• East Asian Journal of Business Economics (EAJBE)
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• v.7 no.1
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• pp.1-16
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• 2019

Purpose - For the development of fresh food shopping malls, consumers should continue to experience loyalty and favorability for the company's products or brands, and this should lead directly to purchase so that active word-ofmouth and recommendation should be encouraged. Therefore, the purpose of this study is to investigate the effect of e-service quality and e-ERM on e-loyalty with customer satisfaction and commitment as mediators. Research design, data, and methodology - This study was conducted by sample survey method on 320 online customers who have experience in using major online fresh food shopping malls for more than one year. Data analysis methods were frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model analysis. Result - Hypothesis 1 through Hypothesis 7 were all supported. The results of this study suggest that e-service quality and e-CRM of online fresh food shopping malls have a significant effect on satisfaction and commitment. Therefore, the conclusion has been derived that the focus of this study, that such satisfaction and commitment have a significant effect on e-customer loyalty. has been supported theoretically and empirically. Conclusion - This study suggests that studies on customer loyalty based on activation commerce factors related to fresh food in online shopping malls will be an index that can reflect on customer's needs corresponding with future trends of not only online shopping malls but also offline shopping malls.

• Culinary science and hospitality research
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• v.23 no.3
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• pp.100-110
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• 2017

The purpose of this study is to investigate the sensory characteristics and preference of Spelt white bread and to examine its market potential. For this purpose, the sensory characteristics of Spelt flour dough was analyzed and a questionnaire survey was conducted on the general public to grasp the preference and repurchase intention of Spelt bread. As a result of this study, the sensory characteristics of Spelt wheat dough showed that the fermentation rate was slightly higher than that of general wheat flour and the Spelt flour dough was more slightly acidic than that of general wheat flour. The result of this survey showed that Spelt flour bread had a comparative advantage in terms of digestibility, flavor and overall favorability compared to general wheat flour. For the repurchase intentions for Spelt flour bread, it was found that the intentions to buy it for health and as gifts was high. Based on this research, I expect that the studies about marketing strategy with Spelt flour bread will be done along with the development of various products.

• Korean Journal of Organic Agriculture
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• v.21 no.2
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• pp.171-187
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• 2013

The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.48-58
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• 2006

The purposes of this study were to examine the effect of perceived service quality and symbolic store image on store loyalty in apparel product purchasing and the moderating effect of hedonic shopping orientation. The questionnaire was administered to 450 women shopped in a department store in Gwang-ju during September, 12-26, 2002. Data collected from 384 women were analyzed by using frequency, factor analysis, regression analysis, ANOVA and t-test by SPSS for WIN Program. The results were as follows. First, consumers' perceived service quality was composed of three factors; product & environment service, sales person's customer oriented service, store policy service factor. Consumers' symbolic store image was composed of three factors; status symbol, favorability. credibility (actor. Second, the perceived service quality significantly influenced store loyalty. Third, the symbolic store image significantly influenced store loyalty. Fourth, interaction effect between perceived service quality and hedonic shopping orientation was found out to be meaningful at store loyalty. Fifth, interaction effect between perceived store image and hedonic shopping orientation was found out to be meaningful at store loyalty.

• Korean Institute of Interior Design Journal
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• v.23 no.4
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• pp.120-128
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• 2014

Due to prolonged recession and limited spending of the consumers, domestic fashion brands are putting their efforts in pursuing competitiveness in order to survive in an intense competition, and because of this reason, VMD is being considered significant as a strategy for store environment improvement. An empirical research regarding analysis for systematic strategic VMD configuration factors of fashion retail store and relationship of repurchase intention that have effects on increase in sales was conducted. Thus, this study considers importance and spatial interrelation of VMD configuration factors of fashion retail store through theoretical consideration, and based on this, VMD configuration factors were restructured into reconcilability, attractiveness and epidemicity. An empirical validation through theoretical hypotheses and survey for relationships among VMD configuration factors, brand preference and repurchase intention was conducted. As a result of path analysis, VMD configuration factors reconcilability, attractiveness and epidemicity have effects on repurchase intention, and it was analyzed that epidemicity has the biggest effect on consumers. Also, it was found that brand preference has effects on repurchase intention and through this, as favorability and customer satisfaction for brand has effects on repurchase intention, it is judged that creating a strong brand image and brand image building is important the most for improving brand preference.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.2
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• pp.99-111
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• 2017

Although smartwatches are different from smartphones in shape and carried method, they are also highly relevant to smartphones and have similar characteristics. This paper studied the impact of using smartphones on the intention to use smartwatches from the perspective of brand extension. The hypotheses were that the major factors of the attitude formed in the process of using smartphones affect the intention of using them and affect the trust of smartwatches. As a result of testing the hypotheses, trust in smartphonees affected trust in smartwatches. And the intention to use smartphones and the trust of smartwatches affected the intention to use smartwatches. However, the satisfaction, familiarity, and favorability of smartphones did not affect the trust of smartwatches. Smartwatches were associated with smartphones but they had independent characters. Based on the results of the study, the trust of smartwatches is very important, so the corporate managers need to find ways to improve their trust. And they should find strategies to improve the value of the product by finding out the factors that can increase the intention of using smartwatches.

