• Journal of Korean Society of Rural Planning
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• v.27 no.4
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• pp.13-24
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• 2021

This study used big data to analyze visitors' experiences in Fishing Experience Recreation Village. Through the portal site posting data for the past six years, the experience of visiting Fishing Experience Villages in Baekmi and Susan was analyzed. The analysis method used Text mining and Social Network Analysis which are Big data analysis techniques. Data was collected using Textom, and experience keywords were extracted by analyzing the frequency and importance of experience texts. Afterwards, the characteristics of the experience of visiting the Fishing Experience Village were identified through the analysis of the interaction between the experience keywords using 'U cinet 6.0' and 'NetDraw'. First, through TF and TF-IDF values, keywords such as "Gungpyeong Port", "Susan Port", and "Yacht Marina" that refer to the name of the port and the port facilities appeared at the top. This is interpreted as the name of the port has the greatest impact on the recognition of the Fishing Experience Villages, and visitors showed a lot of interest in the port facilities. Second, focusing on the unique elements of port facilities and fishing villages such as "mud flat experience", "fishing village experience", "Gungpyeong port", "Susan port", "yacht marina", and "beach" through the values of degree, closeness, and betweenness centrality interpreted as having an interaction with various experiences. Third, through the CONCOR analysis, it was confirmed that the visitor's experience was focused on the dynamic behavior, the experience program had the greatest influence on the experience of the visitor, and that the experience of the static and the dynamic behavior was relatively balanced. In conclusion, the experience of visitors in the Fishing Experience Villages is most affected by the environment of the fishing village such as the tidal flats and the coast and the fishing village experience program conducted at the fishing port facilities. In particular, it was found that fishing port facilities such as ports and marinas had a high influence on the awareness of the Fishing Experience Villages. Therefore, it is important to actively utilize the scenery and environment unique to fishing villages in order to revitalize the Fishing Experience Villages experience and improve the quality of the visitor experience. This study is significant in that it studied visitors' experiences in fishing village recreation villages using big data and derived the connection between fishing village and fishing village infrastructure in fishing village experience tourism.

• Journal of Agricultural Extension & Community Development
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• v.17 no.4
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• pp.851-875
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• 2010

Rural Experiential Tourism is the medium that connect a town and country. Through the form of these Rural Experiential Tourism people live in country sell indigenous products and tourism services. Both people maintain friendly relations with their friendship based on mutual trust. The aim of space planing for experience and development of experience program is make visitors learn many valuable lessons in countryside. So, Two things must discussed closely related. Also it is necessary to mention people to conduct in there. Visitors who live in Gyonggi and Chungcheong province come to frequently Geumgang Nongbau village for a day. They enjoy going for a swimming and fishing in Geumgang. In order to activate specialized experience program, it is necessary to increase the number of those exclusively responsible for that experience program and organization visitors make stay overnight in village. Also to enhancing village people's income must have agricultural stand and activate village internet site.

• Journal of Korean Society of Rural Planning
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• v.20 no.3
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• pp.45-53
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• 2014

This study classifies the types of visitors to experiential fishing villages and analyses the features and target marketing strategies by categorical groups. Seven factors are extracted by Factor Analysis and the results of Cluster Analysis indicate the classification of five groups. The first group puts emphasis on the family connection, so family centered facilities and programs are necessary. The second group is composed of surrounding area residents whose purpose of visit is unclear. So environmentally friendly village development programs to encourage local patriotism are necessary. The third group puts emphasis on the necessary facilities and programs for experiencing the fishing village and traditional play, etc. The fourth group emphasizes programs related with the region and the means to satisfy visitor's aesthetic desires. Finally, the fifth group aims at various desires that are generally felt in experiential fishing villages. So this group requires marketing strategies from the public point of view. The existing research mostly surveys rural tourism villages, but this study highlights the difference in dealing with fishing villages as opposed to rural villages, from the perspective of industry and settlement.

