mol{\cdot}m^{-2}{\cdot}s^{-1}$ for 12 hours of photoperiod at $22^{\circ}C$ and 64% RH) at Toyko University. The numbers of buds, open florets, and wilted florets in the middle inflorescence for each plant were counted right after export, 1 week after export, and 6 weeks after export. The percentages of open florets and wilted florets were calculated from the numbers. STS treatment resulted in 35% more open florets than the control and only 11% of wilted florets at 6 weeks after export to Japan which indicate the extension of lifespan of potted kalanchoe plants. Meanwhile, the plants exposed to 1-MCP before export did not show any significant differences in the numbers of buds and open florets and the percentages of open and wilted florets compared to control plants. In conclusion, STS 0.5 mM treatment strikingly induced better opening florets and lifespan of kalanchoe plants from 1 week to 6 weeks after export than control.

• Journal of Practical Agriculture & Fisheries Research
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• v.17 no.1
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• pp.21-43
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• 2015

Korean floricultural industry has grown under the full backing of government, as it placed itself as the main export item since 2000s. Despite its high-speed growth after the domestic production scale of trillion won, the floricultural industry lost its pace after 2005, due to the market-opening of agricultural product and global economic depression. Although the national income is growing and the level of civilized living is following, spending on flowers is faltering. As of such circumstances, necessity for analyzing flower consumption trend and behavior has came out, along with the calls for expansion plan of flower consumption, under the basis of result analysis on consumer reports. The result of the research contains the trend/consumption behavior analysis on domestic and foreign flower industry to boost floricultural industry, along with reviews on various studies of the developmental process of domestic and foreign cut-flowers/pot-plants consumption trend. Also this study has reached to the various recognition of people toward flower, through a public survey. Through such results, this study would like to propose the measures for diffusion of flower-consumption culture, achieving the improvement of life-quality of public along. First, efforts on reviewing the customer accessibility is essential to create flower- culture and the consumption. Second, to eliminate the obstacles that prevents flowers from public's daily life is essential. Third is the effective public-relations on flowers. To create consuming culture and to adhere the positive images, it is essential to research and systematically organize categories of color, scent, and elements of flower and utilize them. Last proposal is the organization of flower-concerned personnels and the leading groups. The change is affected by the economical, social environment, along with the emotions of consumers. Therefore the necessity for the leading group to be the control-tower of such changes are very clear.

• Journal of People, Plants, and Environment
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• v.23 no.2
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• pp.171-178
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• 2020

The present study was conducted to determine the effects of electron beam irradiation on the postharvest quality of cut flowers. Cut flowers were irradiated with electron beam at 100, 200, 400, 600, 800, 1,000, and 2,000 Gy with a 10 MeV linear electron beam accelerator to evaluate their irradiation tolerance. Postharvest quality was determined by monitoring fresh weight loss, flower longevity, flower diameter, flowering rate, visual quality of flowers and leaves, and chlorophyll content. Cut flowers showed a radiation-induced damage with increasing the irradiation dose. Flower longevity and fresh weight of cut flowers decreased when the irradiation dose was increased. Flower bud opening was also inhibited in a dose-dependent manner. The effective irradiation doses for 10% reduction of postharvest quality (ED₁₀) values were 144.4, 451.6, and 841.2 Gy in the 'Medusa' lily, 'Montezuma' carnation, and 'Rosina White' eustoma, respectively. Although tolerance of cut flowers to electron beam irradiation vary according to species, cultivars, or maturity stage conditions, it is conceivable that 'Montezuma' carnation and 'Rosina White' eustoma could be tolerated and maintained overall postharvest quality up to 400 Gy, the generic irradiation dose approved by the Animal and Plant Health Inspection Service (APHIS) and the International Plant Protection Convention (IPPC) for postharvest phytosanitary treatments.

• Horticultural Science & Technology
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• v.33 no.5
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• pp.697-704
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• 2015

This study was carried out to investigate conveyance environment during shipping export to Japan and the optimum pre-treatment of cut Dendranthema grandiflorum 'Baekma'. Shipping from Korea to Japan, which usually takes three to five days, requires keeping the flower at the ideal temperature. When inspection took place in Japan, the ideal temperature was lost and deterioration began. Once the ideal temperature is lost, deterioration takes place. The results of this work showed that vase life was extended by treatment Chrysal RVB and NaOCl compared to the control (distilled water), and Chrysal RVB was used to maintain the flower from bud to full bloom. Bacterial growth was not observed after pretreatment with NaOCl or $ClO_2$. However, $ClO_2$ pre-treatment was observed to affect the early growth period of the bacteria. The chlorophyll content was the highest after Chrysal RVB or NaOCl pretreatment compared to the other treatments. Therefore, these results support pretreatment with NaOCl and Chrysal RVB of Dendranthema grandiflorum 'Baekma' for export to Japan.

• Horticultural Science & Technology
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• v.33 no.1
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• pp.61-69
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• 2015

This study was carried out to investigate the effects of shipping temperature and harvesting stage on the quality and vase life of cut flower in standard chrysanthemum 'Baekma' for export. Cut flowers harvested at flowering stage 4 were stored for 24 hours at $5^{\circ}C$, and then quality and vase life were evaluated after simulated shipping for 48 hours at 5, 20, and $35^{\circ}C$. In addition, cut flowers harvested in flowering stage 1 to stage 6 were evaluated after simulated shipping for 72 hours at $5^{\circ}C$. As shipping temperature increased, $CO_2$ concentration inside the box rapidly increased, and $O_2$ concentration greatly decreased. The vase life of cut flowers was extended by 3 days and chlorophyll content of leaves, fresh weight, solution uptake, and flower diameter were better maintained in $5^{\circ}C$ shipping than in 20 or $35^{\circ}C$ shipping. The vase life of cut flowers harvested at flowering stage 1 or 2 was extended by 5.2 or 5.5 days compared to those harvested at flowering stage 6, more 6. The fresh weight was lower and flower diameter was smaller by 1.3 or 2.5 cm in cut flowers of flowering stages 1 through 3 than flowering stages 4 through 6. In addition, the cut flowers of flowering stages 4 through 6 showed higher solution uptake than those of flowering stages 1 through 3. These results suggest that shipping at $5^{\circ}C$ of cut flowers harvested at flowering stage 4 is preferential for promoting vase life and quality of cut flower in standard chrysanthemum 'Baekma' for export to Japan.