• Asian Journal for Public Opinion Research
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• v.9 no.3
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• pp.266-292
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• 2021

Vertical growth is viewed as the solution to the problem of urban housing. The present study aims to be multifocal in approaching the phenomenon of apartment living in Lahore, Pakistan. The primary focus of the research was to evaluate the satisfaction with and favorability of vertical living among the dwellers; however, the research was extended to include the in-depth experiences of adolescents regarding privacy because it was observed that this age group was being neglected severely in the distribution of privacy in apartments, as well as in research. The data was first collected from 150 respondents through a survey, and then interviews of 10 adolescents were conducted to explore notion of privacy. The findings highlight that, despite being satisfied with the infrastructural aspects of the building, the residents do not prefer vertical living over horizontal housing. The adolescents in apartments also prefer horizontal housing over vertical living to avoid the feeling of crowdedness that is associated with vertical growth due to shared space and proximity. The utilization of spaces within apartments is associated with certain elements of development of the personality during this age. The findings of the present study can be helpful for sustainable vertical housing policy development and implementation.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.490-496
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• 2023

This study investigated the causes and effects of personal colors consulting that are considered as a new lifestyle and revitalized personal relations, and provides an understanding of the effects personal color makeup satisfaction have on personal relations. We provide basic data for future personal color and beauty industry development and image consulting. This study surveyed male and female subjects 20-50 years of age nationwide, using a Google questionnaire. The survey lasted from May 7-26, 2023. A total of 350 questionnaires were distributed, of which 256 (130 males, 126 females) were used for the final analysis, insincere responses having been discarded. SPSS 25.0 was used fand a frequency test, exploratory factor analysis, regression analysis, and Cronbach's ? were conducted for statistical results. In addition, descriptive statistics, correlations analysis and regression analysis were conducted. As a result, as personal color makeup consulting satisfaction levels were high, it had a positive effect on confidence, positiveness, favorability, positive tendencies, and sociability, which indicates that personal relations were improved through personal color makeup. It is suggested that, as this study was confined to makeup and the subjects were mainly men, further studies should supplement this focus area of fashion, and the gender balance of study subjects should be adjusted for intensified results.

• Journal of Koreanology Reviews
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• v.1 no.2
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• pp.1-9
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• 2022

Due in large part to the success of 'Korean Wave' (Hallyu) entertainment commodities, there was much discussion concerning the increasing recognition of Korean culture. With the government's help, South Korean pop culture has spread all over the globe, and Korean businesses have flourished thanks to their global competitiveness. The media in the surrounding areas were quick to catch on, and they all but declared the arrival of Hallyu. Despite a tragic and brutal history of invasions, wars, and dictatorships, South Korea has the 14th largest economy and is the 15th most significant country in terms of soft power. This is largely attributable to the country's leadership in technological and cultural revolutions. The enormous economic and political gains South Korea has experienced from its Hallyu phenomenon remain impressive and even threatening to other countries competing with it for cultural dominance. This is even though media figures in the country must constantly keep in mind new ways to maintain relevance and even enhance their favorability, as pop culture trends are transient and sometimes unpredictable. As South Korean culture spread to the West, Hallyu facilitated the export of several cultural artifacts, including classical music, theater, art, literature, and dance. The Baby Shark music video and song were both created by the Korean business Pink Fong.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.2
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• pp.173-186
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• 2014

There are a variety of alternative products in the computer markets. A tablet PC, which is a small type of computer, is expanding its market share as an independent type of computer products. The purpose of this study is to find out what the factors are that led to the success of the tablet PC. A research study was carried out on the intention to use of tablet PCs by consumers. The factors that affect the intention to use of tablet PCs users were structured on the basis of attitude theory. According to the one-dimensional theory of attitude, cognitive factors affect the affective factors, which in turn affect conative factors. In the study, the relations between each dimension were set up. The hypothesis was tested by structural equation modeling. The test results are as follows. First, the values and satisfaction that the owners of tablet PCs feel from the products and the positive comments on the products from their nearby acquaintances affect in a positive way how much they like their products. Second, the products surrounding the tablet PCs did not affect the intention to use of the products. Third, the product favorability that the owners of tablet PCs feel affects the intention to use in a meaningful way. The results of the research also show that hi-tech products such as tablet PCs affect their attitude after they buy and use the products. This attitude affects intention to use of the products. The managers of companies that produce hi-tech products should consider the cognitive and affective aspects of the product owners when manufacturing and marketing products.