• 한국심리학회지 : 문화 및 사회문제
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• 제28권3호
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• pp.373-392
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• 2022

본 연구는 Donnelly 등(2016)의 물질주의 추구에 대한 도피이론을 적용하여 대학생의 물질주의 추구 과정을 경험적으로 검증하였다. 도피이론에서 제시된 6단계 중 높은 삶의 기준에 비추어 자신의 부족함을 느끼는 1단계를 외적 자기가치 수반성으로, 부족한 자신을 비난하는 2단계를 실제-이상적 자기 간 불일치로, 자신을 혐오적으로 인식하는 3단계를 낮은 자존감 안정성으로 개념화하였다. 이상의 도피이론 3단계에 따라 외적 자기가치 수반성이 자기불일치와 자존감 안정성을 매개로 물질주의를 예측할 것으로 예상하였다. 가설 확인을 위해 대학생 465명(여 262명)을 대상으로 자기보고식 설문조사를 실시하고 구조방정식 모형을 통해 검증하였다. 연구 결과, 외적 자기가치 수반성과 물질주의 간 관계에서 자기 불일치의 매개효과 및 자기 불일치와 자존감 안정성의 순차적 매개효과가 유의하였다. 물질주의에 대한 외적 자기가치 수반성의 직접효과 또한 유의하게 나타났다. 이 연구는 능력주의 한국사회에서 대학생이 물질을 좇게 되는 과정을 도피이론을 적용하여 경험적으로 밝힌 의의가 있다.

• 한국콘텐츠학회논문지
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• 제15권2호
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• pp.301-312
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• 2015

본 연구는 여대생의 신체상과 외모관리 행동 및 심리사회적 건강과의 관련성을 확인하기 위한 연구이며, 2014년 9월부터 10월까지 일부 도시의 여대생 총 198명의 자료를 분석하였다. 자료는 SPSS 21.0을 이용하여 분석한 결과는 다음과 같다. 첫째, 신체상은 5점 만점에 $3.12{\pm}1.06$점으로 조사되었다. 외모관리 행동은 5점 만점에 $2.82{\pm}1.00$점이며, 대상자들은 메이크업과 의복관리 행동을 많이 하지만 운동, 섭식 행동은 평균보다 낮은 것으로 조사되었다. 또한, 심리사회적 건강 점수는 평균 $22.90{\pm}5.96$점으로 대상자의 73.2%가 잠재적 위험군이며, 고위험군은 25.8%로 전체 대상자가 위험군으로 나타났다. 둘째, 연령, 학년, 전공, 비만도, 건강관심도 및 체중조절 의도는 주요 변수들과 통계적으로 유의한 차이를 나타냈다. 셋째, 대상자의 신체상은 외모관리 행동과 심리사회적 건강과 유의한 정적 상관관계를 보였다. 외모관리 행동 하위 영역에서도 운동은 섭식과, 섭식은 헤어관리행동과, 헤어는 메이크업, 의복관리행동, 메이크업은 의복관리행동과 유의한 정적상관관계를 보였다. 한편, 심리사회적 건강은 신체상 및 헤어관리행동과 정적 상관관계를 보였다. 넷째, 신체상, 건강 관심도, 학년 순으로 대상자의 심리사회적 건강을 14.4% 설명하였다. 즉, 신체에 대한 불만족이 높을수록, 건강 관심도가 낮을수록, 학년이 낮을수록, 심리사회적 건강이 좋지 않았다. 따라서, 본 연구는 대학생들이 자신의 건강에 대해 관심을 갖도록 하며 자신의 외모와 신체에 대해 긍정적인 이미지를 형성하고, 심리사회적 건강을 위한 프로그램 개발을 위한 기초자료로 활용될 것이라 기대한다.

