• Title/Summary/Keyword: financial industries

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한국 금융회사 마케팅 현황에 대한 탐색 연구 (An Exploratory Study on Marketing of Financial Services Companies in Korea)

  • 천성용
    • Asia Marketing Journal
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    • 제12권2호
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    • pp.111-133
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    • 2010
  • 투자상품의 확산, 고령화 등으로 인한 금융니즈 다양화와 자본시장법 시행으로 인한 금융회사간 치열한 경쟁으로 인해 금융산업 내에서 마케팅의 역할이 더욱 중요해지고 있다. 그러나, 지금까지 다른 산업에 비해 금융산업의 마케팅 연구는 상대적으로 부족하였다. 본 연구는 향후 구체적인 금융마케팅 연구들이 진행되기에 앞서 국내 금융마케팅 연구들을 정리하고, 국내 금융회사 마케팅 담당자를 In-depth 인터뷰하여 실제 국내 금융 마케팅 현황을 조사하였다. 이를 통해 향후 금융마케팅 연구에 필요한 시사점을 얻고자 하였다. 분석 결과, 다른 산업의 마케팅과 다른 금융 마케팅만의 고유 특징에 대한 이론적인 연구가 부족하였고, 금융산업 내에서 은행, 증권, 보험, 카드 산업 간의 마케팅 특징 차이에 대한 연구도 부족하였음을 알 수 있었다. 소비자행동 관점에서 금융고객의 의사결정 과정에 관한 연구도 부족하였다. 또한, 우리나라의 금융회사의 마케팅 현황은 외형적으로 어느 정도 성숙 단계에 접어들었다고 볼 수 있으나, 실제 업무는 여전히 과거의 영업지원, 혹은 프로모션 및 CRM 데이터 분석 등 단기적인 부분에 치중되어 있었다. 그리고, 은행, 증권, 보험, 카드 회사 등 각 세부 금융산업별 마케팅 담당자들이 중요하게 생각하는 금융마케팅의 키워드와 문제 인식 정도도 서로 다름을 알 수 있었다. 본 연구는 이러한 분석 결과를 바탕으로 향후 금융마케팅 연구를 위한 시사점과 함께 6가지의 연구명제를 제안하였다.

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산업별로 본 성별 임금격차에 관한 연구 (An Empirical Study on the Wage Gap by Industries)

  • 신경수
    • 경영과정보연구
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    • 제20권
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    • pp.61-83
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    • 2007
  • This study estimates gender wage gap by the Korean industries. The empirical findings are as follows: 1. The sex segregation by industries has not improved. 2. The average wage in $\ulcorner$electricity, transportation, warehousing, financial institutions$\lrcorner$ is relatively higher than others. On the contrary, the average wage in $\ulcorner$mining and manufacturing$\lrcorner$ and $\ulcorner$wholesale and retail, food, loading$\lrcorner$ is relatively lower than others. 3. The gender wage gap in $\ulcorner$electricity, transportation, warehousing, financial institutions$\lrcorner$ is relatively lower than others. On the contrary, the gender wage gap in $\ulcorner$mining and manufacturing$\lrcorner$ is relatively higher than others. The gender wage gap has declined annually. The gender wage gap in industries with lower wage level is higher. The decline of gender wage gap cannot be interpreted as a relaxation of sexual discrimination.

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금융산업의 분포특성 및 사회.경제적 변수와의 관계 분석: 수도권 지역을 사례로 (Spatial Distribution Characteristics of Financial Industries and the Relationships with Socio-economic Variables: The case of the Seoul Metropolitan Area)

  • 문은진;이금숙
    • 한국경제지리학회지
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    • 제16권3호
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    • pp.512-527
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    • 2013
  • 본 연구는 현대 생활환경의 필수 인프라인 금융산업의 공간적 분포에 대하여 연구하였다. 특히 금융기관의 성격에 따른 분포 차이를 확인하기 위하여 제도권 금융기관인 은행과 비 제도권 금융기관인 대부업체의 공간적 분포양상을 분석하였다. 먼저 커널밀도를 통하여 각 금융기관 분포의 집중도를 분석하고 분포양상을 비교분석하였다. 또한 공간적 자기상관분석을 통하여 은행과 대부업의 군집패턴의 차이를 확인하였다. 이와 더불어 각 금융기관의 분포에 영향을 미치는 지역의 사회 경제적 요인과의 관계를 파악하기 위하여 다중회귀모형을 구축하였다. 이러한 공간적 분포분석 결과를 바탕으로 수도권 지역의 금융소외문제를 검토하였다.

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Efficiency of Financing High-Tech Industries: The Case of Kazakhstan

  • SADYKHANOVA, Gulnara;EREZHEPOVA, Aiman;NURMANOVA, Biken;AITBEMBETOVA, Aida;BIMENDIYEVA, Laila
    • The Journal of Asian Finance, Economics and Business
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    • 제6권4호
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    • pp.287-295
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    • 2019
  • The study aims to build a model for evaluating the effectiveness of activities and the effectiveness of financial investments in high-tech industries in Kazakhstan. The development of high-tech industries plays an important role in the economic growth of a country. In this regard, it is relevant to study the effectiveness of financing the most important industry in Kazakhstan. The development of the high-tech sector ensures the efficient functioning of the national innovation system. High-tech enterprises are one of the competitive sectors that allow us to develop and implement leading-edge innovations with the goal of their subsequent commercialization domestically and abroad. The author defines the multicriteria of efficiency in a knowledge-based economy associated with achieving an economic effect with multivariate correlation of results with costs. A multivariate dynamic model, an integral indicator of performance, an integral indicator of cost-effectiveness is proposed. The assessment of the effectiveness of financial costs and performance indicators in all regions of Kazakhstan have the positive dynamics of indicators, as well as a high economic effect. The results of the study can be applied in regional management to adequately assess the effectiveness of high-tech organizations and the effectiveness of financial investments, contribution to ensuring the economic security of the region.

