• Asia Marketing Journal
• /
• v.15 no.2
• /
• pp.29-47
• /
• 2013

Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer manufacturer, and propose an approach to test the feasibility of this new marketing channel in the Chinese rural market. We measure the effectiveness of Hongfu's new marketing channel from two perspectives: i) from customers' perspective through direct responses of farmers, which showed that a new channel can increase the convenience and lower the purchasing costs for the farmers, and ii) from the company's perspective, by calculating the incremental profit of the company using the expansion factor (T/Q) method, which suggested that the execution of Hongfu's strategy to expand a new marketing channel will result in an increase in profits. The results of this study contribute to the development of a methodology to test the feasibility of a new direct marketing channel in the emerging markets such as the Chinese rural market. Traditional and indirect distribution channels in emerging markets are generally not very efficient and difficult to change. Especially, in emerging markets, like the Chinese rural market, the methods of testing channel feasibility must be different from that of developed markets. Considering market situations, market experiments can be more effective then systematic market surveys in testing channel feasibility in emerging markets. This study implies that managers must learn to cope with a transition from the traditional marketing channels in emerging markets. With the development in farmers' understanding of marketing concept, the transition from traditional marketing channel is unavoidable for all firms. Farmers in China are generally very conservative, however, their buying behaviors are changing. Therefore, fertilizer companies should try to adjust in accordance with farmers' demand characteristics that the efforts to meet the economic needs of farmers with new marketing channels as well as trust building are critical in the near future.

• Structural Monitoring and Maintenance
• /
• v.11 no.3
• /
• pp.173-185
• /
• 2024

Currently, the electro-hydraulic servo loading control system manufactured by MTS, OpenFresco hybrid test interface software and OpenSees finite element software are widely used in structure laboratories to carry out hybrid test, but there is no relevant public information about full structure pseudo-dynamic test based on the above software and hardware. In order to study the feasibility of using the above software and hardware to carry out full structure pseudo-dynamic test, the full structure pseudo-dynamic virtual experiments of a single degree of freedom (SDOF) structure and a two degrees of freedom (2DOFs) structure are carried out based on the MTS 793 Demo Mode, and the results are respectively compared with the finite element analysis method. The results show that the finite element analysis results and full structure pseudo-dynamic virtual experiment results are highly consistent, which verifies the feasibility of carrying out the full structure pseudo-dynamic test based on the above software and hardware. Then, a three story steel frame full structure pseudo-dynamic test is conducted, and the smooth implementation of full structure pseudo-dynamic test of the three story steel frame further verifies the reliability of thistesting method. The implementation method of carrying out the full structure pseudo-dynamic tests are introduced in detail, which can provide some reference for relevant research.

• 한국도로학회:학술대회논문집
• /
• 2006.03a
• /
• pp.33-36
• /
• 2006

• Journal of the Korean Society of Safety
• /
• v.35 no.3
• /
• pp.32-42
• /
• 2020

In this study, in order to secure the necessity of introducing the safety certification system for the assembled temporary equipment and materials, the feasibility of the introduction was analyzed through literature review, structural analysis, and actual experiments and surveys related to the assembled temporary equipment and materials. In the previous studies, it was found that the research on the assembled temporary equipment and materials was insufficient, and it was possible to grasp the necessity of introducing the safety certification system for the assembled temporary equipment and materials. In addition, in the results of the serious accident analysis, it was found that the soundness of the temporary equipment and materials is determined by the structural characteristics after it was assembled. As a result of the feasibility analysis of the introduction of the safety certification of the assembled temporary equipment and materials through structural analysis, it is possible to effectively and rationally reflect the main geometrical influence factors, and to introduce the safety certification system that can test the procedures and procedures of the assembled temporary equipment and materials and based on it. It was found that there is a need. As a result of feasibility analysis on the necessity of introducing the safety certification system for assembled temporary equipment and materials through actual experiments, the existing single member performance evaluation has limitations in evaluating the structural performance of the assembled temporary equipment and materials. It was found that there is a need to introduce a safety certification system. As a result of gathering opinions on the feasibility of introducing the safety certification system for assembled temporary equipment and materials of manufacturers and users through the survey, it was found that the overall positive response result was high and the effectiveness was high.

• Journal of the Korean GEO-environmental Society
• /
• v.12 no.12
• /
• pp.63-70
• /
• 2011

Expanded Polystyrene (EPS) is a type of geosynthetic material manufactured with various strengths, unit weights, and dimensions. Due to recent advances in research on EPS, the use of EPS has increased dramatically. This super light weight material has a unit weight of approximately $0.16{\sim}0.47kN/m^3$, equivalent to 6.3~15.7 of that of most natural soils with conditions of fill materials. In spite of this advantage, it is noted that no standard method of resilient modulus test on EPS geofoam was reported and no literature on resilient modulus test methods for EPS geofoam exist. The main object of this study was to investigate feasibility of the resilient modulus of EPS when it was applied for flexible pavement. The investigation of the feasibility was completed based on the results from triaxial tests.