• 복식문화연구
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• 제16권5호
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• pp.863-877
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• 2008

The purpose of this study is to investigate the effect of dot pattern size(0.8, 1.8, 2.5, 5, 8), color combination (BG/R, Y/B), value tone(lt/dk, p/g), area-ratio on image information. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 20 color pictures manipulated with the combination of dot pattern size, color combination, value tone and area-ratio using computer simulation. The subjects were 240 female undergraduates living in Gyeongsangnam-do. Image factor of the stimulus was composed of 4 different components, visibility, chastity.feminity, cuteness and attractiveness. In the visibility, color combination, value tone, area-ratio, dot pattern size showed independent effect. In the chastity feminity, color combination, value tone, showed independent effect. In the cuteness, value tone, area-ratio, dot pattern size showed independent effect. Significant interaction effects of color and area-ratio combination on visibility and cuteness were found. Interaction efforts of color and value tone combination, value tone and area-ratio was significant on cuteness. For visibility image, BG/R combination of color and yellow background/blue dots were effective. For cuteness image, pale/grayish tone and background/dots area-ratio were effective.

• 복식
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• 제57권5호
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• pp.72-89
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• 2007

The purpose of this study is to investigate the effect of eyeshadow color(brown, purple), lipstick color(red, red purple, and yellow red), and lipstick tone(vivid, light, dull, and dark), clothing color(same, different), clothing tone(vivid, light, dull, and dark) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 128 color pictures manipulated with the combination of eyeshadow color, lipstick color, lipstick tone, clothing color, and clothing tone using computer simulation. The subjects were 768 female undergraduates living in Gyeongnam-do. Image factor of the stimulus was composed of 4 different components, attractiveness, visibility, stability, and softness). In the 4 image components, lipstick tone, clothing color and clothing tone showed independent effect. Eyeshadow color influenced independently on the attractiveness, visibility and stability. According to the variation of clothing color and tone, makeup color, it was investigated that the images for a clothing wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images.

• 한국생활과학회지
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• 제16권2호
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• pp.407-419
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• 2007

The purpose of this study was to identify the effect of four clothing cues dot pattern size and ground field of color area ratio on dress's wearer image. The experimental materials developed for this study are a set of stimuli and response scales(The 7-point semantic). The stimuli were 30 color pictures manipulated with the combination of dot pattern size, dot pattern on background of color area ratio and neutral dress's using computer simulation. The subjects were 180 female undergraduates living students in Gyeong-nam. The result of this study are as follows: Image factor of the stimulus was composed of 5 different components (visibility, gracefulness, attractiveness, cuteness, womanly). Especially, Neutral color combination independently influenced the every components. In regarding the effect of interaction between each variable, the combination of dot pattern on background of color area ratio, dot pattern size on the combination had cuteness, womanly.

• 한국생활과학회지
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• 제16권3호
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• pp.601-613
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• 2007

In this research, 128 stimuli of contrast coloration of lipstick and clothing were evaluated to the degree of harmony in the coordination of makeup and clothing color depending on the combination of eyeshadow color(brown, violet), lipstick color(red, orange, and purple), lipstick tone(vivid, light, dull, and dark), clothing style(formal, casual), and clothing tone(vivid, light, dull, and dark). Sets of stimulus and response scales were used as experimental materials. The subjects were 768 female undergraduates living in Gyeongsangnam-do. As to the brown eyeshadow, dull lipstick and light, dull clothing, vivid, dull, dark lipstick and dark clothing among the combinations of red lipstick and blue green clothing, dull lipstick and light, dull, dark clothing, dark lipstick and dull, dark clothing among the combinations of orange lipstick and purplish blue clothing were evaluated as harmonious coloration regardless of the clothing style. As to the violet eyeshadow, combinations of red lipstick and blue green clothing and combinations of red purple lipstick and yellow green clothing wide come out range of disharmony. Thus, the degree of harmony in the contrast coloration can be perceived to be different depending on how the color and tone of clothing and lipstick are coordinate.