Role of Financial Literacy and Peer Effect in Promotion of Financial Market Participation: Empirical Evidence in Vietnam

  • NGUYEN, Thi Anh Nhu;NGUYEN, Kieu Minh
    • The Journal of Asian Finance, Economics and Business
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    • 제7권6호
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    • pp.1-8
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    • 2020
  • The research examines how interactions of financial literacy and peer effect indicators impact financial market participation of Vietnamese investors. In this research, financial literacy indicator is constructed from two levels, namely, basic financial literacy and advanced financial literacy. An empirical study was carried out by investigating 387 individuals who are currently working in finance-related areas such as banking, insurance and real estate industries. The findings indicate that individuals with higher level of financial literacy, specifically those with advanced financial literacy level, tend to participate in financial market. However, individuals with basic financial literacy level tend to walk away from financial market because the nexus between basic financial literacy and financial market participation is found negative statistically significant. The findings also suggest that peer effect and perceived financial literacy have a positive significant relationship with financial market participation. These findings remain robust after endogenous problem is addressed by employing instrument variable (IV) method, especially Ivprobit regression. Hence, these findings recommend that policy-makers should design and develop financial literacy programs, specifically at sophisticated level, to adapt and overtake the trend in financial innovation development. This should be done, not only on individual, but also national scale to ensure greater financial market participation.

한정된 데이타하에서 인공신경망을 이용한 기업도산예측-섬유 및 의류산업을 중심으로- (Bankruptcy Prdiction Based on Limited Data of Artificial neural Network -in Textiles and Clothing Industries-)

  • 피종호;김승권
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 1996년도 춘계공동학술대회논문집; 공군사관학교, 청주; 26-27 Apr. 1996
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    • pp.733-736
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    • 1996
  • Neural Network(NN) is known to be suitable for forecasting corporate bankruptcy because of discriminant capability. Bankruptcy prediciton on NN by now has mostly been studied based on financial indices at specific point of time. However, the financial profile of corporates fluctuates within a certain range with the elapse of time. Besides, we need a lot of data of different bankrupt types in order to apply NN for better bankruptcy prediciton. Therefore, we have decided to focus on textiles and clothing industries for bankruptcy prediction with limited data. One part of the collected data was used for training and calibration, and the other was used for verification. The model makes a learning with extended data from financial indices at specific point of time. The trained model has been tested and we could get a high hitting ratio relatively.

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한정된 데이터 하에서 인공신경망을 이용한 기업도산예측 - 섬유 및 의류산업을 중심으로 - (Bankruptcy Prediction Based on Limited Data of Artificial Neural Network - in Textiles and Clothing Industries -)

  • 피종호;김승권
    • 경영과학
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    • 제14권2호
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    • pp.91-111
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    • 1997
  • Neural Network(NN) is known to be suitable for forecasting corporate bankruptcy because of discriminant capability. Bandkruptcy prediction on NN by now has mostly been studied based on financial indices at specific point of time. However, the financial profile of corporates fluctuates within a certain range with the elapse of time. Besides, we need a lot of data of different bankrupt types in order to apply NN for better bankruptcy prediction. Therefore, We have decided to focus on textile and clothing industries for bankruptcy prediction with limited data. One part of the collected data was used for training and calibration, and the other was used for verification. The model makes a learning with extended data from financial indices at specific point of time. The trained model has been tested and we could get a high hitting ratio relatively.

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한정된 데이터 하에서 인공신경망을 이용한 기업도산예측 - 섬유 및 의류산업을 중심으로 - (Bankruptcy Prediction Based on Limited Data of Artificial Neural Network - in Textiles and Colthing Industries -)

  • 피종호;김승권
    • 한국경영과학회지
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    • 제14권2호
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    • pp.91-91
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    • 1989
  • Neural Network(NN) is known to be suitable for forecasting corporate bankruptcy because of discriminant capability. Bandkruptcy prediction on NN by now has mostly been studied based on financial indices at specific point of time. However, the financial profile of corporates fluctuates within a certain range with the elapse of time. Besides, we need a lot of data of different bankrupt types in order to apply NN for better bankruptcy prediction. Therefore, We have decided to focus on textile and clothing industries for bankruptcy prediction with limited data. One part of the collected data was used for training and calibration, and the other was used for verification. The model makes a learning with extended data from financial indices at specific point of time. The trained model has been tested and we could get a high hitting ratio relatively.

중소기업 경쟁력 향상을 위한 기술혁신 및 원가관리가 생산성에 미치는 영향 : 선박엔진 부품제조업체를 중심으로 (The Influences of Technological Innovation and Cost Management for Elevation of Small Enterprise Competitiveness on Productivity : Focused on Marine Engine Suppliers)

  • 이설빈;백동현
    • 산업경영시스템학회지
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    • 제36권4호
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    • pp.9-17
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    • 2013
  • The purpose of this study is to figure out the impacts of technological innovation and cost management on productivity in small shipping industries to come up with developmental implications. To achieve this, a survey was carried out to 150 workers in small shipbuilding industries through April 2 to April 20, 2012. As for findings stated above, technological innovation and cost management in the Korean small shipbuilding industries were key factors that elevate financial and non-financial productivity. In the light of low technological prowess and cost structure of small shipbuilding industries, their productivity can be improved when intensive cost management with production factor technology as know-how is realized through quality management, which product development technology is the top priority as an independent niche strategy. Consequently, the combination of infrastructures in small shipbuilding industries with continuous efforts for cost reduction by the link to the systematized structure can't only secure their independent competitiveness, but raise their productivity.