• Journal of the Korean Institute of Rural Architecture
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• v.10 no.1
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• pp.59-66
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• 2008

This paper analyzed the color of harbor and fishing village for the better landscape. Accordingly the aim of this study is to find out the color-scape in harbor, such as regional color and present status are to analyze with elements of design. In beginning point of development, it is to take practicable data about color planning for marine tourism. Regarding the utility of these characteristics, hue, value, chroma can be checked and design of color-scape may be possible to work out future harbor environments. This study suggests that harbor of contemporary is to be environmental harmony and regional color control. The result of this research, it is carried out that the color-scape is checked by partnership of experts, official and regional person with "agreement of landscape" to provide reasonable criteria in color surroundings. An analysis of regional color-scape is expected to use for landscape improvement of fishing village and harbor.

• Journal of the Korean Institute of Rural Architecture
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• v.25 no.1
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• pp.17-24
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• 2023

There are various issues in rural areas. There are population decline, aging, and the absence of jobs and amenities. The government continues to expand various projects for rural areas. Recently, the government is promoting smart village projects in farming and fishing villages. The purpose of smart village is safety, convenience, smartization, and productivity improvement. The purpose of this study is to investigate the project and implementation process of smart villages, and domestic and foreign cases. And it classifies smart villages and suggests implementation strategies. The conclusion is as follows. ①The smart village business focuses on safety, living convenience, facility smartization, and agriculture and fisheries. ②In overseas cases, the smart village project focuses on improving the residential environment of farming and fishing villages in the EU, the UK, and Germany. Japan focuses on improving energy and agricultural and fisheries productivity. ③It is recommended that the smart village business be subdivided and promoted as much as possible. And the project enhances synergy in cooperation with other government ministries. ④Smart services increase credibility through FGI for public officials and residents. ⑤The project is carried out in consideration of agricultural products, tourism festivals, natural environment, history and tradition.

• The Journal of Fisheries Business Administration
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• v.38 no.2
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• pp.103-129
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• 2007

Prior research on the fishery village tourism has mainly focused on the development and activities in the field, but lacking in strategic approaches. To overcome such a limitation, this study intends to measure visitors' authenticity on Gijang Anchovy Festival, test reliability and validity of the measurement items, and to identify the relationships among variables by a regression analysis of visitors' satisfaction. Authenticity means the value of existence. The types of tourism in fishing villages have been classified as fishery tourism, resource tourism and ecotourism and each of them has its own authenticity. Based on previous research, this study classified it into three factors such as objective authenticity, experiential authenticity and inauthenticity. To analyze the current situation of Daebyeon Anchovy Festival, measurement scales were developed and survey was conducted on the visitors for the three days from April 20 to 23, 2007. A total of 211 questionnaires were distributed and 208 were collected, The questionnaire contains 25 items on authenticity and 4 items on satisfaction and all the items were measured on the 7 Likert scale. It also has 8 items on demographic characteristics. On the test of reliability and validity of the authenticity, 24 items were used, Cronbach's was 0.7 and correlation was higher than 0.3. Factors of objective authenticity, experiential authenticity and inauthenticity were drawn from the factor analysis, which means that the 24 items may be used to measure authenticity of fishery festivals. The findings show that the evaluation score was 4.89 for objective authenticity, 4.36 for experiential authenticity, and 4.24 for inauthenticity. On the test of the hypotheses, the path coefficients were estimated 0.087 for objective authenticity, 0.202 for experiential authenticity and 0.503 for inauthenticity on the visitors' satisfaction. This suggests some meaningful marketing strategies for Gijang Anchovy Festival. First of all, the anchovy festival should focus on motivating visitors to revisit the festival by identifying individual traits, making a pleasant festival oriented toward family visitors, and providing more experience programs about anchovy.

