• Journal of Technology Innovation
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• v.14 no.1
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• pp.227-254
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• 2006

Under the recent trend of telecommunications and broadcasting convergence, much more various forms of new convergence broadcasting services are being introduced than ever before. Owing to the unique advantages, new convergence broadcasting services are expected to bring drastic changes to the current broadcasting service market. In this research, we attempt to examine what kind of attributes critically affect the competition among new convergence broadcasting services, and how much competitive they will be, based on the quantitative information about consumer preferences for the important attributes of new convergence broadcasting services. Conjoint survey was used in order to obtain stated preference data of consumers. From the results, some implications are obtained as follows. First, even though new convergence broadcasting services have many unique advantages, still price is the most important for the consumers. Second, it is expected that considerable consumer valuation exists for the unique advantages of new convergence broadcasting services like mobility and dual-way interactivity, which will add the competitiveness of those services in the future. Third, since midterm advertising puts negative utility on consumers, broadcasting services with midterm advertising will not be preferred to those with neither advertising nor midterm advertising. Fourth, service coverage and the number of consumers using the same broadcasting service have a significant feedback effect on the competition between broadcasting services from the dynamic aspect. Lastly, the consumer preference can be affected by demographic variables like age and gender, and broadcasting service usage patterns such as channel switchover for escaping advertisement and frequency of using other recorded media. Main findings of our research might become useful information for both telecommunication and broadcasting companies, contents providers, advertisers, and policy and regulation makers to cope with the uncertain environment of telecommunication and broadcasting convergence.

• Industrial Engineering and Management Systems
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• v.12 no.3
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• pp.234-243
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• 2013

In order to point out the best utility of a product (or a service), marketers need to clearly understand and measure the preference of the consumers. Among numerous marketing analysis techniques, the conjoint analysis is one of the popular tools for market research. One of the issues with this tool is the lack of feedback for the respondents. This paper proposes personal stepwise conjoint analysis based on an interactive Web-questionnaire allowing respondents to receive a diagnosis of their evaluation and giving the possibility to reconsider their evaluation. To validate our proposal, experimentation with forty-two respondents is also demonstrated. Experimental results, potential modifications and improvements are detailed in this paper.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.04a
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• pp.18-21
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• 2015

정보의 양이 막대한 요즘, 독자가 원하는 도서를 추천해주기 위해서는 독자의 성향을 파악할 필요가 있다. 본 논문에서는 정의된 독자 프로파일을 기반으로 독자의 성향을 분석하고, 추가로 피드백 정보가 사용가능 할 경우 독자의 성향을 다시 보완하여 분석하는 방법에 대해 제안하였다. 독자의 성향은 도서관이나 서점 등에서 일반적으로 사용하는 대표적인 도서 분류인 카테고리를 사용하며, 성향 분석을 위한 피드백 정보로는 가장 정량적 신뢰도가 높은 구매내역 정보를 사용하여 독자에게 원하는 도서가 추천되도록 하는 방법을 제안한다. 제안된 분석을 적용하기 위하여 실제 온라인 서점에서 보유한 독자 프로파일을 사용하여 실험 결과를 도출하였다.

• Journal of People, Plants, and Environment
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• v.22 no.4
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• pp.365-373
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• 2019

This study was conducted to determine the effects of horticultural therapy on self-esteem of women with hearing impairment. Ten women with hearing impairment registered in the Mokpo Branch of the Korean Association of the Deaf participated in the horticultural therapy programs (HTP) for self-esteem. The self-esteem scale was used to evaluate the effects of the programs and scores were compared to determine the difference before and after the programs. Self-esteem was improved in all 10 subjects, and its mean value increased with statistical significance from 22.5 points before the programs to 29.8 points after the programs. The programs preferred by women with hearing impairment included 'making a centerpiece using scented candles and flowers', 'packing and planting pot spray chrysanthemum', 'making a topiary', 'planting Hedera helix', and 'planting cyclamen'. Therefore, it was suggested that self-esteem of women with hearing impairment were improved by increasing social and family support, emotional stability, positive feedback, and self-expression through horticultural therapy programs.

• Journal of the Korea Society of Computer and Information
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• v.8 no.4
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• pp.92-103
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• 2003

Great many advertisements are serviced in on-line by development of electronic commerce and internet user's rapid increase recently. However, this advertisement service is stopping in one-side service of relevant advertisement rather than doing users' inclination analysis to basis. Therefore, want advertisement service that many websites are personalized for efficient service of relevant advertisement and service through relevant server's log analysis research and enforce. Take advantage of log data of local system that this treatise is not analysis of server log data and analyze user's Preference degree and inclination. Also, try to propose advertisement system personalized by making relevant site tributary category and give weight of relevant tributary. User's preference user preference which analysis is one part of cooperation fielder ring of web personalized techniques use information in visit site tributary and suppose internet user's action in visit number of times of relevant site and try inclination analysis of mixing form. Express user's preference degree by vector, and inclination analysis result uninterrupted data that simplicity application form is not regarded and techniques that propose inclination analysis change of data since with move data use and analyze newly and proposed so that can do continuous renewal and application as feedback Sikkim. Presented method that can choose advertisements of relevant tributary through this result and provide personalized advertisement service by applying process such as user inclination analysis in advertisement chosen.