• Journal of Environmental Science International
• /
• v.12 no.3
• /
• pp.281-286
• /
• 2003

This study was conducted to evaluate the feasibility of ammonia removal by zeolite adsorption in drinking water treatment. In generally, drinking water treatment process is conducted coagulation/flocculation, sedimentation, sand filtration and disinfection. We tested feasibility with two method, one is powdered zeolite dosing to coagulation tank and the other is to substitute granular zeolite for sand of sand filter. In powdered zeolite test, raw water is used tap water with putting of 2 mg/l of NH$_4$$\^$+/-N. Filtration of granular zeolite was conducted with 80 cm of effective column high and 120 m/d of flow rate. At above 100 mg/1 of zeolite dosage, ammonia concentration was decreased below 0.5 mg/l of NH$_4$$\^$+/-N in powdered zeolite test. But, turbidity was increased to 30 NTU by powdered zeolite dosage. That turbidity was scarcely decreased in generally coagulant using condition in drinking water treatment. In granular zeolite test, ammonia was not detected in treated water until 8 days. This result suggest that using of granular zeolite in sand filter could be removal ammonia in winter. But we need regeneration at zeolite filtration for ammonia removal. So, it is to make clear that zeolite regeneration ability was compared KCl with NaCl. The result reveal that KCl was more excellent than NaCl. Optimum regeneration concentration of KCl was revealed 100 mM. Regeneration efficient was not increased at pH range 10∼12.5.

• Journal of Ocean Engineering and Technology
• /
• v.34 no.5
• /
• pp.351-360
• /
• 2020

Of late, demand for test sites for marine equipment such as ASV, AUV, ROV, and various underwater sensors is increasing. The authors have focused on an oscillating water column (OWC), which is being constructed near Chagwido Island Jeju, as one of the test-sites. The main objective of the OWC is to produce wave energy and develop technologies. It has been built in the sea approximately 1 km off the coast. It has berth accommodation and some rooms that can be used as laboratories. To investigate the feasibility of its usage as a test site for marine equipment, we acquired bathymetric data around the OWC by using a multi-beam echo sounder and a single-beam scanning sonar. The accessibility of the OWC from nearby ports and the use of support vessels or ships were also investigated. 3D point cloud data from the multi-beam echo sounder and 2D acoustic images from the scanning sonar are expected to be used as references for identifying changes over time. In addition, through these experiments, we derived a procedure to use this facility as a test site by using the IDEF0 functional modelling method. Based on this preliminary investigation and previously reported examples, we determined the general conditions and preferences for evaluating the performance of various marine equipment heuristically. Finally, we developed five applications that were derived from this investigation.

• Proceedings of the IEEK Conference
• /
• 2000.07a
• /
• pp.367-370
• /
• 2000

It is shown that $I_{DDQ}$ testing is very useful for shipping fault-free CMOS ICs. However, test time of $I_{DDQ}$ testing is extremely larger than one of logic testing. In this paper, a new test input sequence generation methodology is proposed to reduce the test time of $I_{DDQ}$ testing. At first, it is Shown that $I_{DDQ}$ test time Will be denominated by charge supply current for load capacitance of gates whose output logic values are changed by test input vector application and the charge current depends on input sequence of test vectors. After that, a test input sequence generation methodology is proposed. The feasibility is checked by some experiments.riments.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.15 no.5
• /
• pp.37-50
• /
• 2020

This study aims to investigate meaningful relationship between technology appraisal indices and SMEs' financial performances for their continuous growth. The empirical data for this study were based on the technology appraisal results of Korea Technology Finance Corporation(KOTEC) and the financial data of the following 2 years 0f 3,688 SMEs. The meaningful differences between SMEs with superb financial performances and the others, by using t-test analysis, statistically were verified in 25 indices(75.8%) out of total 33 indices. All of five independent variables, namely CEO's capability, technology manpower, R&D intensiveness, market competitiveness and investment feasibility, were verified to have a positive effect on business feasibility respectively and business feasibility also has a positive influence on financial performance, such as sales growth, labor productivity and financial stability.

• Korean Journal of Fisheries and Aquatic Sciences
• /
• v.55 no.5
• /
• pp.681-687
• /
• 2022

The government has implemented a policy to promote the use of extruded pellets in sustainable aquaculture by protecting fishery resources and managing the ocean environment. A survey on the production status and the cost of targeting olive flounder Paralichthys olivaceus culture farms in Jeju Island using extruded pellets was conducted. The survey results were used to examine the profitability and economic feasibility of the test farms, as well as the degree of increase in profitability and economic feasibility of the fish farms receiving government subsidies for employing extruded pellets. The economic feasibility was predicted through a sensitivity analysis of prices and production, which are the variable factors when of using the extruded pellets. Using the economic feasibility analysis, the average NPV (Net Present Value) and IRR (Internal Rate of Return) of sample farms were found to be KRW 5.8 billion and 8.9%, respectively. The result of the economic feasibility analysis of the government subsidy showed a maximum average of about 2.3 times higher NPV and a 3.8% increase in IRR in cases where government subsidies were received.