• 한국콘텐츠학회논문지
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• 제13권5호
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• pp.275-285
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• 2013

본 연구는 대구시내 대학생 331명을 대상으로 효의식, 효도이유 및 가족가치관에 대해 살펴보았다. 그 결과, 효의식은 전체 대학생 모두 평균이상으로 비교적 높은 효의식을 보여주었고 효도 이유에 대해서는 희생, 애정, 동정, 재산상속에 대해서 남녀간에 차이가 있는 것으로 나타났다. 가족가치관은 전체 대학생 모두 다소 낮게 나타나 전반적으로 비전통적인 가족가치관을 가지고 있다고 볼 수 있고 남녀간의 차이에서는 남성이 여성보다 높게 나타나 남성이 보다 전통적인 가족가치관을 가지고 있는 것으로 나타났다. 가족가치관에 영향을 미치는 요소를 살펴보면 하위변인별로 차이가 있으나 부모친밀감이 가족가치관에 영향을 미치는 주요 변인으로 나타났다. 따라서 부모세대와 자녀세대의 공감형성과 친밀한 관계형성을 위한 세대간 교류 프로그램의 개발과 보급으로 가족간의 유대감을 강화시킬 수 있는 계기가 마련될 필요성이 있겠다.

• 한국생활과학회지
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• 제15권4호
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• pp.611-622
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• 2006

The purpose of this study is to investigate the effect of eyeshadow color (brown, purple, and blue), lipstick color (red, orange, and purple), and lipstick tone(vivid, light, dull, and dark) on the makeup image. The experimental materials used for this study were sets of stimulus and response scales (7 point semantic). The stimuli were 36 color pictures manipulated with the combination of eyeshadow color, lipstick color, and lipstick tone using computer simulation. The subjects were 216 female undergraduates living in Jinju city. The data was analyzed by using SPSS program. Analyzing methods were ANOVA and Duncan test. The result of this study are as follows. Image factor of the stimulus was composed of 4 different components (attractiveness and gracefulness, visibility, cuteness, and softness), Among them, the attractiveness and gracefulness and the visibility were important. Each dimensional image was affected by color coordination of eyeshadow color, lipstick color and lipstick tone. Therefore, the face image through matching eyeshadow and lipstick could be varied by the eyeshadow color, lipstick color and tones.

• 한국생활과학회지
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• 제17권2호
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• pp.355-366
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• 2008

The purpose of this study is to investigate the effects of eye shadow color(brown, purple), lipstick color(red, red purple, and yellow red), and lipstick tone(vivid, light, dull, and dark) and clothing tone(vivid, light, dull, and dark) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli consisted of 64 color photos manipulated with the combination of eye shadow color, lipstick color, lipstick tone, and clothing tone using computer simulation. The subjects were 384 female undergraduates living in Gyeongnam Province. Image factor of the stimulus was composed of 4 different components: attractiveness, visibility, cuteness, and stability. Eye shadow color, lipstick tone and clothing tone independently influenced on visibility, cuteness, and stability. Lipstick color independently influenced on the stability. In color coordination of clothing and makeup of the same hue, 1) visibility image can be created by the coordination of eye shadow color with lipstick color or clothing tone, or lipstick color with lipstick tone. 2) Cuteness image can be produced by the coordination of eye shadow color with lipstick or clothing tone, lipstick color with lipstick or clothing tone. 3) Stability image can be showed by the coordination of eye shadow color with lipstick tone.

• 복식문화연구
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• 제15권2호
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• pp.311-325
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• 2007

The purpose of this study is to investigate the effect of eyeshadow color(brown, purple), lipstick color(red, red purple, and yellow red), and lipstick tone(vivid, light, dull, and dark), clothing style(formal, casual), clothing tone(N9, N7, N4, N2) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 128 color pictures manipulated with the combination of eyeshadow color, lipstick color, lipstick tone, clothing style, and clothing tone using computer simulation. The subjects were 768 female undergraduates living in Gyeongnam-do. Image factor of the stimulus was composed of 5 different components, attractiveness, stability, cuteness, visibility, and tenderness. In the 5 image components, clothing style and clothing tone showed independent effect. In the stability, cuteness and visibility, lipstick color showed independent effect. Eyeshadow color and lipstick tone influenced independently on the attractiveness, stability and visibility. In the coordination of achromatic clothing with makeup face, attractiveness image by the coordination of lipstick tone with clothing tone, cuteness image by the coordination of lipstick tone with clothing style or clothing style with clothing tone, visibility image can be produced by the coordination of eyeshadow color with lipstick color.