• Korean Institute of Interior Design Journal
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• v.18 no.5
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• pp.147-155
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• 2009

The purpose of this study is to examine the residents' preference to community facilities in national rental apartment complexes. Twelve housing complexes were sampled and researched with questionnaire and field-surrey methods. The data from the questionnaire survey were processed with SPSS 14 and analyzed by regional group, size of complex, and arrangement plan of facilities. The complexes are located in two legions, Seoul and Gyounggi province. They were also sorted into three groups by size: less than 500 households, 500 to 1,000, and more than 1,000. Lastly, the complexes were categorized into three types: those where facilities are concentrated in or around a single building, dispersed into several places, and located in residential buildings. The results are as follows: Majority of the community facilities are established outdoor and, therefore, the indoor facilities are relatively more insufficient. Especially, there is a shortage of indoor gymnasium while the demand is increasing. It is partly because there is no regulatory guideline on indoor gym requirements in housing complexes. The resident satisfaction measurement shows significant comparison according to region and complex size. The level of satisfaction with garden/kitchen-garden, pond/fountain/streamlet is higher at the complexes in Gyunggi. The residents of larger complexes give positive feedback about spells facilities while those of smaller complexes are more satisfied with education-related facilities such as library and study. The measurement of resident needs shows significant comparison according to complex size and facility arrangement plan. The residents of smaller complexes are more in need of community facilities. In both regulatory standards and actual condition, community facilities are more insufficient at small complexes with less than 500 households.

• Nutrition Research and Practice
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• v.10 no.3
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• pp.321-327
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• 2016

BACKGROUND/OBJECTIVES: Fruit and vegetable consumption of children in the United States falls below recommendations. The U.S. Department of Agriculture Fresh Fruit and Vegetable Program (FFVP) is a national free-fruit and vegetable school distribution program designed to address this problem. This permanent, legislated program provides funding to qualified elementary schools for provision of additional fruit and vegetables outside of school meals. The objective of this study was to understand children's perceptions of FFVP after the intervention and formulate recommendations that may improve success of the intervention. SUBJECTS/METHODS: Secondary data were obtained from 5,265 $4^{th}-6^{th}$ graders at 51 randomly-selected FFVP intervention schools in Indiana. Anonymous questionnaires were completed late in the 2011-2012 academic year. Multilevel logistic regressions were used to determine associations between students' perceptions of program effects (4 close-ended items) and their preference toward the program. Content analysis was applied to a single open-ended item for program comments. RESULTS: Over 47% of students reported greater intake of fruit and vegetables due to FFVP, and over 66% reported liking the program. Student-reported program effects were positively associated with preference for the program (P < 0.01). Themes that emerged during analysis of 3,811 comments, included, students liked: the opportunity to try different kinds of fruit and vegetables, types and flavors of fruits served, and benefits of eating fruit. Fewer students liked the types of vegetables and their benefits. A small group disliked the program citing poor flavor of vegetables and quality of fruits. Important suggestions for the program include serving more dipping sauces for vegetables, cooking vegetables, and providing a greater variety of produce. CONCLUSIONS: The degree that students liked FFVP may predict the program's effects on fruit and vegetable intake. FFVP may become more acceptable to students by incorporating their suggestions. Program planners should consider these options for achieving program goals.

• Journal of KIISE:Computing Practices and Letters
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• v.7 no.6
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• pp.684-695
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• 2001

Recent recommender system uses a method of combining collaborative filtering system and content based filtering system in order to solve sparsity and first rater problem in collaborative filtering system. Collaborative filtering systems use a database about user preferences to predict additional topics. Content based filtering systems provide recommendations by matching user interests with topic attributes. In this paper, we describe a method for discovery of user preference through combining two techniques for recommendation that allows the application of machine learning algorithm. The proposed collaborative filtering method clusters user using genetic algorithm based on items categorized by Naive Bayes classifier and the content based filtering method builds user profile through extracting user interest using relevance feedback. We evaluate our method on a large database of user ratings for web document and it significantly outperforms previously proposed methods.

• Journal of the Korea Society of Computer and Information
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• v.16 no.11
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• pp.17-24
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• 2011

Collaborative filtering system is the clustering about user is built and then based on that clustering results will recommend the preferred item to the user. However, building user clustering is time consuming and also once the users evaluate and give feedback about the film then rebuilding the system is not simple. In this paper, genre pattern of movie recommendation systems is being used and in order to simplify and reduce time of rebuilding user clustering. A Frequent pattern networks is used and then extracts user preference genre patterns and through that extracted patterns user clustering will be built. Through built the clustering for all neighboring users to collaborative filtering is applied and then recommends movies to the user. When receiving user information feedback, traditional collaborative filtering is to rebuild the clustering for all neighbouring users to research and do the clustering. However by using frequent pattern Networks, through user clustering based on genre pattern, collaborative filtering is applied and when rebuilding user clustering inquiry limited by search time can be reduced. After receiving user information feedback through proposed user clustering based on genre pattern, the time that need to spent on re-establishing user clustering can be reduced and also enable the possibility of traditional collaborative filtering systems and recommendation of a similar performance.

• Journal of Information Science Theory and Practice
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• v.4 no.1
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• pp.6-20
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• 2016

Scholarly communication plays a significant role in the development and dissemination of research outputs in library and information science (LIS). This study presents findings from a survey which examines the key attributes that characterize the publishing by Pakistani LIS scholars, i.e. academics and professionals, in national journals. A pilot-tested, electronic questionnaire was used to collect the data from the target population. 104 respondents (or 69.3% of target) provided feedback on areas such as number of articles published, number of citations, and the nature of any collaboration with other authors. The findings of this survey revealed that, among the various designated regions of Pakistan, the Punjab region was the most highly represented. In articles published in national journals, there was a clear preference among all respondents to collaborate with at least one other author. The citation metrics for LIS articles in national journals were relatively low (30.22%), which aligns with Scimago’s Journal and Country Rankings. The uptake of social scholarly networks mirrors international trends. Respondents were asked to score factors which could impact negatively on their ability to undertake research and/or publish the results. The study recommends that concerned stakeholders work together, as appropriate, to address concerns. In addition, it recommends that further research be undertaken to define patterns of Pakistani co-authorship in the social sciences.