• The Journal of Fisheries Business Administration
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• v.52 no.4
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• pp.1-11
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• 2021

This study is to investigate the determinants of consumption expenditure by considering potential expenditure factors such as socioeconomic, fishing village tourism behavior, motivation for visits, and optional attributes of tourists at Muchangpo webfoot octopus and finespotted flounder festival in Boryeong. The analysis data are 300 questionnaires of visitors to the festival during the 2018 Muchangpo Mysterious Sea Road Webfoot Octopus and Finespotted Flounder Festival from March 17 to April 8, 2018. As a result of analyzing the factors of consumption expenditure of tourists to the festival in Boryeong, socioeconomic factors such as gender and residential groups outside Chungcheong-do have a positive (+) effect on consumption expenditure. Among the factors of fishing village tourism behavior, the only number of days of stay more than one night has a positive (+) effect on consumption expenditure. In addition, in the analysis of factors for motivation to visit the festival, fun/interest and simple rest/leisure have a significant positive (+) effect on expenditure whereas stress relief have a negative (-) effect on expenditure. In the analysis of the factors of festival selection attributes, tourism facilities has a significant positive (+) effect on expenditure, but natural scenery and excellent natural scenery show a significant negative (-) effect on expenditure. The main implications that can be obtained from the results of this study are as follows. First, it suggests that the promotion should be actively conducted outside of Chungcheong Province in order to achieve the original purpose of revitalizing the local economy from the Muchangpo webfoot octopus and finespotted flounder festival. Second, it indicates that there should be a variety of unique high-quality festival programs differentiated from other local festivals, promoting the existence of simple rest/leisure facilities rather than webfoot octopus boat fishing experiences or natural scenery (i.e., mysterious road and sunset) in order to attract festival tourists' spending at the Muchangpo webfoot octopus and finespotted flounder festival.

• Journal of the Korean Society of Fisheries and Ocean Technology
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• v.53 no.1
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• pp.98-106
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• 2017

In order to investigate the effect of land reclamation on the life of local fishermen, a survey was conducted with the 246 people living in 12 different adjacent villages located in Hwasung District. It was found that income of residents decreased, while the amount of debts increased after reclamation. 65% of the people surveyed answered that their economic situation became worse than before and they blamed the decrease of fishery resources as the main cause. It further led to the loss of the family's means of livelihood. 40% of the people surveyed claimed that they wanted to leave the fishing village and believed that reclamation divested them of all their hope for the future. Regarding to the effect of reclamation project on the image of Hwasung District, most of the respondents have a negative view on the reclamation project. They have negative views even on the tourism, regional welfare, employment of community residents and local infrastructure. Therefore, it can be concluded that local community residents thought that reclamation project had negatively influenced their overall quality of life.

• Journal of the Korean Geographical Society
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• v.38 no.1
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• pp.87-103
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• 2003

This study is to analyse spatial impacts of tourism on fishing villages in Jeju island. The analysis shows that the location of tourist function - sea or land - has an influence on spatial use of pre-tourist and tourist function. The locational changes of tourist function are to be the indicator of the developmental stages, the uses of 'where' to be the phases, the uses of 'where' and 'what' to be the process in the spatial impacts of tourism on fishing villages. The phases are 'time combination $\longrightarrow$spatial combination $\longrightarrow$time combination', the process is 'widened range.diversification $\longrightarrow$ range.specialization' according as the tourist function of the sea changes into the land. This is to be risk management of the tourist function.

• Journal of Korean Society of Rural Planning
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• v.27 no.1
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• pp.85-94
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• 2021

The purpose of this study is to investigate the factors affecting the types of the 6th industrialization of fishery households. In this study we tried to explain the significance of the demographic and managerial characteristics of fishery households when they choose the types of the 6th industrialization business. Multinomial logistic model was used for this analysis. This study shows that the household and fishery management characteristics, main method of fishing, and regional factors matters for fishery households to choose their business types. Our results implies that it is necessary to reflect the detailed support measures differentiated by business types when implementing the 6th industrialization policy for fishery sector. In addition, the sixth industrialization of fishery should not be limited to marine products, but agricultural products produced in fishing villages should be included.